• Journal of Distribution Science
• /
• v.9 no.1
• /
• pp.5-15
• /
• 2011

Research regarding corporate associations in marketing has generally been approached using the association theory. However, limited research investigates the effect of corporate associations on consumer loyalty to individual brands by examining the role of self connectedness with a corporate image. The activation of behavior-related constructs can influence individuals' behaviors without their intention or conscious awareness. A recently developed body of research suggests that self connection can play an important role in affecting subsequent behaviors. Although these effects have received considerable attention, the set of mechanisms involved in self connectedness and loyalty to individual brands is not clear. An active self account in which associative constructs can affect behavior by temporarily altering the active self-concept may lead to behavior or evaluation. If the exposure to a corporate brand can induce consumers' cognitive associations and goal-primed effects through the role of active self accounting, the connectedness between the consumer's self and the corporate brand could be developed and this connectedness could be explained by associative and connection models and the goal priming theory. Therefore, this study investigates the influence of corporate associations on loyalty to individual brands through connections between the corporate and the consumer's self. There are three main purposes of the research. First, theories regarding corporate associations will be explored. Second, theories of self-concept will be investigated and self connectedness with corporate brands will be explored. Third, the effects of the connectedness between the self and the corporation on corporate identification and loyalty to individual brands will be investigated. For the purposes of this research, the types of corporate associations are classified into corporate ability (CA) associations and corporate social responsibility (CSR) associations. Furthermore, the connectedness between the consumer's self and the corporate image are divided into two concepts: the connectedness between the individual self-concept and the corporate identity and the connectedness between social self-concept and the corporate identity. This study suggests the hypotheses that the types of consumer self connections with the corporate image could vary according to the types of corporate associations created and further that the connectedness between the corporate association and the consumer's self-concept have positive effects on loyalty to corporate individual brands. The results of testing these hypotheses are as follows. First, corporate ability associations enhance the connectedness between the consumer's individual self and corporate brands. That is, corporate ability associations influence individual connectedness between the corporate and individual self-concept positively from the viewpoint of the consumer's personal ability and branding success. In addition, corporate social responsibility associations have a positive effect on social connectedness between the corporation and the consumer's social self-concept. Second, the connectedness between the corporate brand and the consumer's self-concept affects identification with the corporation. The consumer's personal self and social self connectedness induces corporate identification. Third, individual self connectedness has a positive effect on loyalty to corporate individual brands, while social self connectedness does not. This also means that individual self connectedness with the corporate image or brand plays a more important role in forming individual brand loyalty than social self connectedness with the corporate does. In addition, social connectedness cannot influence individual brand loyalty until it passes through identification with the corporate. Fourth, consumers who experience identification with a corporate identity also show positive responses to corporate individual brands. That is, consumers also develop loyalties toward individual brands through the corporate identification because self-pursued goals that are induced by corporate associations can be achieved by consuming the individual brands that are sold by the corporate that the consumers identify with.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.187-196
• /
• 2017

This study examined the effects of ego-resilience and emotional labor on work-family conflicts among middle-aged female workers. Data were collected through self-reported structured questionnaires of 148 middle-aged female workers from October 2, 2013 to April 10, 2014. The results suggest that the mean score of work-family conflict was 25.59 (SD=11.99) and there were significant differences in living arrangements (F=4.32, p=.015), monthly living expenses (r=.18, p=.028), and job satisfaction (F=6.33, p<.001) by work-family conflict. Work-family conflict was negatively related to ego-resilience (r=-.28 p=.001). Living arrangement (living with parents, children) (${\beta}=.29$, p=.045), monthly living expenses (${\beta}=.22$, p=.006), job satisfaction (${\beta}=-.20$, p=.015), and ego-resilience (${\beta}=-.28$, p<.001) were identified as significant predictors of work-family conflict. This model explained about 19.0% of work-family conflict in middle-aged female workers (F=6.61 p<.001). Therefore, as a strategy to reduce the level of work-family conflict in middle-aged female workers, it is necessary to consider socioeconomic factors such as living arrangements and living expenses that affect work-family conflicts. Moreover, applying psychological intervention to improve job satisfaction and ego-resilience of middle-aged women in the working environment will help reduce work-family conflicts.

