• Title/Summary/Keyword: 인터넷 쇼핑몰 특성

Search Result 150, Processing Time 0.022 seconds

Support of Reuse in Backlog Refinement with Backlog Factoring (백로그 팩토링을 이용한 백로그 상세화에서 재사용의 지원)

  • Kim, Ji-Hong
    • Journal of Digital Convergence
    • /
    • v.12 no.12
    • /
    • pp.337-343
    • /
    • 2014
  • There have been many efforts to find a new way to combine software reuse and agile software development methods. This paper studies the integration of software reuse techniques in agile methods, such as Scrum. Agile methods have the advantage of accepting frequent requirement changes, while software reuse reduces development time. Despite the rapid acceptance of the Scrum method in industry, not much emphasis has been placed on active reuse in the Scrum method, and most studies have focused on introducing agile practices into software product line engineering. However, the iterative development and backlog refinement activities of the Scrum method present the advantage of facilitating software reuse. In this paper, we identify sprint characteristics and components for reuse and suggest extended backlog refinement steps. Based on the results of this research, we integrate a backlog factoring technique into backlog refinement to support reuse in agile methods. In addition, we apply the proposed technique and demonstrate a prototype of product backlog reuse in backlog refinement for an Internet shopping mall application.

e-Catalogue Image Retrieval Using Vectorial Combination of Color Edge (컬러에지의 벡터적 결합을 이용한 e-카탈로그 영상 검색)

  • Hwang, Yei-Seon;Park, Sang-Gun;Chun, Jun-Chul
    • The KIPS Transactions:PartB
    • /
    • v.9B no.5
    • /
    • pp.579-586
    • /
    • 2002
  • The edge descriptor proposed by MPEG-7 standard is a representative approach for the contents-based image retrieval using the edge information. In the edge descriptor, the edge information is the edge histogram derived from a gray-level value image. This paper proposes a new method which extracts color edge information from color images and a new approach for the contents-based image retrieval based on the color edge histogram. The poposed method and technique are applied to image retrieval of the e-catalogue. For the evaluation, the results of image retrieval using the proposed approach are compared with those of image retrieval using the edge descriptor by MPEG-7 and the statistics shows the efficiency of the proposed method. The proposed color edge model is made by combining the R,G,B channel components vectorially and by characterizing the vector norm of the edge map. The color edge histogram using the direction of the color edge model is subsequently used for the contents-based image retrieval.

User Perception of Personal Information Security: An Analytic Hierarch Process (AHP) Approach and Cross-Industry Analysis (기업의 개인정보 보호에 대한 사용자 인식 연구: 다차원 접근법(Analytic Hierarch Process)을 활용한 정보보안 속성 평가 및 업종별 비교)

  • Jonghwa Park;Seoungmin Han;Yoonhyuk Jung
    • Information Systems Review
    • /
    • v.25 no.4
    • /
    • pp.233-248
    • /
    • 2023
  • The increasing integration of intelligent information technologies within organizational systems has amplified the risk to personal information security. This escalation, in turn, has fueled growing apprehension about an organization's capabilities in safeguarding user data. While Internet users adopt a multifaceted approach in assessing a company's information security, existing research on the multiple dimensions of information security is decidedly sparse. Moreover, there is a conspicuous gap in investigations exploring whether users' evaluations of organizational information security differ across industry types. With an aim to bridge these gaps, our study strives to identify which information security attributes users perceive as most critical and to delve deeper into potential variations in these attributes across different industry sectors. To this end, we conducted a structured survey involving 498 users and utilized the analytic hierarchy process (AHP) to determine the relative significance of various information security attributes. Our results indicate that users place the greatest importance on the technological dimension of information security, followed closely by transparency. In the technological arena, banks and domestic portal providers earned high ratings, while for transparency, banks and governmental agencies stood out. Contrarily, social media providers received the lowest evaluations in both domains. By introducing a multidimensional model of information security attributes and highlighting the relative importance of each in the realm of information security research, this study provides a significant theoretical contribution. Moreover, the practical implications are noteworthy: our findings serve as a foundational resource for Internet service companies to discern the security attributes that demand their attention, thereby facilitating an enhancement of their information security measures.

An Integrated QoS Management System for Large-Scale Heterogeneous IP Networks : Design and Prototype Implementation (대규모 이기종 IP 망의 통합품질관리 시스템의 설계 및 구현)

  • Choi, Tae-Sang;Chung, Hyung-Seok;Choi, Hee-Sook;Kim, Chang-Hoon;Jeong, Tae-Soo
    • The Transactions of the Korea Information Processing Society
    • /
    • v.7 no.11S
    • /
    • pp.3633-3650
    • /
    • 2000
  • Internet is no longer a network for special communities but became a global means of communication infrastructure for everyday life. People are exchanging their personal messages using e-mails, students are getting their educational aids through the web, people are buying a variety of goods from cyber shopping malls, and companies are conducting their businesses over the Internet. Recently, such an explosive growth of the traffic in the Internet raised a big concern on how to accommodate ever-changing user's needs in terms of an amount of the traffic, characteristics of the traffic, and various service quality requirements, Over provisioning can be a simple solution but it is too expensive and inefficient. Thus many new technologies to solve this very difficult puzzle have bcen introduced recently, Any single solution, however, can be insufficient and a carefully designed architecture, which integrates a group of solutions, is required. In this paper, we propose a policy-based Internet QoS provisioning, traffic engineering and perfonnance management system as our solution to this problem. Our integrated management QoS solution can provide highly responsive flow-through service provisioning, more realistic service and resource policy control based on the real network performance information, and centralized control of traffic engineering for heterogeneous networks.

