• Title/Summary/Keyword: 재구매의도

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Relationship among Sponsorship, Brand Knowledge and Repurchase Intention of Amateur Tennis Tournament (동호인테니스대회 스폰서십에 따른 브랜드지식과 재구매의도의 관계)

  • Cha, Jung-Hoon;Kang, Hye-Yeon
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.431-442
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    • 2017
  • The purpose of this study was to investigate the relations among amateur tennis tournament through Sponsorship, brand knowledge and purchase intention. The results drawn through study, First, event contribution, event improve sub-factors of sponsorship of amateur tennis tournament, were indicated positively influential on its brand awareness. Second, communication, event contribution sub-factors of sponsorship of amateur tennis were indicated positively influential on its brand attitude. Third, event contribution, event improve sub-factors of sponsorship of amateur tennis tournament, were indicated positively influential on its brand image Fourth, brand knowledge was found to have a positive effect on repurchase intention.

The Influence of the Service Quality on the Customer Satisfaction and Repurchase Intention in Chinese Internet Shopping Mall (중국 인터넷 쇼핑몰의 서비스품질이 고객만족과 재구매의도에 미치는 영향)

  • Liu, Jia Yu;Choi, Min-Cheol;Song, Han-Sik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.957-964
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    • 2014
  • This study analyzes the influence of the service quality of Chinese internet shopping mall on the customer satisfaction. This study also analyzes the influence of the customer satisfaction on the repurchase intention. Then this study examines whether there is a difference among the influences of the service quality on the customer satisfaction depending on the types of shopping mall and the users' traits. As a result, when it comes to the service quality, responsiveness and empathy influence customer satisfaction and the customer satisfaction influences repurchase intention similarly. And this research reveals that the service quality can differently influence on the customer satisfaction depending on the types of shopping mall and the users' gender and ages. And then the implication in accordance with analyses result is mentioned.

A Study on the Mediation Roll of Risk about the Repurchasing Intention of Hotel Services (호텔서비스 재구매의도에 있어서 위험의 매개적 역할에 관한 연구)

  • Yoo, Jong-Keun
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.183-206
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    • 2001
  • The purpose of this thesis is to find out mediational role of risk about the repurchasing intention of hotel services. The result of this study can provide some directives for the strategic marketing implementation in the hotel industry. The results of the analysis are as follows: 1. To study the effect of perceived service quality on the repurchasing intention of customers, multi regression analysis was executed and, in the personnel service as well as in the physical service, it showed a plus (+) effect on the result. 2. To study the effect of perceived service quality on the perceived risk, multi regression analysis was executed and, in the part of performance risk and socio-psychological risk of the personnel service, it showed a negative(-) effect on the result; however, in the physical service, it doesn't give any statistical meaningful influence on the result. And, on the physical risk, those two service quality showed a negative(-) effect in the meaningful level. 3. To study the effect of perceived Risk on the repurchasing intention of customers, a multi regression analysis was also executed and, in the parts of all risks of performance, socio-psychological and physical, it showed a negative(-) effect on the result in the meaningful level.

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The Study on the Relationship of Logistics Service Quality, Relationship Orientation, and Customer Satisfaction for the Repurchase Intention in On-Line Shopping Mall (온라인쇼핑몰 환경에서 물류서비스품질, 고객만족, 관계지향성이 재구매의도에 영향을 미치는 관계에 관한 연구)

  • Kim, Do-Goan;Ryu, Il
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.251-258
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    • 2008
  • The purpose of this study is to examine the structural relationship among logistics service quality, relationship-orientation for on-line shopping malls, customer satisfaction and repurchase intention in on-line shopping malls. Based on extensive review of relevant literature, nine components of logistics service quality and six components of relationship orientation are introduced in this study. And a conceptual model is developed and four research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality is positively and significantly associated with customer satisfaction, and relationship- orientation is the antecedent variable of repurchase intention in the on-line shopping mall. In conclusion, it is revealed that logistics service quality and relationship-orientation play a major role in the success of on-line shopping mall.

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Comparative study about the user experience, product attitudes, and repurchase intention regarding smart phone UI(User Interface) in Korea and China (스마트폰의 UI(User Interface)에 대한 사용자 경험과 제품태도 및 재구매의도에 관한 한·중 비교 연구)

  • Kim, Na-Mi;Kim, Hyo-Jin
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.501-508
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    • 2015
  • This study intends to look into the perception gap among Korean and Chinese consumers regarding the product attitudes toward smart phones and repurchase intention as well as the user experience. First, this study showed that there are gaps among Korean and Chinese consumers, regarding smart phones, toward their experiences of usage satisfaction, usefulness, design satisfaction, and evaluation from other people and that Chinese consumers have higher awareness of every experience element concerning UI than Korean consumers. Second, concerning the difference in the product attitudes toward smart phones, it turns out that Chinese consumers also have higher awareness of it than Korean consumers. Third, regarding the difference in repurchase intention for smart phones among Korean and Chinese consumers, this study shows that Chinese consumers are likely to have more intention than Korean consumers. because their average value is higher than Korean consumers' even though the difference are not statistically significant. This study is expected to have academic meaning(significance) for providing basic materials of comparative study between two countries regarding the user experience about smart phone as well as some useful implications for the competitive power improvement of Korean smart phone related companies in China.

The Effect of Online Shopping Mall featured HMR Selection Attributes on Satisfaction and Repurchasing Intention (온라인 쇼핑몰의 HMR 선택속성이 만족과 재구매의도에 미치는 영향)

  • Yang, Sung-Jin;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.76-90
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    • 2015
  • This study investigated the effects of online shopping malls' HMR selection attributes upon satisfaction and repurchase intention. Study subjects were Busan residents from whome 252 valid questionnaire responses were collected and used for analysis. The study conducted afrequency analysis to explain demographic characteristics using SPSS 18.0. Other anaylses were perfromed in order to investigate the effects of online shopping mall HMR selection attributes upon satisfaction and repurchase intention. The findings revealed that convenience, package brands, palatability, price and food quality appropriateness exhibited a significant influence, although food quality did not have a significant influence on customer satisfaction. In addition, customer satisfaction had a significant influence upon repurchase intention. Therefore, a high added value brand with high quality packing and design is thought to be more important than inexpensive price and low quality.