• Title, Summary, Keyword: 재구매의도

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Effects of Customer Satisfaction, Perceived Switching Costs and Regret on Repurchasing Intention: The Case of Coffee Chains (고객 만족, 인지된 전환 비용, 후회가 재구매 의도에 미치는 영향: 커피 전문점 사례를 바탕으로)

  • Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.87-98
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    • 2017
  • As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

Effects of Hotel Advertising Attitude and Brand Image toward Customers' Purchase Intention (호텔광고 태도와 브랜드이미지가 고객의 구매의도에 미치는 영향)

  • Han, Jin-Young
    • Journal of Digital Convergence
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    • v.15 no.7
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    • pp.181-190
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    • 2017
  • The purpose of This study was to find out the effects of the hotel advertising attitude and brand image on customers' purchase intention. For this study, a total of 306 questionnaires among collected data for customers who experience hotel service at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows positive significant effects in purchase intention of "feeling and persuade attitude factor" and "reputation and usefulness attitude factor", but it is not positively effected continual purchase intention in hotel customers. Also, it shows positive significant effects on hotel customers' purchase intention of "emotional brand image" and "physical brand image". From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image. In addition, it should be considered that positive images building up emotional and physical characteristics in hotels for establishing consumer-brand relationship. From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image.

The Effects of Information Satisfaction on Customer's Trust and Future Behavior Intention in Open Markets (오픈마켓의 정보만족도가 고객 신뢰와 미래행동 의도에 미치는 영향)

  • Jung, Chul-Ho;Namn, Su-Hyeon
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.67-88
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    • 2010
  • The primary purpose of this study is to examine the effects of information satisfaction on customer trust and future behavior intention in open markets. Based on relevant literature reviews, this study posits three information satisfaction characteristics, that is, seller information satisfaction, product information satisfaction, and transaction procedure information satisfaction as key determinants of customer trust and future behavior intention. And then we structured a research model and hypotheses about relationship between these variables. A total 253 usable survey responses of open market users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, all three kinds of seller information satisfaction, product information satisfaction, and transaction procedure information satisfaction have a positive influence upon customer trust. Secondly, customer trust have very significantly related to repurchase intention in open markets.

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The Relationship among Golf Wear Selection Attributes, Customer Satisfaction, Brand Attitude and Repurchase Intention (골프의류 선택속성과 고객만족, 브랜드태도 및 재구매의도의 관계)

  • Kim, Jae-Hwan;Kim, Joo-Young
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.467-479
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    • 2017
  • The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

Relationship among Sponsorship, Brand Knowledge and Repurchase Intention of Amateur Tennis Tournament (동호인테니스대회 스폰서십에 따른 브랜드지식과 재구매의도의 관계)

  • Cha, Jung-Hoon;Kang, Hye-Yeon
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.431-442
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    • 2017
  • The purpose of this study was to investigate the relations among amateur tennis tournament through Sponsorship, brand knowledge and purchase intention. The results drawn through study, First, event contribution, event improve sub-factors of sponsorship of amateur tennis tournament, were indicated positively influential on its brand awareness. Second, communication, event contribution sub-factors of sponsorship of amateur tennis were indicated positively influential on its brand attitude. Third, event contribution, event improve sub-factors of sponsorship of amateur tennis tournament, were indicated positively influential on its brand image Fourth, brand knowledge was found to have a positive effect on repurchase intention.

The Influence of the Service Quality on the Customer Satisfaction and Repurchase Intention in Chinese Internet Shopping Mall (중국 인터넷 쇼핑몰의 서비스품질이 고객만족과 재구매의도에 미치는 영향)

  • Liu, Jia Yu;Choi, Min-Cheol;Song, Han-Sik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.957-964
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    • 2014
  • This study analyzes the influence of the service quality of Chinese internet shopping mall on the customer satisfaction. This study also analyzes the influence of the customer satisfaction on the repurchase intention. Then this study examines whether there is a difference among the influences of the service quality on the customer satisfaction depending on the types of shopping mall and the users' traits. As a result, when it comes to the service quality, responsiveness and empathy influence customer satisfaction and the customer satisfaction influences repurchase intention similarly. And this research reveals that the service quality can differently influence on the customer satisfaction depending on the types of shopping mall and the users' gender and ages. And then the implication in accordance with analyses result is mentioned.

The Study on the Relationship of Logistics Service Quality, Relationship Orientation, and Customer Satisfaction for the Repurchase Intention in On-Line Shopping Mall (온라인쇼핑몰 환경에서 물류서비스품질, 고객만족, 관계지향성이 재구매의도에 영향을 미치는 관계에 관한 연구)

  • Kim, Do-Goan;Ryu, Il
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.251-258
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    • 2008
  • The purpose of this study is to examine the structural relationship among logistics service quality, relationship-orientation for on-line shopping malls, customer satisfaction and repurchase intention in on-line shopping malls. Based on extensive review of relevant literature, nine components of logistics service quality and six components of relationship orientation are introduced in this study. And a conceptual model is developed and four research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality is positively and significantly associated with customer satisfaction, and relationship- orientation is the antecedent variable of repurchase intention in the on-line shopping mall. In conclusion, it is revealed that logistics service quality and relationship-orientation play a major role in the success of on-line shopping mall.

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A Study on the Repurchase Intention of Customers in the Foreign Direct Sales Internet Shopping Mall - Focused on the Japanese Customers - (해외직판 인터넷 쇼핑몰에서 소비자의 재구매 의도에 관한 연구 - 일본 소비자를 중심으로-)

  • Park, Suk-Joon;Hwang, K.T.
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.199-218
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    • 2016
  • The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

A Study on Repurchase Intention for the Products of Social Enterprise (사회적 기업의 제품 재구매 의도에 미치는 영향에 관한 연구)

  • Kim, Eun-Jung;Kim, Jong-Weon
    • Journal of the Korea Industrial Information Systems Research
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    • v.17 no.1
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    • pp.105-115
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    • 2012
  • This study investigated the effect of willing assistance and social responsibility, which motivate one to buy products from social enterprise, upon functional and emotional values, company image and repurchase. To that end, survey was conducted on the subject of customers buying social enterprise products. 178 responses were used to verify research hypotheses through covariate structural equation model. The study results are as follows: First, willing assistance and social responsibility for buying products from social enterprise were shown to have significant effects on functional and emotional values. Second, functional and emotional values were presented to have significant impacts on company image and repurchase intention. Third, company image has a significant effect on repurchase intention.

The Relationships among Repurchase Intention, Satisfaction, Trust, and Web Site Usability in Internet Shopping Malls (인터넷쇼핑몰에서 웹사이트 사용성, 신뢰, 만족 및 재구매 의도의 구조적 관계에 관한 연구)

  • Ryu, Il;Kim, Jae-Jon;Rho, Hee-Ok
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.5
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    • pp.191-202
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    • 2007
  • The purpose of this study is to examine the effect of Web site usability on trust, satisfaction, and repurchase intention in Internet shopping malls. The Web site usability construct consists of the factors such as contents, ease of use, navigation, and interactivity. In order to accomplish the purpose of this study, a research model was established and it suggests that the Web site usability, through the mediation of trust and satisfaction, eventually affect the repurchase intention of online customers in Internet shopping malls. The results of the study show that Web site usability has statistically significant effect on the repurchase intention of online customers and this effect is mediated by satisfaction. This research confirms the importance of usability construct in designing Web sites and understanding the use of Web sites. Implications of these findings are discussed for researchers and practitioners.

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