• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.245-254
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• 2007

The purpose of this study is to analyse the effects of salesperson's lifestyle, selling behaviors on strategic management of salesperson. So this study not only examines differences in the salesperson's lifestyle, selling behaviors and job satisfaction but also analyses the impact of salespersons' lifestyle and selling behaviors on job satisfaction. The results of this study are summarized as follows. First, the result of analyzing differences in the lifestyle according to the characteristics of sex, age, academic background income is no significant difference. Second, the result of analyzing differences in the selling behavior according to the characteristics of sex and marriage is significant difference. Third, the result of analyzing differences in the job satisfaction according to the characteristics of store type is significant difference. Salesperson working at the exclusive agencies is most high job satisfaction. According to the result of examining the relationship between salespersons' lifestyle and the selling behaviors, job-oriented lifestyle has positive effects on the customer orientation and hospitality orientation. Finally salespersons' job satisfaction is positively affected by the job-oriented lifestyle and hospitality-orientation selling behavior.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.311-324
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• 2012

This study is to investigate consumer's purchasing behavior by types of retail store and to conduct Importance-Performance Analysis(IPA) to exhort adequate competitive strategy to the traditional market. The results of this study are as follows. First, the result shows that consumer spends more time and less money at the traditional market due to the difficulties of store searching by store arrangement and construction of the market. Second, this study suggest that the traditional market needs to change their competitive strategy in same level with the discount stores, the traditional market can concentrate their capability on specialization and uniqueness of their product to meet the consumer's needs. Third, according to the result on quadrant(concentrate here) of IPA, traditional market is marked on ease of refund, convenience of after service and parking facility, and cleanliness of bathroom while the discount store and the department store are marked on high credibility level and quality of product.

• Asia Marketing Journal
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• v.9 no.2
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• pp.97-129
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• 2007

The critical link between consumer-based internet ordering and the delivery of the product to the consumer is a key success factor in online shopping. Market areas of online shopping company implies the range of space where products ordered from online shopping can be physically delivered to customers distributed over space with reasonable shipping cost and lead time through the physical distribution network. The average rate of growth in online shopping is 36% per year in Korea for the last 5 years. But there are no maps available that describe sales/delivery density of online shopping, few researches are focused on the short-term/long-term adaptation to demand increase by online shopping. In this paper (1) Maps of trade area are described indicating the sales/delivery density around the nation. (2) Empirical researches suggested that short-term adaptation to demand increase resulted in price reduction and service in enhancement of service quality in local transportation. But the long-term adaptation on the parts of parcel delivery industry are to be investigated in future researches.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.201-211
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• 2014

This study is to identify whether a difference exists between factors that influence the time when independently owned nail shops and franchises commence business. Futhermore, we set out to investigate the criteria for nail shop owners use when selecting franchise nail shops with a relatively high level of customer satisfaction and performance, to discuss the necessity of a franchise agreement. An actual analysis has revealed that there is a difference in factors that influence management at the time of and after the inception of independently owned shops and franchise nail shops. Business performance of franchise shops, as a result of evaluating customer satisfaction or monthly sales, turns out to be higher than independently owned shops. The criteria for selecting franchise stores includes intensity of competitiveness in the same business district, accessibility, ability to keep up with current trends, directors' skills, color scheme, excellence of company logo, interesting interior, reasonable prices compared to the level of cosmetic procedure and efforts to motivate employees. Overall, the deciding factor enabling shops to operate continuously is constant supervision from the headquarters of the franchise company.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.77-86
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• 2017

