• Journal of Service Research and Studies
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• v.7 no.4
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• pp.109-126
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• 2017

Designing cost-effective service recovery strategies mix has been recognized one of important issues by both service researchers and practitioners. In spite of the rising interest in them, there has been scarce studies on them. In this paper, we try to find cost-effective service recovery strategies mix via game-theoretic modeling. Especially, we focus on the possible incentives such as voucher type reward and service re-performance which have different cost structure. We investigated three questions about the topics as follows:(1) Should the service firm use the possible incentive scheme such as voucher and service re-performance for service recovery?, (2) How much voucher and service re-performance is adequate for service recovery under diverse service failure severity level?, (3) How much voucher and service re-performance is adequate for service recovery under diverse threshold level to make the customer repurchase? The results are as follows:(1) The use of both voucher and service re-performance for service recovery results in greater surplus for the service firm. (2) The higher gets the service failure severity level, the higher total incentives are required in the equilibrium. As service failure severity level gets higher, higher level of discount might be more useful to the service firm. However, service re-performance should be cut down above some critical level of service failure severity in the equilibrium. (3) The higher gets the threshold level to make the customer repurchase, the higher incentives are required in the equilibrium, and the higher portion of voucher incentive is required relative to that of service re-performance in the equilibrium.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06a
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• pp.182-185
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• 2011

클라우드 서비스 (Cloud Service)는 다양한 IT자원과 소프트웨어 기능을 서비스 형태로 제공하여 여러 사용자들이 경제적으로 재사용할 할 수 있게 하는 새로운 패러다임이다. 클라우드 서비스의 재사용을 통해 서비스 제공자는 높은 이익을 얻을 수 있고, 잠재적인 서비스 사용자를 위해 재사용성이 높은 서비스를 제공할 수 있다. 그러나, 클라우드 서비스의 재사용성 측정은 중요한 요소로 인식되고 있으나, 이를 측정하기 위한 포괄적이고 실용적인 품질모델이 미흡하다. 따라서 본 논문에서는 클라우드 서비스의 재사용 평가를 위해 클라우드 서비스의 고유한 특징을 정의하고 이를 기반으로 품질모델을 제안하며, 품질속성과 각 품질속성을 측정할 수 있는 품질메트릭을 제안한다.

• The KIPS Transactions:PartD
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• v.19D no.1
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• pp.49-62
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• 2012

In cloud computing, service providers develop and deploy services with common and reusable features among various applications, service consumers locate and reuse them in building their applications. Hence, reusability is a key intrinsic characteristic of cloud services. Services with high reusability would yield high return-on-investment. Cloud services have characteristics which do not appear in conventional programming paradigms, existing quality models for software reusability would not applicable to services. In this paper, we propose a reusability evaluation suite for cloud services, which includes quality attributes and metrics. A case study is presented to show its applicability.

• Asia Marketing Journal
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• v.2 no.3
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• pp.44-63
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• 2000

경영관리의 초점이 생산중심에서 마케팅중심 그리고 서비스중심으로 급격히 변화하면서 서비스 경쟁이 중요한 생존무기가 되고 있다. 차별화의 수단으로 서비스의 중요성이 강조되면서 여러 가지 서비스 속성 중에서 서비스 품질에 관한 연구가 활발히 진행되어 왔다. 그러나 서비스 품질을 구성하는 차원을 밝히려는 연구는 많았던데 비해 서비스 품질이 소비자의 태도와 재이용 의도에 어떠한 영향을 미치는가에 관한 연구는 거의 이루어지지 않았다. 본 연구에서는 지각된 서비스 품질을 구성하는 여러 차원들이 소비자의 태도에 어떠한 영향을 주며, 태도는 소비자의 재이용 의도에 어떠한 영향을 주는가를 알아보았다. 자료는 소매점 이용자를 대상으로 수집되었으며 소매점 서비스에 관한 인과관계 모형을 통하여 분석되었다. 연구 결과 기능적 품질에 속하는 신뢰성 차원과 기술적 품질에 속하는 유형설비 차원이 소비자의 태도에 긍정적인 영향을 미치는 것으로 나타났다. 기술적 품질로 볼 수 있는 가격(비용) 차원은 예상대로 부정적인 영향을 주는 것으로 나타났다. 반면에 기능적 품질에 속하는 감정배려는 통계적으로 유의적인 영향을 미치지 못하는 것으로 나타났다. 한편 서비스 품질을 통해 형성된 소비자 태도는 소매점 재이용 의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 추가적으로 소매점을 특성에 따라 몇 개의 범주로 분류하고 인과관계 모형의 영향 관계가 어떻게 달라지는가를 분석하였다. 분석결과 대형 할인소매점, 백화점, 주거지역 인근의 소매점들에서 상당한 차이를 발견하였다. 즉, 태도와 재이용 의도 사이의 긍정적인 영향관계는 소매점 유형에 관계없이 나타났으나 태도에 영향을 주는 서비스 품질 차원은 매우 다르게 나타났다. 이는 차별화 지표로 서비스 품질을 사용할 경우에 서비스 관리자들이 어떠한 전략을 선택해야 하는가에 관하여 시사하는 바가 크다. 아울러 동일범주의 서비스 산업이더라도, 서비스의 특성에 따라 서비스 품질을 구성하는 중요한 차원을 규명하기 위한 추가 연구의 필요성을 제기한다.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.294-306
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• 2009

