• 우유
• /
• s.49 summer
• /
• pp.44-47
• /
• 1992

한국유가공협회는 지난 5월12일 서울 서초동소재 축산회관대강당에서 ‘우유 및 유제품의 위생관리와 소비자 보호’란 주제로 세미나를 개최했다. 이날 세미나에서는 정충일 건국대교수가 ‘우유와 유제품의 위생관리’, 김태섭 보사부 위생관리과장이 ‘92위생시책 및 위생관리방향’, 김천주 주부클럽연합회장이 ‘유제품과 소비자보호’란 제목으로 주제발표를 했다. 본지는 여름철 유제품 위생관리를 위해 이중 ‘우유 및 유제품위생관리’를 전개한다.

• LP가스
• /
• s.87
• /
• pp.17-19
• /
• 2003

현대자동차가 앞으로 LPG자동차를 생산하지 않겠다고 발표한 것과 관련, 최근 협회는 청정연료인 LPG를 사용하는 차량의 생산.보급 확대를 위해 정부 정책이 추진되고 현대자동차로 하여금 LPG차량을 계속해서 생산할 수 있도록 YMCA, 소비자문제를 연구하는 시민의 모임, 한국소비자연맹, 한국소비생활연구원, 대한주부클럽연합회가 정부와 자동차사에 건의해 줄 것을 요청했다. 각 단체에 보낸 공문내용을 게재한다.

• The Korea Swine Journal
• /
• v.29 no.10 s.338
• /
• pp.144-147
• /
• 2007

2007 축산물 브랜드 전시회 및 경진대회 개막식. 이날 개막식에는 박홍수 농림부 장관, 황민영 농어촌특별대책위원회 위원장, 김동환 대한양돈협회장, 남호경 전국한우협회 회장, 이승호 낙농육우협회장, 최준구 양계협회장, 서성배 계육협회장, 이정백 상주시장, 정광모 한국소비자단체협의회 회장, 김천주 대한주부클럽연합회 회장, 강광파 소비자시민모임 상임이사, 남경우 농협중앙회 축산대표 등 농축산업계 단체 및 기관장, 소비자단체장 등이 참석해 자리를 빛냈다.

• Korean Journal of Human Ecology
• /
• v.13 no.3
• /
• pp.425-440
• /
• 2004

This study was conducted to provide a foundation for housewife-consumer education programs appropriate in the information society. For this purpose, the authors reviewed existing literature, analysed consumer counseling cases, and conducted focus group interviews. The need for housewife-consumer education was illustrated, and desirable educational contents and methods were proposed. The existing housewife-consumer education programs did not work effectively because the contents were too general, and mostly structured with non-interactive one-way lectures. More effective programs should be designed to accomodate the educational purpose and contents which fitted with the specific needs of housewives as the representatives of the family consumer units. It should also take the family life cycle stages into consideration. The education programs would work better when they were oriented more toward actively participating, locally-based spontaneous small-groups.

• Food Science of Animal Resources
• /
• v.20 no.3
• /
• pp.242-248
• /
• 2000

점자 다양화되어 가는 시중 유통 특수란에 대한 소비자들의 인지도와 소비형태 등을 조사하여 특수란 소비에 대한 기초자료를 제공하고자 실시한 본 조사에서는 총 347명의 설문조사 결과를 분석하였으며 연령, 직업, 소득, 가족수 등의 일반적인 조사와 특수란에 대한 기초도 조사를 중심으로 한 결과 분석에서 계란은 상가나 수퍼에서 구입하였으며 주로 일반란의 구입이 많았으며 특수란 구입경험은 80.1%로 나타나 대부분의 주부가 특수란 구입 경험이 있는 것으로 조사되었다. 특수란에 대하여는 비싸다는 의견이 다수를 차지했다. 품질 좋은 특수란의 재구매에 대한 의향은 69.7%가동의하여 특수란 구매의제일 우선은 품질이라는 것을 알 수 있었다. 직업, 학력에 다른 특수란 구입과의 관계 분석에서는 접업 주부가 직장인에 비해 식품구매횟수와 주당 소비량이 더 높게 나타났으며 초대졸 이상의 집단에서는 특수란에 대해 구입 경향이 고졸 이하에서 보다 더 높게 나타났다.

