• Title/Summary/Keyword: 중간상상표

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A Syudy on the Influence of Consumer Behavior on the Private Brand. (중간상표가 소비자의 행동에 미치는 영향)

  • Kim, Se-Hwan;Kim, Dae-Sig
    • Journal of Industrial Convergence
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    • v.7 no.2
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    • pp.1-16
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    • 2009

  • The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.

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