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농업비즈니스 혁신을 위한 비즈니스모델 젠 적용 사례연구

  • Park, Sang-Hyeok;Park, Jeong-Seon;Seol, Byeong-Mun;Jo, Yong-Ho;Im, Gyeong-Su
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.21-21
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    • 2017
  • 귀농귀촌 문화가 유행하고 농업의 미래 가치에 대한 인식이 변화되면서 농산업으로의 새로운 진출을 계획하는 인구가 늘고 있다. 우리의 농업은 자급자족경제로부터 상업경제로 발전되어 왔고, 글로벌 시장 개방 및 생산 기술의 지속적 발전으로 공급이 수요를 초과하며 가격이 점점하락하는 추세를 보이고 있다. 농업 현장의 여러 어려움에도 불구하고 농산업의 긍정적인 여건들도 형성되고 있다. 올바른 먹거리를 추구하는 식품 소비패턴의 변화, 환 생태 치유 자연에 대한 소비자의 관심고조, 스마트 팜과 같은 생산환경의 자동화, 지역 자원을 근거한 공동경영체 운영 등과 같은 현상이 두드러지게 나타나고 있다. 이러한 시점에 농산업분야에 새로이 진출하고자 하는 개인 또는 소규모 사업주체들은 자신의 사업에 대한 정체성을 이해하고, 효율적인 사업운영을 위한 차별화 전략을 확보할 필요가 있다. 본 연구는 개별 또는 소규모 조직의 농업인과 예비농업인들이 자신의 사업에 대한 정체성을 이해하고, 사업운영을 위한 전략 선택을 돕는 비즈니스모델 템플릿 개발을 목표로 하였다. 이를 위해 농업 전문가, 창업 전문가, 비즈니스모델 전문가 풀을 구성하여 농산업 특성을 이해하고 최근 농업 농촌에서 이슈가 되고 있는 농업비즈니스 트랜드를 분석하였다. 근거 자료 및 전문가 토론을 통해 농산업 비즈니스를 '시장가치 추구형', '사회적가치 추구형', '연대하는 시장가치 추구형', '연대하는 사회적가치 추구형'의 4가지 유형으로 구분하고, 각 유형별 사례기업을 조사하여 비즈니스모델을 분석하였다. 비즈니스모델은 비즈니스모델 젠 캔버스를 이용하여 표현하였다. 비즈니스모델 젠은 비즈니스 유형에 따라 일반 창업형, 협동조합형, 임팩트비즈니스형 등 차별화된 캔버스 모델을 제공하고 있으며, 고객중심의 비즈니스 관점을 보다 세밀히 제공하는 툴이다. 본 연구에서는 비즈니스모델 젠을 통해 4가지 유형의 농산업 비즈니스 모델을 분석하였다. 본 연구의 결과는 농산업에 진출하는 사업주체의 사업진행 방향 및 전략선택을 위한 교육 컨설팅 현장에서 널리 이용될 수 있을 것으로 판단된다.

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A Study on Policies and Strategy of Technological Innovation in Korea (우리나라 기술혁신의 전략과 정책에 관한 연구)

  • Kim, Yong Hwan;Lim, Hee-Jung
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.1 no.1
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    • pp.47-66
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    • 2007
  • The progress of digital revolution leads to technology and industry infusion which make new products and new commodity markets in the existing industries. Under the circumstance of new innovation patterns in industries and globalization of the world, innovation firms adapt different evolution processes for different business situations. Technological innovation enhances the competitiveness of fins in the business world. This paper shows the researches on technological innovation which make constant economy growth in the knowledge based economy. And this paper also suggests the policy on technological innovation for the future growth of society. Main focus of this paper are as follows. First, the theoretical survey on technological innovation is reviewed. Second, the program and the supporting system for technological innovation in the USA and Europe are investigated. Third, the situation and problems of Korea is analysed. Fourth, strategy and suggestions on the development of technological innovation in the 21st century knowledge based economy is suggested through the window of cluster and regional economy development.

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Influence of Cosmetic Department Stores' Visual Merchandising Strategy on female customers' preference -Focused on female clients in Seoul- (백화점 화장품매장의 비주얼머천다이징 전략이 여성고객의 구매 선호도에 미치는 영향 -서울시 거주 여성을 중심으로 -)

  • Chang, Gyoo-Soon;Shin, Soo-Kil
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.253-262
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    • 2005
  • In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

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Port Alliance Strategy to Promote the Transshipment Function of Korea Ports (우리나라 항만의 환적기능 강화를 위한 포트얼라이언스 전략)

  • Lee, Sung-Woo;Choi, Yong-Seok
    • Journal of Navigation and Port Research
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    • v.31 no.6
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    • pp.545-553
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    • 2007
  • Due to the change of global production network, the establishment of new strategy in Korea ports is required Especially, the trade pattern has been mainly concentrated in Northeast Asia region according to economic growth of the Asia including China, Japan, and Korea. Hence, Korea major ports with the competition of price and service has to meet the need of Northeast port alliance and has to compete against other countries in variable trade environment. Therefore, the objective of this study is to propose a port alliance strategy in order to promote the transshipment of Korea major ports such as Pusan port and Gwangyang port. In order to establish the logistics business model in the ports, we provided the direction of the Northeast port alliance and candidate ports in China and Japan.

