• Journal of Public Diplomacy
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• v.2 no.2
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• pp.1-26
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• 2022

Since the seminal publication of Joseph Nye's Soft Power, soft power became the central concept to public diplomacy. However, over-emphasis on soft power, which is still controversial, deterred academics from producing valuable knowledge that can be applied to practices in the field. Soft power is a cause and effect at the same time and thus it makes systematic analysis almost implausible because it is not only a tool for successful public diplomacy, but it is a result of successful diplomacy. This study aims at offering a theoretical framework linking soft power and public diplomacy by including various factors that may affect the outcomes of effective public diplomacy. This theoretical framework assessing the effectiveness of public diplomacy will make it possible to explore how and when new public diplomacy was adopted in a certain country and examine hard and soft power resources. The model also includes political system variables such as ideas and values, institutions, governance, leadership, and communication system, which are expected to influence public diplomacy effectiveness rather than soft power itself. The model yields the effectiveness of public diplomacy by assessing outcome and impact relative to input and output that are applicable to practices. The model is expected to enable both quantitative and qualitative studies generating possible propositions from the model with some preliminary outcomes of comparative case studies.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.127-137
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• 2008

Major purpose of brand establishment of city is to give pride for the citizen and to enhance the city value through improving city image. As modern society wants aggressive and active attitude from all fields, the city, which means as human place of residence, has to try to change for human life and prosperity. It is true that the establishment of brand is shown through politics, economy, society, culture and art, however travel effect and profit creation should be most important. In actual circumstance of our country, that travel deficit is getting increased. the brand establishment of city is more concerned. To build a city, history and time is essential elements. It may be impossible that consistent direction and meaning continue throughout long terms, but after all, the kernel of tourism contents is that idea and development is concentrated focusing consistent direction and meaning. To solve this, problem of strategy and direction was researched through analysis of foreign cities, and also understanding of future role of city in 21st century make a base for rebirth as international travel city. After city brand establishment based on continuous management, it is very important to make city which has strong image power.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.101-108
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• 2013

Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

• Journal of the Korean Society for information Management
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• v.37 no.3
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• pp.253-274
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• 2020

In this study, text mining and main path analysis (MPA) were applied to understand the origins and development paths of research areas that make up the mainstream of Korean studies. To this end, a quantitative analysis was attempted based on digital texts rather than the traditional humanities research methodology, and the main paths of Korean studies were extracted by collecting documents related to Korean studies including citation information using a citation database, and establishing a direct citation network. As a result of the main path analysis, two main path clusters (Korean ancient agricultural culture (history, culture, archeology) and Korean acquisition of English (linguistics)) were found in the key-route search for the Humanities field of Korean studies. In the field of Korean Studies Humanities and Social Sciences, four main path clusters were discovered: (1) Korea regional/spatial development, (2) Korean economic development (Economic aid/Soft power), (3) Korean industry (Political economics), and (4) population of Korea (Sex selection) & North Korean economy (Poverty, South-South cooperation).

• Journal of Fashion Business
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• v.14 no.4
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• pp.23-40
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• 2010

The purpose of this study is to explore the aesthetic characteristics of outerization phenomenon of contemporary fashion. Outerization, transforming underwear as outerwear, is one of the most dominant and widespread fashion trends in the dawning of new millenium. Fashion always exists for living body and tributes to express idealized beauty of human body and aesthetics of the era. If so, exploring the formative expressions and aesthetic characteristics of outerization would be an meaningful guideline to deduce changed relationship between fashion and body of the 21st century. The methodology of this study is to research of fashion collections such as Paris, Milan and New York which were held the first decade of new millenium, from 2000 Spring/Summer to 2009 Spring/Summer. The styles expressing outerization were selected and assorted based on the main formative expression. Then the aesthetic characteristics were classified. The way of expression of outerization is categorized into 4 parts ; Transition, Exposure, Transparency, and Deconstruction. Aesthetic Characters of outerization is classified 4 assortments as well ; Eroticism, Fun with parody and kitch, cyber culture, Gender politics, and Power fetish. Eroticism is the most clearly identified one. Coming out of underwear imply naked body itself, so it has erotic appeal. Fun is the second character. A pleasant sensation from the outerization of undergarments maximizes a disposition of play from parody, kitch, and cyber culture. The third is Gender Politics and it introspects how the society consumes woman body in history and modern times. Power Fetish, the last one, speaks for the female body with changed vision for femininity underneath the sphere of influence of feminism and post modernism, then emphasizes the subjectivity and independence of woman. From the research above, this study will help to understand the overwhelming outerization phenomenon and contribute to expansion of the horizon of the study of fashion aesthetics. It will serve fashion creative source through various outerization cases as well.

