• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.74-75
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• 2003

최근 케이블 TV의 보급, 인터넷의 보편화, 위성방송 등을 통한 DM(Direct Marketing)이 확대되면서 유통업계에서 무점포유통에 대한 시장가능성은 더욱 증대되고 있다. 이렇듯 무점포 유통 중 TV 홈쇼핑 시장은 점점 확대해가고 있으며, TV 홈쇼핑에 대한 소비자들의 의식도 많이 변해 가고 있다. 특히, 소비자 특성 중 소비자 관여도는 정보탐색이나 구매행동에 영향을 주는 요인으로 소비자 행동 연구에 중요한 위치를 차지하고 있다. 따라서 이러한 소비자의 관여도가 TV 홈쇼핑에서도 중요한 영향을 미칠 것으로 보인다. (중략)

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.187-198
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• 2012

Consumer innovativeness is a force that leads to innovative behavior of consumer and it is crucial for companies to understand the innovativeness in association with the new innovative product adoption. The purpose of this paper is to examines the influence of Consumer's inherent innovativeness, product involvement, and product expertise on consumers's vicarious and adoptive innovativeness. For this purpose, the model has been set and examined the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. The results revealed that 1) consumer innovativeness would not influence vicarious and adoptive innovativeness, 2) vicarious innovativeness had affect on adoptive innovativeness 3) product involvement had a affect on both vicarious and adoptive innovativeness 4) product expertise had a affect on vicarious innovativeness and yet had no affect on adoptive innovativeness.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2022.10a
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• pp.158-159
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• 2022

최근 건설현장에서는 안전사고 예방을 위한 다양한 노력을 하고 있지만 전 산업에서 건설업 재해율은약 50%로 여전히 높은 비율을 차지하고 있다. 중대재해처벌법 시행(22년 1월 27일)과 4차산업 발달에 따른 IOT기반 안전관리 등 안전규제와 안전관리기술이 현장에 적용되고 있지만 건설현장 안전관리의 접점에 있는 실무자 및 근로자가 실효성 있게 안전관리활동을 하고 실질적으로 안전행동을 강화시키는 안전사고 예방적 안전관리가 부족한 실정이다. 본 연구에서는 건설현장에서 시행되고 있는 안전보건활동, 안전교육, 안전행동강화, 안전성과와의 구조방정식모형(SEM)을 제시하고 관계 분석하였다. 건설현장 실무자 및 근로자의 설문조사 데이터를 구조방정식에 적용하여 관계를 분석한 예측결과, 분석결과에 의해 검증된 가설이 시사하는 부분을 해석하고, 가설검증을 기반으로 외생변수로부터 안전행동강화에 도달하는 경로를 탐색하고 주요 논점을 논의한다.

• Journal of Creative Information Culture
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• v.7 no.4
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• pp.279-288
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• 2021

The purpose of this study is to improve the understanding of children's play behavior by exploring the relationship between variables predicting children's preferred play areas using the data of the Korean Children's Panel, which is a national longitudinal study data. For this purpose, we investigated how children's gender, creativity, and peer play behaviors affect children's preferred play areas on their preferred play areas. The research results revealed in this study are as follows. First, there were differences in creativity, peer play behaviors, and play area preference according to children's gender. Second, as a result of examining the effect of children's creativity and peer play behaviors on play area preference, factors influencing language area, art area, math & manipulative area, and role play area preference were different based on block play area preference group. This study has great implications in that it provides basic data for children's play behavior by exploring variables that affect children's preference for play areas.

• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.73-84
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• 2002

This study found out the consumers' awareness and information-seeking behaviors towards Genetically Modified Organism(GMO). Data were collected from 506 adults in Seoul, Daegu, and Busan by the self-administered questionnaire. Frequencies, Pearson's correlation and multiple regression analyses were conducted by SPSS Windows. The resets of this study were as follows: (1) the concerns and the need for information about GMO were high, but recognition was low, (2) the factor affecting the need for information about GMO was the concerns about GMO, and (3) sex, age, the need for information about GMO, and subscription experience of consumer journals were the factors affecting the information-seeking behaviors.

• Journal of the Korean Society for information Management
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• v.23 no.4 s.62
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• pp.197-214
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• 2006

A Web-based environment has very various and heterogeneous users. The emphasis on their individual characteristics may make it hard to reach the general understanding of how they seek and use information on the Web. The purpose of this study is to find common patterns in information seeking behavior on the Web by analyzing a series of cognitive movement of users in interaction with the Web. Based on Dervin's concept and Timeline interview methodology, this study collected 37 Web experience descriptions from 21 respondents, which consisted of 302 steps. Findings addressed that Web information seeking behavior can be classified into seven types : Starting, Searching, Viewing/B row sing , Examining/comparing, Finding/compiling, Deciding/Acting, and Ending. Movement paths in the seven-type information seeking process showed that user's interaction with the Web was repeated and circulated at the Viewing/Browsing step and that information seeking behavior on the Web was multi-directional and non-linear.

• Journal of the Korean Society for information Management
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• v.17 no.3
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• pp.193-212
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• 2000

This study was to analyze the media-contacting motivation and the optional seeking behavior for the informations, namely, what kinds of media the information users contact and what types of informations they select for the purpose of meeting their needs of the informations. For this purpose, the questionaires answered by 277 of the employees including the professors, reseatchers, teachers, officials and collegians were analyzed by properties. The Result of this analysis is that the new hints or ideas by the professors and the researchers appeared in the highest at the academic meetings or the reseatching activities and those at the other employees appeared at the internet sites. It was shown that there is a very close correlation between the information-seeking behaviors and the user properties as the types of their seeking informations and their information-seeking morivations are considerably different from each other.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.886-889
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• 2014

본 논문에서는 사용자로부터 실시간으로 전송 받은 교통정보 이용하여 강화학습에 의한 최적 경로탐색을 제안한다. ITS(Intelligent Transportation Systems)를 서비스하기 위한 시스템을 구축하기에는 많은 시간적 비용과 물질적 비용이 소모된다. 이를 보완하기 위해 사용자의 단말기로부터 실시간으로 수집한 교통 정보를 이용하여 강화학습기법을 적용한다. 강화학습의 목표는 환경 내에서의 에이전트가 행동에 대한 보상의 총합을 최대화 하는 것이다. 본 논문에서는 실시간으로 사용자의 단말기로부터 획득한 교통 정보를 이용하여 강화학습기법을 적용하고, 최단경로탐색 알고리즘을 분석하여 비교한다.

• Proceedings of the KHMA Conference
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• 2012.05a
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• pp.372-372
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• 2012

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.9-16
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• 2020

This study aims to deeply analyze the information consumption behavior structure of rural residents in Changchun, China. and further improve the information consumption level of rural residents. Questionnaire survey and statistical analysis were used in this study. First, Through in-depth interview and open questionnaire collection and compilation of measurement questions. Secondly, residents in 15 rural areas around Changchun were selected for the survey, Finally, SPSS23.0 was used for exploratory factor analysis of recovered data, and Mplus7.4 was used for confirmatory factor analysis. The results show that the structure of information consumption behavior of rural residents in Changchun includes three dimensions of information demand, information literacy and payment ability, which is corresponding to the previous studies on information consumption behavior structure's demand power, purchasing power and information quality. This study has certain empirical validity.