• Management & Information Systems Review
• /
• v.34 no.5
• /
• pp.191-212
• /
• 2015

Unlike the existing researches related to salespersons, this study intends to place the focus on salespersons' psychological characteristic as an element affecting their selling behavior. This is because employees' psychological characteristic is very likely to affect their devotion and commitment to relationship with customers and long-term production by a company. In particular, salespersons are likely to get a feeling of fatigue or loss, or make a cynical or cold response to customers because of frequent interaction with them, and to show emotional indifference in an attempt to keep their distance from customers. But the likelihood can vary depending on salespersons' own psychological characteristic; in particular, the occurrence of these phenomena is very likely to vary significantly depending on relationship belief in interpersonal relations. In the field of psychology, under way are researches related to personal psychological characteristics to improve the quality of interpersonal relations and to maximize personal performance and enhance situational adaptability during this process; it is a personal relationship belief that is recently mentioned as such a psychological characteristic. For salespersons having frequent interaction with customers, particularly, relationship belief can be a very important element in forming relations with customers. So this study aims at determining how salespersons' relationship belief affects negative emotion regulation strategies and prosocial behavior to customer. As a result, salespersons' relationship belief was found to have effects on their negative emotion regulation strategies and prosocial behavior to customer. Negative emotion regulation strategies was found to have effects on prosocial behavior. Salespersons with intimate relationship belief try to use active regulation, support-seeking regulation and salespersons with controlling relationship belief try to use avoidant/distractive regulation. Intimate relationship belief was found to have more prosocial behavior, controlling relationship belief was found to have less prosocial behavior to customer. salespersons' negative emotion regulation strategies was found to have effects on their prosocial behavior to customer. Active, support-seeking influence prosocial behavior to customer positively, avoidant/distractive regulation influence prosocial behavior to customer negatively.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2008.10a
• /
• pp.13-16
• /
• 2008

주택문화관은 소비자와의 접점으로 주택상품을 전시하고 판매하는 실질적인 공간이다. 따라서 주택문화관은 다양한 디자인을 통한 경험을 제공하고, 소비로 이어질 수 있는 마케팅 요소로써의 공간이 되어야 한다. 특히 행동체험은 신체적 경험을 유도함으로써 기억과 추억을 남기는 핵심적 공간마케팅 전략이다. 본 연구에서는 현실적 체험요소와 호기심 자극 체험요소를 제안하여 소비자들에게 은유적이고 장기적인 인식을 지원하며, 이것이 공간 마케팅 관점에서 반복적이고 지속적으로 접근 가능한 소비환경이 되는 전략을 제시한다.

• Industry Promotion Research
• /
• v.9 no.3
• /
• pp.41-55
• /
• 2024

This study analyzes the impact of digital strategy on firm performance through relational behavior, cognitive dimensions, and continuous digital transformation based on social capital theory. The research model was tested using data collected from a survey of 300 domestic corporate employees who have worked for over a year, conducted from February 20 to 23, 2024, using Smart PLS 4.0. The key findings of the study are as follows: First, it was confirmed that digital strategy plays a crucial role in promoting cooperation and interaction within the organization, enhancing members' understanding and perception of digital technology, and strengthening the firm's competitiveness through continuous change and innovation. Second, continuous digital transformation and cognitive dimensions positively impact firm performance, while the influence of relational behavior dimensions was found to be insignificant. These findings suggest that digital strategy can significantly affect firm performance by fostering interaction and perception changes within the organization, beyond mere technology adoption, and provide strategic implications for Korean firms to effectively pursue digital transformation.

• Proceedings of the Korean Information Science Society Conference
• /
• 2004.04b
• /
• pp.574-576
• /
• 2004

일반적으로 노동시장은 노동자와 고용주들로 구성되며, 이들은 복잡한 상호작용을 통해 노사관계를 형성한다 본 논문에서는 진화 에이전트들로 구성된 노동시장 모델 상에서 노동자들 또는 고용주들 사이에서 형성될 수 있는 전략적 연합을 적용하여 노동자와 고용주의 수적인 비율로 표현할 수 있는 직업밀집도와 직업집중도에 따른 행동 특성을 분석한다. 전략적 연합은 다중에이전트 환경에서 상호간의 이득을 보장하는 효과적인 방법이 될 수 있다. 진화 노동시장에서 노동자와 고용주들은 집단 내에서 자율적으로 연합을 형성하며 죄수의 딜레마게임으로 진행되는 거래에 참여한다. 실험결과, 에이전트들의 행동이 직업밀집도와 직업집중도에 따라 다르게 나타나며, 특히 전략적 연합이 허용될 경우 노동자와 고용주들이 보다 공격적인 형태로 노사거래에 참여함을 보여준다.

• Defense and Technology
• /
• no.8 s.234
• /
• pp.48-55
• /
• 1998

현대적 의미의 전략은 "달성하고자 하는 바를 가장 효과적으로 성취할 수 있는 체계적인 행동계획"라고 정의할 수 있겠다. 전략은 복잡한 일을 성공적으로 달성가능케 하는 체계적인 방법이기 때문에 변화와 변수가 많은 업무에는 반드시 전략적 사고과정을 필요로 한다. 경쟁관계에 있는 모든 사회활동에 적용될 수 있는 유용한 수단이며, 올바른 전략수립여부가 승패를 결정한다.

