• Title/Summary/Keyword: 전자상거래 특징

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A Study of Statistical Learning as a CRM s Classifier Functions (CRM의 기능 분류를 위한 통계적 학습에 관한 연구)

  • Jang, Geun;Lee, Jung-Bae;Lee, Byung-Soo
    • The KIPS Transactions:PartB
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    • v.11B no.1
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    • pp.71-76
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    • 2004
  • The recent ERP and CRM is mostly focused on the conventional function performances. However, the recent business environment has brought the change in market due to the rapid progress of internet and e-commerce. It is mostly becoming e-business and spreading out as development of the relationship with other cooperating companies, the rapid progress of the relationship with customers, and intensification competitive power through the development of business progress in the organization. CRM(custom relationship management) is a kind of the marketing progress which forms, manages, and intensifies the relationship between the customers and companies to manage the acquired customers and increase the worth of customers for the company. It needs the system base which analyzes the information of customers since it functions on the basis of various information about customers and is linked to the business category such as producing, marketing, and decision making. Since ERP is extending its function to SCM, CRM, and SEM(strategic Enterprise Management), the 21 century s ERP develop as the strategy tool of e-business and, as the mediation for this, will subdivide the functions of CRM effectively by the analogic study of data. Also, to accomplish classification work of the file which in existing becomes accomplished with possibility work with an automatic movement with the user will be able to accomplish a more efficiently work the agent which in order leads the machine studying law, it is one thing with system feature.

SNS Mall: A Study on the Analysis of SNS(Social Networking Service) Functions Applicable to Electronic Commerce for Building Regular Relationship with Customers (SNS 몰: 전자상거래에서 적용할 수 있는 SNS의 기능 분석 및 활용에 관한 연구)

  • Gim, Mi-Su;Ra, Young-Gook
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.5
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    • pp.1-7
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    • 2020
  • We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

The Characteristics and Implications of the largest e-commerce day in the world, China's Singles Day (세계 최대 규모의 전자상거래, 중국 광군제의 특징과 시사점 - 4차 산업혁명에 따른 스마트 물류의 도입을 중심으로 -)

  • Song, Min-Geun
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.9-21
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    • 2020
  • The Gross Merchandise Volume for the China's Singles day event in 2019 is about $38.4 billion. More than 500 million customers placed about 1.3 billion orders a day, and the related delivery volume is 2.8 billion. The main technologies associated with the 4th Industrial Revolution are bringing about a big change in the logistics industry. The purpose of this study is to present implications by reviewing the main technologies which are applied to China's Singles day event, the introduction of smart logistics in China, and analyzing the progress of Singles day, smart system of Alibaba, its significance. China still has poor infrastructure in non-capital areas. And many Chinese companies are actively introducing and developing smart logistics to cover the vast continental area of China. Singles Day is a representative case in point where the smart logistics and main technologies related to 4th Industrial Revolution are applied. The data obtained through smart logistics would be reused for inventory management, production planning, and order processing, contributing to the optimization of the company's operations. In the era of the 4th Industrial Revolution, domestic companies and governments need to make efforts to expand the introduction of smart logistics to secure competitiveness with global advanced companies.

A Case Study of the CR based e-Marketplace Implementation in Nuclear Parts Company (CR 기반의 원전부품제조업체 e-Marketplace 구현)

  • Jung, Lee-Sang;Ha, Chang-Seung;Lee, Seok-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.8
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    • pp.145-152
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    • 2009
  • Manufacturer's competitiveness in the MRO industry, which is to stimulate the growth of the business-to-business e-commerce market, has recently become more important. A nuclear parts manufacturer was supplying products based on irregular demand from clients which differs from ordinary MRO business practices. The reason for this is the Nuclear Parts Manufacturer has fallen behind the e-commerce performance of other industries, and they lack global competitiveness due to the low efficiency of the individual companies within it. In this study, we developed an MRO based a-Marketplace system to minimize repetitive ordering of raw materials, lack of reusability and inefficiency of transaction processing which was a result of the former legacy business practice, In order to accomplish the purpose of this study, we implemented a web based automated CR system which considered the characteristics of the nuclear parts manufacturing: the system has sub modules such as ordering, product management, transaction management, warehousing and raw material handling. As a consequence of the system implementation, H corporate successfully automated ordering of raw materials, quotation processing and inventory management compared to the legacy business process, achieving increased efficiency by reducing wasteful resources.

