• Journal of Digital Convergence
• /
• v.14 no.6
• /
• pp.177-186
• /
• 2016

This study aims to explore the effect of characteristics of eWOM(Word-of-mouth) on consumer attitude in SNS(Social Network Service). The characteristics of WOM were classified into characteristics of message (polarity, verifiability, consensus) and characteristics of SNS (social presence, interaction). Data of 554 samples were collected from the university students of SNS users. The key results showed that the polarity of the WOM has a strong positive effect on consumer's attitude, and the degree of verifiability and consensus has a moderating effect on the polarity-attitude relationship. On the contrary, characteristics of SNS such as social presence and interaction have a direct effect on consumer attitude and have no significant moderating effect on the polarity-attitude relationship. This study provides an academic enhancement in the research of the relationship between the characteristics of WOM and consumer's attitude in the SNS environment. Practical implications are also drawn from these findings.

• The Journal of the Korea Contents Association
• /
• v.6 no.6
• /
• pp.100-108
• /
• 2006

The purpose of this paper is to study of the attitude of e-learning on the effectiveness of e-learning and the antecedents of e-learning. For this study, samples were collected from students who had attended a cyber lecture at university. Structural equation model was used to analyze the data. The result of this empirical study is summarized as followings. First, the attitude of e-learning has a positive effect on the e-learning effectiveness. Second, ease of use of learning management system, learning motivation, information quality of learning contents has positive effect on the attitude of e-learning, but usefulness of learning management system has no effect on the attitude of e-learning. Therefore, the former consists of learning management system, learning contents and information quality that are provided by e-learning and the latter means learning motivation.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2011.06a
• /
• pp.249-252
• /
• 2011

이 연구는 중학교 과학 수업의 온 오프라인 혼합 협동학습에 대한 효과를 검증해 보고자 하였다. 연구의 목적을 달성하기 위해 먼저 온 오프라인 혼합 협동학습과 관련된 문헌 고찰을 통해 연구의 수행에 필요한 이론적 기반을 마련하였다. 중학교 1학년 과학 내용 중에서 연구 단원을 선정하여 온 오프라인 혼합 협동학습 모형을 제시하였다. 연구대상은 경기도 김포시에 위치한 'K'중학교 1학년 학생들 중에서 사전 학업성취도 검사와 학습태도 검사에 의해 동질집단으로 확인된 2개 학습 79명이다. 연구대상 중 1개 학습 40명을 실험대상으로 선정하여 온 오프라인 혼합 협동학습의 실험을 실시하고 통제집단에는 기존의 면대면 협동학습을 실시하였으며 실험이 끝난 후 두 집단의 학업성취도 및 학습태도 변화 차이를 비교 분석하였다. 결과 분석은 SPSS Ver.12.0을 이용하였으며 학업성취도는 다변량 분산분석(MANOVA)을 하였고, 학습태도는 독립표본 t검정을 통해 분석하였다. 분석한 연구의 결과 첫째, 중학교 과학 수업에서 온 오프라인 혼합 협동학습은 면대면 협동학습과 학업성취도에서 유의미한 차이가 나타났다. 또한 온 오프라인 혼합 협동학습 실험집단이 면대면 협동학습 통제집단보다 학업성취도의 하위 영역 중 기억 영역에 그 효과성이 두드러짐을 확인하였다. 둘째, 중학교 과학 수업에서 온 오프라인 혼합 협동학습은 면대면 협동학습과 학습태도에서 유의미한 차이가 나타나지 않았다. 연구 결과를 토대로 온 오프라인 혼합 협동학습은 첫째, 학습자들로 하여금 자료 수집, 분석, 정리 단계에서 정보의 공유를 통해 적극적으로 학습을 유도하였다고 예측할 수 있다. 이는 온 오프라인 혼합 협동학습이 면대면 협동학습보다 학업성취도 향상에 효과적인 교수학습 방안으로 제시될 수 있음을 의미한다. 둘째, 중학교 과학수업에서 온 오프라인 혼합 협동학습은 학습자의 학습태도에 효과적이라고 확신할 수 없다. 따라서 학습자의 교과에 대한 학습태도의 향상을 위해서는 교수 학습방법을 다각화하고 교과와 학습목표에 맞는 적절한 학습방법의 지속적 활용이 중요하다고 판단된다.

• Journal of Convergence for Information Technology
• /
• v.9 no.2
• /
• pp.75-84
• /
• 2019

The purpose of this paper is to examine the factors influencing on loyalty in US online shopping malls. The study proposed a model to investigate the relationship among quality of sites, satisfaction, attitude, and loyalty. The hypotheses were examined by analyzing a structural equation model. 280 US samples were used for the final analysis. The results show that this model demonstrates good fit for the samples. The ease of use was found to be a significant variable in their satisfaction, while it did not have the direct effect on attitude toward the sites. The information quality was found to be a crucial variable in consumers' satisfaction and attitude toward the site. Satisfaction directly affected attitude as well as loyalty, and attitude also directly affected loyalty. Thus, the structural relationship among the variables of customers' loyalty was verified. This research provides practical insights into US consumer behaviors that would be beneficial to marketers when they make decisions for the US e-commerce market.

