• 건강소식
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• v.37 no.4
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• pp.16-17
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• 2013

주말 안방극장에서 로맨티스트로 시청자들의 공감을 얻고 있는 배우 이정진. 드라마, 영화, 예능에서 무한 매력을 한껏 발산하고 있는 그는 올해로 14년차 연기파 배우다. 오랫동안 가까이 하고 싶은 이정진의 매력 속으로 들아가본다.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.142-150
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• 2015

This study examines the effect of changes in the content distribution strategy on VOD usage by comparing the VOD usage pattern following the changes in the IPTV and Digital Cable SVOD holdback policy. The result of this study shows that after changing the SVOD holdback from one week to three weeks, the VOD usage decreased up to 50 percent while paid VOD revenue increased as a result of the rise in PPM. The time series analysis shows statistical decrease in the number of SVOD usage, SVOD usage per user, and PPV revenue per user while VOD revenue per user increased significantly. Moreover, SVOD usage within the drama genres such as mini-series, weekend series, weekend special series, and sitcom decreased significantly. This research provides a case study on the effect of the broadcaster's content distribution policy on the VOD user behavior thus proposing broadcasters and platform operators the ways of establishing distribution strategy as well as invigorating the VOD usage.