A Study on Security Capability of IDPS (침입 탐지 및 차단 시스템의 보안능력에 관한 연구)

  • Woo, Sung-Hee
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.49 no.4
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    • pp.9-15
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    • 2012
  • With the rise of internet and e-commerce, this is more applicable now than ever. People rely on computer networks to provide them with news, stock prices, e-mail and online shopping. People's credit card details, medical records and other personal information are stored on computer systems. Many companies have a web presence as an essential part of their business. The research community uses computer systems to undertake research and to disseminate findings. The integrity and availability of all these systems have to be protected against a number of threats. Amateur hackers, rival corporations, terrorists and even foreign governments have the motive and capability to carry out sophisticated attacks against computer systems. Therefore, the field of information and communication security has become vitally important to the safety and economic well being of society as a whole. This paper provides an overview of IDS and IPS, their functions, detection and analysis techniques. It also presents comparison of security capability and characteristics of IDPS techniques. This will make basis of IDPS(Intrusion Detection and Protection System) technology integration for a broad-based IDPS solutions

An XQuery Processing Engine for Real-Time Sensor Data in Ubiquitous Environments (유비쿼터스 환경에서 실시간 센서 데이터를 위한 XML 질의언어 처리 엔진)

  • Yim, Hyung-Jun;Kim, Jae-Hoon;Lee, Kyu-Chul
    • The Journal of Society for e-Business Studies
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    • v.15 no.4
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    • pp.1-19
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    • 2010
  • Recently, it is necessary to process real time sensor data, which is generated from ubiquitous environments. Data, which are written by XML, are small, but, large volumes of data. Therefore, weneed to use an efficient method for processing a large amount of it. An XQuery has two types for sensor data: one is to get sensor identification and value from sensor data; the other is restructuring for user's convenience. Existing XQuery engines don't have efficient method for batch processing of sensor data. This paper proposed the twig query processing over reverse path summary, and we developed and applied restructuring batch processing method for real time processing of a large amount of sensor data. Finally, we do performance evaluation using XMark and RFID EPC data, and comparison analysis with MonetDB/XQuery and Berkeley DB XML.

A PKI-based Secure Multiagent Engine (PKI 기반의 보안 다중 에이전트 엔진)

  • 장혜진
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.3 no.4
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    • pp.319-324
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    • 2002
  • The Integration of agent technology and security technology is needed to many application areas like electronic commerce. This paper suggests a model of extended multi-agent engine which supports privacy, integrity, authentication and non-repudiation on agent communication. Each agent which is developed with the agent engine is composed of agent engine layer and agent application layer. We describe and use the concepts self-to-self messages, secure communication channel, and distinction of KQML messages in agent application layer and messages in agent engine layer. The suggested agent engine provides an agent communication language which is extended to enable secure communication between agents without any modifications or restrictions to content layer and message layer of KQML. Also, in the model of our multi-agent engine, secure communication is expressed and processed transparently on the agent communication language.

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A Study on Encouragement Strategy of Electronic Commerce planned Event to Young Class of People (젊은 계층을 대상으로 이벤트 기획을 통한 인터넷 거래 활성화 전략)

  • Park, Seong-Jin;Lee, Hyun-Chang;Shin, Seong-Yoon
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.11
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    • pp.77-83
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    • 2011
  • With the development of online shopping and the rapid growth of IT technology, among various forms of online shopping the intense competition also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples' activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site's event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples' birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.

Internet Marketing Service Expansion Strategy through Focusing on One-Day Products (일일 품목 집중화를 통한 인터넷 마케팅 서비스 확대전략 연구)

  • Shin, Seong-Yoon;Suh, Jin-Hyung;Lee, Hyun-Chang
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.85-92
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    • 2012
  • To the development of IT technologies, online shopping is implemented in various forms ranging from desktop environment to smartphone, and also variety of items are being sold. In addition, various type of online sales from that can not seen in offline like sales a one products per one day. In this type of sales, competition is extremely intensified and among those in the differentiated features are hold competitiveness. In this paper, we design and develop the site that adopts the online marketing technique - sale only one kind of product a day for increasing the sales revenue. To do this, in traditional commercial sites, we develop the marketing strategy, and information placement is emphasized site based on analysis of the daily product site planning and so that costumers are concentrated the products that did not interested. Though which customers to target specific items one day for some items and increasing publicity would help the sales increase is expected.

A Study on E-Marketplace Solution Selection Factors (e-마켓플레이스 솔루션 선정 요인에 관한 연구)

  • Kwon, Hyuk-In;Yoon, Sim;Lee, Eun-Hyung
    • Journal of Korea Multimedia Society
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    • v.5 no.6
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    • pp.712-729
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    • 2002
  • In this study, we evaluated degree of importance of e-marketplace solution selection factors. Factor analysis was conducted to find out relationships among various variables which come from literature survey. The result shows that 16(sixteen) -selection variables regarding solution characteristics could be grouped into four areas 'flexibility', 'ease of use', 'security', and 'economy'. And 11(eleven) selection variables regarding to vendor characteristics could be grouped into three areas, 'vendor's support', vendor's general situation', and 'vendor's business accomplishment`. Through various analysis, we found important factors for 3 types of operational companies, buyer-biased, seller biased and neutral. 'Security for data item' was showed as the most important factor for all kind of B2B operational companies. For buyer-biased companies, additional supporting manpower, solution education, and educational cost are shown to be more important factors than others. Place of education, education hours and education level are important for 'Neutral' companies. And the factor 'market share of vendor' are important for 'seller biased' companies.

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