• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.376-386
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• 2007

The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.5808-5815
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• 2012

Through Tourism Information System, we can know, how much we feel importance of travel information and how to they spending, research when they need to go to travel according to we have to realize about anticipation/planning phase and on-site phase are different exactly. This purpose is how to get a basic data when we support with tourist about information of festival in travel and also how to give satisfaction for tourist and how many tourist wants to join the travels in addition, it is possible to we can develop all of things about travel informations. This is a result of research. First, all of the tourists participate the FESTIVAL, even though they didn't get any informations about travel. The second, information of festival in travel has different feeling between importance of participate in festival and performance after experience.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.352-365
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• 2010

Most of studies concerned with on-line Brand community show that it makes users to increase their brand loyalty and brand attachment. But it wouldn't be explained that on-line brand community could be the field of consumer's public complaining in service failure. So, this study tried to focus the dimensions of negative emotions and customer characteristics that may cause relationship dissolutions in on-line brand community. The findings of the present study following as, high relationship quality of on-line brand community user directly effects negative emotions, especially, disappointment and betrayal. second, disappointment and betrayal influences the desire of revenge. Third, customer's negative reactions (for example, negative replies about the brand or public complaining in community) are mediated by customer's desire of revenge. The analysis was held with brand community customers who has been experienced service recently by using SPSS14K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the between emotional factors and negative reactions. In conclusion, this article provides implications into understanding of customer's negative emotions and user's characteristics that cause negative reactions in on-line brand community. thus, this may allow marketers to have managerial insights on handling of on-line brand community independently operated by consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1988-1992
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• 2013

In this paper, we propose a method of object recognition to real image object which enter into an area. We needs this method for an application module to detect and trace the moving pattern of some objects entered into an specific area. A scheme to the object recognition is adopted to some applied modules that it is moved from only real image information recognition to real coordination recognition, the mapping between the GPS coordination and real image information provides object coordination.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.823-825
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• 2005

기존의 인터넷과 컴퓨터 등의 발달로 교육현장에서도 많은 WBI (Web-Based Instruct ion)들이 개발되고 사용되고 있으나 교육사이트의 컨텐츠를 살펴보면 대부분이 행동주의 심리학에 근거를 둔 프로그램 형태를 벗어나지 못하고 있어서 학습자에게 의미있는 학습을 유발시키기 보다는 제시된 정보의 기계적 재생에 그치고 있다는 비판을 받고 있다. 이러한 한계를 극복하는 대안으로는 학습자의 외형적이고 기계적인 면보다는 학습자의 인지활동을 강조하는 인지론적 접근이 필요하다고 본다. 인지심리학의 이러한 측면을 잘 반영하는 학습이론으로서 발견학습 이론을 들 수 있다. 발견학습을 적용시킨 모듈부분은 사용자의 편의에 따라 활용하지 않고 그래프의 탐색이 가능하도록 설계되므로 교사 개개인 수업의 형태에 따라 다양하게 적용할 수 있다. 따라서 온라인과 오프라인상의 모든 현장에서 교수-학습지도에 기절할 것이다.

• Journal of the Korean School Mathematics Society
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• v.9 no.3
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• pp.405-424
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• 2006

The purpose of this study was to develop the instruments which can measure behavior characteristics as a component of Mathematically Giftedness with in middle school period. This study prescribed the variable factors of measurement after classify the characteristics of Mathematically Giftedness through literature studies. And it produced instruments those are finally composed of 51 items through the preliminary test. The participants for the study were 424 Korean middle school students. Statistical analyses were carried out to verify the validities and reliability. Reliability(Cronbach $\alpha$) was in behavior characteristics, .95. Content validity was found to be satisfactory by internal validity evaluation on the test items. Internal validity were analyzed by BIGSTEPTS based on Rasch's 1-parameter item-response model. Construct validity was also found to be satisfactory through factor analysis which showed the four factors which the identification instruments were intended to measure such as, General mathematical mental ability, Mathematical Ability, Processing and Obtaining mathematical information Anility and Mathematical Disposition Ability. In conclusion, the instruments about behavior characteristics of Mathematically Giftedness during middle school period developed by this study are highly reliable on its reliability and validity.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.109-118
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• 2020

In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.238-250
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• 2011

The purpose of this study is to analyze foodservice and culinary arts majors' career preparation behavior by grade and career decision-making self-efficacy levels. Toward this end, 250 students majoring in foodservice and culinary arts were selected as a sample from three universities located in Chungcheong province. A total of 217 copies of the questionnaire were analyzed after excluding 33 copies. The results of this study are as follows. First, upper-grade students were more actively engaged in career exploration, information collection, experiencing behavior, and career preparation behavior than lower-grade students. Second, the level of career preparation behavior of the group with higher career decision-making self-efficacy was higher than the other with lower career decision-making self-efficacy. Third, the interactive effects of career decision-making self-efficacy and grade on career preparation behavior proved to be statistically insignificant Thus, career decision self-efficacy should be improved and the foundation of structured career education should be established according to grade.

• Journal of the Korean Applied Science and Technology
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• v.38 no.5
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• pp.1255-1264
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• 2021

This study explores the application services recognized by golfers by applying the causal relationship (SEM) to the degree of immersion and consumption behavior of the characteristics of the golf application (App) perceived by consumers in the COVID-19 environment based on the COVID-19 Afterwards, it was intended to provide basic data for predicting the golf industry. For this, a total of 235 people were analyzed using a mobile survey (URL) by the sampling plan from June 1 to August 10, 2021. The results were derived. First, the hypothesis was adopted that the mobility and reliability characteristics of the application had a statistically significant positive (+) effect on the immersion enhancement. First, the hypothesis was adopted that the enhancement of commitment had a statistically significant positive (+) effect on consumption behavior. Finally, it was hypothesized that the informational and mobility characteristics of the application had a statistically significant positive (+) effect on consumption behavior.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.3
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• pp.392-398
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• 2010

This study was conducted to investigate housewives' purchase behavior and needs for information on food safety. The data were collected from 275 housewives over the age of 20 living in Seoul and metropolitan areas from March 9 to April 3 in 2009. The result of this study showed that 'checking expiration date' topped with 4.59 in the purchase behavior for food safety followed by 'buying domestics' (4.08) and 'considering food safety' (3.66). The study also showed that only 18.5% of the respondents said that they have an experience of education for food safety, and 'environmental hormones' was the highest with 89.1% in the percentage of correct answer but 'mad cow disease' was the lowest with 25.8%. Also total degree of knowledge for food hazards was an average of 8.56 out of 13. The respondents' degree of information search for food safety was generally low at 2.61 and tv/radio topped the list of information sources with 4.04, followed by newspaper/magazine (3.80), internet (3.44), and family/relatives/friends (3.39). Finally, degree of information needs for food safety was generally high with 3.82. Therefore, government, producers, distributers and academic researchers must provide consumers collective and sufficient information about the food safety and hazards through the diverse information sources. Also they have to play their respective roles in developing and executing feasible education program for consumers.