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모바일 컨텐츠 공급파트너와 서비스 제공업체의 관계에 대한 연구 -전략적 성과에 영향을 미치는 관계특성을 중심으로-

  • 송영욱
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.02a
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    • pp.169-200
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    • 2003
  • 소비자의 욕구변화와 정보기술의 발전으로 정보경제시대, 신경제시대가 도래함에 따라 가치사슬이 변화하고, 새로운 가치를 창출하는 신산업이 등장하고 있다. 인터넷의 확산과 더불어 선으로부터의 자유, 개인성, 즉시성이 가능한 모바일 비즈니스가 우리나라에서도 태동하고 있다. 모바일 비즈니스는 금융업체, 정보제공업체, 통신망 운용업체, 최종이용자간의 새로운 가치의 결합이 특징이며, 막 흐름이 만들어지고 발전되고 있는 상황이다. 이와 같이 다양한 이해관계자가개입하고 있어 협력이 특히 강조되고 또 요구되고 있다. 이러한 중요성에도 불구하고 이들간의 관계에 대한 연구가 미흡한 편이다. 따라서 본 연구는 모바일 비즈니스를 주도하고 있는 통신망 제공업체와 모바일 컨텐츠 공급 파트너간의 조직간 협력관계에 대한 실증 연구를 수행하였다. 관계마케팅, 거래비용, 자원기반관점, 네트워크 이론 등 기업간 관계를 기술, 설명, 예측하는 주요이론에서 논의되고 있는 개념을 바탕으로 본 연구는 컨텐츠 공급파트너의 전략적 성과에 영향을 주는 연구 모형을 제시한다. 최근 중요성이 더 강조되고 있는 항목은 신뢰와 결속임을 감안하여, 매개변수로써 전략적 성과에 영향을 주는 주요한 요소로 신뢰와 결속을 제시하고 있다. 컨텐츠 제공업체의 전략적 성과는 서비스제공업체에 대한 신뢰와 결속에 큰 영향을 받고있다는 점을 반영하고 있다. 한편 신뢰에 영향을 주는 독립변수로는 서비스 제공업체에 대한 평판, 서비스제공업체와 컨텐츠 제공 파트너간의 상호의사소통, 그리고 업무처리의 절차에 대한 공정성을 제시하고 있다 결속에 영향을 미치는 독립변수로는 동의된 목표, 업무정보교류, 거래특유자산의 3개의 변수를 선정하였다. 독립, 매개, 종속변수간의 9개의 연구 가설을 수립하였다. 국내의 주도적인 이동통신망소유업체에 모바일 컨텐츠를 공급하고 있는 170여개의 파트너를 대상으로 실증연구를 수행했다. 공변량 구조분석을 위주로 분석한 연구의 결과에 의하면 본 연구의 모델은 충분한 적합성을 보여주고 있는 것으로 나타났다. 또한 가설의 상당수가 채택이 되었다. 그러나 모바일 비즈니스의 기업간관계의 실제측면을 나타내는 업무정보교류와 결속자의 관계의 유의하지 않게 나와 기각되었다. 기각에 대한 여러 가지의 해석이 가능하지만 측정의 신뢰성을 확보해야 하고 개념의 타당성을 더 엄격하게 준수할 필요성이 제기되었다. 본 연구는 조직이론에 근거한 변수를 채택하고 있으나 모바일 비즈니스의 생명주기특성상 태동기이기 때문에 기업간 관계를 연구하는 측면에서는 탐험적 연구성격이 강하다. 더 나아가 본 산업의 주된 연구가 질적이고 기업내부만을 연구했던 것에 비교하면 시초적이라고 할 수 있다. 또한 관계마케팅, CRM 등의 이론적 배경이 되고 있는 신뢰와 결속의 중요성이 재확인하는 결과도 의의라고 할 수 있다. 그리고 신뢰는 양사 간의 상호관계에서 조성될 수 있는 특성을 가진 반면, 결속은 계약관계 초기단계에서 성문화하고 규정화 할 수 있는 변수의 성격이 강하다고 할 수가 있다. 본 연구는 복잡한 기업간 관계를 지나치게 협력적 측면에서만 규명했기 때문에 많은 측면을 간과할 가능성이 있다. 또한 방법론적으로 일방향의 시각만을 고려했고, 횡단적 조사를 통하고 국내의 한 서비스제공업체와 관련이 있는 컨텐츠 공급파트너만의 시각을 검증했기 때문에 해석에서 유의할 필요가 있다. 또한 타당성확보 노력을 기하였지만 측정도구 면에서 엄격한 개발과정을 준수하지는 못했다. 향후에는 모바일 컨텐츠 파트너의 기업의 특성을 조사하여 관계성 변수와의 상호관련연구를 진행할 필요가 있다. 관계기간, 의존성, 거래처의 단/복수여부, 서비스 범주 등의 제반 변수를 고려하여 이러한 변수가 양사와의 관계성 변수에 어떤 영향이 있는가를 검증할 필요가 있다. 또한 신뢰, 결속 등 다차원의 개념에 대한 심도 깊은 연구와 최근 제기되고 있는 이론의 확대도 필요하다. 마지막으로 신뢰와 결속에 영향을 미치는 요소간의 개념적 분류, 차이의 검증, 영향력 등을 광범위하게 진행시킬 필요가 있다.