  • PDF

Effects of Online Product Reviews Attributes and Site Familiarity on Consumers' Loyalty in Online Product Searching Site (온라인 상품검색사이트의 이용후기 특성과 친숙성이 충성도에 미치는 영향)

  • Lee, Kook-Yong
    • The Journal of Society for e-Business Studies
    • /
    • v.15 no.1
    • /
    • pp.17-37
    • /
    • 2010
  • Currently, online searching sites offer a variety of services such as just sorting by price, manufacturer, sorting by release date for sale as well as the product reviews to help and enjoy online shopping provided consumers with more shopping information. The purpose of this study is to examine the effects of online product reviews attributes (informativeness and usefulness) and familiarity on consumers' loyalty in online product searching site via trust and satisfaction. To identify these relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 8 Hypotheses were established, there was executed the survey of 175 customers. As the result of test that make the relations of used variables clear, i can get the conclusion; site familiarity and informativeness, Usefulness of online reviews have the positive effect empirically on trust building and loyalty. From the empirical test, i suggest the strategic advices in online product searching site. To increase the consumers' loyalty, it would be developed that a variety of methods and ways to raise the site familiarity and informativeness, usefulness in online product reviews. It is necessary for sticking the consumers to raise the positive trust building and satisfaction. The results of this study would help companies operating the online product searching site.

Effective Marketing Module to the Optimization of Consumer Information in Mid-small e-Commerce Shopping Mall (중소 전자상거래 기업의 소비자정보 최적화를 위한 효율적 마케팅 모듈: e-CRM 연동전략을 중심으로)

  • Kim, Yeon-Jeong
    • Journal of Global Scholars of Marketing Science
    • /
    • v.14
    • /
    • pp.125-144
    • /
    • 2004
  • The purpose of this study is to classify customer bye-mailing responsiveness on time-series analysis and RFM module and testify the effectiveness of grouping by ROI analysis. RFM (Recency, Frequency, Monetary Value) analysis are used for customer classification that is fundamental process of e-CRM application. ROI analysis were consisted of open, click-through, duration time, conversion rate, personalization and e-mail loyalty index. Major findings are as follows; Customer segmentation were loyal customer, odds customer, dormant customer, secession customer and observation customer by Activity email module. And Loyal, dormant and secession customer are segregated by RFM module. Loyal customer group have higher point of all ROI index than other groups. These results indicated that customer responsiveness of e-mailing and RFM analysis were appropriate methods to grouping the customer. Mid-small Internet Biz adapted marketing strategy by optimization of consumer information.

  • PDF

Logistics Cost Analysis on Electronic Commerce(EC) by Delivery Type (전자상거래에서의 상품운송 유형에 따른 물류비 분석)

  • 배명환;오세창
    • Journal of Korean Society of Transportation
    • /
    • v.19 no.1
    • /
    • pp.17-28
    • /
    • 2001
  • The purpose of this study is to analyze logistics cost of transportation systems on EC(electronic commerce) between company and consumer. Transportation system in logistics is classified by three types on EC. The first type is the direct delivery from supply factory to consumers(type I). The second type is the delivery through distribution center in each area by owner logistics company (type II). The third type is the commission of delivery to the third party logistics company(type III). The logistics of EC has various service characteristics such as dealing with small quantity, various goods, and high frequency. This study assumes that all day's order is delivered on a next day. The logistics cost function is calculated according to the number of orders, delivery distance, transport quantify. and allocated freight trucks for daily order of the subject zone. The logistics cost changes according to the daily order characteristics. Therefore it is simulated to analyze the logistics cost change that considers the type of transportation's order characteristics. As a result of analysis, if the number of order is less than 10 and the quantify of each order is less than 10kg, type III has an advantage over the others And if the number of order is more than 10 and the quantity of each order is more than 10kg, type I has an advantage in the same zone and type II has an advantage in the other zones. This study is limited on the actual application because this study doesn't consider logistics infra of supply company and transport service time. If further study that considers these factors is implemented, it can estimate more accurate logistics cost on EC and propose an efficient freight transport alternatives to the company. This study attributes to estimate the logistics cost change over the frequency of daily order, the quantify of supply goods, and the transport distance on EC.

