• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.254-259
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• 2019

In this paper, we tried to present the basic framework so that we can conduct more systematic research on natural healing through fusion research, which combines the service marketing of natural healing field with the service marketing. This study investigated the user's satisfaction and intention to reuse natural and aesthetic experiences. People aged 20 to 50 across the country were given a range commonly known as "naturopathy," and the survey was conducted on those who experienced it. Analysis of data was performed using the SPSS 21.0 and AMOS 21.0 programs. Studies have shown that naturopathy experiences have a positive effect on customer satisfaction. After verifying the effect of the quality of naturopathy experience on customer satisfaction and reuse, it was found that customer satisfaction greatly affected customer satisfaction and customer satisfaction had a very high impact on the intention of reuse.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.223-235
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• 2019

In order to develop the marketing strategy of Korean floral arrangement courses for chinese tourists, this study aimed at gaining their participation motivation with application of the ZMET (Zaltman metaphor-elicitation technique). According to the results, 18 constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', 'professionalism', 'to be together', 'communication with others', 'joint pleasure', 'better than China', 'not available in China', 'healing', 'the feeling of happiness and love', 'easy access to art', 'wonderful life shot', 'beautiful interior', 'special design', 'expectation', 'close to nature', and 'nice daily-life decoration') were derived and 4 main constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', and 'professionalism') of the consensus map were analyzed. Therefore, the Korean floral arrangement courses for chinese tourists should open an adjustable level of difficulty of curriculum, offer an opportunity to experience other Korean culture and increase florist's abilities from various aspects.