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A Conceptual Review of the Transaction Costs within a Distribution Channel (유통경로내의 거래비용에 대한 개념적 고찰)

  • Kwon, Young-Sik;Mun, Jang-Sil
    • Journal of Distribution Science
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    • v.10 no.2
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    • pp.29-41
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    • 2012
  • This paper undertakes a conceptual review of transaction cost to broaden the understanding of the transaction cost analysis (TCA) approach. More than 40 years have passed since Coase's fundamental insight that transaction, coordination, and contracting costs must be considered explicitly in explaining the extent of vertical integration. Coase (1937) forced economists to identify previously neglected constraints on the trading process to foster efficient intrafirm, rather than interfirm, transactions. The transaction cost approach to economic organization study regards transactions as the basic units of analysis and holds that understanding transaction cost economy is central to organizational study. The approach applies to determining efficient boundaries, as between firms and markets, and to internal transaction organization, including employment relations design. TCA, developed principally by Oliver Williamson (1975,1979,1981a) blends institutional economics, organizational theory, and contract law. Further progress in transaction costs research awaits the identification of critical dimensions in which transaction costs differ and an examination of the economizing properties of alternative institutional modes for organizing transactions. The crucial investment distinction is: To what degree are transaction-specific (non-marketable) expenses incurred? Unspecialized items pose few hazards, since buyers can turn toalternative sources, and suppliers can sell output intended for one order to other buyers. Non-marketability problems arise when specific parties' identities have important cost-bearing consequences. Transactions of this kind are labeled idiosyncratic. The summarized results of the review are as follows. First, firms' distribution decisions often prompt examination of the make-or-buy question: Should a marketing activity be performed within the organization by company employees or contracted to an external agent? Second, manufacturers introducing an industrial product to a foreign market face a difficult decision. Should the product be marketed primarily by captive agents (the company sales force and distribution division) or independent intermediaries (outside sales agents and distribution)? Third, the authors develop a theoretical extension to the basic transaction cost model by combining insights from various theories with the TCA approach. Fourth, other such extensions are likely required for the general model to be applied to different channel situations. It is naive to assume the basic model appliesacross markedly different channel contexts without modifications and extensions. Although this study contributes to scholastic research, it is limited by several factors. First, the theoretical perspective of TCA has attracted considerable recent interest in the area of marketing channels. The analysis aims to match the properties of efficient governance structures with the attributes of the transaction. Second, empirical evidence about TCA's basic propositions is sketchy. Apart from Anderson's (1985) study of the vertical integration of the selling function and John's (1984) study of opportunism by franchised dealers, virtually no marketing studies involving the constructs implicated in the analysis have been reported. We hope, therefore, that further research will clarify distinctions between the different aspects of specific assets. Another important line of future research is the integration of efficiency-oriented TCA with organizational approaches that emphasize specific assets' conceptual definition and industry structure. Finally, research of transaction costs, uncertainty, opportunism, and switching costs is critical to future study.

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Electrochemical Properties of Poly(Styrenesulfonate)-Carbon Composite Anode for Organic Rechargeable Battery (유기이차전지를 위한 Poly(Styrenesulfonate)-Carbon 복합 음극의 전기화학적 특성)

  • Lim, Ji-Eun;Kang, Dong-Won;Kim, Jae-Kwang
    • Journal of the Korean Electrochemical Society
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    • v.19 no.4
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    • pp.129-133
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    • 2016
  • In this study, a polymer-carbon composite material is prepared for environmental-friendly organic anode. On poly(styrenesulfonate)(PSS)-carbon composite anode, the carbon is coated by PSS as a core-shell structure and the PSS-carbon composite anode has $524mAh\;g^{-1}$ theoretical capacity with <0.6V voltage. Moreover, the PSS-carbon composite anode shows $519.6mAh\;g^{-1}$, $461.2mAh\;g^{-1}$, $411.8mAh\;g^{-1}$ and $315.9mAh\;g^{-1}$ discharge capacities at 0.1, 0.5, 1 and 10 C, respectively, and stable cycle performance up to 30 cycles. The PSS-carbon composite anode, containing polystyrene and sulfonate functional groups, is suitable for high electrochemical properties organic rechargeable battery.

