• Title/Summary/Keyword: 전자상거래 융복합

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Analysis of Technology Convergence of 'Internet of Things' Patents in the Electronic Commerce by the CPC Code Technology (전자상거래(G06Q) 분야에서 '사물인터넷' 기술의 CPC 코드 기반 기술 융복합 분석)

  • Shim, Jaeruen
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.6
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    • pp.678-683
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    • 2018
  • This study deals with the analysis of a technology convergence of the IoT(Internet of Things) which is the key technology of the fourth industrial revolution. For this purpose, 77 patents with the Main Category CPC code G06Q50/10(Electronic Commerce Service) among the IoT patents filed after 2014 were analyzed. As a result of the Main-Sub Category analysis of CPC codes, the IoT has a strong relationship between "Electronic Commerce Service (G06Q50/10)" and G06Q(49 cases), H04L(40 cases), G08B(24 cases), G05B(21 cases), H04W(21 cases), H04N(16 cases), and so on. By using the methodology in this study, we can contribute the establishment of technology strategy and new value creation from the prediction of the possibility of the combination of technologies and to develop new patents among various new technologies.

Technology convergence analysis of e-commerce(G06Q) related patents with Artificial Intelligence (인공지능 기술이 포함된 전자상거래(G06Q) 관련 특허의 기술 융복합 분석)

  • Jaeruen Shim
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.17 no.1
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    • pp.53-58
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    • 2024
  • This study is about the technology convergence analysis of e-commerce related patents containing Artificial Intelligence applied for in Korea. The relationships between core technologies were analyzed and visualized using social network analysis. As a result of social network analysis, the core IPC codes that make up the mutual technology network in e-commerce related patents containing Artificial Intelligence were found to be G06Q, G06F, G06N, G16H, G10L, H04N, G06T, and A61B. In particular, it can be confirmed that there is an important convergence of data processing-related technologies such as [G06Q-G06F], [G06Q-G06N], and voice and image signals such as [G06Q-G10L], [G06Q-H04N], and [G06Q-G06T]. Using this research method, it is possible to identify future technology trends in e-commerce related patents and create new Business Models.

Protection of Private information in Electronic Commerce (전자상거래에 있어 개인정보 보호에 관한 국.내외의 비교연구)

  • Cheung, Chong-Soo
    • International Commerce and Information Review
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    • v.4 no.2
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    • pp.77-96
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    • 2002
  • Through the new round DDA(Doha Development Agenda) negotiations which started in Doha/Qatar conference in November, 2001, service industries have been included in the category of international trades. An electronic commerce cannot be exceptional in this field. The 21st century is largely recognized as the era of globalization, knowledge, and information. To make effective and competitive strategy in this century, it is essentially required to organize Network. OPEN, and FU-PLEX. That is why our government also has been promoting this field since years before, now 10,000,000 people in Korea have joined superhighway internet networks. Korea became the top internet-developed country in the world. As a side-effect of this internet spread into our life, however, there is serious problem we are now faced against. That is the outflow of private information through electronic commerce and other cyber transactions. It has caused many social problems to be rapidly on the rise these days. We are now desperately required to struggle continuously to make a solution for that. Taking the precedent case of Germany and United States which are currently recognized as high-leveled country in protection of private information, we have to come up with legal and technical measures and at the same time, to escalate the social consciousness about private information protection.

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Development of Gift Recommendation App according to the Individual Preference fused with e-Commerce (전자상거래와 융합한 개인의 취향에 따른 선물 추천 앱 개발)

  • Cho, Kwangmoon
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.261-265
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    • 2015
  • When choosing a gift for the other person what does that person like? It falls into a happy worry. Choosing the right gift for someone else associated with me is not easy in the personalized world gradually. In this paper a smart phone app is developed for reducing conflicts and saving time to choose gifts. It may help improve a person's satisfaction. It can reduce the worry and time required for buying a gift. It may also be used to make future interpersonal relationships and vitalize the relationships. For the gift recommendation in accordance with the preferences of the person through the process in accordance with the classification of each category can recommend an appropriate gift. The appropriation of the gift is updated to reflect the continuing satisfaction by recommendation status decided by the pre-survey. Any gift is recommended using the formula calculating the priority to recommend reflect a variety of weights. In addition, it is possible to increase the utilization of the app via the fusion between the e-commerce system.

