• Title/Summary/Keyword: 자원 배분

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The Moderating Effect of Service Type on the Customer Delight-Behavioral Intention Relationships (서비스 유형의 조절 효과에 따른 기업의 고객감동과 행동 의도의 관계)

  • Kim, MiJeong;Yoon, Ju Ok
    • Journal of Service Research and Studies
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    • v.9 no.4
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    • pp.81-95
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    • 2019
  • The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.

Rent Seeking Analysis of IPTV Introduction Process in Korea (IPTV 도입 과정에 대한 지대추구론적 분석)

  • Jung, In-Soak
    • Korean journal of communication and information
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    • v.47
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    • pp.5-22
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    • 2009
  • This study analysed the complicated introduction process of IPTV in Korea, based on the rent seeking theory which is one of an useful economic theory for explaining the dynamic interaction between government and entrepreneurs. Rent seeking theory describes the possibility of lobbying for economic regulations or regulatory capture which refers to collusion between firms and the government agencies assigned to regulate them. The introduction of IPTV(Internet Protocol TV) in Korea was the most controversial policy issue since the beginning of new media business of cable TV in 1995. In addition to the ordinary conflict between the old and new entrepreneurs, IPTV caused the bureaucratic conflicts between the Ministry of Information and Communication and the Korean Broadcasting Commission (Two regulation agencies were merged into KCC(Korean Communications Commission) in 2008). Through the process all related policy players, including the government, pursued their own rent, and it caused vicious circle of continuous rent seeking and mutual distrust among players. Finally, all-directional lobby of pre-IPTV companies brought about the successful entrance to IPTV market and the enactment of IPTV special law which includes deregulation compared to the existing Broadcast Act. Considering the convergence trend of media related laws it means going against the times. Until now, the conflict phenomena occurring in broadcast industry were mostly explained based on the sociological conflict theory. However, the result of this study shows the usefulness and necessity of rent seeking theory because it gives an economic explanation of conflict behavior.

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Ecotourism as Community Development Tool in Rural villages of Indonesia and Cambodia (동남아 농촌마을의 생태관광을 통한 지역사회 발전: 인도네시아와 캄보디아의 지역사회기반생태관광(CBET))

  • Eom, Eunhui
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.2
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    • pp.242-264
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    • 2016
  • Tourism is a major sector of the national and regional economy in Southeast Asia endowed with rich natural environment and a variety of cultural and historical heritages. Tourism has been recognized as the industry without chimneys. However, as tourism sector is getting larger and being globally standardized, various problems such as environmental degradation as well as profits leakage from locals have been gradually aggravated. Against negative impacts from massive tourism various efforts have been tried and community-based ecotourism(CBET), seeking environmental conservation and community development at the same time, has emerged as a noteworthy alternative. By comparing the two cases of CBET in Indonesia and Cambodia, this paper aims to review the current status and future challenges of community development through ecotourism in Southeast Asia's rural villages. In the concrete, this paper analyses in-depth on case of JED(the village ecotourism network) in Bali, Indonesia and CBET project in Ramsar wetland reserves of Steung Treng province, Cambodia and founds out the possibility and main obstacles of community developmental strategy through CBET. Both cases have proven the positive outcomes in terms of environmental protection, local people's awareness improvement, and direct/indirect economic gain from CBET project. However, there are significant, but differentiated limitations in management capacities and stabilities of internal governance of two villages. Both villages are still in need of brisk networks with and assistance from the outside. In the conclusion part, this paper suggests CBET development program in Southeast Asia through Korea's social enterprises as one of the possible ODA programs(in tourism sector).

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A Location Model and Algorithm for Visiting Health-care Districting for the Rural Elderly (농촌지역 노년인구를 위한 방문 의료서비스 구역 설정 모델 및 알고리즘)

  • Kim, Kam-Young;Shin, Jung-Yeop;Lee, Gun-Hak;Cho, Dae-Heon
    • Journal of the Korean Geographical Society
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    • v.44 no.6
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    • pp.813-832
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    • 2009
  • As accessibility to health-care service in less populated rural areas is geographically limited and demand for public health-care by the aging is increasing, a new approach for health-care service such as a home care service is becoming more popular. For a home care service, health-care personnels directly visit to location of health-care clients. Such changes in provision of health services require developing innovative and scientific approaches for efficient allocation of health resources and managing services by public health-care organizations. The purpose of this study is to formulate a location model for visiting health-care districting for the rural elderly and to develop an Automated Zoning Procedure (AZP) to solve this model. Mobility, workload balance and contiguity criteria are considered in the model. Three different objective functions are evaluated; 1) minimizing the sum of network distance between the unit areas in a district, 2) maximizing spatial interaction between the unit areas in a district, and 3) minimizing tour distance that visits each unit area exactly once in a district. The AZP for solving the model is developed and applied to a rural area. The application results demonstrate that the AZP can generate different districting systems for each objective functions.

