• Journal of Korean Society of Forest Science
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• v.99 no.6
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• pp.900-907
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• 2010

Recreation forests are offer to personal development through recreation, education about nature, association with people, mind relaxation in forests. Most efficient method for measuring Recreational value of natural forest is economic approach, and Obtained by this approach, visitors to the recreational forests and other people will be able to explain recreational value. The value of the environment goods are not traded in the market, it's real value is difficult to measure. People have appreciated the value of the natural environment but it is not easy to answer the question how much monetary value a natural enjoy prosperity environment. This study is involved in giving the right recognition to the value of recreation and environment by estimating economically the value of the environment in which visitors stay, and presenting the appropriate price. The environmental value of a recreation forests is estimated through contingent valuation method (CVM). The annual recreation value per person of surveyed recreational forests is WTP with a mean between about \14,000 and 16,500. The recreation value of one recreational forest surveyed is annually between approximately 1.2 billion won and 1.4 billion won. The annual recreation value of Chungbuk Province recreation forests is presumed to be between about 15 billion won and 16.9 billion won.

• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.1-11
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• 2012

The purpose of this paper is to estimate 'willingness to pay' for mobile data service by using contingent valuation method with double bounded dichotomous choice question. The findings are as follows.: First, the willingness to pay of mobile data service is considerably lower than current retail price. Second, the perceived degree of mobile data service such as awareness and benefit recognition is positively related to the willingness to pay of mobile data service. Our results suggest that active promotion and strengthening of the content of mobile data service are needed in order to enhance the profitability of mobile operators. The analysis results will be used to set the mobile operator's pricing strategy and to build up a successful communication policies in the mobile ecosystem.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.37 no.2
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• pp.379-387
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• 2017

As the average load factor of High-Speed Rail (HSR) trains increased up to 98%, it caused uncomfortable crowdedness in the cabin and deteriorated the level of service to the HSR users. In this paper, we estimated the willingness-to-pay (WTP) of the HSR users for mitigating the crowdedness in the cabin. The contingent valuation method based on the stated preference data was used and the tobit model was applied for the estimation of WTP. It can be concluded that WTP for mitigating the crowdedness in the HSR trains is proportional to the congestion level of train and income level of user. Males, first-class users, not-assigned ticket users, and monthly pass users have relatively higher WTPs, while homemakers, travelers in weekends, commuters and leisure travelers have relatively lower values. The results can provide the fundamental information to estimate the benefits of mitigating crowdedness or the magnitude of governmental subsidy to railway operators for additional introduction of HSR trains.

• Environmental and Resource Economics Review
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• v.22 no.2
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• pp.281-307
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• 2013

There has been some debates about zero willingness to pay in contingent valuation method research. Therefore, this paper tries to estimate and compare the results of various models to handle zero willingness to pay responses. For this purpose, we have employed parametric estimation such as the mixed model and the spike model, as well as non-parametric estimations. As a result, these models derived WTP estimate different from conventional model, but they also show some weakness. Therefore, in future research, more conservative estimate of the model should be to use rather than specific model.

• Journal of Korea Water Resources Association
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• v.46 no.10
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• pp.989-995
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• 2013

This study attempts to estimate the benefits of environmentally-enhancing water ensuing from Sangkwan multi-purpose reservoir. To this end, we apply a survey technique, the contingent valuation (CV) method to elicit the public willingness to pay (WTP). Two CV surveys of randomly selected households were administrated to on-site and off-site areas. As it happens, a number of respondents reported zero WTPs for the environmentally- enhancing water. To deal with the zero WTPs, this study employs a spike model. The results show that average household's WTP for the environmentally-enhancing water ensuing from Sangkwan multi-purpose reservoir is estimated to be 1,393.7 won for on-site area and 2,237.7 won for off-site area per year. The benefits of environmentally-enhancing water ensuing from Sangkwan multi-purpose reservoir amount to about 38.3 billion won per year. Our findings are expected to contribute to determining an appropriate level of investment and making management policies with regard to the benefits of environmentally-enhancing water.

