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A Study on the Website Encounter Analysis for Improving Healthcare Service Design -Focusing on Private Hospital Website in Busan- (의료서비스디자인 개선전략을 위한 웹사이트 접점 분석에 관한 연구 -부산시에 소재한 개인병원 웹사이트를 중심으로-)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.597-605
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    • 2017
  • Although the medicine is developed to support the quality of treatment, if we do not increase the quality of health care for customer satisfaction, customer satisfaction does not rise any more. The competitiveness of the hospital slows down since the visitor to the hospital is reduced. It is medical reason that the focus of the medical information moves from doctors to customers. This study analyzed websites, the private hospital located in Busan. The websites provide contact information; web-based information from health services is increasing. Statistical analysis was carried out cross analysis using available variables on websites by using the SPSS 21.0 for Version. Departments were also significant, depending on the health services by the external contact elements and contact elements designed to study the problem in analyzing the results presented in this study. This means the contact is different by departments. The results of this study is to better consider the Departments website when making specific characteristics we expect the increase of health care quality and patient satisfaction.

The effect of customer participation on encounter satisfaction: moderating of participation and commitment velocity (고객참여의 접점만족에 미치는 영향: 참여속도와 몰입속도의 조절효과 검증)

  • Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.81-96
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    • 2019
  • Because the service is characterized by simultaneous production and consumption, the customer must participate directly in the delivery and production process of the service. For this reason, the variable Customer Participation has aggregated many empirical results in the service marketing field. Recent research on customer participation has focused on the relationship marketing, and is empirically identifying the relevance of customer participation and relative value of relationship marketing. These findings indicate that customer participation should be understood in a relationship between customers and service firms. Using commitment velocity and customer participation velocity considering dynamic of the relationship, this study aims to re-examine the relationship between customer participation and encounter satisfaction which is the foundation of relationship formation. Multiple regression analysis and hierarchical regression analysis are used as research methods. The study found that customer participation has a direct positive effect on encounter satisfaction, and that commitment velocity and customer participation velocity also have a significant effect on encounter satisfaction. However, all assumptions that were expected to moderate the impact of customer participation on encounter satisfaction were rejected. Although the study failed to identify the moderating role, it was clear about the impact on the encounter satisfaction of commitment velocity and customer participation velocity. Applying them to a wider variety of service types provided an opportunity to identify the value of the study, and to broaden the scope of the study suing these variables.

Structural Relationship between Customer Access Service, Internal Response, and Consumption Behavior of Security Expenditure Users (보안경비 이용자의 고객접점서비스, 내적반응, 소비행동의 구조적 관계)

  • Kim, In Jae
    • Korean Security Journal
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    • no.62
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    • pp.321-346
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    • 2020
  • The purpose of this study is to identify the relationship among customer access service, internal response, and consumption behavior of security agency users through a structural model. The research will be meaningful in that it can contribute to the development of the security industry by identifying the importance of customer access service, which is an empirical face of buyers using security agency, and thus establishing the relationship between consumer reaction and consumption behavior. The study subject is a store that uses security agency in areas with dense shopping districts in Cheonan and Asan of South Chungcheong Province, where 375 store representatives and employees were selected to conduct the research. Research tools were modified and used to suit the purpose of the research based on domestic and foreign prior research. Using two statistical programs, SPSS 25.0 and AMOS 25.0, data processing was performed: frequency analysis, exploratory factor analysis, reliability analysis, confirmed factor analysis, and structural model analysis. The statistical significance level was analyzed by setting a value of .05 and the following conclusions were obtained. First, the customer access service of security agency users has a positive impact on consumption behavior. Second, the customer access service of security agency users has a positive effect on the internal response. Third, the internal response of security agnecy users has a positive effect on consumption behavior. Fourth, the internal response has a positive effect as a medium effect between customer access service and consumption behavior of security agency users.

Efficient Touch Points Study for IMC : (효율적인 IMC를 이루기 위한 접점 분석연구 : MP3 플레이어 사례 연구)

  • Moon, Seung-Jun;Yang, Jung-Gu
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.303-312
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    • 2006
  • The purpose of this study is to suggest theoretical basis of touch point analysis model in terms of an integrated marketing communications using one specific case study. Results of previous studies have shown several weaknesses. However, this study was carried out to overcome such a weakness. In order to perform this case study, one specific MP3 player was chosen with a market situation analysis. Compared to previous practical situation, the results of this study should be improved in that this model suggested a theoretical basis dealing with synergy effects as well as a correct understanding in consumer's purchase process. Based on the outcome of this study, we hope to see other similar studies which can be of help to the practical efficiency in integrated marketing communication.

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Contactless Power Supply for DC Power Service in Hybrid Home Generation System (수용가 직류 서비스를 위한 무접점 전원장치)

  • Chung, Bong-Geun;Kang, Sung-In;Kim, Yoon-Ho;Kim, Eun-Soo
    • The Transactions of the Korean Institute of Power Electronics
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    • v.12 no.2
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    • pp.174-182
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    • 2007
  • Among the alternative energy sources, the solar energy is recognized as an important energy source and its application is increasing. Especially in future, the hybrid solar energy generation system with battery will be widely used as an independent distributed power generation system. In this paper, a solar power hybrid home generation system using a contactless power supply (CPS) that can transfer an electric power without any mechanical contact by using magnetic coupling instead of the power transfer by directly supplying the DC power to the home electric system is proposed. The proposed system consists of a ZVS boost converter, a half bridge LLC resonant converter and contact-less transformer.

