• Title/Summary/Keyword: 재활용 의류

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Green Marketing in the Fashion Industry (패션 산업의 그린마케팅 현황 연구)

  • Sung, Hee-Won;Kim, Eun-Kyeung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.3
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    • pp.529-539
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    • 2010
  • The environment and green are critical issues for businesses in the $21^{st}$ century. This study examines product assortments of eco-friendly products, green marketing strategies, and the marketability of Trashion products among fashion brands. Data were collected through an interview method from eight fashion brands that were actively conducting green marketing. The general activities of green marketing were to produce eco-friendly products and/or an economical support for environmental groups or green conservation campaigns. Eco-friendly products included organic cotton products, well-being products made of bamboo or beans, goods made of recycled plastic bottles, and Trashion items. The first reason was to improve the brand image, then take social responsibility, and last participate in the environmental movement. However, the price of green products and supplies of eco-friendly fabrics were the most challenging issues for fashion businesses. The marketability of Trashion products was directly opposed and managerial implications for green marketers were discussed.

Consummer's Perceived Product Usage and Disposition -Focusing on Efficiency of Consumption based on Resource Utilization- (소비자가 인지하는 제품사용 및 처분행동에 관한연구 -자원활용 측면외 효율성을 중 심으로-)

  • Myung Hee, Park;Hae Kyung Lyu;Myung Sook, Park;Mi Hee, Park
    • Journal of Families and Better Life
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    • v.13 no.1
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    • pp.79-79
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    • 1995
  • 본 연구의 목적은 (1) 가정에서의 소비행동을 자원활용적 측면에서 탐색해 봄으로써 소비의 사용/처분 효율성 개념을 제품군 별로 명료화 하고 (2) 사용/처분 효율성과 인구통 계적 특성 환경보전에 대한 태도와의 차이를 실증하기 위한 것이다 연구대상은 서울시에 거 주하는 주부 400명이며 최종분석에 사용된 자료수는 357부이다 연구에 따르면 사용/처분 효 율성 개념은 상품군(식품, 의류 가전제품) 에 따라 다르게 규정지어야만 함을 알 수 있었다 또한 사용/처분 효율성과 몇몇 인구통계적 변수와는 관련이 있음을 보여주었고 환경보전 태 도는 사용효율성과 정적 관계를 보여주었으나 처분효율성과는 일과성 있는 관계를 보여주지 는 못했다 이러한 연구결과는 소비자 교육 및 재활용정책에 적극 활용할 수 있으리라고 본다.

Consummer's Perceived Product Usage and Disposition - Focusing on Efficiency of Consumption based on Resource Utilization - (소비자가 인지하는 제품사용 및 처분행동에 관한 연구 - 자원활용 측면외 소비의 효율성을 중심으로 -)

  • 유혜경
    • Journal of Families and Better Life
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    • v.13 no.1
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    • pp.78-87
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    • 1995
  • 본 연구의 목적은 (1) 가정에서의 소비행동을 자원활용적 측면에서 탐색해 봄으로써 소비의 사용/처분 효율성 개념을 제품군 별로 명료화 하고 (2) 사용/처분 효율성과 인구통계적 특성, 환경보전에 대한 태도와의 차이를 실증하기 위한 것이다. 연구대상은 서울시에 거주하는 주부 400명이며, 최종분석에 사용된 자료수는 357부이다. 연구에 따르면 사용/처분 효 율성 개념은 상품군(식품, 의류, 가전제품)에 따라 다르게 규정지어야만 함을 알 수 있었다. 또한 사용/처분 효율성과 몇몇 인구통계적 변수와는 관련이 있음을 보여 주었고, 환경보전 태도는 사용 효율성과 정적관계를 보여 주었으나 처분효율성과는 일과성 있는 관계를 보여주지는 못했다. 이러한 연구결과는 소비자 교육 및 재활용정책에 적극 활용할 수 있으리라고 본다.

