• Asia Marketing Journal
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• v.13 no.1
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• pp.85-111
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• 2011

The present study analyzes Hyundai Genesis' introduction in the domestic and the North-American markets in terms of positioning and brand extension strategies in each market. Genesis was positioned to 'A domestic luxury car that looks like a foreign premium brand' in the domestic market and was positioned to 'Quality of luxury car for a price of near-luxury car' in the North-American market. Hyundai brand was extended to Genesis in the North-American Market, but not in the domestic market. The present study examines the backgrounds that resulted in different position concepts in the markets and analyzed the marketing tactics to realize the position concepts. Specifically, we discussed the brand extension strategy that was adopted in the North-American market in terms of its pros and cons. The present study noticed a need for modifying and/or strengthening positioning strategies to face competitive environments and suggests an issue to be discussed with respect to the changes in the positioning strategies.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.10a
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• pp.493-496
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• 2010

In this paper, We introduces 3 types of methods for estimation of a moving vehicle's CO2 emissions. These estimation methods include method based on distance traveled, method according to the calculation method proposed by the IPCC and method using vehicle information & chemical reaction equations. we describe the operating principle of each estimation method and we have driven down the actual road about 5km path because we compare performance of 3 types of methods for estimation of a driving vehicle's CO2 emissions.

• The Journal of the Convergence on Culture Technology
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• v.3 no.2
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• pp.49-54
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• 2017

In Korea, partial self-driving feature is added on Genesis G80, Tivoli 2017, and others, and full implementation is under evaluation. Tesla already completed test for full self-driving car, Tesla Model 'X'. Further adoption of self-driving car in market will bring benefits to the elderly and disabled, meanwhile traffic accident will be decreased. However, related regulations for traffic accident with autonomous car including ethical responsibility is not fully established yet. In addition, security and privacy issue of self-driving cars should be improved as well. In this paper, domestic researches and analysis status on autonomous car will be summarized, and proper activation model will be proposed for the previously described issues.

• Economic and Environmental Geology
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• v.14 no.1
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• pp.27-33
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• 1981

The manganese nodule from the Blake Plateau consists mainly of microcrystalline to cryptocrystalline todorokite, with minor quartz, clays, carbonates and phillipsite. The nodule in cross section shows concentric layers, core structure, unconformity and fissure-filling structure megascopically, and colloform, fragmental and diagenetic textures microscopically. A new classification of colloform textures which are applicable to any nodule of any source shows that the colloform textures consist of three basic textural units: banded, cuspate and globular. They occur independently or in combination with each other to form various types of textures. The presence of three predominant textural types suggests that there are three different major modes of nodule growth which are controlled by physical and chemical environments.