• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.152-159
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• 2019

The purpose of this study is to investigate the effect of transaction characteristics on transaction cost and choice intention by applying transaction cost theory to experiential product. Experience-specificity, transaction uncertainty, and personal uncertainty are proposed to reflect the characteristics of experiential products, and the effects of these variables on transaction costs and transaction costs are assumed to have an influence on the choice intention. The results of this study are summarized as follows. First, experience-specificity(site, physical equipment, knowledge skill, temporal), transactional uncertainty(product-, process-), personal uncertainty (preference-, and situation-) have a significant positive effect on transaction cost. Second, transaction costs (search, comparison, examination, negotiation, payment, delivery) have a significant negative effect on the choice intention of the experiential product. The results of this study show that the increase of transaction costs can reduce the choice of experiential products and the strategic consideration of experience specificity, transaction uncertainty and individual uncertainty are required to reduce transaction costs. In addition, experiential products lacked access from a transactional and cost-based point of view, and this study contributes theoretically by compensating for the lack.

• Journal of the Korean Data and Information Science Society
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• v.27 no.1
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• pp.9-18
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• 2016

In the Heckman-Meyers model, which is frequently referred by IAA, Swiss Solvency Test, EU Solvency II, the assumption of parameter distribution is key factor. While in theory Bayesian analysis somewhat reflects parameter uncertainty using prior distribution, it is often the case where both Heckman-Meyers and Bayesian are necessary to better manage the parameter uncertainty. Therefore, this paper proposes the use of Bayesian H-M CRM, a combination of Heckman-Meyers model and Bayesian, and analyzes its efficiency.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.23-45
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• 2006

본 연구는 차세대 휴대이동방송 서비스를 대상으로 고객, 기술, 사업자, 규제 4대 이슈별로 환경 불확실성 요인을 규명하고, 핵심불확실성요인(KUF)를 도출하였다. 도출된 KUF를 중심으로 환경의 잔여불확실성 수준 평가를 통해 시나리오 분석을 실시하고, 차세대 휴대이동방송의 진입전략 수립을 위한 방향을 제시하였다.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.712-717
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• 2008

오늘날 빠르게 변화하고 있는 기술 및 시장 환경에 대응하기 위해서 기업들은 차별화된 전략을 통해 경쟁우위를 확보하는 것이 필요하다. 특히 2000년 이후 침체기에 빠진 온라인 업계는 기업 간 연결을 통해 위기를 극복하고 새로운 기회를 마련하려 하고 있다. 전략적 제휴는 온라인 기업에게 기술과 시장에서의 경쟁력을 확보하는 데 매우 유리한 도구로서 논의되어 왔다. 그러나 모든 온라인 기업들이 제휴에 대해 만족하고 있지는 않다. 제휴에 참여한 업체들이 제휴 만족을 얻지 못하는 데에는 처음부터 변화에 대한 대응이 잘못되었거나 적절한 형태의 제휴를 선택하지 못하였기 때문이다. 따라서 본 연구에서는 기업의 환경요인을 중심으로 국내 온라인 기업의 전략적 제휴 유형에 영향을 미치는 요인을 알아보고 제휴 만족도를 분석하고자 한다. 이러한 요인들은 기존의 선행연구들에서 사용된 변수들을 통합적으로 고려하여 경쟁불확실성, 수요불확실성, 기술불확실성, 자원특성, 제휴의지로 재구성하였으며, 종속변수로는 제휴만족을 사용한다. 특히 시장지향형제휴와 기술지향형제휴의 형성에 서로 다른 요인들이 영향을 준다는 데 초점을 맞춘다. 연구 결과를 통해 각각의 전략적 제휴 유형이 주는 제휴 만족도가 다르다는 것을 보여줌으로써 국내 온라인 기업들에게 제휴에 대한 전략 방향을 제시해주고자 한다.

• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

• Management & Information Systems Review
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• v.34 no.3
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• pp.41-60
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• 2015

Under the environment uncertainty, inno-biz firms are likely to enter into new market with their manager's enthusiasm, know-how, and innovative idea. Therefore, the environment uncertainty would be a new opportunity for their managers with entrepreneurship. The inno-biz firms have limitation on resources that they can utilize, but the industrial infrastructure of the regions that they are located in can be a factor overcoming the limitation of utilizing resources. Using inno-biz firms, this study presents a research model with the effects of environment uncertainty, industrial infra structure, and entrepreneurship on competitive performance. This study examined the relationship showed by the research model, and found the significant relationship by using SEM. And this study found the mediating effect of environment uncertainty, industrial infrastructure, and entrepreneurship on innovative capability. Research results, implications and limitations of this study are provided in conclusion of this study.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.460-475
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• 2019

