• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.321-345
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• 2022

Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.261-281
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• 2001

As a new environment, the Internet proposes to us the innovative change of our life. With difficulty, we can go after the Internet's potentiality and the growth speed of technology. In the new stream of innovation technology, we can probably feel the fear of tremendous changes, the reverse, also hope to get the opportunity that come out of Internet world. EC(Electronic Commerce) that out of the evolution of Internet technology gets a coporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. As one of them, a virtual store is opened on the Internet. Recently, there has been much attention to the Internet shopping mall as a new distribution channel and marketing tool. This study analyzed that the system environment, perceived product risk, easy of order, perceived security risk would have impact on the customer satisfaction in Electronic Commerce. The Purpose of this study is to develope the concept of the determinants of customer satisfaction and to test a theoretical framework that attempts to explain how the perception of satisfaction in Electronic Commerce. The proposed hypotheses were tested internet shopping mall users and the study results show all hypotheses are supported.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.13 no.4
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• pp.85-98
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• 2003

Computational power of IC chip is improved day after day producing IC chips holding co-processor continuously. Also a lot of wireless terminals which IC chip embedded in are produced in order to provide simple and various services in the wireless terminal market. However it is difficult to apply the key distribution protocol under wired communication environment to wireless communication environment. Because the computational power of co-processor embedded in IC chip under wireless communication environment is less than that under wired communication environment. In this paper, we propose the hey distribution protocol appropriate for wireless communication environment which diminishes the computational burden of server and client by using co-processor that performs cryptographic operations and makes up for the restrictive computational power of terminal. And our proposal is satisfied with the security requirements that are not provided in existing key distribution protocol.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.113-116
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• 2011

최근 IT 기술의 급격한 발전으로 개인정보, 환경 등 다양한 정보를 수시로 수집 및 관리하면서 사용자가 원할시 즉각적인 정보서비스를 제공하고 있다. 그러나 유 무선상의 데이터 전송은 정보의 도청, 메시지의 위 변조 및 재사용, DoS(Denial of Service)등 외부의 공격으로부터 쉽게 노출된다. 이러한 외부 공격은 개인 프라이버시를 포함한 정보서비스 시스템 전반에 치명적인 손실을 야기 시킬 수 있기 때문에 정보보호 시스템의 필요성은 갈수록 그 중요성이 부각되고 있다. 현재까지 정보보호 시스템은 소프트웨어(S/W), 하드웨어(ASIC), FPGA(Field Progr- ammable Array) 디바이스를 이용하여 구현되었으며, 각각의 구현방법은 여러 가지 문제점이 있으며 그에 따른 해결방법이 제시되고 있다. 본 논문에서는 다양한 환경에서의 정보보호 서비스를 제공하기 위한 재구성형 SoC 구조를 제안한다. 제안된 SoC는 비밀키 암호알고리즘(AES), 암호학적 해쉬(SHA-256), 공개키 암호알고리즘(ECC)을 수행 할 수 있으며, 마스터 콘트롤러에 의해 제어된다. 또한 정보보호 시스템이 요구하는 다양한 제약조건(속도, 면적, 안전성, 유연성)을 만족하기 위해 S/W, ASIC, FPGA 디바이스의 모든 장점을 최대한 활용하였으며, MCU와의 효율적인 통신을 위한 I/O 인터페이스를 제안한다. 따라서 제안된 정보보호 시스템은 기존의 시스템보다 다양한 정보보호 알고리즘을 지원할 뿐만 아니라 속도 및 면적에 있어 상충 관계를 개선하였기 때문에 저비용 응용뿐만 아니라 고속 통신 장비 시스템에도 적용이 가능하다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.911-914
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• 2012

For competitiveness of national B2C (Business to Customer) service industry, improvement of process and analysis focused on customer and change of service system are needed. To achieve this goal, accurate feedbacks from customers play an important role; however, there is no quantitative and standard system in Korea. The medical tourism industry is taking center stage as a high value added industry among many other B2C service industries. In this paper, we suggest an evaluation model for customer satisfaction measurement about medical tourism industry and the application system on smartphone for that.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.1
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• pp.528-532
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• 2005

