• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.91-107
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• 2023

Lean startup is a concept that combines the words "lean," meaning an efficient way of running a business, and "startup," meaning a new business. It is often cited as a strategy for minimizing failure in early-stage businesses, especially in software-based startups. By scrutinizing the case of a startup L, this study suggests that lean startup methodology(LSM) can be useful for hardware and manufacturing companies and identifies ways for early startups to successfully implement LSM. To this end, the study explained the core of LSM including the concepts of hypothesis-driven approach, BML feedback loop, minimum viable product(MVP), and pivot. Five criteria to evaluate the successful implementation of LSM were derived from the core concepts and applied to evaluate the case of startup L . The early startup L pivoted its main business model from defecation alert system for patients with limited mobility to one for infants or toddlers, and finally to a smart bottle for infants. In developing the former two products, analyzed from LSM's perspective, company L neither established a specific customer value proposition for its startup idea and nor verified it through MVP experiment, thus failed to create a BML feedback loop. However, through two rounds of pivots, startup L discovered new target customers and customer needs, and was able to establish a successful business model by repeatedly experimenting with MVPs with minimal effort and time. In other words, Company L's case shows that it is essential to go through the customer-market validation stage at the beginning of the business, and that it should be done through an MVP method that does not waste the startup's time and resources. It also shows that it is necessary to abandon and pivot a product or service that customers do not want, even if it is technically superior and functionally complete. Lastly, the study proves that the lean startup methodology is not limited to the software industry, but can also be applied to technology-based hardware industry. The findings of this study can be used as guidelines and methodologies for early-stage companies to minimize failures and to accelerate the process of establishing a business model, scaling up, and going global.

• 한국벤처창업학회:학술대회논문집
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• 2006.04a
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• pp.139-166
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• 2006

This paper explored strategic types of Korean SMEs in manufacturing industries and investigated key differences among strategic types by analysing firm size, product market, technological capabilities and performances. According to previous studies, this papers categorized SMEs into four strategic types-technological innovative SMEs, multi-product SMEs, capital-intensive SMEs, and OEM-based SMEs types. Based on the empirical survey from 1,077 Korea SMEs in diverse industries, there are significant differences among strategic types on the key characteristics including product market, resource capability and performance. Finally this paper suggested implications for the studies on SMEs and managerial and policy directions to support SMEs.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.55-57
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• 2023

현재 정보 통신 기술을 기반으로 한 4차 산업 혁명의 흐름 속에 있다. 클라우드 컴퓨팅, 인공 지능, 로봇기술, 드론 등 4차 산업 혁명의 핵심 기술들은 가상 세계와 현실을 하나로 연결하는 O2O(Online To Offline) 쳬계를 구축했다. 그리고 4차 산업 혁명은 ICT 산업뿐만이 아니라 제조업, 의료업, 농업 등 다양한 산업 분야에 정보 융합 환경을 구축했다. 그중 클라우드 컴퓨팅은 정보 융합 환경을 구축하는 기본 요소로 통한다. 이로 인해 많은 기업은 클라우드 도입을 고려하고 있다. 온 프레미스 방식의 대리점 IT 인프라도 그 대상이다. 하지만 이미 오랜 시간 온 프레미스 위주의 IT 생태계가 형성되어 있으므로 전환 설계에 대한 연구와 향후 연구 방향 도출이 필요하다.

• The monthly packaging world
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• s.361
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• pp.48-63
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• 2023

산업통상자원부가 주최하고 한국생산기술연구원 패키징기술센터가 주관하는 '제 17회 대한민국 패키징 대전(KOREA STAR AWARDS 2023)'은 국내 패키징(포장) 산업의 기술개발 및 패키징 산업 발전에 기여한 유공자를 발굴하여 포상함으로써 관련 종사자의 사기 진작 및 기술 개발 의욕을 고취하고, 국내 제조업의 경쟁력을 높이기 위해 기획되었다. 올해 포상은 기업부문(34곳), 학생부문(43팀), 공로부문(2명)으로 나뉘어 총 79명(팀)이 수상의 영광을 안았다. 수상자들에게는 ASIA STAR AWARDS 2023, WORLD STAR AWARDS 2024 등 해외 패키징 포상제도 출품 자격이 부여되며, 수상홍보 및 각종 전시회 참가 지원이 이뤄진다. 지면에서는 2023년 수상작 중 기업부문 상품을 자세히 살펴보도록 한다. 이번 수상작들이 신제품으로 출품되고, 창업 아이템으로 활용되며 나아가 패키징의 변화를 이끄는 데 긍정적인 영향으로 이어지길 희망한다. 다시 한번 2023 대한민국 패키징 대전의 영예로운 수상을 축하드린다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.1-13
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• 2014

