• Journal of dental hygiene science
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• v.16 no.2
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• pp.134-141
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• 2016

The purpose of this study was to develop a dental communication course in dental hygiene schools that included theory, practice, and skill for effective dental communication. Thirty-six senior dental hygiene students in a dental hygiene school took a dental communication course and responded to a questionnaire. The instrument used in the study was a modified form of Kim's communication skill self-assessment sheet. The self-assessment questionnaire about communication competencies was administered before and after the class, and the difference between scores at each time point was analyzed using the Wilcoxon signed rank sum test. Among seven elements of dental communication competencies, the competency of "information gathering" was significantly improved (p=0.008). Students' scores on perception of the importance (p=0.019) and necessity (0.016) of a communication course significantly increased after the course. Competencies in communication are essential requirement for dental hygienists. This study showed the possibility of communication skill training. An objective evaluation tool regarding students' communication competencies should be developed. Further studies with larger samples size are needed to develop a standardized comprehensive communication course in dental hygiene schools.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.546-558
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• 2020

The purpose of this study is to objectively analyze the influence of the communication style of adolescent counselors on the emotional stability and satisfaction of counseling adolescents. To this end, 180 adolescents under the age of 19 were collected for about two months from May to July, 2020, and analyzed according to the procedure. The analysis results of the research hypothesis 1 set in this study,'The counselor's communication style perceived by a youth client will affect the client's emotional stability' is as follows. First, the controlled and professional communication styles of adolescent counselors positively influence the tension and anxiety of adolescent clients. In addition, the counselor's controlled and professional communication style positively affects the anxiety and fear of adolescent clients. And counselors's cooperative communication style positively affects the client's satisfaction and serenity. Finally, the counselor's communication style does not affect the teen client's optimism. Research hypothesis 2 set up in this study The analysis result of'the counselor's communication style perceived by the youth client will affect the counselor's counseling satisfaction', and all sub-factors of cooperative, controlled, and professional style It was found to have a positive effect on counseling satisfaction.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.40-47
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• 2007

본 연구는 생활환경 지능화(Ambient Intelligence 이하 AmI)의 기술적 변화와 Ambient Display와 Ambient Media 등을 바탕으로 Ambient Art의 개념과 특성을 도출하고, 이를 통한 감성 커뮤니케이션 연구의 가능성을 살펴 보았다. 앞으로의 사회는 AmI의 환경으로 변화해 갈 것이다. AmI란 인간 중심의 지능형 컴퓨터, 네트워크, 인터페이스 기술을 기반으로 우리의 주변환경이 지능을 갖게 된 상황을 말한다. 유비쿼터스 컴퓨팅, 무선 네트워크와 같은 AmI의 기술들은 새로운 미디어를 만들고 이러한 미디어는 우리의 인식과 커뮤니케이션 방식을 변화시키고 있다. 기술의 발달은 빠른 반면, 그 기술을 사용하는 사람의 적응속도는 느리기 때문에 사람이 어떻게 새로운 기술에 적응할 것인가는 핵심적 문제다. 감성 커뮤니케이션 연구는 이런 문제들을 해결하는데 큰 도움을 줄 뿐만 아니라, 사람들의 감성 욕구까지 채워줄 수 있다. 그러나 감성은 순간적이며 복합적이고 무의식적으로 발생하고 수시로 변하기 때문에 연구하기가 쉽지 않다[1]. 본 연구에서 정의한 Ambient Art는 일상의 환경에서 자연스럽게 접할 수 있으며 사용자의 직접적인 인지가 없이도 감상할 수 있는 예술로, 기술이 환경에 스며들게 되는 것처럼 예술이 환경에 스며들어 궁극적으로 언제 어디서나 감상이 가능한 전시공간의 유비쿼터스화를 지향한다. 이러한 Ambient Art는 감성커뮤니케이션 연구의 새로운 대안책으로 생각해 볼 수 있다. 본 연구에서는 Ambient Art의 5가지 특성을 상황인지, 분위기, 개인화, 상호작용, 자가성장으로 나누어 살펴 보았다. 또한 Ambient Art의 개념과 특성을 반영한 작품 City Forest를 제안하였다. 이 작품은 사람들의 활동에 의해 달라지는 시각적 감성 전달을 통해 이성보다 앞서 있는 감성을 자극하여 개인과 환경, 환경과 환경끼리의 상호 작용을 촉진시켜 Ambient Art를 통한 감성 커뮤니케이션을 보여주었다는데 의의가 있다.

• Archives of design research
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• v.16 no.2
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• pp.255-270
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• 2003

The main goal of this study is to find the role of landmarks in route communication process and to explore the describability of landmarks, a linguistic factor of landmarks that was not noted frequently by previous wayfinding studies. Through analysis of landmarks in this study, the describability of landmarks was identified and this study hypothesized that the describability affects to the whole process of route communication. A virtual reality (VR) simulation test was conducted to examine the effect of the describability of landmarks in route communication. The independent variable was the describability of landmarks and landmarks. As dependent variables, the total time to find final destination and the number of errors were measured. Results showed that the describability of landmarks gives positive effect to the whole of route communication processes. Consequently, this study provides the solution of wayfinding problems in route communication and suggests the usage of landmarks as a prerequisite for planning spaces having the efficiency of wayfinding.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.201-209
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• 2013

This study is an application of facebook (FB) as a strategic communication of viral marketing. Old fashioned advertising and public relation in facebook are not effective at social network service(SNS) environment, and a different marketing communication is needed because facebook is essentially oriented for building relationship among people. The study assumes that an opinion leader might exist at facebook and tries to find out how facebook users show a pattern of communication based on level of opinion leadership regarding a product. The findings showed that people with high opinion leadership communicated more actively than people with low opinion leadership. This study will contribute to segment seed consumers using opinion leadership in facebook.

