• KIPS Transactions on Software and Data Engineering
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• v.4 no.1
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• pp.37-44
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• 2015

In traditional social network analysis, the betweenness centrality measure has been heavily used to identify the relative importance of nodes. Since the time complexity to calculate the betweenness centrality is very high, however, it is difficult to get it of each node in large-scale social network where there are so many nodes and edges. In our past study, we defined a new type of network, called the expanded ego network, which is built only with each node's local information, i.e., neighbor information of the node's neighbor nodes, and also defined a new measure, called the expanded ego betweenness centrality. In this paper, We propose algorithm that quickly computes expanded ego betweenness centrality by exploiting structural properties of expanded ego network. Through the experiment with virtual network used Barab$\acute{a}$si-Albert network model to represent the generic social network and facebook network to represent actual social network, We show that the node's importance rank based on the expanded ego betweenness centrality has high similarity with that the node's importance rank based on the existing betweenness centrality. We also show that the proposed algorithm computes the expanded ego betweenness centrality quickly than existing algorithm.

• International Area Studies Review
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• v.21 no.1
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• pp.79-96
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• 2017

As Chinese luxury consumption is rapidly expanding and dominant in global luxury market, it becomes very critical to understand Chinese consumers' luxury consumption pattern. Under this circumstance, this study empirically tested the impacts of Chinese consumers' perceived service quality of luxury stores and extended self of luxury on luxury purchasing intention. The result of this study is as follows. First of all, Chinese consumer' perceived service quality of luxury store and extended self of luxury have positive impacts on luxury purchasing intention. However, Chinese consumer' extended self of luxury has partial interaction impact on luxury purchasing intention. From the results, to promote Chinese consumers' luxury consumption, marketers must improve the service quality of luxury store and extended self of luxury. This research not only enrich theoretical knowledge about Chinese consumers' luxury purchase behavior, but also assist marketer to develop luxury marketing strategies in China.

• Journal of Korean Philosophical Society
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• v.144
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• pp.51-82
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• 2017

In Meditation II, Descartes questions "sed quid igitur sum" ("But what then am I?"). To this question to rule our essence, A. Clark insists that "We are soft selves". The idea by Clark is a spontaneous conclusion of the extended mind theory stating that cognitive process, cognitive state, and self may be extended over biological organisms. However, it seems that it is difficult for the extended self to have the qualifications as a moral agent. There have been disputes about expandability of cognitive process and cognitive state, but there have not been many disputes about the possibility of accountability of behavior by the extended self. First of all, in this thesis, it will be revealed that the extended self through the analysis of metaphorical theories and the ontological essence of agent and behavior by G. Lakoff and M. Johnson is just metaphorical rhetoric, which is not suitable for rational comprehension of ontological essence of agent and behavior. Moreover, the analysis of problem about artificial moral agent (AMA) proposes the "Strong First-person Viewpoint" as a requirement of the agent. Finally, the concept of extended self will be shown to be unsuitable for theoretical explanation of us, and the concept of human person will be proposed as an alternative solution.

• KIPS Transactions on Computer and Communication Systems
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• v.2 no.5
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• pp.209-216
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• 2013

In traditional social network analysis, the betweenness centrality measure has been heavily used to identify the relative importance of nodes in terms of message delivery. Since the time complexity to calculate the betweenness centrality is very high, however, it is difficult to get it of each node in large-scale social network where there are so many nodes and edges. In this paper, we define a new type of network, called the expanded ego network, which is built only with each node's local information, i.e., neighbor information of the node's neighbor nodes, and also define a new measure, called the expended ego betweenness centrality. Through the intensive experiment with Barab$\acute{a}$si-Albert network model to generate the scale-free networks which most social networks have as their embedded feature, we also show that the nodes' importance rank based on the expanded ego betweenness centrality has high similarity with that based on the traditional betweenness centrality.

• Journal of the Korea Society of Computer and Information
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• v.19 no.3
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• pp.135-145
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• 2014

This study aims to draw the implication in improving middle school students' school adjustment and suggest policy methods for their school adjustment depending on the degree of social support. As a result of the research, it was found that middle school students' resilience factors such as self-control ability and interpersonal relationship ability had the influence on their impulse control, self-esteem, communication and self-expansion ability on their social competence. Emotional regulation, impulse control, self-esteem, communication and self-expansion ability had the influence on school adjustment. It was also known that middle school students' social competence had high influence on their school adjustment and their self-expansion ability had the highest influence on social competence. Middle school students' resilience factors such as emotional regulation, empathy and self-expansion ability may be different in their influence on social competence. Impulse control may be different depending on their school adjustment and a degree of social support, and social competence may be different depending on their school adjustment and a degree of social support.

