• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.286-295
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• 2008

The purpose of this paper is to demonstrate the relationships between brand satisfaction and store loyalty by examining the role of brand trust, store satisfaction and store trust in determining store loyalty in retail service firms. The results of the study are as follows: First, in case of relation exchange consumers, which are characterized by cooperative actions and mutual adjustment of both buyer and seller, brand satisfaction has a positive influence on brand trust, brand trust has a positive influence on store trust, and then store trust a strong positive influence on store loyalty. That is, store loyalty can be build up by combined benefits both brand trust and store trust in relation exchange consumers. Second, in another case of transaction exchange consumer, which are discrete buyer-seller exchange of commodity or performance with minimal personal relationships and no anticipation or obligation of future exchange, brand satisfaction has a positive influence on store satisfaction, and then store satisfaction has a direct influence on store loyalty. So, retailers have to developing strong brands which could help ensure both satisfaction and loyalty.

• Journal of Distribution Research
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• v.4 no.3
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• pp.47-64
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• 2000

This study introduces the mother logit model to predict consumer's store choices. The model is not based on the IIA assumptions and thus accounts for substitution among similar alternatives. The choice data as an input to the model is obtained through the conjoint-type choice experiment. The model is applied to consumer's choice of fastfood stores in the context where new store enters the market. The analysis shows that the substitution effects are significant and therefore the mother logit model predicts better than the IIA model. The mother logit model will be useful as well for the market structure analysis in capturing cannibalization among several brands.

• Journal of Distribution Science
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• v.4 no.1
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• pp.79-102
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• 2006

The importance of the environment in the store is embossed, this is demanded to manage the store environment from the dimension of image improve and customer contacted satisfaction measurement followed with the influence on the store choice criteria. Retail store's managers improve the retailing results by forming the appropriate store environment and giving the customers a pleasant and satisfied purchasing environment to improve the store atmosphere. The expected customer who looks for their store can plant a thesis existing reason of their own store definitely and strongly in theheart of manger and employee. And also, among the store differentiation, the weight of physical environment placed is becoming large day by day, and now can make full use of the competition superiority measure different with the store. This paper will actually analysis that what kind of influence the store environment factors exert on the store choice criteria, and also if the store choice criteria exerts influence on the store value and patronage intention.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.51-67
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• 2005

점포선택에 영향을 미치는 선행변수들을 규명한 기존 연구들은 주로 점포 방문행동에 초점을 두고 진행되어 왔으나, 이러한 점포 방문행동이 과연 실제 구매행동으로까지 이어질 것인가에 대한 연구는 매우 제한적으로 이루어져 왔다. 본 연구에서는 관찰 자료를 이용하여 점포선택의 단계를 점포방문행동과 실제 구매 행동으로 분류한 후, 이들 각 단계에 영향을 미치는 요인들을 탐색적으로 실증하는데 그 목적이 있다. 소매점포를 대상으로 수집된 관찰 자료를 이용하여 분석한 결과, 경쟁점포의 수를 제외한 유동인구, 소매점포의 시계성과 같은 소매점포의 입지요인과 점포의 크기, 가판대 설치, 판촉 행사와 같은 소매점포의 마케팅 요인이 점포방문행동에 유의한 영향을 미치고 있는 것으로 나타났다. 또한 점포방문행동이 실제 구매동향에 미치는 영향력은 주효과뿐만 아니라 상품구색과 같은 점포내부요인과의 상호작용효과가 존재하는 것으로 밝혀졌다. 끝으로 이러한 결과의 이론적 및 실무적 시사점이 논의되고, 연구의 한계점과 미래의 연구방향이 제시되었다.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.02a
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• pp.105-136
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• 2006

이 연구는 농협 하나로마트를 표본점포로 하여 슈퍼마켓의 점포성과에 미치는 영향요인을 규명하기 위한 것이다. 기존의 유통관련 선행연구가 소비자조사를 통한 점포선택이론 중심으로 접근하였다면, 본 연구는 소매공급 측면에서 접근했다는 점과 소매입지모델 뿐만 아니라 소매경영이론 측면에서 내적요인까지 아울러 접근함으로써 슈퍼마켓의 점포성과에 대한 영향관계를 종합적으로 접근하여 규명하고자 시도하였다는 점에서 그 의의를 갖는다. 본 연구의 접근은 슈퍼마켓 경영에서 환경요인인 외적요인과 역량요인인 내적요인에서 점포성과에 영향을 미칠 것으로 기대되는 다양한 변수들을 선정하고, 이 변수들에 대한 검증을 통해 슈퍼마켓의 점포성과에 미치는 영향관계를 분석하였다. 분석의 신뢰도와 설명력을 높이기 위하여 변수별, 요인별 접근을 시도하였으며, 대상점포의 설명력을 높이기 위하여 동업계 편균대비 비교분석과 도시와 농촌간의 입지유형별 특성과 차이점을 규명하고자 하였다. 연구결과 현실적 측면에서 채용가능한 결과를 도출할 수 있었다. 본 연구가 대형 슈퍼마켓이 향후 유망업태로 주목받고 있는 상황에서 농협 하나로마트를 표본으로 하여 슈퍼마켓의 점포성과에 영향을 미치는 요인을 규명하고자 하였으나, 향후 슈퍼마켓의 점포출점, 전략수립, 점포운영 등에서 실질적인 방향성을 제시할 수 있도록 연구가 보강되어야 할 것이며, 나아가 타 업태 및 업종에 일반화될 수 있도록 기대한다.

