• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.247-248
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• 2015

본 연구는 항공사 브랜드 자산의 중요도와 만족도 차이를 중심으로 실증 분석하여 항공사 브랜드 자산 경영에 도움이 되고자 하였다. 항공사 브랜드 자산의 IPA 분석과 대형 항공사와 저비용 항공사의 브랜드 자산 구성요소의 GAP 차이 분석을 통해 항공사 브랜드 자산에 대한 전략을 제안한다. 연구 결과에 따르면 항공사 이용객들은 가격과 직원의 친절성을 가장 중요하게 생각하고 있으며 직원의 친절성에는 만족하고 있으나 가격에서는 만족하고 있지 않는 것으로 나타났다. 연구 결과 향후 항공사는 환경 변화에 적응하여 가격 전략의 변화를 시도하고 그에 따른 다양한 노력과 투자를 하여야 할 것이다.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.442-454
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• 2021

Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

• The Journal of Aerospace Industry
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• s.70
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• pp.21-39
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• 2008

한국의 항공운송산업의 변화인 국내 지역항공사들의 국내선 취항과 근거리 국제선 운항 및 취항 여부 등은 KTX 도입과 기존 항공사의 국내선 축소 등의 변화와 맞물려 항공 운송산업 발전에 지대한 영향을 미치고 있다. 이러한 변화된 환경은 동시에 지역항공사들의 네트워크 운영에 대한 면밀한 분석이 이루어져야 하며 이에 대한 연구가 필요한 시점이라고 판단된다. 따라서 본 연구는 도입단계에 있는 국내 항공운송시장에서의 지역 항공사의 노선 구조 및 시장 진입을 분석하여 지역의 저비용항공사 도입과 근거리 국제선 시장에서의 지역항공사 노선개발에 대하여 분석하였다. 특히 지역항공사들의 노선 개설을 위한 항공여행자들을 대상으로 한 수요자설문조사와 항공운송 서비스를 제공하는 공급자인 항공사와 여행사를 대상으로 한 전문가 조사를 수행하였다.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.25 no.4
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• pp.91-100
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• 2017

Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.

• The Korean Journal of Air & Space Law and Policy
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• v.33 no.2
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• pp.291-314
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• 2018

In recent 3 years, Korea's low-cost airlines have expanded their areas of passenger transportation not only to domestic market but also to Japan, China, Southeast Asia and US territory as a total of 6 companies (8 airlines including small air operation business carriers). Currently, three more airlines have filed for air transportation business certification as future low-cost carriers, and this expansion is expected to continue. To cope with the aggressive airline operations of domestic and foreign low-cost carriers and to enhance their competitiveness, each low-cost airline is taking a number of strategies for promoting cabin service. Therefore, the workload of the cabin crew is increased in proportion to the expansion, and the fatigue directly connected with the safety task performance is increased. It is stipulated in the Enforcement Regulations of the Korea Aviation Safety Act that at minimum, one cabin crew is required per 50 passenger seating capacity, and all low cost carriers are boarding only the minimum cabin crew. Sometimes it is impossible for them to sit in a floor level emergency exit for evacuation, which is the main task of the cabin crew, and this can cause confusion among evacuating passengers in the event of an emergency. In addition, if one of the minimum cabin crew becomes incapacitated due to an injury or the like, it will become a serious impediment in performing emergency evacuation duties. Even in the normal situation, since it will be violating the Act prescription on the minimum cabin crew complement, passengers will have to move to another available airline flights, encountering extreme inconvenience. Annex 6 to the Convention on International Civil Aviation specifies international standards for the determination of the minimum number of cabin crew shall be based only on the number of passenger seats or passengers on board for safe and expeditious emergency evacuation. Thereby in order to enhance the safety of the passengers and the crew on board, it is necessary to consider the cabin crew's fatigue that may occur in the various job characteristics (service, safety, security, first aid)and floor level emergency exit seating in calculating the minimum number of cabin crew. And it is also deemed necessary for the government's regulatory body to enhance the cabin safety for passengers and crew when determining the number of minimum cabin crew by reflecting the cabin crew's workload leading to their fatigue and unavailability to be seated in a floor level emergency exit on low cost carriers.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.46 no.5
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• pp.436-444
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• 2018

The purpose of this research is to assess the efficiency of the airline's route. The revenue source of low cost airline carriers is not various unlike regular airline carriers, because they are operating only domestic and international flights for a country of close proximity. In particular, domestic low-cost airlines in Korea can't provide cargo transport services but rely on passengers and additional services to generate profits. Therefore, it is absolutely important to maintain a low cost and effective passenger transport line. This study will suggest the way to improve efficiency of route operated by low-cost airlines. Analysis method is DEA. The input parameters and output results were selected by existing research. Based on the results of this study, it will be able to assist establishing routes and selling strategies of the low-cost airlines.

• Journal of Convergence for Information Technology
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• v.10 no.8
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• pp.259-264
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• 2020

This study classified the hairstyle types of flight attendants in flight on A airline, the largest low-cost carrier in Asia. The cabin crew does not maintain a constant commute time, but the hairstyle will change with the diversification of commute time according to flight schedules. Therefore, in the case of a female cabin attendant, if there is a lot of time before going to work, a hairstyle such as a up hair style may be maintained. However, when you have less time to trim your hair, keep your daily hairstyle, such as one-length cuts and gradation cut, or keep your hair ponytail-like. The cabin crew maintains a variety of hairstyles, but the color of the hair prefers natural brown or slightly lighter dyeing, and the lighter hair due to excessive bleach is not preferred.

