• Title/Summary/Keyword: 재구매의도

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The Influence of Website Charateristics on Customer Satisfaction, Customer Loyalty, and Repurchase Intention in Internet Shopping Malls (인터넷 쇼핑몰에서 웹사이트 특성에 따른 재구매의도에 대한 연구 -고객만족과 고객충성도를 중심으로-)

  • Shin, Ho-Kyoung;Hong, Jung-Han;Kim, Kyung-Kyu
    • The Journal of Society for e-Business Studies
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    • v.12 no.1
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    • pp.41-71
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    • 2007
  • Researchers have continuously investigated the issues of customer satisfaction, customer loyalty, and repurchase intention of customers in Internet shopping malls, a fast growing e-bisiness model in Korea. At present, most Internet shopping malls in Korea offer similar services to their customers. This has caused intense industry competition, and the Internet shopping malls have made significant investments into their websites in order to remain attractive to their customers. This research examines the relationships among website charateristics, customer satisfaction, loyalty, and repurchase intention. Website characteristics include context, commerce, connection, communication, contents, community, and customization. We have used data from a field study of 662 individuals to test the proposed model. The results of this research show that among the 7 website characteristics, context, communication, content, and commerce are the significant determinants of customer satisfaction. In turn, customer satisfaction increases customer loyalty and repurchase intention. These findings have important theoretical and practical implications, which are discussed in the paper.

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The Impact of Travel Agency's Website Quality on Customer Satisfaction and Repurchase Intention (여행사 웹사이트 품질이 고객만족과 재구매 의도에 미치는 영향)

  • Kim, Seung Lee;In, Ok Nam
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.5
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    • pp.121-131
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    • 2013
  • The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.

The Relationship among Coaches' Transformational Leadership, Exercise Flow, and Repurchase Intention in Sports Centers (스포츠센터 지도자의 변혁적 리더십과 운동 몰입 및 재구매 의도의 관계)

  • Bum, Chul-Ho;Shin, Stephen H.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.5850-5858
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    • 2015
  • This study empirically analyzed the effects of coaches' transformational leadership on customers' exercise flow and repurchase behavior. Using two hundred seventy-five questionnaires, first, charisma, individual consideration, and intellectual stimulation had a positive effect on cognitive and behavioral flow. Second, only individual consideration increased repurchase intention. Third, cognitive flow promoted repurchase intention, but behavioral flow was not statistically significant. Lastly, there was no indirect effect on the relationship among the variables. The results may prove valuable to coaches' understanding how to enhance customers' exercise flow and may improve marketers' strategic planning decisions to attain organizational goals.

An Empirical Study on the Determinants of Repurchase Intention in Mobile Internet Services (무선인터넷서비스 이용 결정 요인에 관한 연구 - 재구매 의도에 영향을 미치는 요인을 중심으로)

  • 최선미;박명철
    • Journal of Korea Technology Innovation Society
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    • v.6 no.1
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    • pp.92-109
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    • 2003
  • To launch effective mobile Internet marketing strategies, firms need to understand mobile Internet user behavior. Thus in this study we investigated factors that affect on the repurchase intention of mobile Internet users. A random sample of 501 users was surveyed. Overall satisfaction (mediating factor), flow and interactivity factors (initial factor) were found to have the most significant impact on the reuse intention and discrepancy factor is not significant to the reuse intention.

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A Study on the Satisfaction and Repurchase Intention on Social Commerce of University Students (대학생 소비자의 소셜커머스 만족도와 재구매의도에 관한 연구)

  • Lee, Kyoung Ok
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1111-1128
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    • 2012
  • Many social commerce companies are being established and the market for social commerce is also developing quickly. In this study, the utilization, satisfaction, repurchase and recommendation intentions of social commerce consumption were studied, followed by an analysis of different factors that influence repurchase and recommendation intentions. The results of this study are as follows: first, the satisfaction of social commerce products was in the mid-range, with results being consistent across the range of social commerce companies. Secondly, there was a correlation between satisfaction associated with social commerce and repurchase and recommendation intention. Thirdly, there was a correlation between the level of satisfaction and demographic characteristics. Based on the research findings, suggestions are presented for improving consumer policy and education.

A Study on the Influence of Perceived usefulness and Perceived ease of use to Marketing Performance (유용성과 용이성이 마케팅성과에 미치는 영향 : 스마트폰 특성을 중심으로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.103-113
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    • 2011
  • A study on the influence of technology acceptance model to marketing performance and based on an expanded characteristics of smart phone. the result of this study are flows: 1) Perceived usefulness of smart phone are related to word-of-mouth intention and repurchase intention. 2) Social influence are related to word-of-mouth intention but repurchase intention are not related to repurchase intention.

