• Informatization Policy
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• v.25 no.2
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• pp.84-96
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• 2018

The right to be forgotten means the right of people to request information and communication providers to delete their information online. As the number of people asking for deletion of their past embarrassing or negative online activities is increasing, discussions are being raised on the introduction of the right to be forgotten in South Korea. However, previous research on the right to be forgotten mainly deals with the legal concept, with insufficient consideration of economic value. The main purpose of this research is to examine social perception towards the right to be forgotten and to estimate its economic value quantitatively. According to the results, there are concerns about disclosure of personal information, but with lack of awareness on the right to be forgotten. The monthly average amount that a person is willing to pay to be forgotten is 1,218 Korean won (11 US dollars) and the total economic value is estimated to be about 540 billion won (490 million dollars) per year in 2017. Especially, those who have experienced leakage of personal information put higher value to the right to be forgotten. These results can be useful for making decisions about the right to be forgotten in the future.

• Journal of Korean Society of Transportation
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• v.23 no.6 s.84
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• pp.81-89
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• 2005

Real-time bus arrival information within the Bus Information System (BIS) is an invaluable resource for users that demand accurate and up-to-date bus headway information while waiting at a bus stop. The associated benefits of such a system come in two folds, that is to 1) resolve the psychological uncertainty caused by the lack of real-time bus arrival information and 2) empower the user waiting at bus stops with the ability to reliably coordinate various tasks and errands, such as a quick trip into a convenience store or restroom without fear of missing a bus pick-up. This paper discusses the appropriate methodology with which to measure the economic value of reliable bus arrival information, with particular emphasis on the psychological uncertainty in users associated with the lack of real-time headway information at bus stops. Data regarding bus transit users' willingness to pay for such a service is obtained through questionnaire surveys, and the Contingent Valuation Method is used to analyze and derive the associated economic value. Our findings indicate the monetary value associated with a real-time bus arrival information system is approximately 132.5 won/min at the 0.3 significance level.

• Journal of Korean Society of Transportation
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• v.22 no.6
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• pp.89-99
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• 2004

The purpose of this study is to evaluate the value of information on Bus-Route concerning on the User's Individual value. The value of information is estimated with the price of time saving by using the information. The price of unit time for each user is applied to convert the saving time to the cost. To estimate the user's expense from origin to destination the previous model is modified. Bus-travel cost is estimated with variables such as bus-travel time, bus-interval, bus-fare, and the price of walking distance. In this study, to estimate in-vehicle time the bus-travel time model is developed based on the spatial characteristics distinguished by three types of circular-road in the network of Daegu Metropolitan area. For the case study, a set of the origin and destination is selected as Dalsu-gu District Office and East Daegu Train Station respectively. There are several bus-routes which can be used as direct or transferable bus-routes selected. The study showed that when the value of time for individual users is \1,738/hr, there is no benefit to using information of transferable bus-routes. It also showed that the more discount rates of bus fare is increased, the benefit to using information of transferable bus-routes is increased, and that the lower value of time is, the benefit to using information of transferable bus-routes is increased.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.283-288
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• 2019

This study investigated how consumer's uncertainty avoidance affect purchase deferral intention when purchasing high-involved products (i.e. laptops) in online shopping, and we looked at whether utilitarian/hedonic consumption value has a moderating effect in this relationship. Results showed the higher the uncertainty avoidance, the higher the deferral intention. Also, only the utilitarian consumption value had moderating effect in this relationship. This means that in an information overload situation like online shopping, consumers are more likely to delay their purchase intention when they have more uncertainty avoidance. Thus, to prevent this purchase delay, marketers should selectively present relative product information, strategically emphasize the importance of certain product attribution to reduce consumers' uncertainty of the product or highlight the utilitarian values of product attributes that are expected to have a significant impact on decision making.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.705-710
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• 2021

Nowadays, cutting-edge information communication technology is the genuine core technology of the fourth Industrial Revolution and is still making great progress rapidly among various technology fields. The biggest issue in ICT fields is the machine learning based Artificial Intelligence applications using big data in cloud computing environment on the basis of wireless network, and also the technology fields of autonomous control applications such as Autonomous Car or Mobile Robot. Since value of the high-tech ICT technology depends on the surrounded environmental factors and is very flexible, the precise technology valuation method is urgently needed in order to get successful technology transfer, transaction and commercialization. In this research, we analyze the characteristics of the high-tech ICT technology and the main factors in technology transfer or commercialization process, and propose the precise technology valuation method that reflects the characteristics of the ICT technology through phased analysis of the existing technology valuationmodel.