An Overlapping Types Model and the Pure Medium of Exchange Role of Fiat Money (중복유형모형(重複類型模型)과 화폐(貨幣)의 순수교환기능(純粹交換機能))

  • Park, Woo-kyu
    • KDI Journal of Economic Policy
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    • v.14 no.2
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    • pp.189-203
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    • 1992
  • Any money model should address the most important phenomenon of a monetary economy, which is the phenomenon of the rate of return dominance. Even if the holding returns on financial or nonfinancial assets are higher than the rate of return on fiat money holding, which is typically zero, people still hold and use money. In a period of accelerating inflation, number of dominating assets increases continuously, yet people continue to hold and use money. Wallace's (1980) overlapping generations model cannot address the rate of return dominance phenomenon. His model does not capture the mediun of exchange role of fiat money. In this paper, an overlapping types model of fiat money is constructed, in which different types of consumers have different preferences on different types of goods, are endowed with different types of goods, are located at seperated regions, and live for only two periods. In this model, people hold and use money despite the dominating assets, even if inflation accelates. Money in this case serves as a pure medium of exchange, whereas in Wallace's model, money serves as a pure store of value, and money disappears if a dominating asset exists. An interesting feature of the overlapping types model presented in this paper is that money does not provide a cheap approximation to an idealized and efficient real allocation. A monetary economy is always superior to a nonmonetary economy, because money helps overcome the incompleteness of the overlapping types friction. In a monetary economy, however, a pareto optimal allocation cannot always be achieved, because money cannot always overcome the overlapping types friction itself. Therefore, with the criterion of optimality of real allocations, the monetary economy is more optimal than a nonmonetary economy but less optimal than a complete Arrow-Debreu economy. This feature has important implications on macro modelling. Because of the difficulty in introducing money into a macro model in an essential and endogenous manner as in the overlapping types model of this paper, a macro model typically ignores money and studies real allocations without the money factor. The possible inefficiencies of a monetary economy, relative to a complete real Arrow-Debreu economy, may indicate differences in real allocations between the two models.

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Comparison among Wide-area Local Governments of Needs for Integrated Care for Older Adults (광역 지자체별 노인의 통합돌봄 요구 비교)

  • Oh, Hyun Jeong;Kim, Hyeongsu;Ko, Young;Shin, Eunyoung;Son, Miseon
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.194-202
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    • 2020
  • This study was conducted to identify and compare the needs of the integrated by local government, and to provide basic data for the provision of integrated care services. This is a secondary data analysis study using data from 10,299 elderly people living in 17 local governments who participated in the '2017 National Survey on the Aged People in Korea'. The difference in medical needs, daily living support needs, and social activity support needs were 2.4, 6.0, and 2.0 times higher in the highest regions than in the lowest regions. In addition, the size of the medical needs group, welfare needs group, and integrated care needs group varied by region. Through this study, it was confirmed that the level of integrated care needs varied by region. Therefore, in order to efficiently provide the services at the national level, it is necessary to accurately assess the needs of the aged in each local government, and accordingly, prioritize and identify available resources within the care service and appropriate allocation.

Development of Building Monitoring Techniques Using Augmented Reality (증강현실을 이용한 건물 모니터링 기법 개발)

  • Jeong, Seong-Su;Heo, Joon;Woo, Sun-Kyu
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.6
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    • pp.3-12
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    • 2009
  • In order to effectively distribute the resources, it is very critical to understand the status or progress of construction site quickly and accurately. Augmented Reality (AR) can provide this situation with information which is convenient and intuitive. Conventional implementation of AR in outdoor or construction site condition requires additional sensors or markers to track the position and direction of camera. This research is aimed to develop the technologies which can be utilized in gathering the information of constructing or constructed buildings and structures. The AR technique that does not require additional devices except for the camera was implemented to simplify the system and improve utility in inaccessible area. In order to do so, the position of camera's perspective center and direction of camera was estimated using exterior orientation techniques. And 3D drawing model of building was projected and overlapped using this information. The result shows that by using this technique, the virtual drawing image was registered on real image with few pixels of error. The technique and procedure introduced in this paper simplifies the hardware organization of AR system that makes it easier for the AR technology to be utilized with ease in construction site. Moreover, this technique will help the AR to be utilized even in inaccessible areas. In addition to this, it is expected that combining this technique and 4D CAD technology can provide the project manager with more intuitive and comprehensive information that simplifies the monitoring work of construction progress and planning.

