• Korea Petroleum Association Journal
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• s.301
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• pp.28-31
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• 2016

올 4월 일본의 전력소매 시장이 전면 자유화됐다. 자유화 이전에는 전국 10개 전력회사가 각자 지역에 대해 전력 공급을 독점하였기 때문에, 주택용 전력 소비자가 다른 전력사의 전기를 구입하는 건 불가능했다. 하지만 현재에는 소비자가 자유롭게 전력회사를 선택할 수 있다. 전면자유화 이후 가장 눈에 띄는 변화는 전력소매 사업자 증가, 다양한 요금제 출시 및 새로운 결합상품의 등장이다.

• Environmental and Resource Economics Review
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• v.13 no.2
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• pp.219-243
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• 2004

Generally, electricity market has monopoly market structure because of need of enormous investment for infrastructure. However, the introduction of competition in network industry as electricity is a tendency of the world with decreasing the effects of economy of scale due to the advancement of technology. Now, electricity industry restructuring is in progress but the competition in electricity retail market is not in force yet in Korea. Whether a effective competition exist or not is very important to policy decision maker who drive restructuring, but there are small numbers of quantitative researches on that. In this study, we estimated the effectiveness of competition in the electricity retail market through switching costs. If switching costs are high, consumers actually can be locked in incumbent firm in spite of introduction of competition. Therefore switching is a critical factor to determine effectiveness of competition and to estimate the size of switching costs quantitatively can proffer the information about whether the competition in the electricity retail market is effective or not in the future. We estimated switching costs using consumer' stated-preference data by conjoint analysis. In according to estimation results, the cost of switching process is not so high, but the relative brand loyalty of an incumbent company is significantly high. And the price is considered as the most important factor choosing an electric service commodity. Based on the empirical results, it is possible to analyze the relationship between suppliers' competitiveness resulted from management efficiency and customers' switching possibilities. The paper therefore provides guidance for suppliers in deciding to enter into retail competition and for policy makers in introducing retail competition. And it has a significance of estimating the switching costs directly.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.105-114
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• 2012

Recently, global warming, energy shortage, and environmental disruption have been serious problems in every nation. It became more and more important to reduce the emission of CO2 and to use of energy efficiently. Smart grid was also introduced using the rapidly developing information technology. It deployed the mutual communication concept between customers and the suppliers in the electricity supply. There were increasing demands to adopt the smart meter and to present incentive for efficient energy usage in many developed countries. The objective of this research was to develop the optimal real time pricing model which maximized the profit of the power retailer and reduced the usage of energy. The simulation study was given to show the usefulness of the model. Simulation considered the customer demand response rate and price elasticity rate. The price elasticity rate was compared in the condition of fixed value according to time and variable value according to the customers. The optimal price model could maximize the profit of the power retailer and reduce the energy usage of the consumers.

• JOURNAL OF ELECTRICAL WORLD
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• s.343
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• pp.53-54
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• 2005

• JOURNAL OF ELECTRICAL WORLD
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• s.354
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• pp.46-48
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• 2006

• Environmental and Resource Economics Review
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• v.21 no.1
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• pp.93-127
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• 2012

We estimate how much KEPCO can save their loss and how much social welfare can be increased by applying the real-time pricing instead of current regulated retail price in the electricity market in order to analyze the problem of the regulated retail price which is fixed below the marginal cost. We estimate the demand functions of peak time and off-peak time in summer (June to August) and winter (December to February). We construct the supply function based on hourly step-wise linear marginal cost functions, too. We find that the increase of social welfare will be 67 billion won in summer if the fixed retail price is changed into the real-time pricing scheme. The total 705 billion won will be transferred from consumer surplus to producer surplus and the rest (67 billion won) will be saved from the reduction of deadweight loss among KEPCO's loss. In winter, the increase of social surplus will be 225 billion won and 1,174 billion won of KEPCO's loss will be transferred from consumer surplus. As a result, we conclude that the regulation of the retail price in the electricity market induces the social welfare loss and KEPCO suffers a huge loss.

• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.588-589
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• 2008

우리나라는 2001년 4월 이후 전력산업구조개편을 추진 중에 있다. 한 기업에 의해 발전, 송전, 배전, 판매를 독점하던 체계에서 전력시장 개방을 단계별로 진행중에 있는데, 최초에 계획된 전력시장 개발 일정은 다음과 같다. - 발전경쟁 : $2001.04{\sim}2004.06$ - 도매경쟁 : $2004.07{\sim}2008.12$ - 소매경쟁 : $2009.01{\sim}$ 발전경쟁시장에서 도매경쟁시장으로 전환되는 시점에서 국가차원의 결정에 의해 도매경쟁시장으로의 진입이 잠정 중단되었다. 그 당시 우리는 도매경쟁시장을 위한 시스템(MOS)을 이미 구축한 상태였다. 도매경쟁시장을 위해 설계된 MOS시스템은 발전경쟁시장을 위해 현재 사용되고 있는 CBP시스템에는 갖추고 있지 않은 우수한 기능들을 다수 보유하고 있는데 5분단위 급전계획(FMD)이 그것 중 최고기능이라고 할 수 있다. 본 논문에서는 CBP시스템을 사용하는 발전경쟁시장에서 MOS시스템의 5분 단위 급전계획(FMD)을 활용하기 위한 설계 요구사항을 논의하고자 한다.

• Proceedings of the KIEE Conference
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• 2009.07a
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• pp.575_576
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• 2009

최근 전력산업의 구조적인 측면에서는 수직적 형태의 분리 및 경쟁 도입, 그리고 민영화를 통한 효율 증진 등 전력산업 개편이 전세계적으로 이루어지고 있다. 전력산업의 개편 과정에서 전력공급자(ESP)는 불완전한 시장으로 인한 재정적인 위험에 직면한다. ESP가 재정적인 위험에서 근본적으로 벗어나기 위해서는 합리적인 전기 소매 가격의 책정이 필요하다. 본 논문에서는 현재 적용되고 있는 고정 소매 가격제에 대한 문제점을 제시하고 이를 극복하기 위해서 전기 공급 도매 가격의 변동성을 예측함으로써 헤징을 통한 새로운 요금제의 도입의 필요성을 제안하는 것이 본 논문의 목적이다. 본 논문에서 소개될 새로운 요금제인 Critical Peak Pricing(CPP)에서 전기 공급 도매 가격의 변동성의 예측은 CPP 요금을 적용하는데 중요한 역할을 담당하는 지표로 활용된다. CPP 요금을 적용함으로써 ESP의 재정적인 위험을 최소화하고 수요 탄력성이 반영되어 전기 소비자들과의 관계 향상 또한 유도될 수 있다.[4],[6]

• Environmental and Resource Economics Review
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• v.14 no.3
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• pp.729-751
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• 2005

RPS(Renewable Portfolio Standards) is an institutional device to promote use of renewable energy through market mechanism by making renewable energy to constitute a pre-announced portion of the electricity production. We measure economic impacts of the introduction of RPS to domestic electricity market at the levels of electricity market, individual industrial sectors and the economy as a whole. First, we examine the TREC(Tradable Renewable Energy Credits) market, where the credits in excess of the obligation of the renewable energy production are sold to those who have to meet the obligation through purchased credits. We then measure end-users' additional cost originating from the introduction of RPS and TREC in electricity production, and their impacts on price and supply in the retail electricity market. Next, using input-output analysis, we measure economic impacts of the changes in retail price and supply on individual industrial sectors and the economy as a whole. Among many others, we find small price effect and large GDP effect - sectoral electricity price rises at around 5%, sectoral price level rises by 0.258%, and sectoral GDP declines by 1.940% on average by the year 2011.

• Environmental and Resource Economics Review
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• v.27 no.2
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• pp.215-231
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• 2018

It is expected that the korean power retail market will be reorganized someday. Thus, this study analyzes the changes in consumers' utility level when new companies enter the retail market and offer various bundled services. For the analysis, the utility function of the consumers was estimated using the conjoint choice method. The results of the analysis can be summarized in two-folds. First, consumer will still prefer KEPCO in electricity sales. Therefore, difficulties can be expected when new companies enter the power retail market. Second, consumers do not favor bundled services in the electricity market also. Bundled services would not provide as much as utility each service provide separately.