• Korean Journal of Social Welfare
• /
• v.51
• /
• pp.183-210
• /
• 2002

The purpose of this study is to investigate correction-level associated with the social support perceived by juvenile delinquents. To accomplish these purposes, this study used sample of 546 juvenile delinquents who are in the process of the beginning stage in the police and prosecution. Social support and correction were assessed with an instrument designed for this study. Juvenile delinquents completed instruments assessing the following variables: (1) perceived social support scale, specially social support types(esteem support, emotional support, informational support) and social support providers (parents, relatives, friends, teachers, community) (2) correction scale, specially social stigma, social deprivation, self reflection, legal consciousness, self concept. The resulting scale of the instrument had good internal reliability(Cronbach's alpha=. ) and was scored so that high scores indicated a willingness to access. To examine this purpose, One way ANOVA, multiple regression analysis were conducted. And the results are as follows: The relationship ratings of the correction factors were positively associated with their rating of the type of social support. Informational support was positively associated with self reflection and esteem support was positively associated with self concept, legal consciousness, self reflection and emotional support were positively associated with esteem. The type of support according to support providers was significant, explaining 25% of the variance in self concept scores. The significant predictor was esteem support from friends and emotional support from a community. The type of support according to support providers was significant, explaining 20% of the variance in legal consciousness scores. The significant predictor was informational support from teachers and esteem support from a community. The type of support according to support providers was significant, explaining 21% of the variance in self reflection scores. The significant predictor was esteem support and emotional one from relatives.

• Journal of Digital Convergence
• /
• v.17 no.1
• /
• pp.229-237
• /
• 2019

The present study examined the mediating effects of self-esteem on the relationships between adult attachment and smartphone addiction. Participants were recruited from universities in a number of cities in Korea and they were given the survey including instruments that measured adult attachment, self-esteem, and smartphone addiction. Total 230 participants' data were analyzed and the results indicated anxious attachment was significantly positively correlated with smartphone addiction but negatively associated with self-esteem. Avoidant attachment was only negatively associated with self-esteem. Furthermore, self-esteem partially mediated the relationship between anxious attachment and smartphone addiction. Current findings can contribute to the development of the effective prevention/intervention programs of smart phone addiction for a young adults.

• Journal of Families and Better Life
• /
• v.12 no.1
• /
• pp.93-103
• /
• 1994

본 연구는 부부의 감정적 자기노출 정도를 알아보고 그 유형을 분류한 뒤 관계되는 변인을 밝힘으로써 부부간의 감정적 자기노출에 관한 이해를 명확히 하는데 연구의 목적을 두었다. 248쌍의 부부를 대상으로 분석한 결과를 요약하면 다음과 같다. 1) 부부의 감정적 자기노출 정도는 부인이 남편보다 높은것으로 나타났다. 2) 부부의 감정적 자기노출에 가장 영향을 미치는 변인은 긍정적 노출의 경우는 심리적 변인이었으며 부정적 노출의 경우는 가정환경적 변인으로 나타났다. 3) 남편과 부인의 감정적 자기노출유형은 남편의 경우는 완전폐쇄형(43.3%), 부인의 경우는 완전노출형(48.2%)이 가장 많았으며, 부부간의 감정적 자기노출유형은 긍정적 자기노출에서는 상호노출형(43.7%), 부정적 자기노출에서는 상호폐쇄형 (38.4%)이 가장 많은것으로 나타났다. 4) 감정적 자기노출유형을 판별하는 가장 강력한 변인은 남편의 경우는 남성성, 부인의 경우는 자아개념으로 나타났다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2018.01a
• /
• pp.197-198
• /
• 2018

전문대학 학생 대상의 프로그래밍 수업에서 한 학기 동안 교수자의 개별 피드백과 동료 피드백 활동을 교수 학습 시간에 지속적으로 진행하고 학기 종료 후 성적, 자아효능감, 성격 유형별로 교수자의 개별 피드백과 동료 피드백에 대한 만족도 차이를 비교 분석해 보았다.

