• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.454-457
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• 2016

본 연구는 온라인마켓을 효율적이고 경험 디자인(User Experience Design : UX 디자인)적 설계가 가능하도록 제작하기 위하여 와이어 프레임에 대한 사용자의 주시빈도를 분석한다. 국내 대표적인 온라인마켓의 와이어 프레임을 제작하여 각 사이트의 화면분할과 정보영역을 분석한다. 주시빈도 확인을 위해 시선추적 장치를 사용하고 시선이 머무는 히트맵을 제시한다. 이를 통해 온라인마켓의 디자인 설계시 화면에 보이는 요소들의 효율적 배치를 위한 프레임 레이아웃 영역을 살펴본다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.356-359
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• 2015

본 연구는 웹사이트의 효율적이고 경험 디자인(User Experience Design : UX 디자인)적 설계가 가능하도록 사용자의 시각궤적을 통해 주시빈도를 확인한다. 사용자 경험치에 따라 웹 포털 사이트를 세 가지로 분류하고 와이어프레임을 제시하여 각 사이트의 화면분할과 정보영역을 분석한다. 시선추적 장치를 통해 세 가지 와이어프레임의 시각궤적 및 주시빈도를 확인하여 시선이 머무는 히트맵을 제시한다. 이를 통해 웹사이트의 디자인 설계시 페이지나 화면에 보이는 요소들의 효율적 배치를 위한 주시영역을 살펴본다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.05a
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• pp.382-385
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• 2016

본 연구는 포털사이트의 효율적이고 경험 디자인(User Experience Design : UX 디자인)적 설계가 가능하도록 제작하기 위하여 와이어 프레임에 대한 사용자의 시각궤적과 주시빈도를 확인한다. 국내 주요 포털 사이트를 점유비율에 따라 세 가지를 제시하고 로고의 유무에 따른 와이어 프레임을 제작하여 각 사이트의 화면분할과 정보영역을 분석한다. 시선추적 장치를 통해 총 6가지 와이어 프레임의 시각궤적 및 주시빈도를 확인하여 시선이 머무는 히트맵을 제시한다. 이를 통해 웹사이트의 디자인 설계시 페이지나 화면에 보이는 요소들의 효율적 배치를 위한 주시영역을 살펴본다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.11
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• pp.2079-2084
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• 2016

When designing the interface of the web site, we must consider what users want and need in the design, because design trends are recently changing from user interface design to user experience design. In this paper, we present the method to apply the user experience design when designing the main page of the web site. We select representative online markets and analyze the information elements which compose the main page. Using the eye tracking method which measure user's visual attention frequency, we compare the main page with the wire-frame and analyze changes of the visual attention frequency over time. As a result of experiments, it is efficient to allocate the important information as the image or the moving image to the center of main page for use's visual attention at the time of designing the main page of the online market.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.3-14
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• 2015

This study has extracted observation data by spatial factor for the analysis of subjects' selective attention with the objects of public space at the entrance of subway stations. The methods extracting observation data can be summarized as the following. First, the frequency analysis by lattice was prevalent for those methods, but there is a limitation to the analysis of the observation data. On the contrary, the method extracting observation data by factor applied in this study can make it clear if any sight is concentrated on any particular factors in a space. Second, the results from the extracted data corresponding to the observation area can be objectified while the method setting up the observation area by applying the radius of fovea. Third, time-sequential trace of observation results of relevant factors was possible through hourly analysis of spatial factors. The consideration of the results of "corresponding spatial scope" which is the object of this study will reveal that the more the observation time, the less the degree of attention it receives. Fourth, the frequency of observation superiority was applied for the analysis of the sections with selective attention by time scope; this revealed that men and women had intensive observation in time scope I (52.4 %) and in time scope IV (24.0 %), respectively.

