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The Analysis of the Successful Factors from User Side of MMORPG (사용자 측면에서의 MMORPG <월드 오브 워크래프트> 성공요인 분석)

  • Baek, Jaeyong;Kim, Kenneth Chi Ho
    • Cartoon and Animation Studies
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    • s.42
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    • pp.151-175
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    • 2016
  • The game industry has evolved from mobile games to PC online games after the smart-phone industry was opened up. In this environment, the game industry has rather been negatively developing its commercials means than the sufficient fundamental entertainment to the users. Especially, many games were released with better graphic qualities yet poor originality, continuing to be popular without enhancing the market itself. Moreover, the user's recognition level has improved. The users share their online gaming experience easily with the development of network environment. They receive the feedbacks on the quality of the game through the online channels and media by sharing them together. The high margin of the game industry will lead to the negative feedbacks of the users, effecting them to critique the content although the market looks good for now. The game industry's evolution has to be reviewed in the perspective of users, to look back at the successful cases of the past before the mobile era by analyzing and indicating the quality of the games and content's direction. This research is focused on the success factors of from the user's point of view, which has been widely claimed as a popular game franchise publicly before the mobile games had risen. WOW has been the most successful MMORPG game with its user record of 1.2 million till now. For these reasons, this study analyzes 's success factors from the user's point of view by configuring five expert groups, sequentially applying expert group survey, interview, Jobs-to-be-done and Fishbein Model as UX methodologies based on the business model to see through its long term rein in the industry. Consequently, The success factors from the user side of MMORPG provides an opportunity for the users to interact deeply with the game by (1) using well designed 'world view' over 10 years, (2) providing 'national policy' that is based on the locations of the users' culture and language, (3) providing 'expansions' with changes in time to give the digging elements to the users.

Cable TV Violence: A Context Analysis (케이블TV에 나타난 폭력성 연구: 폭력의 맥락화를 중심으로)

  • Ha, Sung-Tae;Kim, Chang-Sook;Ryu, Sung-Hoon
    • Korean journal of communication and information
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    • v.41
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    • pp.200-231
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    • 2008
  • This study content-analyzed Korean cable television programs aired from Feb. 6 to Feb. 19, 2007, focusing on the contextual variables linked to violent acts. A total of 657 PAT's (perpetrator-action-target) in the 68 programs sampled were analyzed for characters' age, sex, type, relationship, and motivation, humorization, punishment for their violent acts, and finally reality of violence. According to the results, (1) most violence occurred among male characters, who were at their ages between 20 and 39; (2) more than half of the total violent acts happened among acquaintances including family members; (3) anger, retaliation, personal or group interest, and violence for fun were ranked at the top tiers of the motivation list; (4) most violences were overlooked without punishment; (5) and about 80% of the whole violence were realistic. In terms of program types, (1) female perpetrator and victims appealed more often in drama than the other genres; (2) violence among acquaintances and simple fun as motivation were prevalent most in entertainment programs; (3) every violent act in children's programs was done by unrealistic characters. According to the analysis by program ratings, (1) while least violence appeared in '19 and older', all of the violent acts were portrayed as realistic; (2) humorization were most prevalent in the 'everyone' rating; (3) and female perpetrators and victims appealed most in the programs rated as '15 and older'. Generally, various contextualized violences displayed different distributions according to program types and ratings. The qualitative features of the current findings about cable television violence provide a fundamental data for future studies, which will explore the subsequent effects of violent media contents.

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Analysis of problems of current science textbooks perceived by teachers and students in view of learner-centered classroom (학습자 중심 수업 운영의 관점에서 초중등 교사와 학생이 본 현행 과학 교과서의 문제점 분석)

  • Yun, Eunjeong;Kwon, Sung Gi;Park, Yunebae
    • Journal of Science Education
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    • v.39 no.3
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    • pp.404-417
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    • 2015
  • It is important for student to participate in classroom actively in order to raise effeciveness of education. In this study, we have considered the science textbooks as major factor which influence to participation in the science class, and aimed to find the problems of current sicence textbooks as tool to promote students' participation, and the improvement method. The questionnaire which include the questions to ask requirements for and problems of science textbooks for learner-centered instruction was developed, and then 99 science teachers and 821 students answered the questionnaire. As a result, students responded that current science textbooks lacked explanation, had many of difficult words and complex sentences, and were uninteresting. Teachers responded that current science textbooks had large in quantity, were written knowledge centered, and lacked of link with real life, and of story. To conclude, science textbooks revitalizing the students' participation had to strengthen the link with real life, increase students' activities, use words and sentences appropriate level for students, strengthen storyline, and provide sufficient chances to check the students' understanding by themselves.

