• Journal of the Economic Geographical Society of Korea
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• v.8 no.1
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• pp.107-130
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• 2005

The purpose of this study were to examine the spatial distribution and locational characteristics of the Internet movie industry, to seize the value chains of the Internet movie industry and distribution structure of the internet movies, and to analyze the vertical-horizontal linkages of the Internet movie firms and their spatial clustering. Recently, the Internet movie industry has developed rapidly due to the development of techniques related to movie contents, the broadband Internet and a wide expansion of the high speed communication network and the increase of demands on movie contents. It has been found that 74$\%$ of the Internet movie industry was concentrated in Seoul. Especially this industry was quite agglomerated in several dongs of Gangnam-gu such as Yoeksam, Nonhyeon, Daechi and Samseung. The proximity of the same or similar business firms was the primary locational factors that influenced on the Internet movie industry, followed by other factors such as convenience of transportation, the reputation of the place, and proximity of technically supporting firms. The Internet movie industry had the valve chain composed of 'contents suppliers $\rightarrow$ contents distributors $\rightarrow$ service providers', However, there were also a complex network of the VOD copyright owner, VOD syndicator, and service providers in each category of the value chain. This research clearly revealed that the localized clustering has been formed with the movie contents providers, technically supporting firms, client firms, and cooperative-affiliated business firms related to the Internet movie industry, Additionally, a very intimate network has been established within the clustering, inducing the enlargement of the market and decrease of costs, the co-sharing of tacit knowledge, and the synergy effect.

• Digital Contents
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• no.8 s.87
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• pp.78-84
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• 2000

네트 코드명J 미션임파서블 카피켓 여기 네 개의 영화제목은 단순한 영화가 아니다. 동네 골목마다 지천으로 깔려있는 비디오 대여점에서 몇천원을 투자하여 빌려 볼 수 있는 영화여서가 더욱 아니다. 영화 스토리 전개가 디지털 콘텐츠 세계의 진면목을 만끽할 수 있는 영화로 구분할수 있어서가 더더욱 아니다. 정보의 바다와 기회의 대륙으로 불리는 인터넷을 모르면 영화조차 보기 힘든 디지털 사회가 도래함을 극명하게 증명한 영화들이기 때문이다. 정보의 바다로 만족하지 않고 60억 지구촌 소비자를 리얼타임으로 한 울타리에 묶어놓은 인터넷이 90분동안 살아 움직였던 그 감동을 우선 기억할 필요가 있겠다. 인터넷 세계를 알면 박진감 넘치는 스토리 전개에 영화보는 재미를 만끽할 수 있지만 컴맹에서는 영화감상 그 자체가 곤혹스런 일이며 지루한 시간 죽이기에 불과할 뿐이다.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.241-255
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• 2013

In this study, the relationship between movie ticket reservation rates and Internet buzz share is analyzed. The correlations between movie ticket reservation rates and Internet buzz share in blogs, Internet cafes, news site, and Internet video in NAVER which is a representative Internet portal in Korea are analyzed empirically. The results show that there are positive correlations between buzz shares and movie ticket reservation rates. In particular, before movies at the box office, the correlations with Internet video is relatively higher than those of other channels, and after movies at the box office, the correlations with blogs and Internet cafe are relatively higher. Also, we can find that the correlations between Internet buzz shares on movies and movie ticket reservation rates are different depending on time lags and Internet channels.

• Journal of the Korea Society of Computer and Information
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• v.14 no.2
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• pp.221-229
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• 2009

The development of the Internet and telecommunication technology has lead to the diversification of the distribution channel of movies. Internet users can easily watch movies through the Internet VOD(Video On Demand) theaters without a restriction of time and space. In this study, we try to understand the intention to use of internet VOD movies using the concepts of Technology Acceptance Model and Flow Model. We also consider the concepts of sensitivity of holdback period and availability of various choice in movie genre, along with demographic factors such as age and gender. Through our study we enhance our understanding on how and when users use the Internet VOD for their movie watching.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.226-233
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• 2013

This study examines determinants of film consumption. Using structural equation modelling, this study explores some factors that explained film consumption based on film tastes and information seeking and socio-demographic factors. The major results are as follows: firstly, the major factor for explaining film consumption was individual tastes for films. The higher the degree of tastes for films, the greater the degree of film consumption. Secondly, there were significant relationships between tastes for films and film related information seeking such as internet search behavior and the use of film blogs. More specifically, the use of film blogs partially explained the degree of film consumption. Thirdly, a demographic factor like gender was highly correlated to film consumption. However, an income factor was not correlated to fim consumption. In conclusion, the degree of film consumption was determined by tastes for flims, the use of film blogs and gender factors.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.2
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• pp.255-261
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• 2013

On the study of latest internet based video service diffusion of global broadcasting market. Code cutting of Pay broadcasting user because of Crisis of the pay market. On the other hand OTT(Over-The Top) service growth is pay-TV competitors. Accordingly this study perceived ease of use, perceived usefulness and satisfaction for analysis of internet based video service user. Analysis centered of correlation, regression that perceived ease of use, perceived usefulness and satisfaction.