Although the external aspects of the family restaurant industry such as sales volume and the number of restaurants are rapidly increasing, and the environmental changes of the restaurant industry give rise to the importance of a more systematic and detailed study. The objective of this study is to examine which factors and how they influence the intention of revisit, and present an effective restaurant marketing strategy based on the analytical results by patrons and market segmentations. In order to substantiate the proposed model of this study, the SPSS Win 12.0 program was used for the statistical analysis. The results showed that service quality factors had a positive effect on satisfaction, word of mouth, recommendation and intention of revisit. The study verifies how service quality which consists of selection attribute, customer satisfaction and intention of revisit influences revisit.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.275-278
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• 2012

웹 서비스는 SOA를 웹 상에서 구현한 기술로, 서비스들간의 느슨한 결합을 실현함으로써 재사용 가능한 서비스들의 활용을 극대화 한다. 본 논문에서는 확장 객체 기반 시소러스(eXtended Object-based Thesaurus, XOT)를 사용하여 적응 가능한 오케스트레이션 명세가 가능한 개념 기반 오케스트레이션 기법을 제안한다. XOT는 재사용 가능한 서비스들이 속하는 범주들을 개념으로 표현하고 상호 합성 패턴 관계를 포함한 개념간 상관 관계를 명시한 일종의 지식베이스이다. 이 기법은 오케스트레이션에 참여하는 복합 서비스를 포함한 여러 다양한 서비스들을 구체적으로 명세하는 대신 XOT 내의 개념들로 변수화 하고, 이들을 오케스트레이션 시 적절한 재사용 가능한 서비스 또는 구성 서비스들의 조합으로 대체시킴으로써 서비스들의 재사용성을 획기적으로 개선할 수 있다.

• Journal of Software Engineering Society
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• v.24 no.3
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• pp.101-110
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• 2011

Web Service which consists of SOAP, WSDL and UDDI is a software system that enables interactions of heterogeneous systems on networks with standardized XML message. Especially, UDDI is a registry for supporting the registration of a service by service publisher and discovery of a service by service requester. The preliminary studies are just about publishing and searching services. It presents the researches about UDDI study for improvement of searching a service and extended UDDI design for improvement of reusability with service components aspects. In this paper, we suggest not only features about publishing and searching services of existing UDDI system but also novel UDDI data structures and API for a reusable service model. In addition, we design and implement an extended UDDI system for publishing and finding the reusable services. Therefore, by using proposed UDDI systems, service developers reduce development costs and time through developing a service application reusing the already implemented services. In addition, it can expect to ensure the quality of services by reusing the proven services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.2
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• pp.868-877
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• 2013

This paper will provide the cloud service based on PaaS that can enhance reusability of development in the cloud computing environment. The cloud service based on PaaS is the cloud service of platform in the side of development, which provide the reusable framework service that is beyond the existing development tool or management tool service. This reusable framework service will be enhanced reusability using a variety of distributed services.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.107-122
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• 2016

This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.1-9
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• 2017

The purpose of this study, is to identify the factors affecting reuse intention, determine the accurate demand of suppliers and consumers for qualitative dental care service, and identify the cyclic factors positively affecting one another. The data were analyzed by SPSSWIN 18.0, t-test and one way ANOVA, Pearson correlation and Stepwise multiple regression. Human service quality was significantly positively correlated with service value (r=0.609) and reuse intention (r=0.627) and service value was significantly positively correlated with reuse intention (r=0.645). The higher service value, the higher human service quality, the lower medical service discrimination, the higher level of reuse intention, which accounted for 56.9%. Therefore, it is necessary to make optimal maintenance of the system from the broad viewpoint of dental care in general and apply it in practice by developing good methods steadily.