Notwithstanding the big potential benefits from interorganizational information systems (IOS), not very many companies have realized these benefits. In an attempt to explain this phenomenon, this study proposes a new construct of IOS asymmetry which refers to the asymmetry in information transparency between supply chain (SC) partners. When there is IOS asymmetry in SC relationships, IOS may not facilitate seamless information exchange among SC partners. Instead, IOS asymmetry may result in SC inefficiencies due to a lack of information sharing. The objective of this study is to empirically investigate whether IOS asymmetry exists in practice and whether it influences SC performance negatively. The data was collected from 130 matched pairs of upstream SC partners in manufacturing industries. The results show that IOS asymmetry indeed decreases overall SC performance. Also, the relationship between IOS asymmetry and SC performance is strengthened under the conditions of high environmental uncertainty.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.481-491
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• 2018

As the global business environment is dynamic, uncertain, and complex, supply chain management determines the performance of the supply chain in terms of the utilization of resources and capabilities of companies involved in the supply chain. Companies pursuing open innovation gain greater access to the external environment and accumulate knowledge flows and learning experiences, and may generate better business performance from dynamic capabilities. This study analyzed the effects of supply chain dynamic capabilities, open innovation, and supply uncertainty on supply chain performance. Through questionnaires on 178 companies listed on KOSDAQ, empirical results are as follows: First, integration and reactivity capabilities among supply chain dynamic capabilities have a positive effect on supply chain performance. Second, the moderating effect of open innovation showed a negative correlation in the case of information exchange, and a positive correlation in the cases of integration, cooperation and reactivity. Third, two of the 3-way interaction terms, "information exchange*open innovation*supply uncertainty" and "integration*open innovation*supply uncertainty" were statistically significant. The implications of this study are as follows: First, as the supply chain needs to achieve optimization of the whole process between supply chain components rather than individual companies, dynamic capabilities play an important role in improving performance. Second, for KOSDAQ companies featuring limited capital resources, open innovation that integrates external knowledge is valuable. In order to increase synergistic effects, it is necessary to develop dynamic capabilities accordingly. Third, since resources are constrained, managers must determine the type or level of capabilities and open innovation in accordance with supply uncertainty. Since this study has limitations in analyzing survey data, it is necessary to collect secondary data or longitudinal data. It is also necessary to further analyze the internal and external factors that have a significant impact on supply chain performance.

• International Commerce and Information Review
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• v.16 no.1
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• pp.163-183
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• 2014

This paper empirically investigated whether the strategic performance of dependence and commitment on output sector uncertainty based on the data from manufacturing firms in Korea. U.S. Also, the proposed model was proven by the structural equation model with the data gathered from 105 manufacturing firms in Korea, 103 in U.S. The success of the members of channel having limited resources and capabilities depends on how they cope with environment. Especially, it is insispensable for manufacturing firms and distributing firms to build up win win systems when environmental uncertainty is high in the output sector. The findings were as follows. Hypothesis 1 was accepted in all the nations. Hypothesis 2 was accepted in the United States yet not in Korea. Hypothesis 3, 4 was accepted in Korea yet not in the United States. Hypothesis 5 was accepted in every nation as well. In the future, the dependence, commitment and strategic performance of manufacturing and distribution firms should be investigated from a mutual perspective, and additional data should be obtained by selecting more subjects. As for environmental uncertainty, the uncertainty of distribution environments as well as output sector uncertainty should equally be investigated by making a comparative analysis.

• Management & Information Systems Review
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• v.31 no.1
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• pp.183-203
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• 2012

This paper investigates how small-medium firms deploy organizational culture, job stability and environmental uncertainty for technological innovation(product and process innovation). This paper suggests that organizational culture has significant effects on technological innovation, that job stability and environmental uncertainty moderate relationship between organizational culture and technological innovation. To test the hypotheses, data were collected from small-medium firms. The survey data of 258 firms were collected and integrated as the empirical base for testing the hypotheses. Major results are as follows: Firstly, when organizational culture as well as control variables are considered, organizational culture had significant and positive effects on product innovation. This result implies that organizational culture is an important means by which small-medium firms can promote innovation. Secondly, the interaction between organizational culture and job stability had a positive and significant effects on product innovation. Thirdly, the interaction between organizational culture and environmental uncertainty had a positive and significant effects on product innovation and process innovation. This paper suggests implications and several future researches need to overcome the limitations of this paper.