• Proceedings of the Korean Statistical Society Conference
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• 2004.11a
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• pp.171-174
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• 2004

기업들이 심화된 경쟁체제 속에서 고객에 대한 보다 심층적인 이해를 필요로 하고 정보기술의 발달로 각 요소활동내용의 데이터화가 가능해짐에 따라 CRM으로 대변되는 고객 정보의 전략적 활용이 매우 중요하게 되었다. 이를 위해 기업은 고객에 대한 이해를 바탕으로 고객관리 및 마케팅을 수행하기 위한 필수적인 도구인 고객세분화를 수행하고 있다. 본 연구에서는 신용카드고객의 카드사용행태에 근거하여 서로 유사한 사용행태를 보이는 고객군으로 세분화하는 과정을 소개한다. 고객이 실제로 카드를 사용하면서 발생시킨 거래정보에만 의존하여 고객세분화를 수행하였으며 이는 마케팅의 관점에서 상당히 의미 있는 내용이라 볼 수 있다. 고객세분화를 위하여 데이터마이닝기법인 k-평균군집방법과 최장연결법에 의한 계보적 군집방법을 활용하였다

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.55-76
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• 2015

The prior studies on the practical lawyer's information seeking behaviors, including Leckie et al. (1996) model showed that role of the work and nature of the work in attorney's practices had an significant influence on the attorney's information seeking behaviors. This study now asks if these prior analyses can be applicable to attorneys' practices nowadays. This study performed surveys and interviews with 21 practical attorneys in korea who were grouped by their experience period and the size of law firms. This study concludes that role of the work in Leckie et al. model still affects the attorneys' information seeking behaviors today and moreover, the attorney's experience and the size of law firms as variables also have made an impact on attorney's behaviors so far. By the way, this study further finds that the attorneys prefer the digital information in online database and formal information like statutes or case laws. These results are definitely different from them of the prior studies. In addition, this study suggests that the behavior such as meaningful using of the informal information in difficulties with improper information can be kinds of the attorney's information seeking behaviors.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.235-238
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• 2006

Recently, as diffusing knowledge-based information society, creation and information literacy of knowledge information is being important factor. For this, creation, practice, diffusion activity of various forms information innovation through organize regional cluster is actively carrying. So, The purpose of this paper is to analyze and describe the characteristics of information seeking behavior of science-technology information of KISTI regional cluster which consisted of professor, researcher and executive.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.1
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• pp.35-45
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• 2020

This study focused on the park as a space to support the behavior of urban citizens in modern society. Modern city parks are not spaces that play a specific role but are used by many people, so their function and meaning may change depending on the user's behavior. In addition, current online data may determine the selection of parks to visit or the usage of parks. Therefore, this study analyzed the change of behavior in Yeouido Park, Yeouido Hangang Park, and Yangjae Citizen's Forest from 2000 to 2018 by utilizing a time series analysis. The analysis method used Big Data techniques such as text mining and social network analysis. The summary of the study is as follows. The usage behavior of Yeouido Park has changed over time to "Ride" (Dynamic Behavior) for the first period (I), "Take" (Information Communication Service Behavior) for the second period (II), "See" (Communicative Behavior) for the third period (III), and "Eat" (Energy Source Behavior) for the fourth period (IV). In the case of Yangjae Citizens' Forest, the usage behavior has changed over time to "Walk" (Dynamic Behavior) for the first, second, and third periods (I), (II), (III) and "Play" (Dynamic Behavior) for the fourth period (IV). Looking at the factors affecting behavior, Yeouido Park was had various factors related to sports, leisure, culture, art, and spare time compared to Yangjae Citizens' Forest. The differences in Yangjae Citizens' Forest that affected its main usage behavior were various elements of natural resources. Second, the behavior of the target areas was found to be focused on certain main behaviors over time and played a role in selecting or limiting future behaviors. These results indicate that the space and facilities of the target areas had not been utilized evenly, as various behaviors have not occurred, however, a certain main behavior has appeared in the target areas. This study has great significance in that it analyzes the usage of urban parks using Big Data techniques, and determined that urban parks are transformed into play spaces where consumption progressed beyond the role of rest and walking. The behavior occurring in modern urban parks is changing in quantity and content. Therefore, through various types of discussions based on the results of the behavior collected through Big Data, we can better understand how citizens are using city parks. This study found that the behavior associated with static behavior in both parks had a great impact on other behaviors.

