• Archives of design research
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• v.17 no.4
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• pp.289-298
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• 2004

The development of the Internet has influenced consumers' information search process and purchase behaviors. The environmental changes and consumers' lifestyle changes have stimulated them to use the Internet shopping mall. However, people used to shop the low-involvement product rather than high-involvement product such as clothing product at the internet shopping mall due to the subjects' perceived risks or product characteristics. The purpose of this study is to examine the differences of consumers' attitudes toward the two types of apparel internet shopping mall. With compared to the existing shopping mall, this study generated Web3D internet shopping mall by designing Abata, representing the user's body figure. The changes of respondents' attitudes toward the internet shopping mall and purchase intentions would provide the possibility and future direction of the Web3D internet shopping. Recommendations and future research were also discussed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.2
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• pp.228-233
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• 2021

As the number of successful design innovation product cases in business increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire was composed of questions to understand the influence of design innovation, favorability, and purchase intention. As a result of the study, functionality, ergonomics, and aesthetics influenced product preference and purchase intention. In order for the innovative product of Bluetooth speaker design to be accepted in the early market, it is most important to form a positive attitude toward favorability centering on function and aesthetics. Favorability is a factor that has the most decisive influence on the purchase intention of design innovation products, and companies must discover and reinforce various factors that positively affect the preference.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.790-800
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• 2002

Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.119-129
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• 2007

The purposes of this study were to explain consumer attitude and purchasing behavior, and coping strategy considering consumption emotions of technology and individual characteristics associated with high-tech products. The results of this study were as follows: consumer attitude was found to be somewhat favorable and a half of the respondents had some purchasing experience of high-tech products. Many consumers were more likely to perceive consumption emotion and some of coping strategies were found to be preferred to others. Then consumer attitude was found to be significantly influenced by some of the consumption emotion, while other individual characteristics were found to be insignificant. In addition, the purchasing experience was found to be significantly influenced by consumer attitude, marital status and education. Finally, each kind of consumption emotion might have a relation to several coping strategies.

• Textile Coloration and Finishing
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• v.3 no.1
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• pp.46-56
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• 1991

신합섬이라고 불리우고 있는 섬유들의 화학적 분석결과는 모두 PET 고분자라고 알려져 있으나, 섬유로서의 그 물성은 종래의 regular PET 섬유와는 너무나도 다르다는 것은 누구나가 다 잘 알고 있다. Polyester가 옷감용소재로 등장했던 시기의 특징은 Wrinkle free, Work save, Wash and wear의 3W성이었다. 옷감용소재 직물이 지금처럼 풍부하지 못했던 당시로서는 질기고 긴 수명의 성능을 원했고, 또한 3W 성은 전기세탁기의 보급에 따라 polyester용 의류시대를 개척한 요건이 되기도 했다. 신합섬은 천연섬유에 없는 특성을 창츨하여, 지금까지의 연구대상이었던 천연섬유의 모방이 아닌, 물성이나 기능의 추구에 의한 새로운 멋과 입음새를 창조하는 것을 목표로 하고 있다고 할 수 있으며, 일본의 경우는, 직물 태(handle)의 정밀한 제어가 가능한, 이론적 해석법이 개발되어 응용되고 있는 단계로 보이나. 이러한 직물 태의 제어기술은 새로운 제품의 창출과 관계되는 기업의 knowhow인 관계로 공개되지 않고 있다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.665-672
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• 2002

인터넷 공동구매가 실무적으로 많은 관심과 주목을 받고 있음에도 불구하고 공동구매에 대한 학술직인 논의는 그리 많이 이루어지지 못하고 있으며 특히 인터넷 공동구매를 소비자 행동론적 관점에서 실증적으로 분석한 연구는 찾아보기 힘들다. 본 논문에서그 인터넷 소비자들이 공동구매사이트를 통한 인터넷 공동구매에 대해 기지고 있는 태도와 의도에 영향을 주는 요소를 인터넷 개별구매와의 장단점 비교에 의해 분석하였다. 이론적인 검토를 통해 인터넷 공동구매가 인터넷 개별구매에 대해 가질 수 있는 상대적 장점으로 가격절감, 위험감소, 거래비용 절감을 설정하였고, 제품다양성의 부족 및 시간지연을 상대적 단점으로 하였다. 제안된 연구모형의 타당성을 입증하기 위해 각 변수에 대한 측정척도를 미련하여 설문지를 작성배부하였고, 이 가운데 타당하다고 인정되는 355부의 설문지를 분석하였다. 결과적으로 구조방정식에 대한 만족할만한 모형 적합도를 구했고, 위험감소와 인터넷 공동구매 태도와 관련된 가설을 제외한 모든 가설이 채택되었다. 본 연구는 인터넷 공동구매를 소비자 지각의 입장에서 새로운 연구모형을 제시하였고 이에 대한 실증적 검증을 통해 타당성을 입증하였다는 점에서 이론적으로는 물론이고 실무적으로도 큰 의의를 지니고 있다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.2
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• pp.649-653
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• 2005

