• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.99-122
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• 2012

This study analyzed scientists information behaviors when they engage in solving specific research problems in various situations throughout the entire scientific R&D lifecycle process. In-depth interviews with a total of 24 scientists were conducted in their research laboratories, the scientists' everyday workplace and the contexts of scientific research. The theoretical and methodological frameworks employed for this study were Dervin's Sense-making, Savolainen's Everyday Life Information Seeking, and Engestrom's Activity Theory. The findings of this study informed context-specific research and information behaviors of the scientists in the 14 sub stages of the five-stage of R&D lifecycle. Specifically, the study revealed the research objectives and related information behaviors (e.g., information needs, information seeking, information sources and channels, information barriers, etc.) to achieve the objectives at each sub-stage. The study results provided essential information to re-design the information services and strategies that accommodate the scientific R&D lifecycle.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.05a
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• pp.539-542
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• 2009

해군에서는 소나를 이용하여 수중 표적을 효과적으로 탐색하기 위한 소나운용전술을 개발하기 위해 노력하고 있다. 효율적인 소나운용전술 개발을 위해서는 먼저 다양한 운영전술에 대한 효과도를 분석할 수 있는 시뮬레이션 시스템이 필요하다. 시뮬레이션 시스템은 해양환경 정보, 자함 정보, 소나 정보, 그리고 수중표적의 정보를 매개변수로 입력받아 운용전술에 대한 시뮬레이션을 수행하며, 시뮬레이션의 진행에 따른 다양한 정보를 제공할 수 있어야 한다. 본 연구에서는 다양한 환경에서 수중표적에 대한 함정의 최적 탐색 전략을 평가할 수 있는 탐색효과도 분석용 시뮬레이션 시스템을 설계 개발하였다. 시뮬레이션 시스템은 다양한 형태의 해양상태를 반영할 수 있도록 소나방정식 및 탐지확률곡선을 이용하여 개발되었으며, 표적의 실제적인 행동패턴을 고려하여 여러 가지 형태의 기동 패턴을 시스템에 묘사하였다. 개발된 시스템은 앞으로 수중표적에 대한 효율적인 소나운용전술을 개발하고 발전시키는데 유용하게 사용될 수 있을 것으로 판단된다.

• Journal of Korean Library and Information Science Society
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• v.52 no.3
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• pp.21-48
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• 2021

Today, with countless health information being accessible through online and offline, the public has been able to explore health-related information in various ways. The current study focuses on the information-seeking behavior of the mothers who actively explore information related to the health of their healthy infants (aged between 0 and 3 years). The researcher had conducted in-depth interviews of 24 American, Korean, and Korean immigrant mothers living in the United States, and then analyzed the sequential order of the information sources that they have used to search for the health-related information about their children. The current research highlights that the mothers' information-seeking pathways and searched topics tended to differ in accordance with their child(ren)'s health conditions (e.g., ill vs. healthy). For instance, regarding the information sources used, more diverse health information sources (e.g., public libraries, government health agencies, daycare teachers) were used when their child(ren) was not ill. In addition, when a child was ill, mothers were likely to focus on information about specific diseases or symptoms first, whereas when the child was healthy, they used to explore information on various health topics such as growth and development, nutrition and diets, parenting, and so on. Based on the results, implications for the information professionals are discussed when designing and providing health-related information services to mothers of healthy infants and toddlers.

• Journal of Korean Library and Information Science Society
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• v.55 no.1
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• pp.173-192
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• 2024

Through a survey of college students, this study explained the process and aspects of how Generation Z interacted with information while collaborating on a daily basis. Applying the Radical Change Theory, the study investigated the platforms through which university students engaged in challenges and their information behaviors. University students primarily participated in challenges using platforms such as Instagram and Naver Blog. In terms of changes in information seeking, which is the first type of information seeking in the theory, a wide and diverse range of information behaviors were observed, with the way of searching for information being quite different from when the digital age arrived 10 years ago. Information sources included not only digitalized ones but also traditional sources such as printed materials and personal contacts. The utilization of various media types was prominent, and collaborative efforts were voluntarily undertaken for challenges. In terms of changing perspectives, type 2 of information behavior, the main motivation for acquiring information and securing knowledge led to participation in the challenge. Participants exhibited a sense of community consciousness, including mutual influence awareness, social participation consciousness, and emotional connection.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.17-37
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• 2004