An Effect of Analogy Scaffolding for Middle School Students' Explanatory Hypothesis Generation on Water Wave Interference Phenomenon (물결파의 간섭 현상에 대한 중학생들의 설명 가설 생성을 위한 비유추론 비계 전략의 효과)

  • Kim, Wonsook;Kim, Youngmin
    • Journal of The Korean Association For Science Education
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    • v.37 no.6
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    • pp.1015-1023
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    • 2017
  • The purpose of this study is to investigate the process of development of explanatory hypothesis being generated by middle school students and the factors that affect the process in water wave interference phenomena by analogy scaffolding. For this purpose, the processes on how explanatory hypotheses were generated, revised, and then elaborated by analogy scaffolding were investigated and analyzed. The subjects for the study were 60 eighth grades students in one middle school divided into 12 groups according to their cognitive level measured by GALT. The research findings are as follows: First, it was found that there is a regular pattern in development of explanatory hypothesis by students about water wave phenomenon; second, the cognitive level of the student affected apparently on the students' hypothesis development process, however, it was also observed that students with inferior cognitive level could form a scientific explanatory hypothesis in the second stage of the scaffolding; third, the analogy scaffolding actually helped the students in formulating hypothesis. In conclusion, analogical reasoning can be a meaningful and powerful strategy for secondary school students to formulate explanatory hypothesis.

Joint Interference Alignment and Power Allocation for K-User Multicell MIMO Channel Through Staggered Antenna Switching (엇갈린 안테나 스위칭을 통한 K- 사용자 다중 셀 MIMO 채널의 조인트 간섭 정렬 및 전력 할당)

  • Kim, Jeong-Su;Lee, Moon-Ho;Park, Daechul
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.2
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    • pp.33-48
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    • 2018
  • In this paper, we characterise the joint interference alignment and power allocation strategies for a K-user multicell multiple-input multiple-output (MIMO) Gaussian interference channel. We consider a MIMO interference channel with a blind interference alignment through staggered antenna switching on the receiver. We explore the power allocation and the feasibility condition for cooperative cell-edge (CE) mobile users (MUs) by assuming that the channel state information is unknown. The new insight behind the transmission strategy of the proposed scheme is premeditated (randomly generated transmission strategy) and partial cooperative CE MUs, where the transmitter is equipped with a conventional antenna, the receiver is equipped with a reconfigurable multimode antenna (staggered antenna switching pattern), and the receiver switches between preset T modes. Our proposed scheme assists and aligns the desired and interference signals to cancel the common interference signals, since the received signal must have a corresponding independent signal subspace. The sum capacity for a K-user multicell MIMO Gaussian interference channel with reconfigurable multimode antennas is completely characterised.

Sustainability Practices to Achieve Sustainability in International Port Operations (국제항만 운영의 지속가능성을 확보하기 위한 지속가능활동)

  • Kim, Sihyun;Chiang, BongGyu
    • Journal of Korea Port Economic Association
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    • v.30 no.3
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    • pp.15-37
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    • 2014
  • Sustainability is a broad concept involving economic, social and environmental issues in operational and managerial processes. To assist ports to implant sustainability practices into their operations, this paper conceptualizes the structure of sustainability practice in port operations, based on interviews undertaken at Busan port in early 2013. Results revealed that, as a strategic practice to improve their internal business processes, sustainability practices necessitate the simultaneous pursuit of container traffic growth, low environmental impacts and corporate responsible image making, operational efficiency, efficiency of the use of the port area and sustainable growth. Through thematic analysis, the relevant practices were clustered into four sub-dimensions incorporating environmental technologies, continual monitoring and upgrading, internal process improvement, and cooperation and communication. Further, reporting the relevant issues such as barriers and challenges in carrying out sustainability practices, the findings provide useful insights for strategic agenda to assist ports to incorporate sustainability practices in their operations.

