• Title/Summary/Keyword: 재구매의도

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A Study on the Service Recovery Justice Perception, Purchase Satisfaction, Positive Word-of-Mouth Intention, and Repurchase Intention of Fashion Consumers according to the Types of Internet Shopping Malls (인터넷 쇼핑몰 유형별 패션 소비자의 서비스 회복 공정성 지각, 구매 만족도, 긍정적 구전의도 및 재구매의도에 관한 연구)

  • Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.7
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    • pp.787-800
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    • 2011
  • This study investigated service recovery justice perception, purchase satisfaction, positive word-of- mouth (WOM) intention, and repurchase intention of fashion consumers according to the types of internet shopping malls. A survey was conducted from December 20 in 2010 to January 28 in 2011, and 324 respondents who had complaint with internet shopping malls were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and multiple regression analysis. The results of this study were as follows. First, in case of integrated internet shopping malls, the procedure justice influenced the purchase satisfaction and the interaction justice influenced the positive WOM intention. In addition, the distribution justice influenced the repurchase intention of fashion consumers. In the case of an open market, the interaction justice influenced the purchase satisfaction and the distribution justice influenced the positive WOM intention. In case of specialized internet shopping malls, the distribution justice influenced the purchase satisfaction and the interaction justice influenced the repurchase intention. Second, there was a difference in the procedure justice, positive WOM intention, and repurchase intention according to gender.

Satisfaction and Repurchase Intention of Individual Purchase and Co-Purchase School Uniform (교복 공동구매와 개별구매 만족도 및 재구매의도)

  • Jang, Youn-Jung;Joung, Soon-Hee;Ahn, Chang-Hee
    • Journal of Families and Better Life
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    • v.26 no.2
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    • pp.143-154
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    • 2008
  • This study intended to provide information which gives a way for students and their parents to be satisfied with student costume purchase by showing differences between their satisfactions and repurchasing intention according to school uniform purchase type. Total 280 questionnaires were distributed to the first year students at a private middle school in Seoul and 133 of copurchase cases and 120 individual purchase cases were collected and analyzed. The comparing results between parent satisfaction and repurchasing intention were summarized as follows. First, parent satisfaction of individual purchase and of co-purchase had been evaluated. As a result of the analysis of satisfaction by the five factors, individual parent buyers had higher satisfaction in brand, quality, design, and service except price. The largest different factor between both customers was quality satisfaction. Secondly, the individual buyers showed higher repurchasing intention than co-purchasing buyers. This result meant that individual purchasing group showed higher satisfaction. Lastly, when the relationship between satisfaction and repurchasing intention of each buyer group was examined, the level of satisfaction was positively associated with the repurchase intention of co-purchase.

Factors Influencing the Repurchase Intention of Gas Boiler Users (가스보일러 사용자들의 재구매의도에 영향을 미치는 요인)

  • Kim, Yoek-Suk;Jeon, Hyang-Ran;Jae, Mie-Kyung
    • Korean Journal of Human Ecology
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    • v.20 no.6
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    • pp.1153-1165
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    • 2011
  • Decision making for gas boiler consumers depends on the characteristics of products such as the price and quality as well as the brand image. Although a gas boiler is a high involvement product in terms of price, in fact, it is a low involvement product which is greatly affected by installers. This study examined variables which affect the level of satisfaction and repurchase intention by surveying about 1,000 housewives through an on-line questionnaire. The results were as follows: first, gas boiler users' general knowledge of gas boilers showed a correct-answer rate of 54.5%. The average satisfaction score of product quality (mean=5.61 out of 7) was higher than that of the satisfactionscore of the company's service (mean=5.46). Second, the level of repurchase intention was above the mid-point (mean=4.72). Multivariate regression found that product satisfaction, service satisfaction, household size, and information sources explained repurchase intentions for gas boilers to be about 50.7%. Gas boiler marketers should pay attention to the survey result in that the level of repurchase intention depends mainly on both consumer satisfaction and information sources.

The Influences on Consumers' Brand Preference and Repurchase Intention Through Strategic Visual Merchandising of Fashion Retail Store - Focusing on Global SPA Brands in Korea - (패션 판매공간의 VMD 구성요인이 브랜드 선호도와 재구매의도에 미치는 영향 - 국내 글로벌 SPA브랜드 중심으로 -)

  • Lee, Mil-Suk;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.23 no.4
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    • pp.120-128
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    • 2014
  • Due to prolonged recession and limited spending of the consumers, domestic fashion brands are putting their efforts in pursuing competitiveness in order to survive in an intense competition, and because of this reason, VMD is being considered significant as a strategy for store environment improvement. An empirical research regarding analysis for systematic strategic VMD configuration factors of fashion retail store and relationship of repurchase intention that have effects on increase in sales was conducted. Thus, this study considers importance and spatial interrelation of VMD configuration factors of fashion retail store through theoretical consideration, and based on this, VMD configuration factors were restructured into reconcilability, attractiveness and epidemicity. An empirical validation through theoretical hypotheses and survey for relationships among VMD configuration factors, brand preference and repurchase intention was conducted. As a result of path analysis, VMD configuration factors reconcilability, attractiveness and epidemicity have effects on repurchase intention, and it was analyzed that epidemicity has the biggest effect on consumers. Also, it was found that brand preference has effects on repurchase intention and through this, as favorability and customer satisfaction for brand has effects on repurchase intention, it is judged that creating a strong brand image and brand image building is important the most for improving brand preference.