• The Korean Journal of Air & Space Law and Policy
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• v.24 no.1
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• pp.91-118
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• 2009

In the Republic of Korea, Regional Airlines from Jeju Air and Hansung Airlines have recently entered the domestic market to compete with the existing Legacy Airlines. In addition many of newly established regional low cost carriers like Air Busan, JeanAir, Easter Airline, are preparing to enter the jungle market. These circumstantial changes have come about as transportation competitiveness are getting weak in the market due to simultaneous expansion of surface modes such as a new opening of high-speed rail and extension of highways. The jumbled market entry by regional low cost carriers makes an enormous influence not only in managing transport network of existing carriers but also for the domestic policy of aviation authorities. It is too early to judge whether they would succeed or not. It is necessary to analyze the network operation of these regional carriers launching domestic routes and preparing to launch short distance international routes under the rapid changing market circumstances such as introduction of KTX or decrease in domestic routes by Legacy Airlines. Many regional airlines are to launch the routes connecting Korea-China-Japan, if they could ensure long-haul international routes successfully, it would follow that the difference between Legacy Airlines and Regional Airlines would decrease more and more, which would result in appearance of the $3^{rd}$or $4^{th}$Legacy Airlines The purpose of this study is to analyze the introduction of low cost carriers by regions and economic regional carrier network for non-scheduled air transportation market by taking a look at the regional airlines transportation network in the early stage of the domestic air transport market. For this purpose, cost and profit structure and management effect of transportation cost will be analyzed by comparing the presently operated routes of regional airlines with those of Legacy Airlines. And also demonstrative analysis demanded by the actual market will be achieved through surveys from experts, the actual airlines and travel agencies to build up transportation network.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.249-254
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• 2016

저비용항공사들은 전세계적인 항공수요 증가 등으로 약진을 하기도 했지만, 2000년대 초반부터 세계 항공산업은 테러위험, 유가급등, 오일머니를 등에 업은 중동 항공사들의 급성장, 그리고 2008년부터 시작된 세계경제위기로 미국과 유럽, 일본 등 메이저 항공사들은 일단 최소한의 생존가능 임계규모를 갖추고자 뼈를 깎는 구조조정을 수반한 인수합병, 대외악재에 대한 대응능력 제고, 새로운 보조수익원 개발을 통해 위기를 헤쳐나갔다. 그러나 2013년 11월 단행된 중동 항공사들(Emirates, Qatar, Etihad)의 역사상 유례없는, 한화 약 170조원 규모의 항공기 구매계약에 미국과 유럽은 물론이고 아시아 메이저 항공업계까지 다시 한번 커다란 위기감에 휩싸이게 되었다. 이러한 상황하에서도 효율적 경영의 선구적 역할을 미국의 Southwest, 유럽의 LCC Ryan Air, 아시아의 LCC Air Asia 등 LCC산업은 극심한 경기침체를 겪으면서도 해당 산업의 규모는 지속적 성장을 거듭할 전망이다. 결론적으로, 이러한 상황에서, 비록 미국과 유럽 항공사들이 대규모 구조조정을 겪고 2012년 이후부터 점차 회복기미를 보이고 있긴 하지만, 중동 항공사들의 영향력에 대응하기 위해 향후에도 추가적인 구조조정은 물론 인수/합병 등 생존을 위한 메이저 항공사들 간의 빅딜이 이어질 전망이며, 일본처럼 내수시장이 넓지 않은 한국도 중국 등 성장잠재력이 높은 국가들과의 항공자유화 등을 적극적으로 추진하여 보다 넓은 시장을 확보하지 못한다면 머지않아 수익성에 큰 타격을 입을 수밖에 없다는 결론에 도달하였다.

• Industry Promotion Research
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• v.9 no.2
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• pp.13-22
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• 2024

The purpose of this study is to derive passenger trends and change rates for each airline and identify directionality and synchronization phenomenon. Data by each airlines was collected from the National Statistics Forum of Statistics Korea, and we used a total of 156 monthly data from January 2011 to December 2023. In this study, the rate of change was calculated for domestic Full Service Carriers (Korean Air, Asiana Airlines) and Low Cost Carriers (Jeju Air, Jin Air, T'way, foreign airlines). As a result of the analysis, the correlation was found to be high for KOREA in that order: Asiana, Korean Air, Jeju Air, T'way, Jin Air, foreign airlines. The rate of increase was highest in that order: T'way, Jin Air, Jeju Air, foreign airlines, Asiana, Korean Air. In the Scatter analysis, Asiana and Korean Air showed a very strong synchronization with KOREA. In addition, Jeju Air, T'way, Jin Air and foreign airlines also showed the same direction toward KOREA to a certain degree. In the Box-Box Plot analysis, it was determined that each airline experienced a number of unusual sudden fluctuations due to the outbreak of COVID-19. Passengers have a wider range of choices due to the emergence of Low Cost Carriers, and as a result, expectations for airline service are increasing. Airlines will need to make appropriate environmental improvements to satisfy these needs for corporate development.