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Choi, Jae Hyun
- The Journal of the Korea Contents Association
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- v.21 no.9
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- pp.245-257
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- 2021
This study is aimed to investigate the effects of landscape management elements in apartments on housing satisfaction and brand loyalty of dwellers, empirically. In this study, a survey research was conducted from April 5th to 22nd 2021 with the subjects of 711 dwellers who were living in apartments located in Seoul. Collected data were analyzed using by SPSS 23.0 and AMOS 23.0. The study results are as follows. First, as the level of landscape management elements of apartments including greens space, playing space, resting space and landscaped facilities is higher, housing satisfaction level is higher. Second, as the level of landscape management elements of apartments including greens space, playing space and resting space is higher, brand loyalty is higher. Third, as the level of housing satisfaction of apartments is higher, brand loyalty level is higher. Fourth, all the landscape management elements of apartments including greens space, playing space, resting space, and landscaped facilities affect brand loyalty mediated by housing satisfaction. Through this study, useful strategic implications for apartment managers and suppliers were presented by identifying elements of landscaping management that affect housing satisfaction and brand loyalty of actual consumers.
https://doi.org/10.5392/JKCA.2021.21.09.245 인용 PDF KSCI HTML