Selection of location in food service start-up business is sure to be a shortcut to achievement of business performance, and in this context, it's no exaggeration to say that food service industry is an real estate industry. This study looked into what influence of the location factor in food service start-up business had on sales performance, and intended to verify whether the location factors ultimately influenced business performance consequent on the influence of location factors on start-up business satisfaction. To this end, this study set food service owner-operators as its research subject, and conducted a survey of the operators (of restaurants) located in Anyang-si from December 1, 2016 until January 30, 2017. This study distributed a total of 300 copies of questionnaires, and collected 245 copes, among which this study used 198 copies for empirical study excluding the copies whose reply was unfaithful. This study did empirical analysis of 198 copies using SPSS 22.0 Statistical Package Program, together with the application of frequency analysis, factor analysis and regression analysis. The major results of this study are as follows: First, this study divided the location factors in food service start-up business stores into the four, i.e. accessibility, clustering property, placeness and visibility, etc. Second, the study results showed that accessibility, clustering property, placeness and visibility had significant influence as one in the influence of locational factors on sales performance. Third, this study could understand that start-up business satisfaction had a partial mediated effect in the influence of location factors on sales performance. Resultantly, this study confirmed food service start-up business's own selection of location, and wished to find major factors and a differentiated point in time of selection of location of stores in other fields. Such a result gives an implication that it's necessary to concentrate all efforts to increase sales performance of food service start-up business from the location selection phase, and to make efforts to increase start-up business satisfaction.

• Korean Business Review
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• v.17 no.2
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• pp.63-87
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• 2004

To create and maintain comparative supremacy as a strategic tool of business, many organizations have introduced informational technology and system. By using this system, Some companies got a beneficial value for achieving organizational goals but others could not obtain their effectiveness and efficiency. In particular, a lot of organizations that tried to make strategic supremacy with e-commercial trade are under hard condition because of poor profit. It implies that it is essential to identify and analyse the consumer who uses e-commercial trade. This paper, therefore, focusing on internet shopping malls between business and consumer as one of areas of e-commercial trades, shows the difference between consumer expectation and performance. The results of this study are as follows: First, as for the significant difference of influencing factors to consumer satisfactions according to the types of internet shopping malls, there is a meaningful difference in consumer anxiety and internet usefulness, but not in consumer service. Prior to verify the differences in detail on consumer's anxiety and internet usefulness, we examined that there is any difference between expectation and performance. T-test was used for the variants of consumer anxiety and internet usefulness, and its meaningful probability was 0.000, which means that both showed statistically significant difference. Based on the results, we also found that regardless of the types of internet shopping malls, consumer expectation was greater than performance. although the difference between expectation and performance was not equal according to the internet shopping malls. Second, a regression analysis was performed to understand the relation between consumer service, internet usefulness, consumer anxiety, and consumer satisfaction, it was found that consumer service, internet usefulness, consumer anxiety had significantly effected on consumer satisfaction. Third, To verify the relation between consumer satisfaction and repurchase-intentions, intentions to spread out, Pearson correlation analysis was used. it was found that consumer satisfaction had positive effect on both intentions. This study has some limitations because of the shorts of money and time. since the sample of this study was consumers who have ever bought one or more products via internet shopping mall, this sample was appropriate. but the major parts of sample were college students, and the sample size was so small. therefore this results should carefully be generalized. For further study, it is required to select more precise samples and to include more variables.

• Proceedings of the KIEE Conference
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• 2015.07a
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• pp.1435-1435
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• 2015