Legal Issues and Policy Implications of Electronic Commerce Chapters of the Korea·China FTA (한·중 FTA 전자상거래 협정의 주요쟁점과 활용과제)

  • Kwon, Soon-Koog
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.9-17
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    • 2015
  • China is the largest e-commerce market in the world. The Chinese online retail market is almost 40% larger than the US, and together these markets account for more than 55% of worldwide e-commerce. The Korea China FTA is likely to facilitate e-commerce activity between the two countries, as well as trade in the goods and services that enable e-commerce. Korean consumer goods can enjoy the benefits of the FTA because it has a competitive advantage in the Chinese market in terms of technology and quality. The purpose of this study is to examine legal issues of e-commerce chapters of the Korea China FTA and policy implications. Results of the study show that several implications based on the export vitalization of cross-border e-commerce of Korean products are offered. The Korean government needs to do the following: prepare for the subsequent negotiation of the e-commerce agreement, prepare for the classification issue of electronic transmissions, require mutual recognition of electronic authentication and electronic signatures, prepare for e-commerce dispute settlement mechanism and establish of strategies for the export vitalization of e-commerce.

Current status of E-commerce market in China and implication (중국 전자상거래 시장의 최근동향 및 시사점)

  • Baek, Young-Mi
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.111-124
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    • 2015
  • The economic growth in China takes the step of the Internet/Mobile revolution together. The high internet penetration provided the opportunity to increase the e-commerce market with fast speed. However, due to imbalance of the growth speed and preparation, the problems on various infrastructures and regulations were generated. Therefore, this study investigateed the current status of e-commerce market and sub-categories. This study also discussed about the problem of e-commerce logistics system, consumer protection, R&D investment, and human resources and provided the considerations for the future improvement. Finally, this study diagnosed the mobile payment and internet finance market and new e-commerce tax regulation, and then suggested institutional implications for the international standardization. This study is meaningful to provide the first implication to the Korean exporters after Chinese government had announced market open strategy for the 5 year e-commerce development plan.

A prediction Model of the 5G Mobile Commerce - Focus on the Vietnam - (5G 모바일 커머스 예측 사례 연구 - 베트남을 중심으로 -)

  • Thuong, Nguyen Thi;Joung, Dasol;Yoo, KangHo;Lee, Jundong;Choi, JaeHong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.215-218
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    • 2020
  • 본 논문에서는 4차 산업혁명을 앞에 두고 베트남 기업들이 성장을 위하여 5G 모바일 커머스 연구를 진행한다. 최근 베트남 전자 상거래 시장은 유선 온라인과 모바일을 기반으로 빠르게 성장하고 있지만, 선진국의 전자상거래 모델보다는 아직도 문제점을 많이 가지고 있다. 우선은 파악된 베트남 전자상거래 모델의 단점을 극복한 다음에 5G 통신을 시작한다면 5G 커머스에 어떻게 적용 가능한지, 어떤 방향의 적용이 유리한지에 대하여 연구를 진행한다.

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The Effects of Perceived Risk Affecting Perceived Value and Repurchase Intention in Electronic Commerce Environment (전자상거래 환경에서 지각된 위험이 지각된 가치 및 재구매의도에 미치는 영향)

  • Duan, Li-Ni;Jung, Chul-Ho;Park, Kyung-Hye
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.13-21
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    • 2012
  • The main purpose of this study is to find out how perceived risk elements influence to customer's perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimension - privacy risk, social risk, time lose risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. Firstly, four perceived risk characteristics of privacy risk, economic risk, psychological risk, and performance risk are significant effect on perceived value. Secondly, perceived value is very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also, we suggested the implications and further research directions.

Marketing Activation Strategy of Leggings Fashion Market (레깅스패션 시장 마케팅 활성화 전략방안)

  • Lee, Hyun-chang;Xu, Shen-lin;Shin, Seong-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.223-224
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    • 2014
  • The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

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Strategy for Marketing Product(Glasses) in Online Environment (온라인 환경에서 상품(안경) 마케팅 전략 방안)

  • Lee, Hyun-chang;Xu, Shen-lin;Shin, Seong-yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.203-204
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    • 2014
  • Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is older or younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiated methodology through analysis of glasses industry service and features of existential representative glasses sites. Through the activation of the marketing strategies, marketing in a glasses market is expected to be competitive.

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