As the current IEEE 802.11 wireless LAN standard provides the unified channel access procedure for each traffic service without considering its own traffic characteristics, it is difficult to get its differentiated service qualities at IEEE 802.11 wireless LAN system. To solve this limit, IEEE 802.11e standard that can provide differentiated service to each traffic is under preparation. In this study, we implemented IEEE 802.11e EDCA channel access scheme with NS-2 simulator, and showed its numerical results in various system environments with using average delay and throughput as performance measures.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.169-175
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• 2015

The purpose of this study is to investigate the structural relationships among teaching presence, cognitive presence, social presence, service quality, learning flow, and learners' satisfaction in mobile learning. Survey data collected by 255 learners who completed mobile-supported courses offered by an online university in South Korea were analyzed using structural equation modeling. The results suggest that cognitive presence, social presence, and service quality have direct effects on learning flow, and that cognitive presence, service quality, and learning flow have direct effects on learners' satisfaction.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.13 no.2
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• pp.107-114
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• 2003

In this paper, we propose an efficient mutual authentication and key distribution protocol for cdma2000 packet data service which uses Mobile U access method with DIAMETER AAA(Authentication, Authorization and Accounting) infrastructure. The proposed scheme provides an efficient mutual authentication between MN(Mobile Node) and AAAH(home AAA server), and a secure session-key distribution among Mobile If entities. The proposed protocol improves the efficiency of DIAMETER AAA and satisfies the security requirements for authentication and key distribution protocol. Also, the key distributed by the proposed scheme can be used to generate keys for packet data security over 1xEV-DO wireless interface, in order to avoid a session hijacking attack for 1xEV-DO packet data service.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04a
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• pp.148-150
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• 2004

최근 내장형 시스템의 보급과 발전으로 휴대용 기기에서 다양한 애플리케이션들을 이용하고 있다. 특히. 핸드폰과 스마트폰과 같은 정보 통신 기기들은 과거의 전화 기능 외에도 개인 정보 관리 및 게임 등 다양한 기능을 수행한다. 또한 차세대 무선 통신 기술로써 SDR(Software Defined Radio)등의 연구가 이루어지고 있다. 이렇게 소형의 휴대 기기에서 다양한 기능과 서비스를 제공하기 위해서는 시스템의 구조가 동적으로 재구성되어야 할 필요성이 증대되고 있다. SDR 시스템의 경우, 하나의 장치에서 두 개 이상의 신호 처리(Signal Processing) 기법이 소프트웨어적으로 제공되어야 한다. 이러한 유연성(Flexibility) 및 재구성(Reconfigurability)을 요건들을 만족시키는 시스템을 위해서는 운영체제 단계에서 동적인 재구성 기법을 제공해주어야 한다. 본 논문에서는 컴포넌트의 비동기적(Asynchronous) 교체를 이용하여 기존의 동적 재구성 기법의 지연 시간을 줄이는 방법을 설명하며 실험을 통해 그것을 증명하도록 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.2
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• pp.257-260
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• 2005

인터넷 사용자의 증가에 따른 데이터 수요와 트래픽 증가에 따라 오늘날의 네트워크는 빠른 전송 속도와 넓은 대역폭을 요구한다. OBS 기반 광 네트워크는 이러한 요구사항을 만족시킬 수 있는 방안으로 활발히 연구가 진행되고 있으나, 도청, 위장, DoS 등의 보안 위협에 취약하다. 본 논문에서는 OBS 기반 광 네트워크에서 존재하는 보안 취약점 및 보안 공격을 분석하며, 이를 기반으로 안전한 서비스 제공을 위해 인증 및 키 분배 가능한 정보보호 프로토콜을 제시한다. 본 논문에서는 OBS 기반 광 네트워크에서 보안 기능을 강화하기 위해 제어 메시지를 이용하여 명시적 인증을 제공하며, 공통키값을 이용하여 제어 메시지를 보호한다.