• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.481-486
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• 2018

In this paper, we aimed to analysis EEG signals related to the relativity between musical stimuli and human brain activity for the arithmetical calculation and present the experimental results. We use two kinds of musical stimuli, one is a sedative tendency music and the other is a stimulative tendency music. The SMR wave and Mid-beta wave are analyzed because of the concentration. In our results, the sedative tendency music is not more interfere with human brain activity for the arithmetical calculations than the stimulative tendency music.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.2
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• pp.367-372
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• 2023

In this paper, we analyzed through the EEG signals how musical stimulus affects learning activities. Musical stimuli were divided into sedative and stimulative tendency music, preferred and non-preferred music, and the learning activity tasks were divided into mathematics tasks and memorization tasks. The signals measured in the EEG experiments were analyzed with the power spectrum of SMR waves known to be related to human concentration. Those spectra used for quantitative comparison in this paper. As a result the power of the EEG signals was observed to be greater than the case where music was given as a stimulus. Regardless of the type of task, the power of the EEG signals was observed to be greater in the case of sedative tendency than in the case of stimulative tendency, and the power of the EEG signals was observed to be greater in the case of favorite music than in the case of unfavorite music. From these results, it is estimated that if the musical stimulus exists, in the case of sedative tendency music, and in the case of favorite music, concentration can be increased than in the relative case.

• The Journal of the Korea institute of electronic communication sciences
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• v.14 no.3
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• pp.607-612
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• 2019

In this paper, we measured and analyzed the EEG signals related to the relativity between musical stimuli and human concentration for memorization. In our experiments, the subjects carried out the tasks related to human memorization exposing to musical stimuli and the tasks are to memorize the english words. We used two kinds of musical stimuli, one is a sedative tendency music and the other is a stimulative tendency music. We presented the results that are analyzed as the EEG signals by frequency bands, respectively.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.149-160
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• 2012

The relative effects of individual differences in cultural orientation (individualism vs. collectivism) and locus of control (LOC: internal vs. external control beliefs) combination types on global/local processing were compared by manipulating the compound stimulus types (arrows or letters), and the stimulus-stimulus congruence. The results can be summarized as followings. First, consistent with previous research on global/local processing of the compound stimuli, reaction time (RT) for global stimuli than for local stimuli, and that in the stimulus-stimulus congruent condition than in the stimulus-stimulus incongruent condition was faster. Second, faster RT was found in the compound arrows condition than in the compound letters. Third, individual difference in LOC, rather than that in the cultural orientations, appeared to be related to global precedence effect, when the compound letters were presented. These results indicated that the individual's LOC rather than cultural orientation can increase the size of the global precedence effect, which might be involved in the stage of cognitive analysis than that of feature detection.

• Science of Emotion and Sensibility
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• v.19 no.1
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• pp.71-82
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• 2016

Consumers tend to perceive the shoes as just their footwear to protect and comfort foot and fashion products to decorate and express their self-images. Even though online market research analysis indicated shoes consumption is important in daily life of consumers, there is limited research that was conducted specifically on shoes e-market. The research investigates the process of shoes' e-impulse buying focusing on the effects of shopping orientation, marketing stimulus and consumers' perceived risk in shoes market at Internet. A total of 408 self-administered questionnaires were obtained from universities students, who had experienced the e-impulse buying of shoes at least once for the last six months. Results confirmed that consumers who had higher hedonic shopping orientation or brand shopping orientation were more likely to consider the marketing stimuli (e.g., promotion stimuli and product stimuli), whereas consumers who had higher economic shopping orientation were consider the lower marketing stimuli and the more perceived functional risk in the e-shopping context of shoes. For shoes, marketing stimulus had directly positive effects on e-impulse buying, while consumers' perceived risk had no significant effects on e-impulse buying. The findings suggest that the market stimulus, which is affected by consumers' shopping orientation, is an important factor in triggering e-impulse buying of shoes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.278-286
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• 2010

Until now, most of the studies about the impulse buying have focused mainly on the product of off-line shop, while there have relatively been very few studies about the product in internet shopping mall. The goal of this study was to understand Impulse Buying Behavior(IBB) for digital contents in the internet. Data has been collected from 278 respondents. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows: First, marketing stimulation factors, such as price, product, promotion was related positively to FLOW. Second, marketing stimulation factors was related partly positively to IBB. Third, FLOW has mediating effects in the relations between marketing stimulation factors and IBB. Finally, Self-Behavior Control and Sensation Seeking Tendancy has moderating effect in the IBB process. Thus, It also provides a core strategic Implication with Digital Contents Marketers.

• Korean Journal of Culture and Social Issue
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• v.22 no.1
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• pp.19-39
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• 2016

Though research has shown that public transportation drivers experience greater burnout than other drivers, the sources of their burnout and possible mediators remain largely unknown. In response, in this study we investigate the relationships among sensation seeking, Type A driving behavior, and meaning of work to elucidate the burnout experienced by bus drivers in Gyeonggi-do, South Korea. To collect data regarding these relationships, 188 bus drivers answered a questionnaire involving the sensation seeking scale, burnout scale, and meaning of work scale. Results showed that Type A driving behavior mediated the relationship between sensation seeking and burnout, while meaning of work moderated the mediated model. These findings demonstrate that sensation-seeking bus drivers tend to experience greater burnout given their tendency to exhibit Type A driving behavior, and this relationship depends on perceived meaning of work. This study therefore contributes meaningful information and outlines significant implications in understanding drivers' burnout.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.1215-1217
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• 2012

기계가 인간의 감정을 인식하기 위해서는 인간의 감정을 정량적으로 측정할 수 있는 모델이 있어야 한다. 하지만, 인간의 감정은 그 사람이 살아온 환경과 그 사람의 기질에 따라서 같은 자극에 노출되어도 사람마다 느끼는 것이 다르다. 따라서 기계가 인간의 감정을 사람의 기질을 포함하는 개인성향 기반의 감정 모델이 필요하다. 본 논문에서는 감정 모델링을 위해 BAS/BIS 가 제안한 개인 성향을 EEG 기반으로 측정 해보고 각 감정 유발 자극 별로 전두엽에서 발생하는 전위를 분석한 결과 각 성향 별로 대뇌 반응이 다르게 나왔다. 이는 인지적 감정이 전이될 때, 성향별로 대뇌에서 다르게 반응 한다는 것을 의미한다.

• Journal of the Korea Convergence Society
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• v.9 no.3
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• pp.79-90
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• 2018

The purpose of this study was to investigate the difference of individuals with social anxiety tendency and normal people according to existence of emotional context in attention processing for positive facial stimulation. To do this, we investigated attentional processing for positive face stimuli in a condition without/with emotional context. SADS and CES-D were administered to 800 undergraduate students in D city and the social anxiety group (SA, n=24) and the normal control group (NC, n=24) were selected. In order to measure the two factors of attention process (attention engagement and attention disengagement), first gaze direction and first gaze time were measured through eye-movement tracking. The results show that the SA group exhibited faster attention disengagement from positive face stimuli compared to the NC group in the condition without context. But, when the positive context presented with positive face stimuli, there is no difference between SA and NC. This result suggests that the positive background affects emotional processing of social anxiety disorder.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.710-719
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• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.