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A study on the possibility of recycling waste clothes using a virtual closet app (가상 옷장 앱을 이용한 폐의류 재활용 가능성에 관한 연구)

  • Eun-Bin Yu;Hyun-Joo Jo;Byung-In Choi;Dongok Kim
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.876-877
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    • 2023
  • 3D 기술과 인공지능을 활용한 가상 옷장 앱 BBoM은 패스트패션의 환경 오염을 줄이고 지속 가능한 소비문화를 조성한다. 깊이 추정(depth estimation) 기술을 활용하여 2D 이미지를 3D 모델로 변환하였다. 이러한 기능은 소비자들의 소비 패턴에 도움을 줄 뿐만 아니라 1년 후에 연간탄소 배출량을 37% 감소시킬 수 있다.

A study on the design of T-shirt with fiber product recycling for using as learning material (섬유제품 재활용을 이용한 교육용 티셔츠 디자인 연구)

  • Lee, Seung Hee;Ha, Seung Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.1
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    • pp.1-15
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    • 2019
  • The purpose of this study is to develop ICT utilization learning materials for a chapter titled 'Environment Friendly Clothing and Reform of Clothing' in technology and home economics textbooks for Year 2 students in middle school. The research methods were selected from ten types of junior high school technology textbooks, which were revised in 2009, and mainly focused on items such as jeans, shirts, shirts, cardigans, and skirts, Using selected textiles and basic design t-shirts, five works were made using structural and decorative details. The results of this study are as follows. First, textile products shown in the chapter 'Environment Friendly Clothing and Reform of Clothing' are most commonly worn and found in daily life. With regard to a reuse method, structural changes to clothing are proposed. For example, cases relating to the changing of a neckline or the use of a shirt or a sleeve are presented. There are some decoration methods adapted in reuse; using ornaments, such as spangles and emblems, patchwork, shirring and the constucting of collages. Second, following the plan, 5 items are designed with T-shirts, shirts, cardigans and skirts. For the T-shirt design, other fabrics including organza and neoplan are used from design point of view, in addition to reused textile products. Detailed structural changes of necklines, sleeves and collars and detailed and the ornamentation method including shirring, smoking, patchwork and collages are used. Third, this study proposes 6 categories (profile, design planning, diagram, reused textile product, production method and order and pictures of T-shirts developed) under the title of 'T-shirt Made Out of Disposed Clothing', selecting a blog as active teaching and learning material as a part of the ICT utilization in educational settings.

A Study on the Subjectivity of Fashion and Environmental Pollution

  • Cha, Su-Joung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.3
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    • pp.105-117
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    • 2022
  • This study investigated how women in their 20s to 60s think about the relationship between environmental pollution and the fashion industry and categorized their perceptions. Through this, I tried to find out the direction of the fashion industry to improve environmental problems. There were four types of perceptions of fashion and environmental pollution. Type 1 recognized that the process of producing and consuming clothing causes environmental pollution, but it was a type that preferred fast fashion and valued trends. Type 2 thought that the fashion industry pollutes air and water quality, and if the price was high, recycling clothes were not purchased. Type 3 thought that the fashion industry was not the main culprit of environmental pollution, and that if you purchase clothes, you should protect the environment by wearing them for a long time. Type 4 was a type of effort to reduce environmental pollution by considering the environment first, purchasing old clothes, and changing clothes. As the importance of the environment has grown, various efforts are needed to reduce environmental pollution in the fashion field.

A Study on the Actual Condition of Repair by Clothing Types and an Analysis of Repair Methods (의복 종류별 수선 실태조사와 수선방법에 관한 분석)

  • YeonHee Kim;MiKyeong Park;Jung-A Song
    • Fashion & Textile Research Journal
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    • v.25 no.3
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    • pp.324-332
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    • 2023
  • Consumers are addressing the issue of dimensional dissatisfaction by repairing clothes, experimenting with style changes, and looking for cost-effective solutions that result in better-fitting garments. This study investigated the repair status by type of clothing, analyzed the method and frequency of repair by type of clothing category and season, and analyzed consumer redesign activities. The findings revealed that upper garments, such as T-shirts, jumpers, jackets, dress shirts, and dresses, were frequently repaired. The common modifications to upper garments included(in order of frequency) shortening sleeve length, shortening overall length, reducing garment width, zipper repair, and adjusting sleeve width. Lower garments, such as pants, jeans, skirts, and training pants, followed in terms of repair frequency. The modifications to lower garments included(in order of frequency) shortening length, reducing width, adjusting waist width (both narrowing and widening), replacing elastic bands, zipper repair, and lengthening. Repairs were more frequently conducted in the order of autumn, winter, spring, and summer. Repair methods varied depending on the clothing type and alterations involved to the length and width of garments and the replacement or removal of old sections. Redesigning clothing as a recycling method was found to enhance the cost-effectiveness of the collection. The study further confirmed the sustainability aspect of redesigning and reusing clothing.

