• Title/Summary/Keyword: 인터넷 정보 신뢰도

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The Consequences of Customer Trust and the Determinants of Purchasing Intention in Internet Shopping Mall (인터넷 쇼핑몰에서 고객신뢰 형성 후 구매의도 결정요인에 관한 연구)

  • Jang, Hyeong-Yu;Jeong, Ki-Han;Jeong, Dae-Yul
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.23-49
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    • 2005
  • Recently, owing to the rapid growth of the Internet and information technology, the growth of the Internet shopping mall has been truly phenomenal. In the Internet shopping mall, as the customers can't touch a product directly, trust is important factor in purchasing intention. Many researchers proposed direct relationship between the customer trust and the purchasing intention. We supposed that there would be some factors that could be the consequences of trust in on-line purchasing decision, and the factors could be also the determinants of purchasing intention and decision for the Internet shopping mall customers. We found out that there were indirect relationship between them through the customer's attitude, involvement, and royalty to the site rather then directly related. Particularly, the correlation between the site attitude and the purchasing intention was high, but the direct effect was not significant. The site attitude was indirectly related to the purchasing intention through the customer involvement and loyalty. This means that the customer relationship involvement and loyalty enhancement strategies are more important for the success of Internet shopping mall.

Implementation of a Sensor Fusion FPGA for an IoT System (사물인터넷 시스템을 위한 센서 융합 FPGA 구현)

  • Jung, Chang-Min;Lee, Kwang-Yeob;Park, Tae-Ryong
    • Journal of IKEEE
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    • v.19 no.2
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    • pp.142-147
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    • 2015
  • In this paper, a Kalman filter-based sensor fusion filter that measures posture by calibrating and combining information obtained from acceleration and gyro sensors was proposed. Recent advancements in sensor network technology have required sensor fusion technology. In the proposed approach, the nonlinear system model of the filter is converted to a linear system model through a Jacobian matrix operation, and the measurement value predicted via Euler integration. The proposed filter was implemented at an operating frequency of 74 MHz using a Virtex-6 FPGA Board from Xilinx Inc. Further, the accuracy and reliability of the measured posture were validated by comparing the values obtained using the implemented filters with those from existing filters.

Building Customer Loyalty with Trust and Familarity in the Internet-based Shopping-mall (인터넷쇼핑몰에서 신뢰와 친밀감이 고객충성도에 미치는 영향에 관한 연구)

  • Ko, Il-Sang;Choi, Su-Jeong
    • Asia pacific journal of information systems
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    • v.15 no.3
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    • pp.187-207
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    • 2005
  • In the Internet-based B2C e-commerce, trust has been recognized as a critical factor to reduce uncertainties, through interacting with a well-known specific shopping mall. In this study, we view customer trust as not a unitary concept but multidimensional one consisted of the trustworthiness of trustee, familiarity with the specific shopping-mall, disposition to trust, and institution-based trust. In this study, first, we considered the trustworthiness of trustee consisted of capability, benevolence, and integrity as one of the major factors to build customer trust on the specific Internet shopping-mall. In the context of the Internet e-commerce, the role of institutional structures is very important to assure the customer trust from the various opportunistic behaviors because of the characteristics of internet-based commerce such as impersonality, the lack of information on the other party, and the transactions with a number of anonymous people. Second, we examined the effect of the institution-based trust built by institutional structures on customer trust. Third, we examined the effect of customer trust and familiarity on retaining customer loyalty. Our findings showed that customer trust and familiarity played a major role in retaining customer loyalty with the specific shopping-mall. In conclusions, we discussed the strategies to build the customer loyalty for maintaining the customer. We suggest customer trust and familiarity for the factors to bind the customer with the specific shopping-mall based on these results.

