• Journal of Digital Convergence
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• v.9 no.5
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• pp.157-173
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• 2011

This study is to find out how the activities of Corporate Citizenship based on Economics, Law, Ethics, Philanthropy affect the purchase intention of comsumer. The survey used a random sample of more than 400 people across Seoul and Kyunggi-do. The coding data selected was analyzed by Cronbach's alpha and factor analysis. And then the multi-regression analysis carried out and these results were impacted on all assumptions we set up originally.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.38-56
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• 2019

Climate change is tough global issue with human being to tackle in cooperative manners, because climate change affects globally and has long-term detrimental impacts. To get a clue to this intricate problem, vertical governance (global, regional, national, and local) with horizontal governance should be well orchestrated. In this research, we analyzed about 24,000 articles in Korean daily newspapers from 1990 to 2018 to find out vertical and horizontal governance characters of Korean climate change. The result showed that Korean government followed the global issues but lacks relations with neighbor countries. and found a little actions in local government. In horizontal governance aspect, Korean government approached the climate change as a tool for economic development and lead the issues without communication with other two player which are market and civil society. We proposed to use market mechanism to facilitate the participation and Climate Change Framework Act to setup the mechanism for cooperation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.62-69
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• 2020

This study examined Internet discourse on inter-regional co-prosperity. In particular, the study is interested in the co-prosperity between the Daegu-Gyeongbuk regions. The Internet discourse was searched through a set of four keywords: co-prosperity, economy, business attraction, and cultural tourism. The study also conducted sentiment analysis of YouTube comments to determine how the Internet responds to co-prosperity topics. The findings of the analysis are as follows. First, Internet discourse related to co-prosperity has evolved from abstract concepts to concrete cooperative measures and policy contents. Second, the discussion of co-prosperity has moved from outside help or support to self-sustaining innate motivation. Finally, YouTube sentiment analysis showed that if co-prosperity efforts between regions are promoted through concrete policy contents, it becomes easier to gain positive responses from citizens and lead a positive policy drive. In this regard, a study on Internet discourse is a useful means to detect citizens' response to inter-regional co-prosperity.