• Journal of Intelligence and Information Systems
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• v.18 no.2
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• pp.85-105
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• 2012

In recent years, IT advancement has brought out the new Internet communication environment such as online social network services, where people are connected in global network without temporal and spatial limitation. The popular use of online social network helps people share their experience and preference for specific products and services, thus holding large potential to significantly affect firms' business performance through Word-of-Mouth (WOM). This study examines the role of online social network in raising WOM effect on the movie industry by comparing with the similar role of Internet portal, another major online communication channel. Analyzing 109 movies and data from both Twitter and Naver movie, we found that significant WOM effect exists simultaneously in both Twitter and Naver movie. However, we also found that different figures of online viral effects exist depending on the popularity of movies. In the hit movie group, before the movie release, the WOM effect occurs only in Twitter while the WOM effect arises in both Twitter and Naver movie at the same time after the movie release. In the less-popular (or niche) movie group, the WOM effect occurs in both Twitter and Naver movie only before the movie release. Our findings not only deepen theoretical insights into different roles of the two online communication channels in provoking the WOM effect on entertainment products but also provide practitioners with incentive to utilize SNS as strategic marketing platform to enhance their brand reputations.

• Korean journal of communication and information
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• v.34
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• pp.196-243
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• 2006

The popularity of Korea pop culture, which called as the name of "Korea wave", has started to spread out in China and other Asian states from late-1990's. The study about "Korea wave" until now, however, have prevailed within an economic point of view. So, I would like to clarify that this dissertation raises a question in exiting argument and explains the identity of "Korea wave" by investigating the details of pop culture contents of Korea, and understanding of chinese receiver. It shows that chinese receiver, watching the movie , has estimated in the affirmative viewpoint after I have analyzed a reply of movie web-site in China. The main features of this analysis prove that there are a lot of good estimation when chinese receiver have seen that movie because it has been well-matched with emotion and fun of story and attraction in the movie. In that order, Some Chinese netizen evaluated that there are some negative point of view as the main actress has a strange and crazy behavior. I have also found that Korea pop culture contents has not given to them good image and chinese receiver had a tendency to view objectively to classify with strength and weakness. Analysis to contrast understanding of Chinese netizen with Korea netizen showed that Korea netizen emphasized fun of story, however, Chinese netizen showed that they had a lot of opinion to be fresh and realistic relatively. In conclusion, I would like herewith to identify that there are some differences between Chinese netizen and Korean netizen after contacting the movie. The reason has showed that understanding about the same object can be a great deal of various consideration in two more diverse cultures which have many different social-cultural and historical situation.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11a
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• pp.598-600
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• 2005

정보통신기술과 인터넷의 급속한 발전과 이동통신기기의 발전 및 보급이 확산됨에 따라 기존 유선상의 인터넷 서비스를 무선 환경으로 확대하는 무선 인터넷 서비스가 대두 되고 있다. 또한 이러한 이동통신기기는 통신 기능뿐만 아니라 다양한 정보기기 역할을 수행하며, 무선 인터넷 서비스 접속이 가능하여 일반인들의 필수품이 되어 있는 상황이다. 이동통신기기에서 위치정보를 이용한 서비스로는 길안내 서비스가 대표적이다. 본 논문에서는 기존 영화 예매 서비스의 문제점인 사용자의 위치 정보를 사용하지 않는 것과, 개인화 되지 않은 것을 해결하고자 한다. 제안하는 서비스는 사용자의 위치 정보로 현재 사용자의 위치와 가까운 극장 목록을 제시해 주며, 사용자 프로파일 정보를 협업 필터링과 규칙기반 필터링을 통해 개인화된 영화 목록 서비스와 극장 목록 서비스 방법을 제안한다. 이러한 개인화된 서비스는 무선 인터넷 환경의 제한된 네트워크 대역폭 사용 한계를 효과적으로 개선해 줄 수 있다.

• Korean journal of communication and information
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• v.40
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• pp.221-248
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• 2007

This study examines structures and characteristics of movie consumption media. Using survey data, this research focused on combinations of movie platforms including theater, video, DVD, terrestrial television, cable television and the Internet. The results indicated that there were forty eight combinations in accessing theatrical movies. The market share of theaters was approximately 33.5%. However, this has increased to 64.50% in case of integrating other movie consumption media. The results of Chi-Square analysis showed that although the older movie-goers prefer to theaters, the youngers like to access other movie media. In addition, many movie-goers tended to replicate their viewing at the theater.