Upcycling Beauty Design Using Waste (폐기물을 활용한 업사이클링 뷰티디자인)

  • Ming-Yang Cheng;Koh-Mi Cho
    • Fashion & Textile Research Journal
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    • v.25 no.6
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    • pp.732-738
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    • 2023
  • This study delves into the realm of upcycling beauty design by repurposing discarded CDs, magazines, and fabrics. The study outlines a meticulous process for transforming waste into beauty designs. We created three upcycling beauty design works as part of this investigation. The first creation, called Silver Leaf, uses the silver section of CDs to craft leaves and stems. Achromatic colors are used as makeup to achieve cyber-inspired imagery. After carrying out silver-gray eye makeup, the lips were completed by affixing a CD component. The second creation is a firebird crafted by cutting or folding fashion magazines to create essential items. The colorful firebird image was completed using vivid color makeup of shades such as red and yellow. After proceeding with red eye makeup, the lips were completed by cutting and pasting magazine cutouts. The third piece is a spring flower, which involved selectively cutting lace patterns to complete a beauty design extending from head to face. The colors are spring-themed and encompass pink, yellow, and blue. Pink, blue, and green eyeshadows were applied on the lace, attached from head to face, chest, and lips. This study advocates for the prospect of upcycling beauty design using sustainable materials by repurposing waste resources. It also introduces the possibilities of creative activities in this field through upcycling. The study aims to play a role in changing the perception of environmental conservation, a concern of our times, through the use of sustainable resources.

Consumer prosocialness and the attitude-intention relations in fashion product recycling (소비자 친사회성과 패션 제품 재활용에 대한 태도-의도 관계)

  • Lee, Minsun;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.29 no.3
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    • pp.437-452
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    • 2021
  • The objectives of this study were: (1) to identify differences in consumer attitudes and intentions to recycle fashion products using three types of recycling (including resale, reform, and donation), and (2) to examine the moderating effects of consumer prosocialness on the relationships between attitude and intention for each type of fashion product recycling. Men and women aged 20 years and over were recruited from a marketing research firm panel. Participants completed an online questionnaire incorporating measures for attitudes and intentions to resale, reform, and donate fashion products, prosocialness, frequency of purchasing fashion products, monthly amount of spending on fashion products, and demographic information. Data from 224 participants were analyzed using SPSS 25.0 and PROCESS macro. The results demonstrated that consumers had significantly different attitudes and intentions depending on type of fashion product recycling. Consumers had more positive attitudes toward donation compared to resale and reform types of recycling. Consumer intentions toward resale and donation were significantly higher than their intention to reform. Furthermore, this study confirmed that the attitude-intention gap in fashion product recycling can be explained by individual prosocialness. The moderating effects of prosocialness on the associations between attitude and intention to recycle were significant. The implications of increasing consumers' behavior intention to recycle fashion products was discussed and future research suggestions are provided.

Development of Upcycling Fashion Design Using Automotive Waste (자동차 폐기물을 활용한 업사이클링 패션 디자인 개발)

  • GAO LI;Kim, Chahyun
    • Journal of Fashion Business
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    • v.28 no.3
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    • pp.34-47
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    • 2024
  • This study aimed to enhance public awareness of the growing issue of automobile waste and promote environmental protection by developing visually appealing and innovative clothing designs. By leveraging successful examples of upcycled fashion design and products that could recycle automobile waste, this study proposed four garment designs utilizing various materials such as seat belts, leather seat fabrics, and airbags from automobile waste. Ultimately, two of these garments were produced as physical prototypes. Findings of this study are summarized as follows. First, the development of upcycled fashion products utilizing automotive waste opened new possibilities for sustainable fashion design. This approach demonstrates potential to meet demands of modem consumers who prioritize environmental values and social responsibility. Second, the study established an important foundation for understanding market acceptance and consumer perception of upcycled fashion products using automotive waste. As consumer awareness of environmental protection grows and demand for sustainable products increases, these upcycled products are likely to gain significant traction in the fashion industry.