• Journal of the Korean Society for information Management
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• v.25 no.2
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• pp.127-141
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• 2008

In this study, we investigated the information users' needs and information seeking behavior in the field of science and technology. We found that the science and technology researchers most frequently needed information while conducting the research & development related tasks and drafting research papers. The researchers attributed the main sources of research ideas to be the communication among colleagues and the literature review. The researchers's most preferred information sources were digital libraries, web search engines, and academic information portal. In conclusion, the science and technology researchers regarded the online use of electronic materials as the primary source of information. We hope that this investigation reported herein to be the foundation for developing user-centered information services for the science and technology discipline.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.3
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• pp.111-128
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• 2019

This study was conducted as part of an effort to vitalize policy information services (POINT) of National Library of Korea, Sejong. The authors examined information behavior and policy information service use behavior of policy information users and checked if there are any differences in information behavior by participants' occupations (public officials, researchers, and librarians). We carried out an online survey and collected 331 completed survey responses. Overall, the most frequently used type of material was research report, followed by journal article and monograph, etc. The participants frequently used search engines and policy information services to acquire policy information. Also, 47.7% of the participants were aware of and had usage experience of POINT. Furthermore, we found statistically significant differences in some aspects of policy information behavior and in perceptions toward POINT across participants' occupations. These findings suggest that National Library of Korea, Sejong needs to improve their services based on a better understanding on target users.

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.289-305
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• 2015

This study aims to investigate information seeking behavior of Popshoes users. Transaction logs of Popshoes, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 3 months period, from January 1 to March 31, 2015. The results of this study show that Popshoes users behave in a simple and passive way. In the total sessions, more users chose to browse a directory than typing and submitting a query. However, queries played a more crucial role in important decision makings such as search results clicks and product purchases than directory browsing. The results of this study can be implemented to the effective development of shopping search engines.

• Journal of Korean Library and Information Science Society
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• v.42 no.3
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• pp.189-208
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• 2011

In the digital environment where the Internet and IT change rapidly, researchers have utilized scientific information by relying on more complex and various media than before. This study performed a group interview with thirteen questions derived from five categories in order to understand information needs and information seeking behaviors of Korean doctoral researchers in this information environment. The five categories are (1) identifying information resource usage pattern, (2) attitude towards information resources and reasons for use, (3) IT skills and information literacy, (4) physical library use vs electronic access, and (5) attitudes toward the digital library. In particular, this study focused on analyzing similarities and differences of two groups of researchers selected equally in the humanities and social sciences and in science and technology by doing the interview. The research showed that there are no differences in the goal of using scientific information, information literacy, the ratio of using written materials to electronic resources, and routes of acquiring research ideas or knowledge, but there are differences in materials used for studies or researches and in favorite scientific portal sites.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.721-724
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• 2006

국내 성인들의 인터넷 이용 행태와 인터넷을 이용한 건강정보의 획득에 대한 현황을 조사, 분석하였다. 이를 위하여 국내 성인남녀 476명을 대상으로 인터넷 설문 조사를 실시하였다. 설문 조사를 분석한 결과 인터넷의 이용 행태와 인터넷을 이용한 건강정보의 획득에 관련된 다양한 통계 결과를 얻을 수 있었다. 이 논문에서는 이 결과를 기존에 조사되어 발표된 통계 결과들과 비교 분석하여 결과의 의의를 해석하고 차이가 발생된 부분에 대해서는 그 원인을 분석하였다. 이 논문에서 제시된 통계 결과들은 향후 인터넷 건강정보 웹사이트들이 제공하는 의료콘텐츠의 주된 목표 대상, 주된 목표 내용의 선정과 홍보 전략에 활용될 수 있을 것으로 예상한다.

• Journal of the Korean Society for information Management
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• v.27 no.3
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• pp.307-323
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• 2010

The amount of online scholarly information rapidly expands in numerous resources, while user behavior demands single search box interface like Google Scholar. Despite scholarly values of e-resources libraries provide, users consider Google Scholar as the most efficient research tool attracted by its speed, simplicity, ease of use, and convenience. Characteristics of Metasearch System compared with Google Scholar are analyzed from perspectives of the interface and e-resource. Based on usage statistics of Metasearch System along with a link resolver in one academic library, e-resource accessibility patterns and information seeking behaviors of subject-specific areas are investigated for electronic information services.