• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.6
• /
• pp.880-892
• /
• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• Proceedings of the Korean Society for Information Management Conference
• /
• 1995.08a
• /
• pp.51-54
• /
• 1995

본 연구에서 구축하고자 하는 통합OPAC은 특정 주제의 문헌정보원, 전문가정보원, 통계정보원을 제시해 주는 참고봉사 전문가 시스템, 온라인 열람목록(OPAC), 이용 안내, 외부데이타베이스의 검색 모듈이 결합된 시스템이다. 지식베이스는 문헌정보원 지식베이스, 전문가정보원 지식베이스, 통계정보원 지식베이스로 구성된다. 지시베이스의 추론방법은 전진추론(forword chining) 방식을 채택하였다. 시스템의 구현 환경은 먼저 하드웨어는 IBM 호완기종의 개인용 컴퓨터들(IBM386-DX33이상)을 사용하고 시스템 개발도구로는 전문가시스템과 하이퍼텍스트가 결합된 쉘(shell)인 KPWin++를 이용하였고 문헌정보원, 전문가정보원, 통계정보원에서의 키워드추출 등 정보처리 작업은 터보C를 사용하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.13 no.1
• /
• pp.5-25
• /
• 2002

The purpose of this study is to give some motivation about competitive intelligence to Library an Information Science field in Korea. Several issues are introduced such as the concepts and process of competitive intelligence, and using Internet for competitive intelligence. In addition, the resources for competitive intelligence are provided with search strategy. Search results show that there are a few korean materials of competitive intelligence. At the end, the pathfinder of competitive intelligence is given, so that it will be useful for the people who are interested in this subject.

• Journal of the Korean Society for Library and Information Science
• /
• v.49 no.3
• /
• pp.351-370
• /
• 2015

This study aims to look at overall adolescents' perceptions of library and reveal the relevance of search engine sources and library sources compared each elements of them and find out any related issues of perceptions of library and information use of them. The data for this study were collected through survey and analyzed descriptive statistics and correlation analysis using the data. The result shows the population users preferred search engine over library as their information search tool, and they used library as primarily a source of information for printed materials such as books and most of them don't use the library often. Also the result shows the population users tend to select information when it is easy to get and fast to access. Correlation analysis such as ${\chi}^2$ and Spearman were implemented and the result of the correlation shows that many factors of this study covered-such as comparison of information sources- have significant differences each other.

• Journal of the Korean Society for information Management
• /
• v.30 no.3
• /
• pp.7-21
• /
• 2013

The study examines two aspects that relate to undergraduates' selection and use of information sources for their academic assignments: (1) sources perceived useful vs. sources frequently used, and (2) source characteristics considered important as selection criteria vs. selection criteria used as reflected in characteristics of frequently used sources. A survey of 251 undergraduate students attempted to address the gaps between what students think they should do and what they actually do with regard to source selection. Characteristics of frequently used sources were analyzed to find out the criteria used for source selection. Friends/family were among the frequently used sources although they were not perceived as useful. Unlike other sources suffering gaps between the perceived usefulness and the use behavior, Web sources were the ones not only perceived most useful but also used most frequently. When the important selection criteria were compared with the characteristic of sources used often, students did not seem to actually use the selection criteria they thought important. While students considered some characteristics related to information quality (e.g., accuracy, comprehensiveness) as important criteria for source selection, the actual criteria they applied for choosing information sources could be described as 'convenient' or 'accessible' (e.g., efficient/time saving, easy to use, familiar, accessible). Based on the findings, suggestions were made to help bridge such gaps through information literacy programs and information systems design.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.11
• /
• pp.4968-4979
• /
• 2011

The purpose of this study was to investigate the effects of Socioeconomic factors on medical information resources when medical consumer choose inpatient or outpatient services. The target population was 12,249 people aged above 19 in Chungcheongbuk-do. The sample was accrued for the period of 3 months in 2008 by face to face interview of direct visiting from systematic sampling method. There was a significant difference in the use of personal informer and public informer by sex(p<0.001). There was a significant difference in the use of experimental and professional informer by living area(p<0.001). In conclusion, the results suggest that there is relationship between medical information resource and socioeconomic factors of medical consumer.

• Journal of Families and Better Life
• /
• v.13 no.3
• /
• pp.14-25
• /
• 1995

지금까지의 소비자 정보에 관한 연구는 정보획득의 원천이 되는 소비자정보원의 중 요성을 간과함으로써소비자의 정보사용 효율성을 증진시킬수 있는 방안제시에 한계가 있었 다. 그러나 본 연구는 유용한 소비자정보원으로서 갖춰야 하는 속성과 가지고 있어야 하는 정보내용이 무엇인지 밝히고 이를 바탕으로 소비자정보원의 질을 평가할 수 있는 척도를 개 발하며 그 척도를 이용하여 우리나라의 소비자정보원을 평가해봄으로써 소비자정보환경의 개선이 정보의 양적 증가 뿐만 아니라 정보원의 질 향상의 측면에서도 이루어져야 함을 보 여주고 있다.

• Journal of the Korean Society for information Management
• /
• v.24 no.4
• /
• pp.305-321
• /
• 2007

The purpose of this study is to examine whether the information resources referenced by human indexers during indexing process are effective on Text Categorization. More specifically, information resources from bibliographic information as well as full text information were explored in the context of a typical scientific journal article data set. The experiment results pointed out that information resources such as citation, source title, and title were not significantly different with full text. Whereas keyword was found to be significantly different with full text. The findings of this study identify that information resources referenced by human indexers can be considered good candidates for text categorization for automatic subject term assignment.

• Journal of Global Scholars of Marketing Science
• /
• v.16 no.1
• /
• pp.93-116
• /
• 2006

The main purpose of this study is to examine whether power-of-speech have an impact on persuasion in radio CM and to determine what is stronger variable either power-of-speech or sex of source. Previous research showed confused result about this issue. Some research supposed the effect of power-of-speech depend on sex of source/Carli, 1990) but the others supposed it is not(Holtgraves & Lasky, 1999; Erickson, Lind, Johnson, & O'Barr, 1978). So present research is designed to show empirical evidence about this issue examining the interaction between effect of power-of-speech and sex of source. Result revealed that power-of-speech affects strongly on persuasion and that effect have no interaction with sex of source. This result means that the effect of power-of-speech is stronger than the effect of sex of source. But in attitude toward product exceptionally, female source using powerful speech induce more favorable attitude toward product than female source using powerless speech whereas male source using powerful and powerless speech induce same attitude toward product.

• Journal of the Korean Society for Library and Information Science
• /
• v.44 no.3
• /
• pp.117-135
• /
• 2010

This study investigated how college students seek and use information sources in their everyday lives. A total of 360 students from twelve colleges located in Seoul were randomly selected and participated in this study. The survey asked them what kind of information sources they use in their everyday life and what differences it has when they seek the information sources for their decision making time. Various criteria for evaluating information sources were reviewed to adopt in this study and collected data were analyzed using SPSS 17.0.