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의사소통식 영어 발음지도

  • 김정렬
    • Proceedings of the KSPS conference
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    • 1997.07a
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    • pp.45-60
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    • 1997
  • 의사소통식 영어교수법은 Widdowson (1978)이래, 과거 20여 년간의 여러 외국어 교수 방법들을 (침묵식 교수법, Gattegno; 자연적 교수법, Terrell & Krashen; 전신반웅 교수법, Asher; 집단언어 학습법, Curran; 암시적 교수법, Lozanov) 거치면 서, 이들 중에서 의사소통을 중심으로 한 여러 가지 방법을 총괄하여, 명실공히 외국어 교육 방법의 중심으로 그 자리를 갈수록 확고히 잡아가고 있다. 의사소통식 교수법은 우선 언어란 의사소통을 위한 수단이며, 의사소통은 사회 속에서 일어나는 사회 언어적 행위로 본다. 따라서, 외국어 교육의 목적을 무엇보다도 의사소통 기능의 숙달에 두는 것이다. 일반적인 의사소통 상황을 보면 발화내용의 문법적 정확성은 그 상황에 대한 내용의 적절성 여부에 비하면, 부수적인 것이다. 예를 들면, 사과를 하는 의사소통기능을 공부하면서, 사과하는 표현으로 Sorry라는 말을 썼다고 하자. 이때, 영어는 주어 생략 언어가 아니기 때문에, Sorry 대신에 문법적으로 완전한 문장인 I'm sorry 로 표현해야 한다는 문법적인 문제보다는 사과하는 표현이 그 상황에서 적절하게 쓰인 것인지를 묻는 것에 초점을 맞춘 것이 의사소통식 교수 방법이다. 현재, 초등학교 16 종 영어 교과서도 의사소통 기농들을 적절한 상황에 맞춰서 의사소통식 교수 방법의 정신을 비교적 잘 반영하고 있다. 그러나, 발음에서만큼은 아직도 의사소통식 교수방법을 무시하고, 정확한 발음의 명시적인 설명이나, 예시에 그치는 경향이 뚜렷하다. 이러한 경향은 교육부에서 고시한 제6차 교육과정과 이에 따른 해설서에서 되풀이되고 있다. 발음지도에 많은 관심을 기울여 많은 양의 지면을 할애하고 있음에도 불구하고, 전후에 흐르는 의사 소통식 영어교육의 맥을 완전히 끊고, 단지 정확한 발음의 해부학적 예시와 기술에 그 치고 있다 (임영재 외 1995). 이러한 발음기관의 단면도를 이용한 해부학적 발음의 예시는 특정 자음의 정확한 혀의 위치를 알려 줄 수는 있지만, 발음훈련을 대신하지는 못한다. 예를 들어, 자전거를 타고자 하는 사람이 자전거의 페달을 밟았을 때, 그 동력전달 과정을 자세히 소개한 책자를 읽었다고 해서, 자전거를 탈 수 있는 것은 아니다. 역시, 자전거를 타고자 하면, 실제로 타고 넘어지면서 배우게 되는 것이다. 그리고, 발음훈련의 경우 교재의 내용이나 의사소통 기능은 의사소통식으로 가르치면서도 발음만큼은 아직도 원어민의 입모양을 활용한 듣고 따라하기 식의 전통적인 방법의 발음훈련을 계속하고 있다. 이러한 전통적 발음훈련 방법은 구체적으로 다음 장에서 제시되겠지만, 초등학교에서 듣고 따라하기나 듣고 골라내기와 같은 방법으로 발음훈련을 하면, 많은 학생들이 쉽게 지루해 하고, 아마 영어시간 중에서 가장 싫어하는 시간이 발음연습 시간이 될 가능성이 많이 있다. 현재 의사소통식 교수 방법을 모태로 한 교과서에서도 의사소통식 발음지도법을 쓰지 않았다는 것은 새로이 시작하는 초등학교 영어교육에서 아쉬운 점이라 아니할 수 없다. 초등학교 학생들에 대한 발음 지도의 핵심은 그들의 지적, 정서적, 신체적 특징을 잘 고려해야 한다. 초등학교 학생은 지적, 정서적, 신체적으로 성장기에 있어서, 호기심이 많고, 모방성이 강하며, 감수성이 예민하여 마음에 상처를 받기도 쉽다. 그리고, 무엇보다도, 끊임없이 신체적으로 움직이고 싶어한다. 이러한 학생들의 특정 을 반영하여 발음을 지도하는 길은 역시 초등학교 교과서의 다른 영역들처럼, 학생들은 움직이는 활동을 하면서 재미를 느끼고, 교사는 이들 활동을 통해서 교수목표를 성취하는 쪽으로 맞추어야 한다. 본 논문에서는 먼저 발음지도가 필요한 이유와 요인을 살펴본다. 그리고, 전통적인 발음지도 방법을 일별해 보고, 의사소통식 발음지도법을 제시하는 순으로 논의를 전개하기로 한다.