• Journal of Distribution Research
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• v.9 no.3
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• pp.1-20
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• 2004

This paper suggests that the relationship between store images and store loyalty is moderated by store-type (online vs. offline). Data was collected from 341 online panel survey on four online stores and four offline stores. Regression analysis with interaction terms demonstrates that assortment and service among image attributes interact with store-type. Specifically, assortment is more important for offline store loyalty where as service is more important for online store loyalty. The authors discuss the implications of these findings and offer directions for future research.

• Journal of Distribution Research
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• v.4 no.3
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• pp.23-32
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• 2000

본 연구는 점포내에 쇼핑객이 밀집해 있는 정도와 쇼핑객이 지각하는 혼잡함이 쇼핑시간에 미치는 영향을 분석한다. 연구의 구체적인 목적으로 첫째, 밀집 상태와 혼잡함의 개념을 구분하여 각 점포유형에 따라서 혼잡함이 다르게 지각됨을 규명한다. 둘째, 밀집상태와 혼잡함에 대한 지각이 쇼핑 시간에 미치는 영향이 점포유형과 쇼핑객들의 쇼핑 가치관에 따라서 달라지게 됨을 밝힌다. 연구 결과 점포 유형에 따라 동일한 수준의 밀집 상태에서 쇼핑객이 지각하는 혼잡함의 수준이 달라짐을 알 수 있었다. 또 지각된 혼잡과 쇼핑시간과의 직접적인 상관관계는 입증하지 못하였지만, 점포유형과 쇼핑가치관에 따라 밀집도가 쇼핑시간에 미치는 영향이 다름을 밝힐 수 있었다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.6
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• pp.213-220
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• 2018

This paper deals with survival facility location problem(SFLP) that the store with less of demand threshold level is closed result from another new establishment of store in the same kind of comparative firms have a monopoly market. We will be faced with a difficult problem when a new establishment stores in market saturation that the closed stores more than opening stores. Serra et al. proposes recursive heuristic concentration algorithm, and Han et al. suggests maximum insurance of customer location. But the drawback of these algorithms is a recursively computation for many locations. This paper get the solution from only neighborhood search of comparative firm's stores that can be maximum customers and closed comparative firm's store, and the location with minimum customer exchange to the location that can be closed the comparative firm's store with maximum customer. The advantage of this algorithm is to get the solution using a MS-Excel.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.49-69
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• 2005

This study is to investigate causal relationship among store image, private brand image and purchase intentions through comparing national distributors with local distributors in Pusan city. More specifically, the objective of this study can be explained as follows; First, what store image have an effect on private brand image. Second, individual store image and their private brand image have different effects. Last, store image and private brand image influence purchase intention of private brands. The results of this study suggests a positive relationship between consumers' perceptions of individual private brands and their associated store image dimensions and purchase intentions toward private brands. A key implication of this research suggests it is desirable for retailers to build up a positive consumer's perceptions of private brand by improving store image. Especially, it is suggested that through the development of specific features of store images, retailers are to manage private brands.

• Management & Information Systems Review
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• v.34 no.1
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• pp.103-120
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• 2015

This study tries to explain customer experience in retail stores from a holistic perspective including hedonic, economic, symbolic, and relational dimensions. We also attempt to empirically investigate the effect of each dimension of customer experience on the store attitude and store attachment and the differential influence of the store attitude and attachment on the commitment toward store. The major findings from empirical analysis are as follows. First, all four dimensions of customer experience positively impact on the store attitude. Second, symbolic and relational dimensions of customer experience have a positive effect on the store attachment while hedonic and economic dimensions don't. Third, the store attachment more positively influence the commitment toward store than the store attitude do. This paper extends the scope of the study on consumer experience in retail setting by broadening the dimensions of it and testing the differential effect of each dimensions empirically. The results of this research can provide useful implications for practitioners to build successful strategies on customer experience management in retail stores.