• Korean journal of communication and information
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• v.45
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• pp.7-48
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• 2009

The recent crises of Marxism do not mean Marx’s crisis. Marx said that he was not a Marxist. The purposes of this essay explore (1) the modern identity of the political economy; (2) the possibilities of mutual understanding between neoclassical economics and Marxist economics; (3) problems of the political economy in media and communication industry. I have begged for analytical Marxists, because of their good fruits. They accepted the methods of modern social science and they constituted a tremendous advance in the application of the scientific methods to the study of society. In insisting on micro-foundations(methodological individualism), analytical Marxism distinguished itself from structuralism and functionalism. I appreciate that analytical Marxism has reduced a theory to practice. But the works didn’t listen to everyone(from Marxists to un-Marxists), and explain everything. Making theory with production/consumption, macro/micro, and structure/behavior is a road to the political economy in the long run. It also applies to media and communication industry. The realm of media/communication is broad, which in philosophy, humanities, politics, economics, sociology, and engineering. And media policy is more complicated by politicians who look at the same situation from different angles. By the aid of interdisciplinary research, the political economy of media/communication shall explain at full length.

• Health Communication
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• v.13 no.2
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• pp.185-193
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• 2018

Background: Nursing college students are exposed to information about diseases or drugs, and are likely to have a distorted perception of drug knowledge or behavior. The study aimed to identify knowledge and attitude about drugs and current status of self-medication among nursing students. Methods: The subjects were 172 nursing students from a university in Busan. Data were collected with structured questionnaires and analyzed using descriptive analysis, t-test, and one-way ANOVA using SPSS 23.0. Results: Nursing students had a high level of knowledge about drugs, but attitudes toward drugs were relatively low. 83.7% of patients had experience of self-medication. The methods to acquire information for self-administration were 29.9% by smart phone and 27.1% by internet. The use of nonsteroidal anti-inflammatory drugs (NSAIDs) among self-medication drugs was the highest. The most common reason for self-medication was 'I thought it to be a mild disease', and the pharmacists were the most affected by choice of self-medication. The knowledge about drugs was statistically significant according to grade, school life satisfaction and subjective health status. The attitudes about medication were statistically significant according to grade and self-medication experience. Conclusion: Nursing college students need drug safety education to improve awareness and practice of correct drug use.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.253-260
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• 2022

The purpose of this study was to identify the effects of human relations and communication education on nursing students. The participants were 82, 1 grad of students of U university in G city. The data were collected from September 3 to December 6, 2019, and analyzed using the SPSS/WIN 21.0 program with descriptive statistics, Shapiro-Wilk, Paired t-test. There were statistically significant differences in the subject's communication skill(t=-2.87, p=.005), communicative competence self-appraisal(t=-3.80, p=<.001) before and after human relations and communication education, but there was no statistically significant difference between interpersonal communication(t=-0.09, p=.931) and human relationship(t=-0.83, p=.409). Communication skills and skills are important nursing areas for nursing students as well as practical nurses, so continuous communication education is required. Therefore, it is necessary to develop a step-by-step program for improving communication skills of nursing students, apply continuous and repetitive education in connection from the lower grades to the upper grades, and follow-up research to verify the effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.167-178
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• 2016

This study was carried out for two purposes. One is to analyse the relationship between export performance and the five capabilities of R&D intensive firms (new product development, overseas market information, SNS and communications, brand and marketing). The second purpose is to verify the difference in those capabilities between R&D intensive small companies and mid-sized companies. Based on the OECD's classification of "technology intensity", R&D intensive firms are defined as the firms which are investing more than 5% of their annual sales in R&D activities. This study reveals the significant and positive relationships between the export performance and three capabilities( overseas market information, SNS and communication, brand) except for new product development capabilities and marketing capabilities. Those capabilities increase export performance. On the other hand, this study finds a significant difference in overseas market information capabilities and brand competence between R & D-intensive SMEs and mid sized companies. It is shown that those two capabilities in the mid sized firms are stronger than in the SMEs. These findings have important implications for the growth of R&D intensive SMEs in the global market. First, for higher export performance of R&D intensive firms, three capabilities such as overseas market information, SNS-communication and brand should be strengtened. In particular, SNS-communication capabilities as innovative marketing competences should be developed together with traditional marketing capabilities. Second, the growth of SMEs into Mid-sized firms needs the development of brand competences and overseas market information capabilities.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.19-29
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• 2022

This study is a descriptive survey using a self-reported survey method to understand the effect of language and non-verbal communication of medical service providers on customer satisfaction through Lapport and to determine the degree of impact on Lapport by adjusting perceived service authenticity. The data collection period was from April 5 to April 30, 2021. Using the convenience sampling method, data were collected from users of medical institutions located in Busan and Gyeongsangnam-do, and a total of 306 valid questionnaires were used as statistical analysis data. The collected data were analyzed using the IBM SPSS statistics version 25.0 and AMOS 20.0 programs through a coding process. In the results of this study, it was found that the language and non-verbal communication of medical service providers influenced customer satisfaction through Lapport, and the perceived service authenticity in the relationship between each variable acts as a moderating effect. Considering that the language and non-verbal factors of the medical service provider are important in the interaction between the medical service provider and the hospital user, the medical service provider should take full account of the language and non-verbal factors and help the medical institution communicate with the hospital user.