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Spatial distribution of Korea-born adoptees in the United States (미국내 한국 입양아의 공간분포)

  • Park, Soon Ho
    • Journal of the Korean Geographical Society
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    • v.30 no.4
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    • pp.411-428
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    • 1995
  • Intercountry adoption, one type of forced migration, has increased significantly in recent decades. The adoption of Korea-born children by Americans has been the strongest intercountry adoption linkage in the world. The intercountry adoption stream was strongly influenced by intercountry adoption policies, and socio-cultural settings in both South Korea and the United States. Socio-cultural factors in South Korea made local adoption undesirable and helped for abandoned children to be adopted by Americans, while socio-cultural factors in the United States had reduced the number of locally available infants for adoption, and increased the demand for infants from abroad. Distribution of Korea-born adoptees shows concentration in the Pacific Northwest, Upper Midwest and Northeast areas which have not attracted Korean immigrants so generally. The trend of concentration shows some increased importances in the outlying states in the northern United States. The location and activity of agencies shaped the spatial distribution of Korea-born adoptees in the United States.

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Analyses of Brand Community Characteristics, Members' Behavioral Patterns & Participation Experiences, and Quality of Relationship according to Community Formation Orientation: Comparisons between Maker Oriented Community and Customer Oriented Community (브랜드 커뮤니티 형성과정에 따른 커뮤니티의 특징, 구성원의 행태와 참여경험 및 관계의 질에 대한 분석)

  • Yoo, Chang-Jo;Jung, Hye-Eun
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2005.12a
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    • pp.187-220
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    • 2005
  • The purpose of this study is to analyze supporters' community formation motives/ Process/consumption experiences and community characteristics. For this purpose, this study collected the data using ethnographic interview. participant observation, documents and media reports. The results of this study show that supporters communities' formation and diffusion process were influenced by individual characteristics(e.g., personality, hobby and etc.), community characteristics(e.g.,team performance, star player, facilities and etc.) and external factors(ex: media movement etc.) and supporters have experienced various emotions such as intimacy. cohesion, pride and so on through various activities at on-line and off-line site. Community characteristics were classified into we-ness, rituals/traditions, moral responsibility. We found that we-ness influenced emotional dimensions such as joy, pleasure, fun and excitement. rituals and traditions made members feel passion. hope. love and vitality. and moral responsibility provided satisfaction. enthusiasm anxiety. regret and so on. Also, emotional attachment and brand loyalty were increased by these experiential aspects of community consumption.

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Factorial analysis on commercial success of the American theatrical CG animation movies : Focused on characters, situations, and images (미국 극장용 CG애니메이션의 흥행 요인 분석: 인물, 상황, 이미지를 중심으로)

  • Chang, Wook-Sang;Han, Boo-Young
    • Cartoon and Animation Studies
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    • s.30
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    • pp.59-86
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    • 2013
  • 'Spectacles' and 'factuality' provided by computer technology are strengths of CG animation to still lure the audience and after commercial success of a number of theatrical CG animations whose typical producing companies are PIXAR and DreamWorks, were produced to be commercially successful and they win massive popularity even now. In Korea as well, several works tried to achieve a box office success including , , etc. but the result was truly miserable. In the past, this failure was often attributed to a lack of 'technical expertise', but it became clear that in the process of continuous trial and error, 'narrative' and 'images of imagination' which are bases and characteristics of animation are key elements of commercial success. Actually, statistics indicate that narrative is what is considered to be the most important by the audience when they select animation and its importance is so absolute that they say the most significant thing in animation is 'story.' In particular, it can be said that 'characters', 'situations', and 'ideas' play a key role in them which become elements of the story. This paper studied with what characteristics each animation aroused pleasure and fun focused on characters, situations and images in relation to , , and which are American theatrical CG animation films which succeeded in gaining popularity home and abroad. We hope that analysis in this paper will be helpful even just a little bit as a reference material, which allows domestic writers and producers to develop familiar and characteristic works based on imagination and creativity expressing each work's unique personality and characteristics.

