• Information Systems Review
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• v.22 no.2
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• pp.25-41
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• 2020

Along with the expectation about 5G network commercialization, interests in realistic and immersive media industries such as virtual reality (VR) are increasing. However, most of studies on VR still focus on video technologies instead of factors for popularity and consumption. Thus, the main objective of this research is to identify meaningful factors, which affect the view counts of VR videos and to provide business implications of the content strategies for VR video creators and service providers. Using a regression analysis with 700 VR videos, this study tries to find major factors that affect the view counts of VR videos. As a result, user assessment factors such as number of likes and sicknesses have a strong influence on the view counts. In addition, the result shows that both general information factors (video length and age) and content characteristic factors (series, one source multi use (OSMU), and category) are all influential factors. The findings suggest that it is necessary to support recommendation and curation based on user assessments for increasing popularity and diffusion of VR video streaming.

• The Journal of Society for e-Business Studies
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• v.25 no.4
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• pp.33-60
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• 2020

Along with the rapid advance in internet technologies, ubiquitous mobile device usage has enabled consumers to access real-time information and increased interaction with others through various social media. Consumers can now get information more easily when making purchase decisions, and these changes are affecting the brand landscape. In a digitally connected world, brand image is not communicated to the consumers one-sidedly. Rather, with consumers' growing influence, it is a result of co-creation where consumers have an active role in building brand image. This explains a reality where people no longer purchase products just because they know the brand or because it is a famous brand. However, there has been little discussion on the matter, and many practitioners still rely on the traditional measures of brand indicators. The goal of this research is to present the limitations of traditional definition and measurement of brand and brand image, and propose a more direct and adequate measure that reflects the nature of a connected world. Inspired by the proverb, "A man is known by the company he keeps," the proposed measurement offers insight to the position of brand (or brand image) through co-purchased product networks. This paper suggests a framework of network analysis that clusters brands of cosmetics by the frequency of other products purchased together. This is done by analyzing product networks of a brand extracted from actual purchase data on Amazon.com. This is a more direct approach, compared to past measures where consumers' intention or cognitive aspects are examined through survey. The practical implication is that our research attempts to close the gap between brand indicators and actual purchase behavior. From a theoretical standpoint, this paper extends the traditional conceptualization of brand image to a network perspective that reflects the nature of a digitally connected society.

• Journal of the Korean Society for information Management
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• v.39 no.1
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• pp.257-280
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• 2022

In this study, we analyzed comments on news articles of representative companies of the three industries (i.e., semiconductor, secondary battery, and bio industries) that had been listed as national strategic technology projects of South Korea to identify public opinions towards them. In addition, we analyzed the relationship between changes in public opinion and stock price. 'Samsung Electronics' and 'SK Hynix' in the semiconductor industry, 'Samsung SDI' and 'LG Chem' in the secondary battery industry, and 'Samsung Biologics' and 'Celltrion' in the bio-industry were selected as the representative companies and 47,452 comments of news articles about the companies that had been published from January 1, 2020, to December 31, 2020, were collected from Naver News. The comments were grouped into positive, neutral, and negative emotions, and the dynamic topics of comments over time in each group were analyzed to identify the trends of public opinion in each industry. As a result, in the case of the semiconductor industry, investment, COVID-19 related issues, trust in large companies such as Samsung Electronics, and mention of the damage caused by changes in government policy were the topics. In the case of secondary battery industries, references to investment, battery, and corporate issues were the topics. In the case of bio-industries, references to investment, COVID-19 related issues, and corporate issues were the topics. Next, to understand whether the sentiment of the comments is related to the actual stock price, for each company, the changes in the stock price and the sentiment values of the comments were compared and analyzed using visual analytics. As a result, we found a clear relationship between the changes in the sentiment value of public opinion and the stock price through the similar patterns shown in the change graphs. This study analyzed comments on news articles that are highly related to stock price, identified changes in public opinion trends in the COVID-19 era, and provided objective feedback to government agencies' policymaking.

• The Journal of Society for e-Business Studies
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• v.13 no.3
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• pp.1-20
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• 2008

Today's computing environment which is getting distributed to communicate with various systems needs dynamic inter-connectivity of the systems. MOM(Message Oriented Middleware) is popularly used for transmitting XML messages among the distributed systems for the inter-connectivity. But, they do not support event-based message routing functionalities with XML transformation for processing effective message routing, which is essential to inter-connectivity, and there is no integrated platform to cope with these requirements. Although event-based message routing and XML transformation have been studied in a wide range of computer science areas, development of message routing systems is considered as a tough job due to the technological difficulties. In order to address these requirements, we proposed a novel system, named RMRS(Rule-based Message Routing System), which supports event-based message routing as well as XML message transformation. To make the proposed system easy to use, we also redesigned ECA(Event- Condition-Action) rule to fit in our system and developed a tool to map source XML structure into target XML structure.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.147-163
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• 2016

Gender information of a smart device user is essential to provide personalized services, and multi-modal data obtained from the device is useful for predicting the gender of the user. However, the method for utilizing each of the multi-modal data for gender prediction differs according to the characteristics of the data. Therefore, in this study, an ensemble method for predicting the gender of a smart device user by using three classifiers that have text, application, and acceleration data as inputs, respectively, is proposed. To alleviate privacy issues that occur when text data generated in a smart device are sent outside, a classification method which scans smart device text data only on the device and classifies the gender of the user by matching text data with predefined sets of word. An application based classifier assigns gender labels to executed applications and predicts gender of the user by comparing the label ratio. Acceleration data is used with Support Vector Machine to classify user gender. The proposed method was evaluated by using the actual smart device log data collected from an Android application. The experimental results showed that the proposed method outperformed the compared methods.