• Journal of Korea Water Resources Association
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• v.45 no.1
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• pp.29-37
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• 2012

This paper attempts to measure the economic benefits of tap water quality improvement using a specific case study of Ulsan, one of the large cities in Korea. To this end, we apply the contingent valuation (CV) method by employing a one-and-one-half bounded spike dichotomous choice question format. We surveyed a randomly selected sample of 400 households in Ulsan and asked respondents questions in person-toperson interviews about how they would willing to pay for the program. Respondents overall accepted the contingent market and were willing to contribute a significant amount (1,611 won), on average, per household per month. This willingness varies according to individual characteristics such as education level and income. The aggregate value of the program in Ulsan amounts to approximately 8 billion won per year.

• Journal of Korean Library and Information Science Society
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• v.42 no.1
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• pp.51-72
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• 2011

This work investigated the social, cultural, and economical impacts of the services that S Children's Library provides to local community and its residents. In this study I analyzed the user statistics by using Korean Library Automation System III, practiced a comparative analysis with other libraries over circulation efficiency, and reviewed the user's evaluation through user survey. The achievement of this study is to find out the value of S Children's Library by verifying the service status of S Children's Library based on the analyzed data, assessing the role and meaning of the children's library within the community, and measuring the economical contribution through user evaluation.

• Journal of Korean Society of Transportation
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• v.28 no.5
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• pp.65-75
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• 2010

The objective of this paper is to quantify economic values of parcel service attributes (safety, reliability, quickness, and kindness and customer service) using the contingent choice method and to investigate impact factors (such as sex, age, and education), which influence choice of desirable parcel services. As empirical results, the marginal willingness-to-pay for multiple attributes of parcel service is calculated as about 2,349.6 KRW for the safety attribute, about 829.3 KRW for the reliability attribute, about 588.5 KRW for the quickness attribute, and about 358.8 KRW for the kindness and customer service attribute, according to the estimation model without covariates. The overall results indicate that the safety attribute ranks highest among parcel service attributes, followed by the reliability attribute, quickness attribute, and kindness and customer service attribute. These results can be useful in the decision-making process for establishing desirable pricing policies for parcel service.

• Journal of the Korean Society of Marine Environment & Safety
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• v.24 no.5
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• pp.569-575
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• 2018

The need for ice-breaking research ships is growing as interest in the Arctic grows. In Korea the 7,500 ton ship Araon, launched in 2009, is the only icebreaker, and difficulty remains when conducting research at the North and South Pole. Thus, the Ministry of Maritime Affairs and Fisheries is pushing for the construction of a second icebreaker, and an economic valuation of a second icebreaker is needed. Such a study will help reduce controversy about the construction of a second icebreaker and help ensure reasonable decisions. The economic benefits of a second icebreaker were calculated using a contingent valuation method. In this study, a Bayesian Approach was applied, in contrast to previous methodology utilizing the maximum likelihood estimation method. According to this analysis, the average WTP per household was estimated at 1,999 won per year, and the total benefit from the construction of a second icebreaker was estimated at 373.9 billion won per year.

• Environmental and Resource Economics Review
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• v.13 no.3
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• pp.337-366
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• 2004

Contingent Valuation Method (CVM), as non-market valuation approach, has been criticized on that respondents may not realistically reflect their budget constraints in answering willingness to pay (WTP) for hypothetical CV questions. This paper empirically estimates the income calibration factor associated with CV responses through combining travel cost method and contingent valuation method in a utility-theoretic framework. The joint model of recreation demand function and contingent WTP function was applied to an important case study on the Man Kyoung River system, whose water quality is at issue because of the Sae Alan Kum reclamation project. Relevant economic variables such as price, income and water quality had significant influence as anticipated by the economic theory. Equally important, the income calibration factor was not significantly different from one, suggesting that the systematic discrepancies of CV responses relative to the actual behavior was not detected at least in terms of budget exaggeration. Overall, this study supports the notion that carefully designed CVM studies can provide informative data on individuals' willingness to pay for environmental quality changes.