This research is speak that is tendencious in comprehension of external consumer information search behavior using on-line external information source to consumers who use on-line that is used as corporations' main strategic means. That is, classify consumer groups which was atomized according to type inflict consumer's information search knowledge level and shopping value study which use on-line, and decision factors of information search that these groups can influence a difference or each group which use information sources grasped what it is. Result that investigate information search knowledge level difference about study finding on-line information source utilization used mainly portal site, comparison site, auction site. And, utilization shopping pursuit value group used information source by portal site, auction site, niche shopping mall site and hedonic shopping pursuit value group used information source by portal site, auction site, shopping mall site. It confirmed that all variables(i.e. consumer-based variable and web site-based variable) are influencing variously in on-line external information search types. Finally, we proposed different way to erect strategic model about consumers that use on-line with study finding that see.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.244-247
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• 2013

본 논문에서는 목적지들의 중요도를 이용하여 강화학습에 의한 목적지 경로 탐색을 제안한다. 일반적인 목적지 경로탐색은 목적지의 중요도나 방문빈도를 고려하지 않는 최단경로탐색을 수행한다. 그러므로 방문객들의 요구에는 맞지 않는 경로를 탐색한다. 강화학습의 특징은 관심 대상에 대한 구체적인 지배 규칙의 정보 없이도 최적화된 행동 방식을 학습시킬 수 있는 특징이 있다. 이를 이용하면 주요목적지를 누락시키지 않고 방문객들의 요구에 만족하는 경로를 탐색할 수 있다. 기존에 이용되고 있는 경로탐색 알고리즘과 강화학습기법이 적용된 알고리즘을 서로 분석하여 비교한다.

• The Journal of Society for e-Business Studies
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• v.19 no.3
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• pp.65-89
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• 2014

Although many studies have focused on the influences and outcomes of personal information leakage, few studies have investigated how the personal information leakage prevention behavior differs depending on internet user. This study attempts to supplement the existing studies' limitations with the use of risk perception attitude (RPA) framework. More specifically, this study tries to show internet user can be classified into four groups based on perceived risk of personal information leakage and efficacy beliefs of personal information protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for privacy leakage prevention. Analysis on survey data from 276 internet users reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for personal information leakage prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of personal information protection strategies and policy.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.74-75
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• 2003

최근 케이블 TV의 보급, 인터넷의 보편화, 위성방송 등을 통한 DM(Direct Marketing)이 확대되면서 유통업계에서 무점포유통에 대한 시장가능성은 더욱 증대되고 있다. 이렇듯 무점포 유통 중 TV 홈쇼핑 시장은 점점 확대해가고 있으며, TV 홈쇼핑에 대한 소비자들의 의식도 많이 변해 가고 있다. 특히, 소비자 특성 중 소비자 관여도는 정보탐색이나 구매행동에 영향을 주는 요인으로 소비자 행동 연구에 중요한 위치를 차지하고 있다. 따라서 이러한 소비자의 관여도가 TV 홈쇼핑에서도 중요한 영향을 미칠 것으로 보인다. (중략)

• Journal of dental hygiene science
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• v.15 no.5
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• pp.628-635
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• 2015

For the purpose of investigating the effect of evaluation on career support by the college and career exploration efficacy of dental hygiene students on the career exploration behavior, a survey was conducted in December 2014 with students of dental hygiene at universities located in Ulsan and Daegu as subjects. In the result, correlation was found among sub-factors of evaluation on career support by the college, career exploration efficacy, and career exploration behavior. Increase of career exploration efficacy (${\beta}=0.702$, p<0.001), practical career support (${\beta}=0.165$, p<0.05), and relationship establishment efficacy (${\beta}=0.152$, p<0.05) led to increase of career exploration behavior, while increase of individual exploration efficacy (${\beta}=.0.242$, p<0.001) led to decrease of career exploration efficacy. Therefore, it is necessary to build appropriate value system related to job seeking, conduct active discussions to increase relationship establishment efficacy by using interpersonal relationship reinforcement program, and expand career support program by the college.