Characteristics of Impulse Radios for Mu1tipath Channels (다중 경로 채널에서 임펄스 라디오의 특징)

  • 이호준;한병칠
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.11B
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    • pp.1501-1509
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    • 2001
  • Recently, the use of wireless communication systems has been rapidly increasing, which results in a difficult problem in efficient control of limited frequency resources. As a way of solving this problem, the ultra wideband time hopping impulse radio system attracts much attention. The impulse radio system communicates pulse position modulated data using Gaussian monocycle pulses of very short duration less than 1 nsec. Thus the transmitted signal has very low power spectral density and ultra wide bandwidth from near D.C. to a few GHz. It is blown that it hardly interferes with the existing communication systems because of its very low power spectral density. The purpose of this paper is to characterize multipath propagation of the impulse radio signal and to evaluate the performance of the correlator-based receiver for the multipath environments. In this paper, we consider the deterministic two-path model and the statistical indoor multipath model of Saleh and Valenzuela. For the two-path model the output of the correlator with the ideal reference waveform varies according to the relative difference between the indirect path delay and the time interval of PPM, and to the indirect path gains. In addition, the characteristics of bit error rates is measured for the two models through computer simulation. The simulation results indicate that the performance of the impulse radio system depends both on the relative difference between the indirect path delay and the time interval of PPM, and on the indirect path gains. Furthermore, it is observed that the reference signal designed for the AWGN channel can not be applied to the multipath channels.

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An Indicator Analysis for the Development of Regional Balance of Korea (지역균형발전을 위한 각 지역별 특정지표 분석)

  • Kim, Seon Jae
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.50-59
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    • 2017
  • The purpose of this study is to analyze the development of regional balance of 16 metropolitan councils in Korea, using an indicator index analysis. In each council, 18 indicators of the year 2015 which reflect regional development have been selected to diagnose the performances of the three sectors: economy, social, and cultural infrastructure. For the index of economic indicators, Gyonggi-do records the highest number of the indicators and followed by Chungnam-do which reaches about 94% of Gyonggi-do. The lowest region is Gwangju Metropolitan City which shows only 57% of Gyonggi-do. In the social sector, Gyonggi-do and Seoul City have high indexes while Gyeongsangbuk-do and Gangwon-do show relatively low indexes. This implies that the national economic and social capitals are concentrated in Gyonggi-do and Seoul City. For the index of cultural infrastructure sector, Jeju-do is the highest council and higher about 58% than that of Gangwon-do which is in the second highest level. In particular, the greatest unbalanced sector among the councils is the cultural infrastructure in which Jeju-do is the five times higher than that of Gyonggi-do and Inchon Metropolitan City. As a result, the cultural infrastructure sectors are particularly concerned in establishing the national policy for the development of regional balance of Korea.

Deduction for Key Uncertainty Factors for the Next-generation Convergence Service (차세대 컨버전스서비스 핵심불확실성요인 도출에 관한 분석)

  • Sawng, Yeong-Wha;Park, Sun-Young;Lee, Jung-Mann
    • Journal of Korea Technology Innovation Society
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    • v.12 no.1
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    • pp.212-236
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    • 2009
  • This study is an attempt to deduct environmental uncertainties facing next-generation convergence services, in four areas including customer, technology, service provider and regulation. We assess the level of residual uncertainty with regard to key environmental uncertainty factors, and conduct a scenario planning analysis. Based on the results of this analysis, we provide suggestions on market entry strategy for providers of this next-generation convergence service. The strategic assessment of six scenarios developed in this study, each with two levels of residual uncertainty (alternate futures and a range of futures) resulted in two key success factors (KSF), namely, customer demand trends and easing of advertising restrictions. Four types of strategic scenarios were then discerned, for each of which we present response capabilities that may be required of service providers, along with strategic suggestions. The results of this study are rich in implications for both policy-makers and regulators seeking ways to create and stimulate a convergence service market and prospective providers of next-generation convergence services, as they provide concrete tips related to market entry strategy, including efficient resource allocation, types of market entry and time-frames for entry.

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