Study IoT Asset Management System Based on Block-Chain Framework (블록체인 프레임워크 기반 IoT 자산관리시스템)

  • Kang, Sung Won;Kim, Young Chul
    • Smart Media Journal
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    • v.8 no.2
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    • pp.94-98
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    • 2019
  • In this paper, we developed the tools enabling to manage the IoT systems owned by managers. Since equipment agents consists based on open-source block-chain framework, we can secure the invariance on data and furthermore can locate the resources by searching the AP connected to the equipments. Also the manager can trace the connecting details on equipments from their block-chain accounts. In addition, we work on the possibility of protecting ARP poisoning attacks by removing the credibility on additional ARP requests being generated during the process of network creation.

Implementation of Anti-Porn Spam System based on Hyperlink Analysis Technique's of the Web Robot Agent (웹 로봇 에이전트의 하이퍼링크 분석기법을 이용한 음란메일 차단 시스템의 구현)

  • Lee, Seung-Man;Jung, Hui-Sok;Han, Sang;Song, Woo-Seok;Lee, Do-Han;Hong, Ji-Young;Ban, Eui-Hwan;Yang, Joon-Young
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.06c
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    • pp.332-335
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    • 2007
  • 이메일은 누구나 쉽게 정보를 교환할 수 있는 편리함 때문에 인터넷에서 가장 중요한 수단으로 사용되고 있다. 그러나 순수한 의사소통의 수단이 아닌 스팸메일의 범람은 성인뿐만 아니라, 어린이 청소년에게도 무차별적으로 전송됨으로써 심각한 부작용을 낳고 있다. 본 논문은 점차 지능화 되는 신 유형의 음란 스팸메일로부터 청소년을 보호하기 위하여 새로운 방법의 음란메일 차단시스템을 제안하고자 한다. 기존의 스팸메일 차단시스템은 사용자가 직접 음란한 메일이라고 판단되는 메일에 대해 일일이 키워드를 설정하거나, 메일 내용 중에 텍스트만을 추출하여 패턴 매칭방법으로 분류하는 것이 대부분이었지만, 본 논문은 기존 방법의 문제점을 해결하기 위하여 이미지 내 Skin-Color분포의 Human Detection 알고리즘과 웹 로봇 에이전트의 하이퍼링크 분석기법을 사용하였다. 성능 측정결과, 형태소 분석과 Human Detection 알고리즘을 병합하여 적용한 경우 성능 측정에서 90% 정도의 F-measure를 보였지만, 추가적으로 웹 로봇 에이전트의 하이퍼링크 분석기법을 병합하여 적용한 경우 97% 이상의 F-measure를 보이며, 신뢰성이 높은 음란스팸메일 차단 시스템을 구현할 수 있다는 것을 증명하였다.

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Applying the AHP approach to evaluate Mobile Commerce Environment (AHP 기법을 이용한 모바일 상거래 환경의 평가)

  • Oh, Gi-Oug
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.12
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    • pp.2308-2314
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    • 2006
  • Internet Technology allowed general commerce to have proceeded actively, and now it is sharply evolving into Mobile Commerce. Mobile Commerce came into an inheritance of the Electronic Commerce, thought the feature to be different form is various as well. Many researches that analyzed the feature of Electronic Commerce were carried out but those were processed according to its location and field only. This study extracted and analyzed the factor that considered the several positions for Mobile Commerce so that it can reflect diverse the demands from those related to Mobile Commerce. It sought the new characteristic which is different from the Electronic Commerce, and took account of the successful factor for Mobile Commerce which includes the position in a user, a developer and an operator. In addition AHP (Analytics Hierarchy Process) was used in order to evaluate the subject characteristic applied to each related to through more objective methods. The analysis results identified in this study such as the quality trust and understandability for an information duality might be the one of the chief elements of success in Mobile Commerce which applies at the present.

M2M Technology based Global Heathcare Platform (M2M 기반의 글로벌 헬스케어 시스템 플랫폼)

  • Jung, Sang-Joong;Chung, Wan-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.11
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    • pp.2435-2441
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    • 2010
  • A global healthcare system based on M2M technology is proposed to support a good mobility, flexibility and scalability to the patients in 6LoWPAN. Sensor nodes integrated with wearable sensors are linked to gateway with IEEE 802.15.4 protocol and 6LoWPAN protocol for data acquisition and transmission purpose via external network. In the server, heart rate variability signals are obtained by signal processing and used for time and frequency domain performance analysis to evaluate the patient's health status. Our approach for global healthcare system with non-invasive and continuous IP-based communication is managed to process large amount of biomedical signals in the large scale of service range accurately.