Characteristics of Pre-Post Contacts of DC Consent-Plug (직류용 콘센트-플러그의 초기-후기접점 특성)

  • Na, Jae-Ho;Gil, Taekyun;Kim, Hyosung;Wang, Yongpeel
    • Proceedings of the KIPE Conference
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    • 2015.07a
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    • pp.75-76
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    • 2015
  • 콘센트-플러그는 사용자부하에 전기를 공급하기 위하여 필수적으로 사용하는 전기부품이다. 활선상태인 콘센트-플러그를 임의로 차단할 경우, 교류환경에서는 반주기 마다 전류의 영점이 존재하므로 차단접점에서 발생하는 아크가 자연적으로 소호될 수 있으나 직류환경에서는 개방직전 전류가 영점을 포함하지 않고 일정하기 때문에 그에 따라 발생하는 아크는 교류에 비해 지속적이고 상대적으로 매우 큰 에너지를 방출한다. 교류에서 사용되는 플러그와 콘센트를 그대로 직류에서 사용 할 경우, 접속이 끊어 질 때 매우 큰 아크전류가 발생하여 플러그와 콘센트의 전극이 녹아서 붙는 융착 사고가 빈번히 발생한다. 본 논문은 콘센트-플러그의 융착 사고를 예방하기 위해 전극의 초기-후기접점 기법을 제안한다. 이를 구현하기 위한 기초적인 연구로서 초기-후기접점 저항을 2단계로 구분하여 접속 및 차단 시 중간단계의 접촉저항을 통하여 부하전류가 단계적으로 바뀔 수 있도록 함으로써 최종 차단 아크전류를 감소시키는 방법을 제안하고 실험을 통하여 성능을 분석하고 설계방법을 제시한다.

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Grid-based Index Generation and k-nearest-neighbor Join Query-processing Algorithm using MapReduce (맵리듀스를 이용한 그리드 기반 인덱스 생성 및 k-NN 조인 질의 처리 알고리즘)

  • Jang, Miyoung;Chang, Jae Woo
    • Journal of KIISE
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    • v.42 no.11
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    • pp.1303-1313
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    • 2015
  • MapReduce provides high levels of system scalability and fault tolerance for large-size data processing. A MapReduce-based k-nearest-neighbor(k-NN) join algorithm seeks to produce the k nearest-neighbors of each point of a dataset from another dataset. The algorithm has been considered important in bigdata analysis. However, the existing k-NN join query-processing algorithm suffers from a high index-construction cost that makes it unsuitable for the processing of bigdata. To solve the corresponding problems, we propose a new grid-based, k-NN join query-processing algorithm. Our algorithm retrieves only the neighboring data from a query cell and sends them to each MapReduce task, making it possible to improve the overhead data transmission and computation. Our performance analysis shows that our algorithm outperforms the existing scheme by up to seven-fold in terms of the query-processing time, while also achieving high extent of query-result accuracy.

The Effect of Interaction between Customer and Service Provider on Service Value in the Service Encounter (서비스 접점에서 고객과 서비스 제공자의 상호작용이 서비스 가치에 미치는 영향)

  • 이명식
    • Journal of Distribution Research
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    • v.5 no.2
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    • pp.20-48
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    • 2001
  • As the quality movement is beginning to take shape in the service sector, the shift to a quality focus becomes essential to the competitive survival of service business. The purpose of this paper is to analyze the effect of interaction between customer and service provider on perceived service value in service encounter using service delivery model, which is based on two key factors such as customer participation and service provider's control. Support is found for a number of the hypothesized structural relations. Some implications for service marketing practice are discussed briefly.

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RFID Technology based VIP Channel Management (RFID 기술을 이용한 VIP 고객 접점 관리)

  • Ro, Kwang-Hyun;Kim, Hyung-Su
    • CRM연구
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    • v.2 no.2
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    • pp.41-51
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    • 2009
  • VIP marketing has recently become the main concern in the field of marketing, which could increase customer loyalty and sales through providing customers in the top 20% with customized services. In this study, some cases of RFID (Radio Frequency Identification) technology based VIP channel management are introduced and analyzed in the technology point of view. As a result of case studies, it has been shown what the companies may consider when applying RFID technology in customer relationship management (CRM) and its general scenario. As one of the AIDC(Automatic Identification and Data Capture) technologies, RFID can enable to identify humans or objects with radio frequency and is being widely used to many industrial areas such as logistics, delivery, inventory management, and so on. If this technology is applied to CRM as a new channel for customer management, it will be possible to provide an individual customer with various types of intelligent services customized to his or her spending habits. RFID for CRM channel management is still in its early stages, but it is sure that RFID technology will be an useful tool to manage customers including especially VIP in many businesses and capture important information applicable to marketing campaign in the near future.

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The Development of no-mercury type card relay for Improving the reliability of electrical facilities (설비신뢰성 향상을 위한 무수은형 카드릴레이 개발 및 운영)

  • Lee, S.I.;Ahan, J.K.;Jang, J.W.;Kim, J.K.;Yang, J.W.
    • Proceedings of the KIEE Conference
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    • 2006.07a
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    • pp.425-426
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    • 2006
  • 수은접점형 전기기계식 릴레이는 동작 속도와 no-bounce 특성이 우수하여 전력설비 보조 릴레이로 많이 사용되고 있으며 우리 한국전력공사 직류송전방식 HVDC 설비에도 설치되어 운영 중이다. 그러나 수은접점은 장기 사용시 열화현상으로 수은 증발, 접점 고착과 뭉침현상에 의한 빈번한 오동작 발생 및 환경오염 우려로 2002년 전 세계적으로 생산중단 되어 설비운영상 문제점으로 부각되고 있다. 본 논문은 운영중인 설비유지보수를 위하여 동일한 기능수행이 가능한 무수은형 카드릴레이 개발과정, 비교시험 및 설치운영에 대한 방안에 대하여 고찰하였다.

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