This study examines the relationship between firms' external search strategy and their innovation performance. In addition to revisiting the relationship between open search strategy and product innovation, we further extend the impact of use of external knowledge sources to process and organizational innovation. Using the 2010 Korean Innovation Survey (KIS) of manufacturing firms, we report that on average, venture firms search more widely (external search breadth) and deeply (external search depth) across a variety of external search channels than non-venture firms. We then further explore the impact of venture and non-venture firms' use of external search strategies on innovation performance. We find that both searching widely and deeply increase the likelihood of non-venture firm's successes in product, process and organizational innovation. Similar results can be found for the venture firm's success in organizational innovation. However, only searching deeply increases the likelihood of venture firms' success in product and process innovation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.79-89
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• 2016

FDI has been considered as a source of competitive advantage by bringing scientific and technological innovation capabilities to domestic firms via organizational learning. Acquiring knowledge and technology by learning accelerates firms to be innovative. In the way of innovation, firms seek for innovation as a whole but innovation can be clarified as two different parts, product and process innovation. Different from product and process innovation, organizational innovation is not directly related to productivity or outcome but it is closely related to product and process innovations. As a kind of firm innovation, organizational innovation may be considered as preceding product and process innovation and it may positively mediate the relationship between in-bound FDI and firms' product and process innovations. In this paper, the relationship between FDI and product and process innovation will be explained by organizational learning and the way of organizational innovation affects to the relationship will be examined.

• The Journal of Society for e-Business Studies
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• v.25 no.4
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• pp.169-183
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• 2020

In order to strengthen competitiveness of Korean companies in the intensifying global market, it is crucial to establish preemptive strategy for filing and securing overseas patent in connection with the company strategies. Therefore, this study conducted in-depth interviews with technology innovative companies such as bio-life, manufacturing industry, information and communication, and information service industries with overseas application experience. By analyzing overseas patent application strategy for selecting a patent application route and country, reducing costs, utilizing agents, and adjusting the timing of the examination request according to the internal and external environment of the company, the direction of establishing an overseas patent application strategy for companies considering the overseas market entry was suggested.

• The Journal of Information Technology
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• v.6 no.3
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• pp.115-135
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• 2003

Customers expect to make a long-term relationship with customers more efficiently, marketing developed gradually. With the help of Internet of Telecommunication, communication with customers and the frequency and speed of the problem solving has improved greatly. Recently customers expect more and more personal contact with companies. CRM system called personal marketing and personalization can be a powerful tool for customer acquisition and support. This paper studied a brief introduction to the CRM system and go into the problems that should be considered which phase to emphasize what Enterprise Establishment evolvement.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.201-209
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• 2019

Recently various start-up competitions have been held in the government, public and private sectors. There is a need to improve the business model of the majority of preliminary founders and early founders through the start - up contest, while improving the possibility of commercialization. The purpose of this study is to analyze the present status of various start - up contests based on the actual survey results of the major start - up contest operators and major participants in Korea. The main results of this study are as follows: First, in the run - up contest, there is a tendency to break out of the event personality, to prevent the opening of the business model of the entrepreneur in the competition, to reduce the formal procedure considering the input time, Improvement of the use of presentation materials, and the purpose of the contest and precise specification of the object of the recruitment. Secondly, it is necessary to establish a juror and a mentor pool with expertise. It is necessary to establish the judges and the mentor pool with expertise in each field, allocate the region according to the regional composition, entrust the judges with entrepreneurial experience, and introduce the post evaluation system for the judges after the competition. Third, most of the contest winners are manufacturing / technology-based businesses.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.95-114
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• 2020

This paper, a meta-analysis of the effect of the start-up support policy on the start-up performance was conducted to examine the effect of the start-up support policy on the start-up performance of beneficiary companies and to provide theoretical and practical implications to support organizations and practitioners. To this end, 35 papers containing the correlation coefficient, which is a positive statistical value, were selected from the previous studies in academic journals and dissertations published in Korea from 2007 to 2020. In the preceding study of the start-up support policy, the independent variables include funding, education support, facility/equipment support, network support, mentoring support, consulting support, marketing support, management support, technical support, manpower support, and finance as a dependent variable. The effect size of the impact on aptitude and non-financial performance was reviewed. The pattern of the effect size was presented as a forest plot for easy visual understanding, and outliers were verified through sensitivity analysis for small-study-effect data with publication convenience. As a result of analyzing the effect size of the government-supported policy, it was verified that the effect size was generally medium or higher, affecting the entrepreneurial performance. Among the independent variables, the factor that has the greatest effect on startup performance is manpower support, followed by technical support, marketing support, management support, facility/equipment support, education support, mentoring support, funding, network support, and consulting support. It was analyzed that the effect size was large in order. As the 「Small and Medium Business Startup Support Act」 was recently reorganized from the manufacturing industry to digital transformation and smartization on October 8, 2020, the start-up support policy should consider the start-up stage and verify the priorities to organize the budget.