• Korean journal of communication and information
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• v.32
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• pp.295-332
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• 2006

This study inquires at behavior and attitude of gatekeepers at major Korean media in the process of selecting and covering newsmakers, with focusing on factors, paths and practices in making news on the people. The study assumes that gatekeepers' social networking process with social elites, based on birth places, alma mater and kinship, plays great role in making people in the news. The study applies methods of in-depth interviews with people-page gatekeepers and content analysis of news on newsmakers. The in-depth interviews and content analysis unveil that people-page gatekeepers tend to support high society and social elite group. Furthermore, through the process of news-making, the gatekeeper group shares social capital such as economic exchanges and socio-political influences with social elite group. The result of interviews and analysis confirm that social networking based on personal affiliation plays as an important factor in selecting and covering newsmakers. With in-depth analysis of news contents, the study finds out that social elite groups of top government officials, corporate CEOs, medical doctors, lawyers, judges, prosecutors, college professors, cultural celebrities and journalists, who are predominantly male, appear on people pages much frequently out of proportion. The content analysis also reveal that 'personal news,' which cover personal and private life or unilaterally promote newsmakers predominate in terms of frequency and amount over socially-important or pubic-interested 'public news.' In terms of news values, fragmentary news composed of sensational, personal and gossiping elements appear more frequently than socially-meaningful news with strong social issues and public messages.

• Korean Journal of Family Social Work
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• no.43
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• pp.87-110
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• 2014

This study is to understand the psychosocial experience in 'Cheonan Warship Incident Survivors'. The study question was how psychosocial experience in The Union of Family Bereaved by Cheonan Warship had been progressed. To answer this question 4 representers ofthe group and 2 reporters had been interviewed using a qualitative research method based on Phenomenology method. From this study the group's experience in had been revealed that they first crisis intervention are to identify and reinforce the strengths and coping skills of a one's family. Second, they gathered their opinion together and assigned the roles to the members, and then, requested what they want responding reasonably. The families' love, the representers' quick judgements and decisions, and the embarrassment of the military and media for the dead, who had been abandoned for long and decayed under the cold ocean, made the national support and respectful treatment possible for the dead and the family. The results of study will be applicable for individuals and groups, who need social work service as an empowerment intervention approach and crisis intervention are to identify and reinforce the strengths and coping skills of a one's family. The social worker's ability to anticipate, understand, and give therapeutic direction to the crisis reaction and the concerns of family members helps to bring around a successful crisis resolution. It is clear to us that wars, suicides, homicides in school settings, disaster and other events are providing unique challenges to social workers who are interested in learning more about the effects such events have on victims of traumatic events.

• Korean Journal of Legislative Studies
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• v.22 no.2
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• pp.113-156
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• 2016

Media scholars take a lion stake in power circle. Not only do they take a part in media policies but seize prestigious positions like board members in Korea Communication Commission(KCC). Unfortunately, though, little has been known about who they are, what qualifications they have, and whether they meet public interests. This paper attempts to unveil the mechanism of those politicized intellectuals who are specialized on the media. Two categories divided into 'representative' and 'expertise' are employed for this purpose. On the one hand, the representative means the degree of committment into such public services as participation in conferences or non-profit organizations. On the other hand, the number of research articles, books and projects belong to the expertise. Evaluation levels consist of 'excellence, good and average' were allocated to those scholars who are(were) in 'Power Hole,' where decision makings come into being. Some interesting observations were made though this study. First of all, such criteria as representative and expertise vaguely suggested by the laws were hardly fit into those intellectuals, Rarely did they commit into public service let alone showing vigilance in academic activities. Secondly, both ideological loyalty and political activities in line with the government had much to do with taking such positions. Thirdly, not surprisingly, it showed that to graduate from Seoul National University and have Ph.D. degree from U.S.A. was one of the most essential factors. In final, most of them were very good at taking advantage of the press in way of boosting their publicity. To attend at policy making processes either in form of board members or advisers is inevitable for media experts. However, as shown in this study, such qualification of public service and academic eagerness shouldn't be underestimated. Academic integrity not selling intelligence solely for private interests needs to be protected as well. The authors hope this study to provide a valuable opportunity to establish a kind of ethical standards in participating into politics.