The Study on Prediction of Oxidative Decomposition Potential by Comparison between Simulation and Electrochemical Methods to Develop the Binder for High-voltage Lithium-ion Batteries (고전압용 리튬이차전지 바인더 개발을 위한 시뮬레이션 및 전기화학 평가 비교를 통한 산화분해전압 예측 연구)

  • Yu, Jee Min;Kashaev, Alexey;Lee, Maeng-Eun
    • Journal of the Korean Electrochemical Society
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    • v.16 no.3
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    • pp.177-183
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    • 2013
  • As the development of available binder in the harsh conditions is needed, we propose the proper binder for high-voltage lithium-ion secondary batteries based on the quantum chemistry modeling. The optimized structures, HOMO (Highest Occupied Molecular Orbital) energies and ionization potentials of 4 binders, which were considered from monomer to tetramer, were investigated by the semi-empirical and DFT (Density Functional Theory) calculations. The results show that the ionization potential values by calculation tend to be close to the oxidation potentials from the measurement of linear sweep voltametry (LSV). The order of oxidative resistance from high value to low value is following: poly(hexafluropropylene), poly(vinylidene fluoride), poly(methyl acrylate) and poly(acryl amide). Also these results correspond with the experimental values. Thus, we find the reason why HOMO (Highest Occupied Molecular Orbital) energy of PHFP has the highest value than other binders by analysis of HOMO orbital structures.

Performance Evaluation of Bit Error Resilience for Pixel-domain Wyner-Ziv Video Codec with Frame Difference Residual Signal (화면 간 차이 신호에 대한 화소 영역 위너-지브 비디오 코덱의 비트 에러 내성 성능 평가)

  • Kim, Jin-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.20-28
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    • 2012
  • DVC(Distributed Video Coding) technique is a new paradigm, which is based on the Slepian-Wolf and Wyner-Ziv theorems. DVC offers not only flexible partitioning of the complexity between the encoder and decoder, but also robustness to channel errors due to intrinsic joint source-channel coding. Many conventional research works have been focused on the light video encoder and its rate-distortion performance improvement. However, in this paper, we propose a new DVC codec which is effectively applicable for error-prone environment. The proposed method adopts a quantiser without dead-zone and symmetric Gray code around zero value. Through computer simulations, the proposed method is evaluated by the bit errors position as well as the number of burst bit errors. Additionally, it is shown that the maximum and minimum transmission rate for the given application can be linearly determined by the number of bit errors.

A Development of Green Transportation Design for Special Identity of Jecheon Area - centered on Exterior Design for Development of Design Business - (제천지역의 특성화를 위한 친환경운송수단 디자인개발 - 디자인비즈니스 개발을 위한 익스테리어 디자인을 중심으로 -)

  • Mun Keum-Hi
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.175-186
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    • 2006
  • In the 21C, each nation controls exhaust fumes from automobiles and makes an effort to develop alternative energy because of serious environmental problem. Jechon area has many historical and cultural archeological sites. And Jechon city sponsors various cultural events. But the way of transportation which is connected with Jecheon and around sightseeing places is general and not ready yet. Therefore, if a special means of vehicle is developed, it could play an another role of sightseeing resources. Special identity of Jecheon area for establishment of green vehicle traffic system which gives Jecheon area specific character was investigated for theoretical background. Traffic system was studied for establishment of direction through existent successful case study. Moreover content, method, structure and advantage & shortcoming etc. of vehicle that use green energy resource such as solar car, fuel cell car, hybrid car, natural gas car etc. were examined. The suitable means of vehicle for Jechon area was proposed to three directions with research and investigation. After comparison and investigation by inquiry of each section's experts, the most suitable traffic system of which energy resource of car, form of vehicles, the complement, dimension of vehicles etc. were decided. Design proposal should be drawn according to process of automobile design in decided direction. Special Exterior design of vehicle that use green energy resource connecting Jecheon and around area should be suggested in Jecheon City Hall and Chungchong-bukdo provincial office for vivify image of cleanliness area.