• 주택과사람들
• /
• s.204
• /
• pp.78-79
• /
• 2007

'라이프스타일은 21세기, 집은 80년대식'이라면 원하는 라이프스타일을 누리기가 무척 힘들 것이다. 아파트가 의식주를 해결하기 위한 단순한 공간이 아니라 다양한 문화 활동과 휴식이 가능한 형태로 진화하고 있다. 높아진 소비자들의 눈높이를 맞추기 위해 주부와 대학생, 건축.인테리어 디자이너의 참여를 유도하는 최근 건설업계 현황을 살펴보았다.

• The Research Journal of the Costume Culture
• /
• v.14 no.6
• /
• pp.900-916
• /
• 2006

The purposes of this study were to define housewife's risk perception and risk reduction behavior when purchasing children's wear, and to identify the differences according to the clothing buying behavior and demographic characteristics. Data were gathered through survey with 429 housewives in Seoul and metropolitan area, and then statistically analyzed by descriptive statistics, factor analysis, Analysis of Variance (ANOVA), Duncan's test, and Pearson's correlation analysis. The results showed partially significant differences in risk perception, especially economic risk and social psychological risks, among housewife consumer groups according to the clothing buying behavior and the demographic characteristics. There were significant differences in risk reduction behaviors among the groups, especially brand preference/industry information, observation/experience, and media information. Also, correlations between risk perception and risk reduction behaviors were found. The social psychological risk perception was highly correlated to the risk reduction behaviors, while the time/convenience loss risk was not correlated to any risk reduction behavior. The results of this study provide insight into children's wear business through suggesting marketing implication.

• Food Science and Preservation
• /
• v.14 no.6
• /
• pp.676-680
• /
• 2007

This study was conduced to get consumers to use the organic food soundly and to provide useful information to researchers of organic food by investigating the consumers' recognition of organic food. The subjects of this study were the 364 housewives in Seoul area, over the age of 20. The result of this study showed that the respondents' awareness of organic food was average 3.40. And respondents recognized that organic food is healthy(4.05), expensive(3.92), had no chemical fertilizer(3.83), and clean(3.79), in order. The study also showed that only 58.8% of the respondents said that they trust organic food and the major reasons for distrust in organic foods are: it's too expensive(3.90), is no different than non-organic food(3.74), and had unfavorable reports in the media(3.36).

• Food Science and Preservation
• /
• v.10 no.3
• /
• pp.376-380
• /
• 2003

This aims is to estimate the consumers' preference on the brand rice using factor analysis, completed research on the consumption of brand rice revealed that the household supply in the Seoul area is increasing. An analysis whether housewives' preference in chosing the brand of rice was developed through the consumption experience and re-purchase intention investigation for the brand rice. Also the paper analyzed the consumers' preference using the logit and probit model. Number of respondents who participated in the study(95 ％) totaled 1000 and the sampling method utilized was the multistage stratification and assignment abstraction. Results showed that the preference of housewives' depends on age, education and level of income. Such that as age, education, income level increase so thus their preference for brand rices also increase. Also the re-purchasing of brand rice is high when housewives have a higher educational attainment and prefers to go to work. Conclusively, the long-term sale view for brand rice is closely related to the economic conditions of a household. Hence, with the economic growth, there is a possibility that consumption of brand rice would increase compared to the ordinary rice. We can propose the following political intent from analysis of these results. First, There is a need for continuous public information as reinforcement for brand rice. Second, Marketing operation reinforcement could also be done for customer class security etc.

• Food Science and Preservation
• /
• v.10 no.2
• /
• pp.169-174
• /
• 2003

This study is to estimate consumers' value of the functional processing diet rice using the multi bounded discrete choice CVM. The results is shown that householders are willing to pay 2,637won/kg, 2,983won/kg and 3,428won/kg(definitely, sure, not sure) for buying the the functional processing diet rice. Results also show that the estimate of the aggregated buying value of the functional processing diet rice is approximately 2,239 billion won in the definitely scenario in Seoul province. The marketing strategy of the functional processing diet rice is divided by the on line and off line marketing.