Augmenting Plant Immune Responses and Biological Control by Microbial Determinants (새로운 생물적 방제 전략: 미생물 인자 유래 식물면역 유도)

  • Lee, Sang Moo;Chung, Joon-hui;Ryu, Choong-Min
    • Research in Plant Disease
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    • v.21 no.3
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    • pp.161-179
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    • 2015
  • Plant have developed sophisticated defence mechanisms against microbial pathogens. The recent accumulated information allow us to understand the nature of plant immune responses followed by recognition of microbial factors/determinants through cutting-edge genomics and multi-omics techniques. However, the practical approaches to sustain plant health using enhancement of plant immunity is yet to be fully appreciated. Here, we overviewed the general concept and representative examples on the plant immunity. The fungal, bacterial, and viral determinants that was previously reported as the triggers of plant immune responses are introduced and described as the potential protocol of biological control. Specifically, the role of chitin, glucan, lipopolysaccharides/extracellular polysaccharides, microbe/pathogen-associated molecular pattern, antibiotics, mimic-phytohormones, N-acyl homoserine lactone, harpin, vitamins, and volatile organic compounds are considered. We hope that this review stimulates scientific community and farmers to broaden their knowledge on the microbial determinant-based biological control and to apply the technology on the integrated pest management program.

IT Korea 성공을 위한 R&D방향

  • Kim, Heung-Nam
    • Information and Communications Magazine
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    • v.28 no.1
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    • pp.22-28
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    • 2010
  • 외환위기 이후 IT는 우리 경제의 견인차로 인식되어 왔으나 2000년대 초두의 IT 버블 붕괴 이후 극심한 성장정체를 겪으면서 일부 학자 및 정책입안자를 중심으로 IT 역할에 대한 회의론적 시각이 제기되어 왔다. 그러나, 지난 2~3년간의 각종 경제지표를 볼 때, IT는 여전히 우리 경제에서 중요한 역할을 하고 있음을 확인할 수 있을 뿐만 아니라 미래사회에의 대응을 위해서도 IT에 대한 관심 제고가 무엇보다도 절실한 시점이라 하겠다. 특히, 스마트폰의 등장에 따라 스마트폰 환경에 최적화된 다양한 애플리케이션의 등장과 이를 이용한 모바일 서비스의 보급 확산으로 IT 기기 및 서비스 산업의 경쟁구조에 근본적인 변화가 발생하면서 IT 강국이라는 국가적 브랜드마저 위협받고 있는 시점이어서 더욱 그렇다. 스마트폰의 등장으로 국가경쟁력 결정 패턴이 노동과 자본 등 전통적인 생산요소에 기반한 개별 산업분야의 경쟁우위를 기초로 결정되던 형태에서 감성과 창의성 등 소프트 파워의 보유 정도에 따라 결정되는 형태로 전환되었다는 점에서 R&D전략에 있어서도 중요한 전환점을 맞고 있다고 보여진다. 또한, 산업사회와 정보사회에 이어 급격한 기술혁신에 따른 기술간 및 산업간 융합의 정도가 산업 전반의 경쟁구도에 영향을 미칠 것으로 대부분의 전문가들이 예견하고 있으나, 산업현장이나 기술분야에서 실제적으로 발생되는 융합의 양상은 그다지 신속하지 못한 것으로 나타나고 있다. 따라서, 기술간 및 산업간 융합촉진을 통한 전산업 경쟁력 제고를 위한 R&D 방향 모색이 필요한 시점이다. 이에 따라 본고에서는 스마트폰의 등장에 따른 IT산업의 경쟁구도 변화와 글로벌 기업들의 전략, 대응방향 등을 살펴보는 한편 IT의 전반적인 활용도 증가에 따라 더욱 가속화될 것으로 전망되는 기술간 및 산업간 융합시대에 대응한 IT R&D 방향을 살펴본다. 이는 궁극적으로 IT 강국이라는 국가적 브랜드 이미지의 고착화 전략인 동시에 IT 기반의 융합을 촉진시킴으로써 스마트한 IT Korea라는 국가적 미래비전을 달성해 나가기 위한 방향이 될 것이다.

Election Regionalism in the 18th Korean General Election : focusing on election campaign course and Voter's Choice (18대 총선에서 나타난 선거지역주의 -선거운동 과정과 유권자의 선택을 중심으로-)

  • Kim, Jai-Han
    • Journal of the Korean association of regional geographers
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    • v.20 no.3
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    • pp.315-333
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    • 2014
  • The study was carried out to analyze election regionalism and to find out the spatial pattern of party support drawn in the 18th general election. Strongly biased pattern found to be caused by party strategies and voting behaviour preferring for the local party. Each party employed the strategies such as tactical and nepotic nomination, regional development pledges, and local instigation of regionalism. In consciousness survey done by the National Election Commission, primarily people tend to choose the representative by his(her) party and secondly, they consider their carrier and occupation. They vote for the same party in the local district and proportional representation. While election regionalism strongly found in voting behaviour of each party's main strongholds based on spatial pattern of major party support, voters of Seoul and Chungbuk tend to vote for their interests due to regional development pledges such as 'Newtown' Development and 'Multifunctional Administrative City' construction.

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