Suggestions of Improvements on the Current Academic Journal Evaluation System (학술지 평가제도 개선 방안)

  • Oh, Se-Hee
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.495-509
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    • 2012
  • Journals are the main indicator to evaluate the level of the studies of a country. The main purpose of this study is to suggest the improvements of the current journal evaluation system to enhance the level of journal quality. To accomplish the above purpose, the 631 researchers are surveyed by internet for their recognition. The major findings are as follows. Firstly, the current registration process need to be maintained, however, need to reinforce the conditions to level up the journal level and to extend the term for keeping the rate. Secondly, the professionalism and credibility of the appraisers need to be reinforced to increase the equity and rationality of the current evaluation system. Thirdly, the evaluation process for the newly entering journal need to be more strict than the current system. Fourthly, the Korean citation index or Kor-Factor need to be applied to evaluate the domestic journals. Lastly, the restriction policy is need to constrain the number of journals.

A Study on the Fingerprint Authentication Module for Web Services (웹서비스를 위한 지문인증 모듈에 관한 연구)

  • Oh, Yoon-Tak
    • Journal of the Korea Computer Industry Society
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    • v.8 no.4
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    • pp.253-262
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    • 2007
  • As the internet environment is applied in the various service field, the recognition on security is increasing. Because the authentication methods for web service user do not confirm person oneself, the serious problems of reliability, safety and security can be caused. In order to solve this problems, the authentication methods of user id and password or authentication key is used. Because the password and authentication key using the existent authentication methods for security is composed of a string, authentication information can easily hacked or leaked by hackers, and the serious problems of security can be caused. In this paper, in order to improve the web security, an authentication module using the fingerprint that have the unique properties of person is proposed. As the proposed module makes use of fingerprint authentication, the security of the web service user from hackers can be maintained. The proposed method is more excellent than the existent method in the web security.

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Female Customers' Trust on Internet Stores and its Relationships with Service Quality and Loyalty (인터넷 상점에 대한 여성고객의 신뢰와 서비스 품질$\cdot$고객 충성도 간의 관계)

  • Min Dong-Kwon
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.293-317
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    • 2005
  • Female customers form a major customer group for Internet shopping and their trust on Internet stores seems to be significantly related with their transactions. This paper focuses on female customers' trust on Internet stores, hypothesizing that online service quality has a positive impact on trust and that trust, in turn, together with service quality has a positive effect on loyalty. We investigate trust from three dimensions(benevolence, integrity, and ability) and at the same time, unlike existing research, treat service quality to have five dimensions (intangibles, reliability, responsiveness, assurance, and empathy) as known in SERVQUAL(Parasuraman et al., 1988). Survey data is obtained from the female college student sample. Our research model is justified in terms of construct validity, internal consistency, and goodness of fit. Research hypotheses are tested using SEM(Structural Equation Modeling). The results are as follows: First, assurance and empathy dimensions of service quality have significant impacts on benevolence/integrity dimension of trust. Second, out of the five service quality dimensions, only assurance has a positive effect on ability dimension of trust. Third, assurance dimension of service quality and ability dimension of trust are positively related with customer loyalty. The most important factors for female customers' loyalty are found to be assurance(service quality) and ability(trust). The significance of assurance is in line with findings from existing research. But its relationship with the trust dimensions is uncovered in this research, and the only dimension that impacts on ability is assurance. We find that female customers build trust about internet stores based on their ability rather than on their benevolence/integrity and that the female customers' perception on the internet stores' ability can be improved by higher service quality from the aspect of assurance. Importantly enough, these findings offer practical guidelines to Internet stores to boost female customers' loyalty.

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