• The Korean Journal of Financial Studies
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• v.12 no.1
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• pp.63-88
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• 2006

본 연구는 기업가치를 측정하기 위해서 활용될 수 있는 두 가지의 새로운 모형을 개발하였다. 두 가지 모형은 모두 자산가치와 수익가치의 가중평균으로 기업의 본질가치를 표현할 수 있다는데 공통적인 특징이 있다. 첫째 모형은 도산확률 하의 세후 기업가치 가중평균모형이다. 현금흐름할인법으로 알려진 전체기업가치 평가방법론(entity approach)에 기초한 기업가치 평가모형인 이원흠 최수미(2002)의 지식자산가치 평가모형 및 이원흠 최수미(2004)의 가중평균 가치평가모형으로부터 도산확률 하의 세후 가중평균 기업가치 평가모형을 도출하였다. 이 모형은 기업가치는 수익가치 및 실물자산의 가치와 지급이자의 절세효과, 예상도산비용 등 4부분으로 구성된다는 것을 보여 주고 있다. 둘째 모형은 이익조정에 의한 비정상발생액을 감안한 기업가치 가중평균모형이다. 회계학 분야에 주로 발전한 발생액을 고려한 이익의 질(quality of earnings)을 기업가치 측면에서 평가할 수 있는 새로운 모형이다. 이익의 질을 고려한 기업가치 평가모형도 첫째 모형의 도출논리에 의거하여 세후 혹은 도산확률 하의 세후 기업가치 평가모형으로 확장할 수 있다. 새로이 개발된 가중평균 가치평가모형을 통해 추정한 수익가치와 자산가치의 가중치, 가중평균자본비용 등의 정보는 상장주식의 목표가격 평가, 투자등급 판정 등에 활용될 수 있을 뿐만 아니라, 신규상장주식의 공모가, 비상장기업의 합병가액산정, 지주회사의 가치평가 등 비상장기업의 가치평가 분야에 광범위하게 응용될 수 있을 것이다.

• The Journal of Society for e-Business Studies
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• v.13 no.2
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• pp.23-54
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• 2008

The purpose of this study is to investigate how the digital divide is made in different digital divide patterns and also it influences on shopping value and purchase intention as individual e-commerce performance. The major findings of this study are as following: First, this study is focused on the average of the digital divide level regarding the sociodemographic characteristics. In the result, The average of each group is different in all digital divide patterns in age, education, and occupation. Second, in comparative influences of digital divide factors on shopping value and purchase intention, qualitative literacy divide are found to have a strong positive effect on shopping value and purchase intention.

• Spatial Information Research
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• v.22 no.2
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• pp.73-87
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• 2014

The fact that the limits of information recency, diversity, and usability are mainly caused by the supply oriented geospatial data and service development is commonly recognized. It is recently tried to overcome the limits by facilitating user experience and VGI(Volunteered Geographic Information) in several geospatial web services. This study suggests 10C framework of geospatial web service for VGI through review and examination of previous research. Based on the 10C framework, the value chain system of 23 use cases relevant to the geospatial web service involving the creation of user's VGI is investigated. The result of the value chain analysis is applied to examine and formulate the strategies to generate value addition from public spatial information with respect to creation, aggregation, delivery, and consumption process of VGI.

• Journal of Scientific & Technological Knowledge Infrastructure
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• s.7
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• pp.44-54
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• 2001

21세기에 들어 세계경제는 지식기반경제로 급격히 발전하고 있으며 이에 따라 국가기술혁신의 필요성이 커지고 있다. 급격한 기술발전의 추세와 R&D분야에서의 한정된 자원을 고려하면 선진국과의 기술 격차를 줄이기 위한 기술이전의 활성화는 우리나라의 당면과제라 할 수 있다. 본 고에서는 기술이전의 인프라인 기술이전 정보유통의 국내외 상황과 한국과학기술정보연구원에서 추진중인 국제기술시장에 대한 소개, 그리고 이러한 제반 상황하에서 국내 기술이전 정보유통의 발전적인 대안과 지식정보를 활용하고 지원할 수 있는 기술가치평가 시스템의 개발에 관한 내용을 소개하고자 한다. 정형화된 특허정보와 기술에 의한 제품시장정보를 제공함으로써 기술의 잠재사업이익 추정을 지원하며, 산업특성 및 기술혁신단계를 분석하여 기술기여도를 산출하고, 실물옵션법을 이용하여 최종 기술가치를 산출하는 단계로 개발된 기술가치평가 시스템을 소개하였다.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.130-139
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• 2016

This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.