• Journal of the Korean Society for Library and Information Science
• /
• v.41 no.1
• /
• pp.307-321
• /
• 2007

This study is conducted in order to find out 1) if a digital storytelling activity can enhance children's attitudes on reading and writing, and 2) if there is any difference between cooperative and individual digital storytelling groups in their attitudes. For this Purpose, 29 4th graders in an elementary school in Seoul participated as subjects. The findings of this study showed that digital storytelling improved their reading and writing attitudes. However, there was no significant difference in attitudes between the cooperative and individual digital storytelling groups. This study has demonstrated that digital storytelling is a good way of enhancing children's reading and writing attitudes. This study represents a preliminary effort to empirically examine the effectiveness of digital storytelling on reading education.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2022.07a
• /
• pp.667-670
• /
• 2022

본 연구는 간호대학생의 성지식, 성태도, 생식건강증진행위를 확인하고 이들의 상관관계 확인을 위한 서술적 조사연구이다. 간호대학생 300명을 대상으로 설문하고 229부로 분석하였다. 연구도구는 Jeon(2004)의 성지식, Ho(2009)의 성태도, Jo(2014)의 생식건강증진행위 측정도구를 사용하였다. 자료분석은 일반적 특성은 실수와 백분율, 평균과 표준편차, 성지식, 성태도, 생식건강증진행위는 평균과 표준편차를 이용하였다. 일반적 특성에 따른 성지식, 성태도, 건강증진행위 차이는 independent t-test, one-way ANOVA, 사후검정으로 Scheffe's test를 이용하였다. 상관관계는 Pearson's correlation coefficients로 분석하였다. 여학생의 성지식이 높았으며, 생식건강증진행위 교육은 저학년이 적절한 시기임을 알 수 있다. 또한, 성지식이 높을수록 생식건강증진행위가 높아 생식건강증진행위 향상을 위한 성교육의 필요성이 여전히 요구됨을 시사한다. 이에, 본 연구는 간호대학생의 생식건강을 위한 상담과 교육에 활용할 생식건강증진행위의 교육자료 개발에 기초자료로 활용될 수 있을 것이다.

• Journal of the Korean Chemical Society
• /
• v.55 no.1
• /
• pp.104-111
• /
• 2011

In this study, high school students' perceptions and attitudes toward nanotechnology are examined through questionnaires gathered from 1704 high school students (five general high schools and two science high schools). As a result, the study shows that high school students have generally high perceptions and positive attitudes toward nanotechnology. Science high school students show more positive attitudes and correct knowledge toward nanotechnology rather than general high school students do. High school students get information on nanotechnology via various sources such as TV and internet, whereas they have rarely perceived to get information on nanotechnology in textbooks and science class. They think that newspaper and TV programs are proper methods to introduce new science technology and get information on the advanced science and technology through the internet and science teachers. High school students show positive attitudes toward the application of nanotechnology, whereas they show negative attitudes toward personal information chips and nano-taste enhancer. And they trust nanotechnology researchers and science teachers, whereas they rarely trust about government, public organizations, and internet.

• Information Systems Review
• /
• v.21 no.3
• /
• pp.87-110
• /
• 2019

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

• Journal of Korean Library and Information Science Society
• /
• v.47 no.1
• /
• pp.305-337
• /
• 2016

The purpose of this study is to obtain basic information and suggestions needed to measure reading attitude by obtaining the tacit knowledge. For this, a semi-structured interviews were carried out with teacher librarians and elementary school teachers and elementary students in five elementary schools. The results were as follows: Students and Teachers divided standard and attribute for assessing reading attitudes as student's ability, personality and behavioral aspects towards reading. Students were aware of the necessity of reading and accepted a pleasant feeling of reading. However, group of students with low reading skill recognized reading as an academic purpose as compared to other student groups and expressed a negative feeling on reading. Peers, teachers and family members were recognized as figures who make an impact on reading by students and further considered the subject, content and physical attribute of book as important factors. Teachers recognized reading attitude as a concept on attitude about book and book reading. Further they mentioned reading environment, interests, habits, books, and experience as factors affect reading attitude.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.451-457
• /
• 2017

The purpose of this study was to investigate the effect of psychobiographical information on the attitude change toward mentally ill people. For this, 30 college students were randomly assigned to one group that received a psychobiographical information(PBI) and the other group a psycho-pathological information(PPI). Measures of attitude change were favorability, reliability, and social distance. The results were significantly different only in social distance between the two groups. Within each group, there was a significant change in favorability only in the psycho-pathological information group, and there was a significant change in the favorability, reliability and social distance in the psychobiographical information group. These results are significant in that they have empirically confirmed that a psychobiographical approach can be effective in changing attitudes toward mentally ill people.