A study on the effect of the information system audit quality on the audit and project performance and re-purchase intention. (정보시스템 감리품질이 감리성과와 프로젝트성과 및 재구매의도에 미치는 영향)

  • Kim, Dong-Soo;Kang, Jae-Hwa;Yang, Kyung-Sik;Kim, Hyun-Soo
    • 한국IT서비스학회:학술대회논문집
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    • pp.449-454
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    • 2006
  • 본 연구는 감리품질에 따른 감리성과와 프로젝트성과에의 영향으로 감리의뢰기관이 해당 감리기관에 재구매의도 또는 재계약의도에 대한 영향을 조사하였다. 연구결과, 설정된 연구모형을 중심으로 전반적인 분석을 수행하였으며, 경로분석 결과 모든 영향관계가 유의한 것으로 나타났다. 감리품질이 프로젝트성과와 감리효과 및 만족도에 정의 유의한 영향을 미치는 것으로 나타나 프로젝트성과와 감리 효과 및 만족도를 향상시키기 위해서는 감리품질뿐만 아니라 감리품질에 영향을 미치는 감리서비스요인에 대해 판단할 필요가 있으며, 감리효과와 만족도가 높으면 재구매에 정의 영향을 미치고, 프로젝트 성과가 높으면 재구매에 정의 영향을 미치는 것으로 나타났다.

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The Effect of Customer's Perceived Value on Trust, Satisfaction, and Repurchase Intention (고객들의 지각된 가치가 신뢰와 만족, 그리고 재구매의도에 미치는 영향)

  • Oh, Jae-Sin;Kim, Dae-Up
    • Journal of Industrial Convergence
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    • v.4 no.1
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    • pp.39-65
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    • 2006
  • Many researches on online shopping malls have been studied actively in domestic and foreign countries. As the life style of domestic consumers have changed, the role of traditional markets have been replaced by that of discount retail stores. However, there have been a little research on domestic discount retail stores. This paper provides empirical evidence on the relationship between perceived value, trust, satisfaction, and repurchase intention based on a discount retail store in Gyeongnam province. The result show that trust and satisfaction act as a mediating variable on the relationship between perceived value and repurchase intention.

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The Effects of Information Satisfaction on Customer's Trust and Future Behavior Intention in Open Markets (오픈마켓의 정보만족도가 고객 신뢰와 미래행동 의도에 미치는 영향)

  • Jung, Chul-Ho;Namn, Su-Hyeon
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.67-88
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    • 2010
  • The primary purpose of this study is to examine the effects of information satisfaction on customer trust and future behavior intention in open markets. Based on relevant literature reviews, this study posits three information satisfaction characteristics, that is, seller information satisfaction, product information satisfaction, and transaction procedure information satisfaction as key determinants of customer trust and future behavior intention. And then we structured a research model and hypotheses about relationship between these variables. A total 253 usable survey responses of open market users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, all three kinds of seller information satisfaction, product information satisfaction, and transaction procedure information satisfaction have a positive influence upon customer trust. Secondly, customer trust have very significantly related to repurchase intention in open markets.

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A Study on the Determinants of Perceived Service Quality:-Focused on the Comparisons of SERVQUAL, SERVPERF and Non-Difference Scores- (해외여행상품의 서비스품질척도의 비교 및 만족. 재구매의도에 관한 연구)

  • Kim, Sae-Bum;Kim, Byung-Sek
    • Journal of Global Scholars of Marketing Science
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    • v.14
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    • pp.39-58
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    • 2004
  • After SERVQUAL was proposed as a measure of perceived service quality, several arguments have been made against its validity and some competing measures have been developed. This paper reviews those controversies. Particularly, it compares the concept of expectation in the research of service quality with that in the research of satisfaction, re-purchase intention and suggests the authors' opinion. In addition, the paper suggests sequential casual relations among expectation, perceived performance and perceived service quality. With the help of previous researches concerning "SERVQUAL" and the related topics, six variables concerning travel services were identified. The six variables are tangibility, reliability, responsiveness, assurances, empathy and costs. Seven hypotheses were developed using these variables. The review of literature covers service's concept, model and method of service quality evaluation, and relationship among the concepts which is related to the service quality. The results of our study suggest further research is necessary to clarify which one is a better tool because we have a conflicting research outcome in terms of model fitting. The study also shows that assurances and costs have positive effect on customer satisfaction. It also turned out that customer satisfaction has positive effect on repurchase intention.

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