A Study on Critical Success Factors of Electronic Commerce (전자상거래의 주요 성공요인에 관한 연구)

  • Kim Jung-Yeol
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.3 s.35
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    • pp.267-273
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    • 2005
  • The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research was conducted to identify the critical success factors of electronic commerce. In this study it is found that price and customer service are very important to increase customer satisfaction and intention to repurchase. In addition, the result of this study shows that (1) ease of use, (2) transaction efficiency and (3) qualify assurance are very important to increase customer satisfaction. And, the result of this study shows that (1) ease of use and (2) security are very important to increase intention to repurchase.

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A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce (소셜커머스에서 패션제품 구매시 이용동기에 따른 구매만족도와 재구매의도에 관한 연구)

  • Lee, Hyun Ji
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.596-603
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    • 2014
  • The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

The Effect of Purchase Reviews on the Trust, Satisfaction, Commitment, and Repurchase Intention of Consumer in Internet Shopping Malls (인터넷 쇼핑몰의 패션 상품 구매후기가 소비자의 신뢰, 만족, 몰입 및 재구매의도에 미치는 영향)

  • Hong, Byung-Sook;Lee, Eun-Jin;Cho, Mi-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.11
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    • pp.1817-1827
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    • 2009
  • This study analyzes how the purchase reviews of fashion merchandise influence consumer trust, satisfaction, commitment, word-of-mouth intention, and repurchase intention in internet shopping malls. The survey was conducted from October $15^{th}$ to December $5^{th}$ in 2008, and 368 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the purchase reviews factors of fashion merchandise in internet shopping malls were amusement, assentation, overstatement, genuineness, and usefulness. The assentation, genuineness, and usefulness of purchase reviews have an effect on consumer trust and satisfaction. The amusement, overstatement, and usefulness of purchase reviews have an effect on the emotional commitment of consumers, while the amusement, assentation, overstatement, genuineness, and usefulness of purchase reviews influence the reasonable commitment of consumers. Consumer trust and commitment effect word-of-mouth intention and repurchase intention in internet shopping malls.

The Effects of Commodities Dimensions and Service Dimensions on Repurchase Intention of Discount Store Apparel (할인점의 제품차원과 서비스차원이 의류제품 재구매의도에 미치는 영향)

  • 이주영;이선재
    • Journal of the Korean Society of Costume
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    • v.50 no.8
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    • pp.17-28
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    • 2000
  • The purposes of this study were to determine dimension of apparel expectations, performances and service quality of discount store and thereby, to analyze effect of apparel commodities dimension (expectations, performances, disconfirmation and satisfaction) and service dimension(service quality and satisfaction ) on repurchase intention. The subject were 363 women in the age of twenty to sixty years old who live in Seoul and the suburban of Seoul. The results of this study could be summarized as follows : It was found that discount score consumers' expectation and performance with apparel commodities were classified 2 factors of the function and expression. On the other hand, the dimensions of service quality were found to have such 4 factors as reliability, VMD, convenience, and facilities. 2. It was found that consumers' intention of repurchase of discount store were affected by such variables as disconfirmation and service quality. While less frequent users were affected by expectations and disconfirmation with apparel commodities, more frequent users were affected by such variables as disconfirmation, service quality and service satisfaction. Meanwhile, discount store users were found to be affected by disconfirmation, and off-price store users were affected by disconfirmation: and service quality. 3. More frequent users of discount store scored more on average than less frequent users in terms of expectation, performance, disconfirmation, and satisfaction with apparel commodities and intention of repurchase. On the other hand, off-price store users scored more on average than discount users in terms of expectation and performance with apparel commodities and Intention of repurchase.

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The Consumer Satisfaction and Repurchase Intention according to Apparel Store types. - Focusing on Product Quality and Service Quality - (패션 점포 유형별 소비자 만족과 재구매의도 -의류 제품품질 및 서비스 품질의 영향을 중심으로-)

  • 김성희
    • Journal of the Korean Society of Costume
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    • v.51 no.1
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    • pp.61-74
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    • 2001
  • This study is designed to examine the consumer behaviors affected by the product quality and the service quality in the garment industry. First of all, it is researched to recognize the differences in the mean of perceived product quality variables and the service quality variables in apparel stores. Secondly, the variables of the product quality and the service qualify are also investigated to see the casual effects in the consumer satisfaction and consumer repurchase intention, respectively. The 522 data, surveyed from the female college students, were analaysed with SPSS 8.0 version. Cronbach $\alpha$Frequency, Factor analysis, one-way ANOVA, Scheffe test, stepwise regression were applied. In conclusion, there are significant differences in the mean of the product quality variables and the service quality variables in the apparel stores. They are the product quality variables such as physical attribute and instrumental performances and the service quality variables regarding sales staff, VMD, store policy, and customer convenience in the apparel stores. The variables of the product quality and the service quality directly have leverage in the consumer satisfaction and repurchase intention.

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A Study on the Salesperson Services and Repeat Purchase Intention by Price Perception of Fashion Stores (가격지각에 따른 패션점포 판매원 서비스와 재구매의도에 관한 연구)

  • Kim, Jie-Yurn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.1
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    • pp.45-54
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    • 2008
  • The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.