  • PDF

Clustering Analysis by Customer Feature based on SOM for Predicting Purchase Pattern in Recommendation System (추천시스템에서 구매 패턴 예측을 위한 SOM기반 고객 특성에 의한 군집 분석)

  • Cho, Young Sung;Moon, Song Chul;Ryu, Keun Ho
    • Journal of the Korea Society of Computer and Information
    • /
    • v.19 no.2
    • /
    • pp.193-200
    • /
    • 2014
  • Due to the advent of ubiquitous computing environment, it is becoming a part of our common life style. And tremendous information is cumulated rapidly. In these trends, it is becoming a very important technology to find out exact information in a large data to present users. Collaborative filtering is the method based on other users' preferences, can not only reflect exact attributes of user but also still has the problem of sparsity and scalability, though it has been practically used to improve these defects. In this paper, we propose clustering method by user's features based on SOM for predicting purchase pattern in u-Commerce. it is necessary for us to make the cluster with similarity by user's features to be able to reflect attributes of the customer information in order to find the items with same propensity in the cluster rapidly. The proposed makes the task of clustering to apply the variable of featured vector for the user's information and RFM factors based on purchase history data. To verify improved performance of proposing system, we make experiments with dataset collected in a cosmetic internet shopping mall.

Kinds and Characteristics of Edible Flowers Marketed as Food Material in Korea (식품재료로서 국내에서 유통되고 있는 식용꽃의 종류와 특성)

  • Kim Hyun Ju;Park Yun Jum;Byun Kyung Sub;Kim Su Jeong;Chon So Youn;Heo Buk Gu;Lee Sang Soo;Park Sun Hwa
    • The Korean Journal of Community Living Science
    • /
    • v.16 no.4
    • /
    • pp.47-57
    • /
    • 2005
  • To investigate the characteristics of edible flowers as a food material, we have examined the kinds, colors, sizes, fresh weights, pigments and shipping periods of edible flowers marketed on the cropping farms, selling agencies and Internet shopping malls from February through September, 2005. Thirty six kinds of edible flowers were marketed in Korea, and all but the chrysanthemum were introduced species. The characteristics of edible flowers were shown differently by the varieties following the same kinds of flowers. Those colors were yellow (twenty five kinds), red (twenty three), pink (twenty), white (eighteen), and orange (sixteen). Flower diameters were measured and showed that seven kinds of edible flowers were 1.0 to 2.0cm, fourteen 2.0 to 3.0cm, sixteen 3.0 to 4.0cm, eight 4.0 to 5.0cm, and nine over 5.0cm. Flower fresh weights were measured as follows: twenty one kinds of edible flowers were under 0.5g ($58.3\%$), eight were $0.6\∼1.0g(22.2\%$), and six were $1.1{\∼}1.5g(16.7\%$). The taste of edible flowers was often bitter (twenty one kinds), sweet and sour (seven), somewhat fragrant (six), fishy (three), and others (nine). The pigments of edible flowers were anthoxanthin (twenty seven kinds), flavonoid (twenty three), carotenoid (seventeen), and betanidin (four).

  • PDF

Study on purchase and intake patterns of individuals consuming dietary formula for weight control or health/functional foods (체중조절용 조제식품과 다이어트 건강기능식품 섭취자의 제품구매 및 취식 행태에 관한 연구)

  • Won, Hye Suk;Lee, Hyo Jin;Kwak, Jin Sook;Kim, Joohee;Kim, Mi Kyung;Kwon, Oran
    • Journal of Nutrition and Health
    • /
    • v.45 no.6
    • /
    • pp.541-551
    • /
    • 2012
  • In our previous work, we reported consumers' perceptions of body shape and weight control. In an ongoing effort, we analyzed the purchasing behavior, intake patterns, future purchasing decisions, and degree of satisfaction in individuals consuming dietary formula for weight control (DF) or heath/functional foods (HFFs) by using the same survey questions. Portfolio analysis for marketing strategy was also investigated. Subjects were divided into two groups according to consumption of DF or HFF during the previous year : DF group (n = 89) and HFF group (n = 110). Average intake frequency was $1.7{\pm}0.7$ per day for HFFs and $1.5{\pm}0.9$ per day for the DF, and the most prevalent form was pill (58.2%) for HFFs and bar (42.7%) for DF. Duration of intake was $3.1{\pm}2.3$ months for HFFs versus $3.9{\pm}3.5$ months for DF. The average degree of satisfaction was $3.6{\pm}0.6$ on a 5-point scale, meaning 'relatively satisfied'. For the weight control method to be used in the future, 44.5% of the HFF group selected 'HFFs' while 47.2% of the DF group selected 'DF', showing a tendency to use the current product type in the future. The average planned period for the intake was $3.8{\pm}3.7$ months for HFFs and $3.0{\pm}2.4$ months for DF (p < 0.05). The HFF group emphasized efficacy, functional ingredients of the products, reliable products, and higher satisfaction, whereas the DF group emphasized the added materials in addition to weight control effects.