• Korean Journal of Social Welfare
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• v.66 no.1
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• pp.35-59
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• 2014

The purpose of this study is to investigate determinants of the saving behaviors, perceptions of economic situation and attitudes on the program of the Individual Development Account program participants in Korea. Data used for this article was the survey on the participants of 'Seoul Hope-plus Saving Account Program' implemented by Seoul Welfare Foundation for 3 years. In order to consider variances within-individual and between-individuals, Hierarchical Linear model is used for this study. The results are as follows. First, In demographic factors, disability, gender, education level, marriage status are significant factors on the effectiveness of the program. Second, the participation on the program has positive effects on the conception on the living standard and economic status of the participants. However, total amount of savings excluding savings on 'Hope plus' has decreased. The household income is positively related with the amount of savings. Thus, it is necessary to consider individuals' socio-demographic factors to planning the asset-based program.

• Korean Journal of Social Welfare
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• v.62 no.3
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• pp.193-218
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• 2010

The purpose of this study is to evaluate the asset-building program for low-income individuals and to present the theoretical and practical guidelines about asset-building of them. To achieve this purpose, researcher conducted a qualitative evaluation study for 'Seoul Hope Plus Savings Accounts Program' Seoul Welfare Foundation have implemented. Data were collected from in-depth interview with 30 participants of 98 program members, and analysed inductively applying systems theory. As results, subjective experiences of participants were divided into input, process, output, and outcome, and themes such as 'the meaning of asset(money)', 'the culture participants are sharing', 'attitude about public assistance' were categorized. Based on these results, researcher presented guidelines for developing asset-building program.

• 한국사회정책
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• v.25 no.1
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• pp.259-286
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• 2018

The purpose of this study is to examine which factors decide welfare exit in the hope building account program that targets low-income families. This study used the matched DB of hope ribbon program and hope building account program which is collected by central self-sufficiency foundation. As a result, the significant factors in welfare exit are main income, health(illness), licensed possession of status, education, marital status, employment and entrepreneurship, in-kind support, professional case management service, and social service. In particular, the participants who received proper social services and case management services in the program have more possibility of welfare exit than the participants who did not. It have implications in that the study found the success factors by connecting hope ribbon program and the hope building account program which has been introduced since 2010 and enlarge the scope of the performance analysis of the hope building account program. In addition, this study provides the suggestions to improve anty-poverty policy and system in the direction of providing work incentives and facilitating welfare exit and securing continuity of the hope building account program and the hope ribbon program. Specifically, this paper can be utilized as objective data in establishing a expansion of the hope building account program and suggesting the important issue for the case management in the filed.

• Korean Journal of Social Welfare Studies
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• v.49 no.4
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• pp.195-220
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• 2018

This study aims to examine the extent to which youth householder's assets influence life satisfaction and whether depression mediates the relationship between assets and life satisfaction among youth householders. Using the 7th~11th panel data from the KOWEPS, this study employed fixed-effect model and Sobel-test to test the mediating effects. Key findings are as follows: First, this study found positive impacts of youth householder's assets on life satisfaction. Second, the effects of assets on life satisfaction were found to be mediated by depression of youth householders. These findings suggest that asset-based policies targeting youth should be expanded in Korea. This study concludes with several policy implications for development of more inclusive asset-based policies for youth.

• 한국IT서비스학회:학술대회논문집
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• 2003.11a
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• pp.275-283
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• 2003

온라인 채널의 발달로 전자상거래를 통한 거래와 수익 증가에 관한 많은 연구들이 진행되어왔으나 수익 원천으로써의 커뮤니티(Community)에 관한 연구는 제한적이다. Hagel(1997)은 커뮤니티를 미래 사업 모델의 중심축이 될 것으로 예측하고 커뮤니티의 수확체증효과와 수익증가역학고리, 커뮤니티 자산들을 통해 포탈 비즈니스 모델에 적합한 일방향적이고 순차적인 커뮤니티 형성 프로세스를 중심으로 제시하였다. 본 논문에서는 전자상거래의 형태에 따라 커뮤니티 형성 프로세스의 변화 형태는 차별화 된다는 사례들에 근거하여 e-비즈니스 모델에 따른 차별화 된 커뮤니티 성공요인, 커뮤니티 주요자산들의 중요도 차이, 전환비용발생 요인을 파악하였으며, 이를 바탕으로 커뮤니티 형성 프로세스의 구조적 변화 행태를 제시하였다. 본 연구는 온라인 비즈니스 도입 기업에게 비즈니스 모델과 연계하여 네트워크 외부 효과를 극대화하는 차별화 된 커뮤니티 활용 포커스와 수익성 향상을 위한 커뮤니티 형성 프로세스를 설계하는 프레임�p을 제시하였다는데 그 특징이 있다.