• Korean Journal of Childcare and Education
• /
• v.10 no.6
• /
• pp.347-368
• /
• 2014

The purpose of this study was to examine whether there was a difference in the recognition and teaching strategies for the young child's behavioral problems according to teachers' socio-demographic variables and ego-resiliency level by analyzing survey responses from 238 teachers of 3, 4, and 5-year-old children. This study found that the group of teachers with the education level of junior college graduation or higher showed higher degree of recognition of children's behavioral problems than the group of teachers with a lower level of education. And the group of teachers at kindergartens showed a higher degree of recognition of children's behavioral problems than the group of teachers at day care centers. Regarding the difference according to the level of ego-resiliency, the group of higher ego-resiliency showed higher degree of recognition of children's behavioral problems than the group of lower ego-resiliency. In terms of teachers' teaching strategies for the behavioral problems, differences were recognized at sub-categories. To explain, differences were recognized in accordance with the teachers' age and career as well as their education level and work place; the higher the teachers' age, career, and education the more often they used the positive prevention strategy I. And teachers at kindergartens resorted to the negative response strategies more often than those at day care centers. Finally, the teaching strategies for the behavioral problems according to the teachers' ego-resiliency, group differences were seen in all the sub categories. The result of this study suggested that the need to develop and apply such programs for pre-service teachers and for teacher reeducation reflect those variables.

• Journal of Digital Convergence
• /
• v.8 no.4
• /
• pp.123-136
• /
• 2010

The purpose of this study examines how the self-leadership in organization affects citizenship behavior and which types(transformational leadership, transactional leadership) of leadership can moderate between self-leadership and organizational citizenship behavior. Hypotheses were tested by surveying 255 employees in small and medium enterprises. we conducted exploratory factor analysis for two constructs(behavioral strategy, cognitive strategy) using oblique rotation method that did not assume independence among the factors and main factors of self-leadership were grouped together by two factors. The results of this study are as followings; First, all factors of self-leadership had a significant positive effect on the organizational citizenship behavior. Second, only transformational leadership moderated between cognitive strategy of self-leadership and organizational citizenship behavior.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.11a
• /
• pp.399-408
• /
• 2002

다중 에이전트 학습이란 다중 에이전트 환경에서 에이전트간의 조정을 위한 행동전략을 학습하는 것을 말한다. 본 논문에서는 에이전트간의 통신이 불가능한 다중 에이전트 환경에서 각 에이전트들이 서로 독립적으로 대표적인 강화학습법인 Q학습을 전개함으로써 서로 효과적으로 협조할 수 있는 행동전략을 학습하려고 한다. 하지만 단일 에이전트 경우에 비해 보다 큰 상태-행동 공간을 갖는 다중 에이전트환경에서는 강화학습을 통해 효과적으로 최적의 행동 전략에 도달하기 어렵다는 문제점이 있다. 이 문제에 대한 기존의 접근방법은 크게 모듈화 방법과 일반화 방법이 제안되었으나 모두 나름의 제한을 가지고 있다. 본 논문에서는 대표적인 다중 에이전트 학습 문제의 예로서 먹이와 사냥꾼 문제(Prey and Hunters Problem)를 소개하고 이 문제영역을 통해 이와 같은 강화학습의 문제점을 살펴보고, 해결책으로 신경망 SOM을 이용한 일반화 방법인 QSOM 학습법을 제안한다. 이 방법은 기존의 일반화 방법과는 달리 군집화 기능을 제공하는 신경망 SOM을 이용함으로써 명확한 다수의 훈련 예가 없어도 효과적으로 이전에 경험하지 못했던 상태-행동들에 대한 Q값을 예측하고 이용할 수 있다는 장점이 있다. 또한 본 논문에서는 실험을 통해 QSOM 학습법의 일반화 효과와 성능을 평가하였다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2000.04b
• /
• pp.223-225
• /
• 2000

사화나 경제와 같은 동적 시스템에서 행동에 대한 적절성은 주위의 개체들에 의해 평가되고 일반적으로 동적 시스템에서 개체들의 행동은 주위 상황의 변화에 민감한 자극-반응의 형태로 나뉜다. 본 논문에서는 그와 같은 동적 시스템을 간단한 반복적 죄수의 딜레마게임으로 모델링하고 에이전트들의 연합을 통해 일반화 능력을 향상시킴으로써 환경변화에 보다 적응적으로 반응하도록 한다. 이를 위해 반복적 죄수의 딜레마 게임에서 획득된 전략 연합에서 에이전트들의 신뢰도를 조정함으로써 일반화 능력이 향상되도록 하였다. 실험결과, 전략 연합에서 에이전트들의 신뢰도를 진화적으로 조정함으로써 일반화 능력을 크게 향상시킬 수 있음을 볼 수 있었다.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.8
• /
• pp.41-54
• /
• 2019

Today, companies are supporting filed of culture and art forms as part of its social contribution activities to cultural support. Also, improvement of commercial interests and profit structure for enhancing the image of support taking shape at the same time, such as a strategic approach. Culture of companies in building confidence and enhance its operational activity is the image of the positive effect that charitable point of view social contribution projects and strategic point of view of culture support activity. Therefore, corporate culture in the study formed in supporting a variety of factors recognized the importance, culture support for business activity is the image of the factors which are behavior, social responsibility actions, corporate contributions to analyze the impact. Then the company's corporate image formed by supporting a culture and see if any influence on customer loyalty to carry out an empirical study. The conclusions of this study are as follows: first of all, corporate culture support activity is affecting contributions to corporate social responsibility actions and behavior of the corporate image, and image formed to consumers has shown to have a positive impact on customer loyalty. Second, corporate image formed by supporting a culture wac shown to have a positive impact on customer loyalty.