• Archives of design research
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• v.20 no.1 s.69
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• pp.79-88
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• 2007

A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.179-182
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• 2009

본 연구에서는 고령화 시대에 발맞춰 실버산업의 한 분야인 실버용품 디자인 시 계획되어야 할 중요한 요소인 색채에 대해 다루었다. 현재 국내 노인 관련 색채 연구는 미흡한 실정이며 특히 실버용품을 위한 색채 연구는 매우 부족한 실정이다. 따라서 본 연구는 실버용품 사용주체인 국내 60세 이상의 노인을 대상으로 색채연구를 진행함으로써 향후 실버용품 색채 계획에 대한 기초자료로 활용하고자 한다. 본 연구에서는 실제 실버용품의 색상 및 색의 3속성(색상, 명도, 채도)에 대한 노인들의 심리적 선호도를 조사하였다. 본 연구를 통하여 얻은 결론은 남녀 모두 명도가 높은 밝은 색상을 선호하였고, 여성의 경우 무려 89%가 수수한 무채색 보다는 원색인 화려한 색상을 선호하였으며, 남자들 또한 52%가 화려한 색을 선호하였다. 이 결과는 현재 시중에 판매되고 있는 실버용품이 무채색인 흰색, 회색, 검정색이 대부분인 것을 감안하면 실버용품의 색채계획이 노인의 실제 선호색과는 다르다는 것을 보여준다. 본 연구를 통하여 조사된 색채선호도는 향후 실버용품 색채계획 시 주요한 고려사항으로 활용될 수 있을 것으로 기대된다.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.116-124
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• 2013

This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.1331-1339
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• 2003

본 연구에서는 대량 맞춤화(Mass Customization)에 적절한 의류 제품 디자인 프로세스를 연구하기 위하여, 맞춤화 정도를 달리한 두 가지의 디자인 프로세스 모형을 제안하고 이를 종래의 대량 생산형 디자인 프로세스와 비교 고찰함으로써 보다 효과적인 디자인 프로세스의 방향을 모색하였다. 대량 맞춤화형 제품에 대한 선호도가 높은 집단이 전체 응답자의 과반수 이상을 차지하였으며 맞춤화가 가장 심화된 디자인 프로세스 모형에서의 디자인 만족도가 높았으므로, 의류 제품에 있어 대량 맞춤화형 디자인 프로세스에 대한 소비자 수용 가능성이 있는 것으로 사료되었다. 또한 전체 응답자를 대상으로 하여 디자인 요소별 선호도를 분석해 본 결과, 대량 맞춤화형 디자인 프로세스에서 색채가 중요한 요인으로 분석되어 소비자에게 색채를 선택할 수 있는 기회를 주는 것이 중요함을 알 수 있었다. 연구집단으로 선정한 '대량 맞춤화형 제품에 대한 선호도가 높은 집단'의 경우 전체 응답자 집단에 비하여 소재 변수를 의미 있게 평가하는 것으로 나타났다. 또한 전체 응답자 집단과 연구집단의 경우 모두 스타일이 가장 중요하며 통계적으로 의미 있는 영향을 미치는 디자인 요소인 것으로 나타났다. 결론적으로 본 연구를 통하여 소비자의 요구를 반영할 수 있는 대량 맞춤화형 의류 제품의 수용 가능성과 이에 적합한 의류 제품 디자인 프로세스의 방향을 모색해 볼 수 있었다.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.3-12
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• 2017

This research was carried out in order to suggest useful data for planning fabrics of summer eco-friendly fashion products. For this purpose, four cellulose fabrics were dyed with natural indigo under three different dyeing conditions, then, their colorimetric properties and color sensibilities were evaluated, and their influences on color preferences were analyzed. All cellulose fabrics naturally dyed with indigo showed the characteristics of PB color tones, middle and low value, and low chroma. Color characteristics were significantly different according to fiber type and dyeing condition. The color sensibilities of the fabrics dyed with indigo were classified into three factors: sporty, classic and natural. These sensibilities showed partially significant differences according to fiber type and dyeing condition. Also, there were partially significant relationships between color characteristics and the color sensibilities of the fabrics dyed with indigo. The color preferences of the dyed fabrics with indigo were found to be influenced by the sporty and classic of color sensibility and $L^*$ of color characteristics.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.82-92
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• 2012

This study is on the color expression of 100 male bike helmet products examining color image scale with high preference, PCCS color system applied color analysis and influence of color in decision making. The targets are all domestically distributed male bike helmets. The image scale was divided into 4 sections (Soft, Hard, Dynamic and Static) by color, and color image scale was analyzed to top 10 priority products. And analysis according to PCCS color system was made. Finally, questionnaire survey was carried out to analyze the influence of color on purchase decision making. The questionnaire survey was carried out to male in 20s~50s who were the member of 18 bike clubs in S agent in Seoul. 414 out of 422 sheets except for 8 insufficient ones were used. The results can be divided into 3.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.160-163
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• 2002

제품 구입시 구매욕구를 일으키는 요소는 제품 속에 내재되어 있는 형태와 색이다. 제품개발자는 제품디자인의 시발점으로 기초도형에 대한 연구가 필요하고 이러한 기초도형의 감성은 결국 구체적인 디자인 형태로 변환될 경우 상당한 기초자료로 제시할 수 있을 것이다. 또 체계화된 기초자료를 이용하여 소비자의 취향에 맞는 제품의 개발을 촉진시키고, 소비자 계층의 유형별 분류와 상품군의 세분화 작업을 가속화시켜 상품의 양적 생산에서 질적생산으로 전환시킬 수 있는 계기가 될 것이다. 본 연구에서는 이러한 목적을 가지고 제품요소의 기본이 되는 형태와 색상에 있어서 시각감성이 지역, 성별, 도형간에 어떠한 차이가 있는지를 살펴보고자 한다.

• Archives of design research
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• v.18 no.1 s.59
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• pp.253-262
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• 2005

In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

• Archives of design research
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• v.19 no.1 s.63
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• pp.253-262
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• 2006

Research of color has been developed and also has raised consumer desire through changing from a tool to pursue curiosity or beauty to a tool creating effects in the 20th century. People have been interested in colors as a dynamic expression of results since the color TV appeared. The meaning of colors has been recently diversified as the roles of colors became important to the emotional aspects of design. While auto colors have developed along with such changes of the times, black led the color trend during the first half of the 20th century from 1900 to 1950, a transitional period of economic growth and world war. Since then, automobile production has increased apace with the rapid economic growth throughout the world and automobiles became the most expensive item out of the goods that people use. Accordingly, increasing production induced facility investment in mass production and a technology leveling was achieved. Auto manufacturing processes are very complicated, auto makers gradually recognized that software changes such as to colors or materials was an easier way for the improvement of brand identity as opposed to hardware changes such as the mechanical or design components of the body. Color planning and development systems were segmented in various aspects. In the segmentation issue, pigment technology and painting methods are important elements that have an influence on body colors and have a higher technical correlation with colors than in other industries. In other words, the advanced mixture of pigments is creating new body colors that have not existed previously. This diversifies the painting structure and methods and so maximizes the transparency and depth of body colors. Thus, body colors that are closely related to technical factors will increase in the future and research on color preferences by region have been systemized to cope with global competition due to the expansion and change of auto export regions.