• Korean Journal of Social Welfare Studies
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• v.40 no.1
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• pp.115-138
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• 2009

The primary focus of this study is to examine the characteristics of the asset poor and to empirically investigate those factors affecting the likelihood of the asset poor's poverty exit and entry. The 2nd wave through 8th wave data from KLIPS were used for analysis. The asset poverty lined of 50% of the household net asset was set up so that households below 50% are classified as the asset poor. The characteristics of the asset poor were examined in a static manner by analyzing only the 8th wave KLIPS data. To investigate those factors affecting the likelihood of asset poor's poverty transferal with a dynamic perspective, the authors employed two survival analysis methods, the life table analysis and the Time-dependent Cox regression analysis. Based on the findings, some recommendations were made for future policy efforts to support the asset poor and for the current poverty policies as well. In specific, if the 'Individual Development Account' is to be initiated in the future, it would be essential to build a systematic model to utilize accumulated asset by enhancing job competencies and ability to gain a decent job.

• Journal of the Korean Association of Geographic Information Studies
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• v.7 no.4
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• pp.98-108
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• 2004

The concept of community capacity is regarded as the ability of people and communities to do works associated with the determinant factors and indicators of the circumstances of socio-economic, environmental and physical contexts. Building capacity of communities to effectively analyze our problematic issues and planning of community development is often required to scrutinize current status of community of socio-economic and infrastructural capacity development with GIS. We consider community development as a planned effort to build assets that increase the capacity of communities. Spatial asset mapping is the process enabling to identify and make inventories of tangible and intangible assets. This mapping requires developing a capacity inventory that collects individual organizational and community capacities in view of human, socio-cultural, natural, financial, digital, and physical capacity. The purpose of this research is not only designed to suggest a new concept capacity building, but also proposes a more creative framework of asset-based community cap linking to parcel-based spatial asset mapping and capacity mapping process.

• Korean Association of Arts Management
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• no.53
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• pp.153-177
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• 2020

Arts organizations commonly face a range of operational challenges, from a lack of skilled workers to limited financial resources and thus are dependent on subsidies from the government. Yet, to fully realize their mission arts organizations must both develop strategies to effectively utilize government support and seek a way forward that does not depend on public subsidies. Business diversification, a strategy from corporate management, entails the expansion of products and services, and entry into new industries, enabling companies to disperse risks and increase profits. We propose that business diversification can be effectively applied to arts organization to address the myriad operational difficulties they face. To understand how an arts organization might deploy business diversification we conducted a case study of an organization that is actively pursuing the strategy: Sanwoollim Theater. We interviewed staff members of Sanwoollim including the executive director, as well as selected audiences, to understand how the business diversification model was being applied at Sanwoollim. Our findings indicate that, in a complex arts and cultural space, business diversification is a fresh and flexible new strategy that can enable private cultural arts organizations to thrive sustainably. It is also evident that government support in the initial stages of the process encourages diversification and that successful private arts organizations will leverage government subsidies into a sustainable business plan.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.8B
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• pp.553-562
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• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. Because of the introduction of number portability, switching barrier becomes lower and the competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA, which is a new telecommunication service, caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. However, there were few researches reporting the mobile telecommunication brand equity, and none of them analyzed if customer equity which particularly is developed at the CDMA market has an effect on HSDPA service. In this study, we identified the determinants of mobile telecommunication brand equity, which is focused on brand image, customer benefit, price, service quality, and marketing activity, and its influence on the HSDPA service subscription behavior. Finally, we suggested the strategic implication of brand management strategies for mobile phone service providers.

• Asia Marketing Journal
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• v.10 no.3
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• pp.103-125
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• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.