• The Journal of Society for e-Business Studies
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• v.18 no.3
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• pp.45-67
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• 2013

In order to research the factors influencing on the intentions for smart phone users to purchase "App-Book" in Korea, the study examines the levels of influences using on an additional variable, "cost", as well as the four key variables(performance expectancy, effort expectancy, social influence, and facilitating conditions) proposed by Unified Theory of Acceptance and Use of Technology(UTAUT; Venkatesh et al., 2003) validation. The result of the research confirms that the hypotheses of UTAUT model variable are generally supported by the information technology and many related previous researches. There is one exception, however, that facilitating conditions do not influence on the App-Book purchasing behavior by smart phone. It is revealed that the "age" and "experience" of the independent variables, as the proposed control variables, are most visible effect of control on the purchase intention and purchase behavior. This study has an academic significance of presenting a new integrated model to perform the research of the similar next App-Book services and purchase behavior related to the acceptance of new media. It also clarifies to the related companies that the usefulness of App-Book, the easiness of use, the cost and the social influence of purchasing App-Book by Outsider's intent. These aspects have practical implications as being presented.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.11 s.353
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• pp.159-167
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• 2006

IEEE 802.11i standard specifies full authentication and preauthentication for secure handoff in 802.11 wireless LAN (WLAN). However, the full authentication is too slow to provide seamless services for handoff users, and preauthentication may fail in highly populated WLAN where it is highly probable that the cache entry of a preauthenticated user is evicted by other users before handoff. In this paper, we propose a fast and secure handoff scheme by reducing authentication and key management delay in the handoff process. When a user handoffs, security context established between the user and the previous access point (AP) is forwarded from the previous AP to the current AP, and the session key is reused before the handoff session terminates. The freshness of session key is maintained by regenerating session keys after handoff session is terminated. The proposed scheme can achieve considerable reduction in handoff delay with providing the same security level as 802.1X authentication by letting an AP authenticate a handoff user before making an robust security network association (RSNA) with it.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.6
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• pp.863-871
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• 2013

Recently application of open protocols and external network linkage to the national critical infrastructure has been growing with the development of information and communication technologies. This trend could mean that the national critical infrastructure is exposed to cyber attacks and can be seriously jeopardized when it gets remotely operated or controlled by viruses, crackers, or cyber terrorists. In this paper virtual Honeynet model which can reduce installation and operation resource problems of Honeynet system is proposed. It maintains the merits of Honeynet system and adapts the virtualization technology. Also, virtual Honeynet model that can minimize operating cost is proposed with data analysis and collecting technique based on the verification of attack intention and focus-oriented analysis technique. With the proposed model, new type of attack detection system based on virtual Honeynet, that is Cybertrap, is designed and implemented with the host and data collecting technique based on the verification of attack intention and the network attack pattern visualization technique. To test proposed system we establish test-bed and evaluate the functionality and performance through series of experiments.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.191-209
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• 2011

In a buyer-seller transaction process, 'value for money,' a measure of quality-price-ratio, is one of the most important criteria for buyers' purchasing decisions. The purpose of this paper is to suggest a method which helps online shoppers choose the best of several sellers offering homogeneous goods. We suggest FDH (free disposal hull) model, an applied model of data envelopment analysis (DEA), for online buyer-seller transactions and verify it with the data from an Internet comparison shopping site. For this purpose, we analyze consumer choice behaviors by examining how consumers respond to different sale conditions such as price, brand, or delivery time. Then, we implement a seller recommendation system to support buyers' purchasing decisions. We expect our FDH model to provide valuable information for rational buyers who want to pay the least price for high quality products/services and to be used in implementing automated evaluation processes in micro transactions. Moreover, we expect that our results can be utilized for sellers' benchmarking strategies which help sellers be more competitive by showing them how to attract buyers.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.42 no.2 s.332
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• pp.61-74
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• 2005

Digital Multimedia Broadcasting(DMB) is a reliable multi-service system for reception by mobile and portable receivers. DMB system allows interference-free reception under the conditions of multipath propagation and transmission errors using COFDM modulation scheme, simultaneously, needs powerful channel error's correction ability. Viterbi Decoder for DMB receiver uses punctured convolutional code and needs lots of computations for real-time operation. So, it is desired to design a high speed and low-power hardware scheme for Viterbi decoder. This paper proposes a combined add-compare-select(ACS) and path metric normalization(PMN) unit for computation power. The proposed PMN architecture reduces the problem of the critical path by applying fixed value for selection algorithm due to the comparison tree which has a weak point from structure with the high-speed operation. The proposed ACS uses the decomposition and the pre-computation technique for reducing the complicated degree of the adder, the comparator and multiplexer. According to a simulation result, reduction of area $3.78\%$, power consumption $12.22\%$, maximum gate delay $23.80\%$ occurred from punctured viterbi decoder for DMB system.