• 한국정보교육학회:학술대회논문집
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• 2004.08a
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• pp.485-493
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• 2004

초등학교 학급 홈페이지에 아바타를 접목시켜, 초등학교 학생들의 홈페이지에의 몰입 및 사이버 자아개념에 미치는 영향을 살펴보고자 한다. 학급 홈페이지를 구축, 활용하는 이유가 학교 교육 현장에서 이루어지는 교과 지도와 생활 지도를 온라인 상으로 확장하고 시간과 공간을 초월하여 지속적으로 지도하고자 하는 것에 있다고 볼 때, 방과 후 학생들의 자발적인 참여 및 활동이 필수적이다. 이러한 점에 착안하여 아바타를 접목시켜 활용하는 것이 과연 학생들의 학급 홈페이지에의 몰입 요소로써 작용할 수 있는지를 알아보는 것은 의미 있는 일이라 생각된다. 또한 사이버 공간에서의 새로운 자아 표현으로 여겨지는 아바타가 초등학생의 사이버 자아(cyber-self)에 어떤 영향을 주는가를 파악하는 것은 또 하나의 사회로 구축되어지고 있는 사이버 공간을 어떻게 받아들여야하는가에 대한 교육적 시사점을 줄 수 있을 것이다.

• Fashion & Textile Research Journal
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• v.25 no.6
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• pp.704-714
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• 2023

This study explores how avatar customization influences the continuous intention to use the metaverse, mediated by self-expansion. The moderating effects of self-efficacy between avatar customization and self-expansion are also explored. Data were collected through an online survey using consumer panels. Participants were Zepeto users aged 18 or older who had used the platform within the previous six months. They were asked to recall a recent shopping experience of exploring the virtual fashion store via Zepeto. A total of 196 valid responses from participants were analyzed using SPSS 26.0 for descriptive statistics, reliability analysis, and PROCESS procedure, and AMOS 23.0 for confirmatory factor analysis. Results demonstrate that avatar customization increases continuous intention to use the metaverse; this effect is mediated by self-expansion. The moderated mediation effect of self-efficacy in the indirect path was significant and mediated by self-expansion. Specifically, the interplay effect of avatar customization and self-efficacy on self-expansion was statistically significant. For participants with high self-efficacy, avatar customization increases self-expansion, and it mediates the relationship between avatar customization and the continuous intention to use the metaverse. Findings contribute to expanding the literature on metaverse usage by testing the impact of avatar customization on self-expansion.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.91-102
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• 2020

Contingent self-esteem can be maintained by meeting the standards of social or introjected values. This study investigated whether social media-related contingent self-esteem was associated with depression in Instagram users; in a sample of 319 Instagram users, we examined the effect of contingent self-esteem on depression and the mediating effect of upward social comparison on this theorized relationship. The study findings indicated that higher contingent self-esteem predicted higher levels of depression for a week in Instagram users, which could be explained by the upward social comparisons made on this application, and showed that Instagram users with higher contingent self-esteem tended to compare themselves with other users they considered superior, thereby increasing their depression. This study provided evidence for the mechanism underlying the association between using social media and psychological well-being and indicated the vulnerability of contingent self-esteem within the social media context. Other implications and future research directions were also discussed.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.90-97
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• 2011

The availability of computers and the wide network of the internet of the 'Information Society' has created a new space: Cyberspace. In this situations, the matters of individual identities and morality are more important problems. Korean classical novel, Gu Wun Mong, embodied the exploration process of identities in virtual spaces, has gravity of a situation. Seong Jin, the hero experienced the life of Yang so you went throughing virtual life, be born again. And he met eight taoist fairy in that virtual world. In this process, Seong Jin overcame a dualistic world of view and established identity of genuine truth-seeker. The 'Dream-fantasy' experience differentiation real world and virture world and give to Seong Jin a new identity, So You. Seong Jin used avatar, So You was free from limits of self and became obtain multiple personalities. Finally, Seong Jin realized the fact that real world and virtual one is the same, for development self-perception. Seong Jin's enlightment provided solutions for modern netizens, who is ambivalent about contradiction the real and virtual, infinity and clash of desire.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.391-401
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• 2021

The purpose of this study was to verify the moderating effects of the stress coping styles on the effects of internet addiction on the self-esteem of the 2030 generation during the Covid19 period. The 762 samples were selected through an online survey, and the collected data were conducted using the SPSS WIN26.0 program for frequency analysis, correlation analysis, and hierarchical regression analysis. As a result of the analysis, Internet addiction had a negative effect on self-esteem, and only seeking social support among the four sub-factors of stress response served as a moderator variable in the relationship between Internet addiction and self-esteem. Based on the results, the followings were suggested: expansion of research subjects regarding Internet addiction and interdisciplinary convergence study, providing universal provision of stress coping management programs, building a community at the local level, and discovery and reinforcing variables that offset the negative role of self-esteem of 2030 generations.