패션 의류업계에서 기획의도의 명확한 전달을 위해 제품 사양서, 생산의뢰서, 생산 지시서, 제조지시서 등으로 불리는 작업지시서를 사용하고 있다. 명확한 작업을 지시하기 위해서는 소재, 제조방법, 제조규격, 불량사례 그리고 생산 공장의 작업능력을 등 다양한 정보를 기초로 작업지시서를 작성하여야 한다. 본 연구에서는 기존의 오프라인 작업지시서와 달리 손으로 직접 입력하는 것이 아니라 데이터베이스 시스템을 접목한 디자인과 작업지시서 작성 시스템을 구현하였다. 따라서 본 시스템의 특징은 사용하기 편리한 사용자 인터페이스, 세부지시사항을 위한 도구 지원과 보다 정확하고 쉬운 데이터 입출력이 가능하며 기존 저장 데이터의 활용, 편리한 치수기입 등을 제공한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.1
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• pp.39-45
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• 2006

본 연구는 웹기반 3차원 패션몰 구축에서 의류에 대한 정보를 보다 세부적이고 전문적인 정보로 제공하기 위하여 의상 정보를 2차원 재단 패턴의 피스(piece) 정보로 구분한다. 구분된 피스는 의상에 따라 상하종속관계에 해당하는 피스정보별 상세정보를 가중치에 따라 검색하여 SVG(Scalable Vector Graphics) 파일 형태로 제공하도록 설계하였다. 이러한 의상 상세정보를 통해 디자이너가 의상구조의 다양한 조합으로 새로운 제품 디자인이 용이해지고 유사한 형태의 의상 표현이 가능해진다. 이를 통해 패션몰 상품에 대한 전문가적인 의상 분석도 가능해진다. 또한 SVG 형식의 파일을 이용하기 때문에 부하가 많은 쇼핑몰의 정보 표현에도 용이하다. 이를 위해 구축된 정보는 XML로 표준화 할 수 있도록 DTD(Document Type Definition)를 정의하여 검색 시스템을 설계하였다.

• The Research Journal of the Costume Culture
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• v.13 no.3 s.56
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• pp.494-502
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• 2005

The purposes of this study were to investigate the images on the alpha numeric brand name of fashion products, to identify the influences of clothing pursuit benefit on the brand name image and to determine the significant images on the attitude and purchasing intention. The data were collected via a self-administered questionnaire from 270 male and female students of undergraduate school in Kyongnam province during the March, 2004. Using SPSS 12.0 package, Cronbach's a, frequency analysis, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows: First, the image dimensions of alpha-numeric brand name were composed of natural, new, active, urban, impactive and interesting image. Clothing pursuit benefits were composed of the brand value, attractiveness, fashion, individuality and economic value pursuit, Second, Clothing pursuit benefits had an significant effect on the image preference of alpha-numeric brand name. Especially, individuality pursuit and attractiveness pursuit have influenced on the natural, new, active, urban images. Third, the new, active, impactive, natural images had significant effects on the attitude, purchasing intention and conformity of products.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.243-246
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• 2010

In this research, the object is to analysis the impact of the four dimensions of Marketing Mix, product, price, place and promotion on store attitude. At the same time as mediating factors of relationship between Marketing Mix and customer attitude, experience factors, such as sense experience, feel experience and think experience are also analyzed. The results show that the promotion has a significant effect on sense experience, and place also has a significant effect on sense experience, feel experience and think experience. Another important result is, experience factors, such as sense experience, feel experience and think experience have significant effect on store attitude.