• International Journal of Highway Engineering
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• v.8 no.4 s.30
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• pp.1-11
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• 2006

Currently, road mobility improved from the National Road Improvement. Nevertheless delineation system is facility that enhanced driver's safety, that was set up often inconsistent or nonexistent over the road exit ramp So it judged functional investigation will be necessary. This study suggested setting type of the delineation system. That was based on a field study and reviews the legal standard of it and considering driver's cognition behavior. For the study, make a 3D-simulation and so could objectively a comparative test. Comparison variable between delineation setting type is selected conspicuity and visibility. Cased that illustrated characteristics of driver's visual cognition behavior. The experiment was used Eye Marker Recorder for measure the gaze frequency more quantitatively and objectively. And used the ANOVA analysis for significance testing between delineation setting type. A significant percent of the conspicuity analyzed types(Safe mark, Obstacle Sign, Warning Light, and Tubular Maker) in road exit ramp for recognize. And gaze frequency that measure of effectiveness of visibility are measured. On the analysis result, the visibility was significance difference between delineation setting type and visibility of types was best.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.212-219
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• 2013

This study uses a fashion shop facade design to track human gaze, find gaze frequency for gaze time for the gaze points along the path of sight, and expose the importance of facade design and figure out the value through theoretical systematization. Thus, this study employed the measurement method in physiological psychology which is sight-tracking device with eye-tracking to perform effective data evaluation. To find gaze frequency and study the contents to reflect on the facade, precedent study review, and case study of facade design to collect stimulants to be used in eye-tracking experiment were executed. And the eye-tracking experiment which traces the movement of eye[pupil] was performed. As the result of analyzing gaze frequency, The characteristics of such gaze path formation made the characteristics for gaze frequency even clearer. What was characteristic in the analysis result according to 'average value for gaze time' was that only 8 out of 2000 areas showed over 1 second of frequency and, and all other shoed less than 1 second of gaze time. This indicates that human sight endlessly jumps around, and that it 'Stay' where it has interest. This study found the average of the frequency of this 'Stay' in facade design. This study well presents the major points to add value to the design of the space of facade based on scientific measurement/analysis data obtained through visual understanding. Through such, this study is thought to be able to have a positive interaction with marketing by forming a theoretical background bringing utility to purchase environment and assisting in sales increase.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.6917-6924
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• 2015

The universal nature of humans is formed by the view angle and the visibility range. However, the majority of theories on spatial structure analysis based on the visual perception do neither reflect the view angle nor consider only the flat view angle. Some theories that reflect them is a theory where the part included in the view angle and the part excluded in the view angle have been separated in a dichotomous way, excluding the universal characteristics of humans. This study applied an observing probability to a 3-D visibility analysis theory by conducting a eye-tracking experiment, empirically determining the limits of the field of view, and deriving the observing probability by view angle. In addition, it attempted to identify the probability by manufacturing an application of spacial, visual perception analysis and applying the concept of multiple frustum culling. For the characteristics of observation, the data were measured and collected regarding the walking course for 3 minutes for an optional space, aimed for 33 people as subjects. Subsequently, the data were prepared by analyzing the observation fixation frequency probability.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.724-731
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• 2016

The purpose of this study was to determine what rules or patterns exist when people gaze at a villa savoye, which is probably Le Corbusier's best known building, using eye-movement tracking techniques. Villa savoye was designed, addressing his emblematic "Five Points", such as pilotis, functional roofs, free floor plans, long horizontal windows, and freely-designed facades. This study examined how the villa savoye's facade image is formed in an objective manner. This study selected a total of 56 test subjects, and showed them an image of a villa savoye. Using eye-movement tracking tools, this study recorded where they mostly gazed at when seeing the building. In addition, an experiment was carried out to test the different points of view, relating to visual attention, between the two groups with different levels of knowledge in architecture. To analyze the data, the Gaze Frequency was used as the key indicator. The results showed that the subjects have a higher degree of attention to either the door or window in general than in former studies. The architecture major group showed that they gazed the experiment image more evenly.

• Korean Journal of Cognitive Science
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• v.21 no.4
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• pp.481-503
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• 2010

In the present study, we examined global and local characteristics of eye movements while 17 Korean third-graders read a Korean story and an expository text. In story reading, children fixated for about 213ms at an eojeol(word cluster), made a forward saccade of about 3.6 characters to the next eojeol, and regressed backward at 30.8% on average. In expository text reading, children fixated for about 214ms at an eojeol, made a forward saccade of about 3.3 characters to the next eojeol, and regressed backward at 31% on average. In addition, the effects of eojeol length, word frequency and landing position were examined. The gaze duration in the long ejoels was longer than in the short eojeols. In a further analysis where the repeatedly used eojeols were excluded, the eojeol length effect appeared in the low-frequency words, but seemed to disappear in the high-frequency words. In terms of landing position, the eyes seemed to land near the center of an eojeol more frequently than on the boundaries. When the eyes landed at the boundary of an eojeol, the eyes tended to fixate the eojeol again.