• Journal of Korean Academy of Fundamentals of Nursing
• /
• v.6 no.1
• /
• pp.141-152
• /
• 1999

The purpose of this study was to identify correlations among family support, self-esteem and compliance in preventive health behavior in elderly people. The results will provide valuable data for nursing interventions towards help the elderly lead better lives. Those who lived with elderly people in Kimchun were interviewed by the researcher and an assistant. The subjects were 191 elderly people over the age of 65. The study method used was a structured questionnaire and the data were collected from September 17th to September 31th in 1998. The tools for this study were the family support scale designed by Gang Hyun Sook, the self-esteem scale designed by Rosenberg and the preventive health behavior scale designed by Gang Yune Sook. The data were analyzed by the SAS program, Mean, SD, T-test, ANOVA, Pearson Correlation Coefficients. The results of this study are as follows : 1. The mean score for family support was 40.49. The score of family support of the elderly showed significant differences according to age(F=2.66, P<.05), spouse presence(t=4.20, P<.001), family pattern(F=4.56, P<.01), economic status (F=10.47, P<.001) and pocket money(F=10.46, P<.001). 2. The mean score for self-esteem was 29.01. The score of self-esteem of the elderly showed significant differences according to educational level(F=3.47, P<.01), spouse presence(t=2.49, P<.05), family pattern(F=3.79, P<.01), economic staus(F=15.65, P<.001) and pocket money(F=14.04, P<.001). 3. The mean score for compliance with preventive health behavior was 53.15. The score of compliance of preventive health behavior of the elderly showed significant differences according to economic status(F=9.34, P<.001) and pocket money(F=8.13, P<.001). 4. The relation between family support and self-esteem was significantly different(r=.57, P<.001). The relation between family support and compliance with preventive health behavior was significantly different(r=.44, P<.001). The relation between self-esteem and compliance with proventive health behavior was significantey different(r=.51, P<.001), In conclusion, the correlations among lamily support, self-esteem and compliance with preventive health behavior in elderly people showed significant differences.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.11
• /
• pp.683-689
• /
• 2017

Given that the ratio of adolescents among North Korean refugees is increasing, it is the right time to study the present situation of juvenile North Korean defectors. North Korean adolescents tend to find themselves in an uncomfortable situation as they experience unfamiliar lives in South Korea, and act passively in various situations. A proper resolution of such problems in this situation will help them adapt smoothly to South Korean society. This study investigates the relationship between social support, self-esteem, and problem-solving abilities of North Korean adolescent refugees based on a survey on 213 North Korean teens which was performed for 24 days beginning on June 14 2017. The study results show that emotional, material, informational, and evaluative support for North Korean adolescent defectors, which is a type of social support, had a positive effect on their self-esteem, and self-esteem in turn had a positive effect on their problem solving ability. In addition, self-esteem had a mediating effect on the relationship between the four types of social support and problem solving ability of North Korean adolescent defectors. This study suggested a practical plan to improve the problem solving ability of North Korean adolescent defectors for their smooth adaptation to South Korean society, through social support and improved self-esteem of North Korean adolescents, such as program development or self - development training.

• Journal of Digital Convergence
• /
• v.15 no.10
• /
• pp.19-29
• /
• 2017

The purpose of this study was to identify the multidimensional factors that affect the satisfaction of life by type of baby boomer generation. The subjects of this study were 1,895 households who were born from 1955 to 1963 among the respondents in the Korea welfare panel (the 10th year). The baby boomer generation was classified into four types such as gender, income status, male and female as socioeconomic status. The male type IV (B=.074, t=1.992, p<.05), health status (B=.233, t=7.268, p<.001), household income (B=.174, t=4.476, p<.001), depression (B=-.182, t=-5.242, p<.001), self-esteem (B=.255, t=7.027, p<.001), trust (B=.064, t=2.036, p<.05), etc. were found to have a significant effect on the life satisfaction of the male baby boomer generation. The female type IV (B=.100, t=2.598, p<.05), health status (B=.239, t=6.790, p<.001) (P<.001), depression (B=-.181, t=-5.142, p<.001), and self-esteem (B=.320, t=8.600, p<.001), etc. were found to have a significant effect on the life satisfaction of the female baby boomer generation.

• Journal of Digital Contents Society
• /
• v.16 no.4
• /
• pp.503-512
• /
• 2015

The purpose of this study is to examine facebook users' self-presentation on facebook in terms of narcissism and the relationship of narcissistic self-presentation and variables of self-esteem, using patterns, and information types. The results showed that facebook users' self-presentation were not likely to be narcissistic. In self-presenting on facebook users were likely to be exhibition but they are not likely to be ingratiating and competent. And this study failed to support the association of narcissistic self-presentation and self-esteem. But results suggested that facebook using patterns including frequency and period of use affected narcissistic self-presentation. Finally, profile information, but not posting information was correlated with narcissistic self-presentation.