• The Korean Journal of Applied Statistics
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• v.23 no.3
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• pp.585-594
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• 2010

This study, investigates the effects of dispersion parameters between two response variables in zero-truncated bivariate generalized Poisson distributions. A Monte Carlo study shows that the zero-truncated bivariate Poisson and negative binomial models fit poorly wherein the zero-truncated bivariate count data has heterogeneous dispersion parameters on dependent variables. In addition, we derive the score test for testing the equality of the dispersion parameters and compare its efficiency with the likelihood ratio test.

• Journal of Korean Society of Transportation
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• v.29 no.5
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• pp.7-17
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• 2011

Traffic problems caused by drunk drivers have been steadily raised from the past. Even though the previous researches have focused on the development of countermeasures for preventing drunk driving, the number of drivers violating the DUI (Driving-Under-Influence) regulation is still increasing. Many studies seek countermeasures for preventing drunk driving by comparing the differences between general and drunk drivers. However, few researches have investigated focusing only on the characteristics of drunk drivers. It is well known that characteristics of general drivers are different from those of drunk drivers, and also habitual drunk drivers have different characteristics from non-habitual drunk drivers. Motivated by this fact, only the drivers who have violated DUI regulation are considered in the analysis. This study primarily aims to provide alternative solutions for reducing habitual drunk drivers who are highly inclined to do drunk driving repeatedly. For the analysis, various types of variables potentially effecting drunk driving behavior were investigated, and then truncated count data models were developed to analyze the effects of the variables selected on drunk driving. The results showed that 1) a truncated negative binomial model is better fitted to the data; and 2) five variables including experiential learning, the lack of self-control, self-reflection, the fear of crackdown, and the level of dependence on vehicles were found to be statistically significant.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.418-427
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• 2011

The purpose of this study is to investigate demand-determinant factors based on the number of visits and substitutive relations inter-restaurants, which are four major domestic family restaurants. Findings indicate that the factors of demand-determinant for visiting are affected by demographic characteristics, brand images of family restaurants, and the rate of the number of visits. In addition, this study used partial co-relation analysis to determine the substitutive relations of competitive restaurants. Considering these results, this study suggests how family restaurants' marketing strategy could be differentiated by discriminating the determinant factors which affect the number of visits. Also, this study makes it possible to arrange the opportunity to strengthen restaurants' competitiveness by examining competitive relations to the inter-restaurants.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.240-253
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• 2016

The purpose of this study is to predict factors influencing participant demand for the temple stays and to help find alternatives for temple stay marketing strategies. Specifically, the study sought to examine input variables on the visit frequency of temple visitors who partook in temple food. Research subjects were temple stay participants with experience with temple food. Through convenience sampling method, 300 self-administered questionnaires were distributed to participants at 4 temple stays in Seoul. Of the 278 questionnaires collected, 232 (83%) were used for research analysis. Given that the requirement that proper model for analysing the collected data be applied, the Truncated Negative Binomial(TNB) Poisson model, which is useful for analysing count data that are truncated at '0' and overcrowded with a certain value, was selected fort his study. Study results found that, for temple stay food revitalization, the most crucial item for temple food proponents to recognize is natural food ingredients. The degree of affection was higher among respondents over 40 years of groups and with incomes over 40 million won or more than others. In addition, unmarried and male were higher than married and female, and the Christian population in the temple food demand higher impact than Shamanism community. This match should be a priority to establish an in-depth public relations policy of targeted marketing of consumers according to various demographic characteristics. Active and aggressive efforts to expand food inspection are required to promote the healthy image of the temple food to the fragmentation of consumer marketing hierarchy.