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A Comparative Study on the Regulation System of Public Sphere in the Social Media Space During the Election Campaign (소셜 미디어 관련 온라인 선거 공론장 규제체계 비교연구)

  • Lee, Dong-Hoon;Ryu, Jung-Ho;Jung, Soo-Young
    • Korean journal of communication and information
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    • v.55
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    • pp.74-99
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    • 2011
  • This article tries to find out some regulatory facts to improve and vitalize roles of social media such as facebook, twitter, etc in the election campaign. For this goal, a theoretical approach is based on the agnostic and open aspects of the regulation system of election. Case study and in-depth interview were used as research methods in this article. The results are as follows. First, some differences are in the election regulatory system regarding the roles of social media in UK, US, Japan and Korea. The election public sphere systems of these countries categorized to the types of legal factors to control political communications in election public sphere; free-speech oriented system(UK. US), limited free-speech oriented system(Korea), normative-oriented system(Japan). Second, most respondents answered they agreed with some improvement ideas to reflect needs of netizen and academic who suggest to minimize regulatory burdens on social media in the political communication during the election campaign.

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An Instrument Development and Validation for Measuring High School Students' Systems Thinking (고등학생들의 시스템 사고 측정을 위한 측정 도구 개발과 타당화)

  • Lee, Hyonyong;Kwon, Hyuksoo;Park, Kyungsuk;Lee, Hyundong
    • Journal of The Korean Association For Science Education
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    • v.33 no.5
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    • pp.995-1006
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    • 2013
  • The purposes of this study were to develop an instrument to measure high school students' systems thinking and to validate the scale. The scale of systems thinking was made up for 5 factors - systems thinking, mental model, shared vision, personal mastery, and team learning through analyses of related literature. Six items per factor were constructed and the scale consisted of a total of 30 items for the pretest. After exploratory factor analysis, the number of total items was reduced to 20 items. For the main test, 280 students were sampled from high school and analyzed valid cases were 260 students. The finding of the exploratory factor analysis indicated 5 factors in the model, and 4 items per single factor. The result of confirmatory factor analysis was generally appropriate and acceptable (5 factor model: $x^2/df$=1.275, TLI=.946, CFI=.959, RMSEA=.033). The reliability for 20 items turned out to be reliable because the Cronbach's alphas were .840 and .604~.723 per each factor. This study should be expanded to various school levels and should be standardized for further research. The subsequent studies regarding diverse learning program development and implementation and the verification on the students' impact within the developed program can be recommended.

The Role of Geographic Information System and Its Functional Intergration Strategy in the Conventional Transportation Planning Process (전통교통계획과정에 있어서 GIS의 역할 및 기능적 통합방안에 관한 연구)

  • Choi, Kee-Choo
    • Journal of Korean Society for Geospatial Information Science
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    • v.1 no.1 s.1
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    • pp.127-140
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    • 1993
  • The purpose of this paper is to examine the possible benefits of combining transportation planning models with geographic information systems (GIS) in the hope that intergrating these systems can alleviate the inherent problems of transportation planning models such as user unfriendliness, labor intensiveness, and theoretical limitations. Specially, this paper focuses on the issue of incompatiblity between GIS and the conventional transportation planning models in dealing with network topologies. Resolving this conflict in topologies is a conerstone for eliminating the user-unfriendliness and labor-intensiveness issues. This paper presents the development of an algorithm that converts GIS topology into transportation network topology. The FORTRAN-based topology conversion algorithm generates transportation networks from the GIS cartographic file and establishes a communication charmel between the two systems.

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Exploration on the Affecting Factors in Goal Planning (목표계획과정의 영향요인 탐색연구)

  • Yoo, Jae-Wook;Huh, Keun
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.1-19
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    • 2013
  • The purpose of this study is to provide the model for goal planning system and explore the affecting factors in suitability of goal planning system and possibility of goal attainment. The findings in a factor analysis of the sample of Korean firms indicate that the factors suggested by theories and previous studies can be summarized to 40 implications and then 7 groups including attachment of top managers, systemicity, participation system, motivation, alignment of top-down & bottom-up. adjustment for environmental changes, goal content. In addition, the findings in multiple regression analyses show that goal content, alignment of top-down & bottom-up, and adjustment for environmental changes are positively, significantly influence the recognition level of employees on the suitability of goal planning system. On the other hand, goal content, attachment of top managers, and motivation are significantly influence the recognition level of employees on the possibility of goal attainment. This study provides the checklist for the suitability of goal planning system and various implications for practitioners.

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