• International Area Studies Review
• /
• v.22 no.1
• /
• pp.79-99
• /
• 2018

According to the literature, the studies on the effects of the characteristics of the international joint venture partners on joint venture performance are mainly focused on partial aspects of partners characteristics, and the studies that investigate a mediating effect of alliance commitment on the relationship between partners characteristics and joint venture performance are scarce. Hence, this research intends to identify comprehensive partners characteristics, including CEO leadership behaviors similarity, strategic similarity, resources similarity, and organizational similarity and examines their effects on alliance commitment and joint venture performance. The results reveal that CEO leadership behaviors similarity and organizational similarity have a positive influence on alliance commitment and joint venture performance, whereas strategic similarity and resources similarity have a negative influence on alliance commitment and joint venture performance. It is also found that alliance commitment affects joint venture performance positively and mediates the relationship between partners characteristics and joint venture performance. Based on these results, key conclusions and implications are discussed.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.15 no.4
• /
• pp.131-141
• /
• 2007

This paper identifies the productivity in the Global Air Transport Industry for the period of 1995-2001 by testing the Total Factor Productivity with tonqvist method. Based on panel data from 20 major international airline corporations which formed global strategic alliances, we find alliances make a considerably significant contribution to productivity increases. We also find that total factor productivity rate changed surprisingly in Air Transport Industry between pre- and post-Asian financial crisis period.

• The Journal of Information Technology
• /
• v.5 no.1
• /
• pp.113-131
• /
• 2002

The purpose of this study is to investigate the influences of transaction information and reputation about alliance partner on opportunism and alliance performance. In this study, a structural model and several hypotheses were developed regarding the relationships between transaction term, transaction records, reputation of alliance partner, opportunism, and alliance performance. Based on the collected data, the structural model was analyzed with Lisrel 8.12. The results can be summarized as follows. First, the longer the transaction term, the lower the opportunism and the higher the perceived alliance performances. Second, the better the transaction records, the lower the opportunism and the higher the perceived alliance performances. Third, the reputation of alliance partner company has not any influence on the opportunism and the perceived alliance performances. Finally, the lower the opportunism of alliance partner, the higher the perceived alliance performances. At the end of the paper, managerial implications and future research directions are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.4
• /
• pp.161-176
• /
• 2013

This study discusses some features observed in Korean credit card industry, which is classified as a two-sided market. First, I summarize six characteristics or conditions that two-sided markets possess by reviewing related literatures, and consider if we can find out those peculiarities in Korean card industry. Second, this study casts light upon the unique issues which have not been handled in previous studies, that is another two-sidedness in mature two-sided markets. In the context of credit card industry, this additional two-sidedness is created by specific consumers group existing in entire consumer group in a card firm as a form of subset and specific partnering merchants group offering special benefits to their subset consumer group, or alliance card holders. This concept gives new idea that there could be multiple two-sidedness especially in mature two-sided markets, which will be significant to platforms' pricing strategies and expand the scope of related studies.

• TTA Journal
• /
• s.170
• /
• pp.108-109
• /
• 2017

인간은 왜 모여서 살까? 서로가 필요하기 때문이다. 혼자 모든 것을 다 하면서 살 수는 없다. 개인의 경제활동이 그러한데 기업의 경제활동도 마찬가지다. 서로 경쟁할 때가 많지만 경쟁사끼리도 때로 손을 잡아야 할 때도 있다. 서로 서로 좀 더 큰 이익을 창출해 나누기 위해 손을 잡는 '전략적 제휴'는 예전부터 있어왔지만, 이제 기업환경은 일시적 제휴가 아닌 지속적 성장 가능성을 내다본 협업이 대세다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.10
• /
• pp.666-677
• /
• 2016

This study analyzes determinants of strategic marketing alliances' performance using 'continuous use intention' of consumers in the Korean credit card industry. Specifically, this study aims to provide comprehensive and synthetic understanding of these factors divided into firm- level and consumer- level variables. Thirty alliance cards were chosen randomly. For firm- level data, managers from the thirty selected cards were interviewed concerning their respective firm and alliance operation. For collection of consumer- level data, 610 card holders from these thirty cards were surveyed concerning card benefits, benefits information, brand image, and continuous use intention. The hierarchical linear model (HLM) was employed to analyze this multi-level data, yielding the following results: First, consumers identified three factors that positively influence continuous use intention. Second, with respect to firmlevel factors, alliance partner's marketing capability is not positively related to intention, whereas fit of alliance goal influences consumer's continuous use of card. Third, contrary to expectation, the positive interaction effects between consumer level variables and firm level variables were found to be not present.

• The Journal of Aerospace Industry
• /
• s.42
• /
• pp.40-60
• /
• 1997

• The tire
• /
• s.202
• /
• pp.24-30
• /
• 2000

• Science & Technology Policy
• /
• v.3 no.2 s.47
• /
• pp.83-94
• /
• 1993

• Science & Technology Policy
• /
• v.2 no.44 s.44
• /
• pp.4-12
• /
• 1992