광고 및 홍보의 마케팅 수단의 일환으로써 점포별로 QR코드를 사용하는 사례가 급격히 늘고 있다. 정보도트의 일종인 QR코드의 경우는 스마트폰과 더불어 홍보수단의 일환으로 활용되는 사례가 증가하고 있는 반면 QR코드는 정보를 표현할 수 있는 디자인의 범위가 좁고, 전송할 수 있는 Data의 용량이 적으며, 어두운 환경에서의 인식률이 저하되는 단점이 있다. 이에 기존의 QR코드 보다 다양한 디자인이 가능하고 대용량의 Data 전송이 가능한 컬러코드가 대두되고 있다. 컬러코드란 4가지 색상(빨강, 파랑, 초록, 검정)을 이용한 매트릭스 형태의 코드로 각종 디지털 정보를 저장하는 새로운 개념의 데이터 표현 기술이며, 이는 각 컬러에 디지털 정보를 매핑(mapping)하여 콘텐츠나 URL 등의 실제 정보들을 제공하는 역할을 하도록 설계되어 있다. 8MP CMOS센서기반 Colored LED Patch 인식 기법은 VLC에 포함되는 하나의 기술로서 차세대 조명 및 정보 디스플레이 장치로 각광을 받고 있는 반도체 조명 기술인 광원 정보 인식 기법이다. 따라서, 본 논문에서는 8MP CMOS센서 기반 컬러코드 LED Patch 인식 기법에 대해 제안하였다. 8MP CMOS 센서를 이용한 Colored LED Patch 인식 기법 중 하나로서 위치 정보 서비스 등 다양한 정보 획득이 가능하도록 연구하였으며, 동영상, 웹사이트 링크 등 여러 형식에 적용이 가능하도록 하였다. 본 연구에서 사용되는 8MP CMOS센서를 기반 Colored LED Patch 인식 기법을 통해 컬러코드는 코드 플랫폼으로 연결되어 콘텐츠의 위치를 파악하고 이용자에게 콘텐츠 및 정보가 전송된다. 이는 QR코드보다 높은 인식률로 빠르고 편리하게 정보를 제공할 수 있었다. 본 논문에서는 상기 제안 기술을 통하여 LED Patch의 높은 주목성과 가시성을 확보하여 보다 효과적인 광고 및 홍보의 시인성을 확보할 수 있다. 향후 본 제안기술을 통하여 사회 안전망을 위한 위치 및 정보 서비스 제공이 가능하며, 효과적인 광고 효과를 도출할 수 있을 것으로 사료된다.

• Korean Business Review
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• v.16
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• pp.99-121
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• 2003

In consumer research area, familiarity has been frequently mentioned with relation to customers' product information processing and choice behavior. However, the familiarity has been utilized initially in this paper to examine if the relationship between consumers' evaluations of attributes of an internet shopping mall and their inquiry and purchase intentions on there is affected significantly by the degree of familiarity. The results have shown that the relationship between levels of the safety, the functional convenience, and the tangibility attribute of an internet shopping mall and consumers' willingness to inquire about/purchase products on there is affected significantly by the degree of familiarity. Interestingly, the relationship between the tangibility attribute of a mall and customers' inquiry willingness on there is not impacted significantly by the familiarity. Thus, we conclude that our model and hypotheses have been supported quite strongl.

• Spatial Information Research
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• v.22 no.6
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• pp.81-90
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• 2014

This study analyzed an impact relationship between the variable of street based on the walking enhancement factors and the street revitalization. In detail, walking enhancement factors include a physical environment, accessibility and a density which was derived from previous studies. In addition, This study also analyzed the diversity of the profession which was emphasized by Jacobs(1961) and the influence of the specific space on street revitalization that was emphasized by Ray Oldenburg (1989) and Richard MacCormac (1983). The anlaysis by types showed the walking enhancement factors, including street envirnoment, accessibility, density and diversity, which were emphasized by Jacobs(1961) possessed similararites between weekdays and weekends. On contrast, the spatial distribution of stores showed a major difference of influences on street revitalization between weekdays and weekends as Ray Oldenburg (1989) and Richard MacComac (1983) has insisted.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.5
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• pp.659-669
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• 2022

Recently, parking problems have repeatedly occurred not only in the residential areas of the old town, but in detached residential areas, neighborhood living facilities, and commercial areas of the planned New Town. This study suggests a strategy to minimize parking problems before constructing a New Town by reviewing these parking problems at the new city district planning stage. Parking problems can be divided into supply-demand and non-supply-based, and the solution strategy is reviewed in terms of supply and operation. The procedure for applying the solution strategy is proposed according to the effectiveness and ease of application.First, this paper suggests the PAZ (Parking Analysis Zone) as the basic analysis unit. Second, the supply-based parking problem in the concerned area based on the land use plan of Hanam Gyosan is reviewed. Last, solutions to a parking problem for each PAZ are presented.