A Study on Enhancing Efficiency for Feeling-of-Hit in Games (게임의 타격감에 대한 효율 향상 연구)

  • Moon, Sung-Jun;Cho, Hyung-Je
    • Journal of Korea Game Society
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    • v.12 no.2
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    • pp.3-14
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    • 2012
  • As one of elements to be able to endow more exciting and higher degree of completion for game, the feeling of hit is realized by image, sound and body-sensing (vibration) effects. When the feeling of hit is realized by game developer, most proper effects will be chosen with regard to genre, system and standpoint of world for the game. In general, most of choices for the effects are performed by the experience of game developer or referring the other games. Nevertheless the related studies are not significant in comparison with the importance for the feeling of hit, and the fundamental studies are mostly not accomplished. This paper introduces a study on efficiency and important factors for the feeling of hit by analyzing the properties and degrees of feeling for all effects to represent the feeling of hit through experiments. For this, a software simulator was implemented to test all effects and therewith the final results are presented through questionnaires for the feeling of hit sent to gamers. Our results are expected to be used to accomplish higher degree of completion for mobile games or web games with limited resources.

The Case study of cognition of participants in professional development available for science teachers in Timor-Leste (동티모르 과학교사 연수에 대한 참가자의 인식 연구)

  • Hong, Juneuy
    • Journal of Science Education
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    • v.38 no.3
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    • pp.543-554
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    • 2014
  • The purpose of this study is to analysis of the cognitions of Korean science teachers and Timor-Leste's science teachers about the teacher training for the professional development as a science teacher held by Korean science teachers. Most of the Timor-Leste's Science teachers who participated at the teacher training mostly had their 10-year teaching career and were secondary school teachers. The purpose of the teacher training is to provide the science educational support for them and to encourage their own development; to effectively donate their skills and talents as a science teacher in their country. The data was collected from participant observation, interviews, and questionnaires. The results were as follows: many Korean teachers recognized that it is necessary to localize the experimental materials and utilize an appropriate language for the science education of Timor-Leste. Furthermore, until the stable science teacher training system of Timor-Leste is set up, it is necessary to be the precise understandings of the curriculum, the correct data regarding the state of education in Timor-Leste, and the knowledge need to Timor-Leste's science teachers. Meanwhile most of the Timor-Leste's Science teachers mostly had some difficulties in using language due to double translation, paying the participant fee, and travelling long distance from their country in participating the teacher training. What they expected at the teacher training was to enhance their professional ability as a science teacher, and to be able to manage the teacher training for Timor-Leste's science teachers by their own selves.

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Consumer Purchase Decision in a Mobile Shopping Mall: An Integrative View of Trust and Theory of Planned Behavior (모바일 쇼핑몰 고객들의 구매 의사 결정에 관한 연구: TPB와 신뢰의 통합적 관점에서)

  • Hong, Seil;Li, Bin;Kim, Byoungsoo
    • Information Systems Review
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    • v.18 no.2
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    • pp.151-171
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    • 2016
  • With the widespread adoption of mobile devices, such as smart phones and smart pads, as well as the rapid growth of mobile technologies, consumer shopping patterns are changing. This study investigates key factors of consumer purchasing intention in a mobile shopping mall context by incorporating trust belief into the theory of planned behavior. We posit perceived usefulness, perceived enjoyment, perceived ease of use, and trust belief as antecedents of behavioral attitude toward mobile shopping malls. Moreover, social influence and security are identified as key enablers of trust belief on mobile shopping malls. Data collected from 154 consumers with purchasing experience in mobile shopping malls are empirically tested against a research model using partial least squares. Analysis results show that behavioral attitude and perceived behavioral control significantly influence purchasing intention. Moreover, this study reveals the significant effects of perceived usefulness and perceived enjoyment on behavioral attitude. Trust belief indirectly influences purchasing intention through behavioral attitude and is significantly affected by social influence. Understanding consumer purchasing decision-making processes in mobile shopping malls can help service providers to develop effective marketing and operation strategies and campaigns.